LEAN MARKETING: GLI SPRECHI NELLE STRATEGIE DI MARKETING

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La letteratura 豕 ricca di casi e di testi sulla filosofia lean (manufacturin, office, design accounting, etc), ma ancora poco 豕 stato scritto sull'applicabilit角 della stessa al marketing. In questo articolo si vedono gli sprechi riconosciuti da Ohno in chiave di marketing.

LEAN MARKETING: GLI SPRECHI NELLE STRATEGIE DI MARKETING

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