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?´ó¼ÒºÃ£¡Hi, Everyone!
Beijing, June 2014
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Design
is about
impact
SHANGHAI
HELSINKI
DUSSELDORF
BEIJING
SINGAPORE
KUALA LUMPUR
DUBAI
GUANGZHOU
LOS
ANGELES
Silicon
Valley
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I¡¯m a designer.
Who can¡¯t draw.
Unfortunately.
I design
Products
Teams
Ads
¿ªÊ¼°É£¡
3 x 3 x 3timeless designs design geniuses
ways to become a
better designer
1/3timeless designs
How to become a better designer?
1957Äê
Max Miedinger with Eduard Hoffmann
The aim of the new design was to create a
neutral typeface that had great clarity, no
intrinsic meaning in its form, and could be
used on a wide variety of signage.
In 1960, the typeface's name was
changed to Helvetica (meaning Swiss in
Latin) in order to make it more marketable
internationally.
Helvetica is among the most widely used sans-serif typefaces
How to become a better designer?
2/3timeless designs
How to become a better designer?
1963Äê
How to become a better designer?
Ferdinand Alexander Porsche
1935 - 2012
He began studying industrial design in Ulm, Germany, but after a
year was dismissed by the examination board, because his talent
was doubted.
An exclusive sports car that sold more
than 800.000 units over 50 years.
It is among the most successful
competition cars ever.
Designers need to be part engineer.
3/3timeless designs
How to become a better designer?
1955Äê
Coco Channel
1883 - 1971
Chanel, recognizing that modern women needed to have their hands free while
attending social functions, designed a double-chain shoulder strap, something
common in downmarket products, but rare in luxury circles at the time.
What can we learn from
3timeless designs
{
iconic
premium
global
simple
one designer
3 x 3 x 3timeless designs design geniuses
ways to become a
better designer
1/3design geniuses
Leonardo da Vinci
Leonardo has often been described as the archetype of the
Renaissance Man, a man of "unquenchable curiosity" and
"feverishly inventive imagination .
!
He is widely considered to be one of the greatest painters
of all time and perhaps the most diversely talented person
ever to have lived.
How to become a better designer?
How to become a better designer?
How to become a better designer?
How to become a better designer?
2/3design geniuses
Raymond Loewy
Font and color scheme of air force one were designed in the ¡®60s for President
Kennedy
Much of his early career was spent designing locomotives for out?ts like the
Pennsylvania Railroad company
In an extensive partnership with Coca-Cola,
Loewy was responsible for a signi?cant redesign
of the iconic glass bottle, though his most original
work came when designing vending, soda, and
ice dispensing machines
Royal Dutch Shell company has always been
represented by the image of a seashell, but it
wasn¡¯t until 1971 that its logo took on the more
geometric form by which it is known around the
world today.
How to become a better designer?
3/3design geniuses
Karl Lagerfeld
The ?rst collection was poorly received.
"The press booed the collection"
How to become a better designer?
How to become a better designer?
How to become a better designer?
Isla Moda
80Ëê
How to become a better designer?
Lagerfeld owns a red point Birman cat
named Choupette, which, on 1 June
2013, he indicated he would marry,
were it legal.
What can we learn from
3design geniuses
}visionary
multiple talents
no 9 to 5
passionate
sometimes weird (which is good)
3 x 3 x 3timeless designs design geniuses
ways to become a
better designer
1/3ways to become a
better designer
and don¡¯t check your mobile every 5 min.
Stop multitasking
2/3ways to become a
better designer
ÌìÌìÁ·Ï°
~10.000 hours of practice
3/3ways to become a
better designer
How to become a better designer?
You know that what you need to do
is possible to do, even though
dif?cult, and sense of time
disappears. You forget yourself.
You feel part of something larger.
And the most important thing of all:
LOVE WHAT YOU DO
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How to become a better designer?