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20150101_GIPC-Madhav_1

Madhav Kulkarni
Madhav Kulkarni

The document discusses managing innovation processes at different stages of research and development (R&D). It emphasizes using simple and flexible processes that foster creativity and collaboration. Effective intellectual property (IP) management is also important, with the IP team providing timely inputs at each stage of idea generation, solution selection, R&D optimization, and commercialization to facilitate the overall innovation process. If not managed well, the innovation process risks only incremental innovations and missed opportunities.

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Do not copy or share without permission Innovation Process Management at Different Stages of R&D Madhav Kulkarni 17-Jan-2015 GIPC, 2015
Do not copy or share without permission Contents Innovation The Dilemma Innovation Process Elements in R&D Effective IP Management Systematic Innovation Summary 2 of 16
Do not copy or share without permission Innovation Innovation is for Business Value Create Add timely, systematic & cost effective Business Value for competitive advantage Competitive advantage for Monetization Make money Save money 3 of 16
Do not copy or share without permission Innovation Idea to Monetization involves Product/Service Process (internal) People Managing 3P essential for successful innovation & monetization The global innovation success average, across all geographies and all industries, was only 4 percent (According to a Doblin Group report , Business Week) 2 Types of innovations Breakthrough Innovation Incremental Innovation (efficiency improvement, cost reduction, improved quality, etc.) 4 of 16
Do not copy or share without permission The Dilemma Big companies are poor innovators Fixed Business Models Less risk in following the same Process Driven (too much/many) Approvals (rise of bureaucracy) Complicated processes & complex IT interfaces Impatience To try something creative To failure If adventure is dangerous, try routine (Kodak, Nokia) INCREMENTAL INNOVATIONS Breakthrough innovations? Curiosity and creativity needs extreme of security (Google) or insecurity (Startups) 5 of 16
Do not copy or share without permission Innovation Process 3 main components (2 in R&D) 1. Idea 2. Invention/POC and 3. Monetization Various elements affecting Innovation Process 1. enabling and empowering management 2. empowered and integrated/cooperating departments/employees 3. e-documentation enabling search ability and leveraging earlier successes/failures 4. problem/need identification 5. Ideation &selecting solution(s) 6. focused R&D 7. effective IP management 8. commercialization (manufacturing and sell for products/processes or sell/licensing of technology) 6 of 16
Do not copy or share without permission e-Documentation At all stages would positively influence all processes, including innovation Lab Notebook My first use of electronic lab notebook: 1999 Recording R&D work Ideas Invention Disclosure Patent Prosecution Documents Responses to office actions Maintenance Opposition/Litigation Securing and managing information flow at different stages between different divisions is the real challenge Simple electronic workflows would do 7 of 16 Search, Sharing, Avoid Duplication, Evaluation, Approval, Monitoring, Automation
Do not copy or share without permission Problem/Need Identification Why innovate? Solve/cater to current or future Problem/Need Feedback from end-user Feedback from Industry (Customer) Trend identification from market and/or IP analysis Vision Define exact Defect/Need 8 of 16
Do not copy or share without permission Ideation No bureaucracy/conservative approach/overpowering, please If managers know everything, other brains are not required Collect all needs/problems (more needs/problems, more opportunities) Prioritize needs to be catered/problems to be solved before killing, involve the person(s) who brought the need/problem These people might NOT be good in financials, so include people who are good at finance (Value, NPV, etc.) Collect all ideas (more people, more ideas) a. Use collaborative portal (internal/external) Keep access simple (avoid another login & password to access) Keep ideas organized in a simple way (avoid complex interface/system) b. Create a team of cross-functional people to ideate Use tools like brainstorming, TRIZ, etc. Involve the person(s) who brought the need/problem 9 of 16
Do not copy or share without permission Selecting solution(s) Evaluate/Screen ideas from both sources Do not have too many metrics/steps/criteria Time required, Feasibility Allow people to challenge the criteria Involve the person(s) who contributed to the need/problem and idea(s) Provide transparent feedback for non-selected ideas 10 of 16
Do not copy or share without permission Focused R&D Imagine (start with the end in mind) Lesser the processes & specifics more passionate and creative the people are Open up the problem and let them invent/improve Discover/Invent/POC Use Design of Experiment, LEAN, other tools Have ideation for troubleshooting problems in R&D Involve the person(s) in the progress who contributed to the need/problem and idea(s) 11 of 16
Do not copy or share without permission R&D and IP Collaboration of R&D, IP and Marketing teams is vital IP IP R&D IP Legal In case they are separate functions, collaboration between them is also important IP R&D Exploration/Landscaping, Competitive Analysis, search and analysis for various opinions by IP Legal IP Legal Patent Drafting, Filing, Prosecution Opinions on Novelty, FTO, Opposition, Invalidity 12 of 16
Do not copy or share without permission Effective IP Management Ideation Providing prior art/landscape/blocked space before ideation Allow people to contemplate and think over the need and possible solutions R&D Prior art searches for selected ideas/solutions Non-infringement Novelty Troubleshoot problems in R&D Patentability and/or non-infringement of working solution(s) Disclosure, Patent Application & Prosecution, Maintenance Automate steps/reminders Finding infringements/potential licensee 13 of 16
Do not copy or share without permission Systematic Innovation Timely, Systematic (?) & Cost-effective Systematic innovation Balance between creativity and process discipline Systematic processes should provide platform to foster creativity The processes should be Simple (user friendly) Transparent (non-demotivating for people) and Flexible (fostering creativity) 14 of 16
Do not copy or share without permission SUMMARY Have simple & elegant process(es) Use information technology (only) for Recording Knowledge sharing Smooth workflow Foster collaboration through information and credit sharing Define the defect (problem/need) Generate ideas and select potential solutions Optimize R&D stages (use DOE, Lean) Protect IP (wherever possible) Monetize IP team may effectively facilitate the whole innovation process Timely inputs at each stage 15 of 16
Do not copy or share without permission If the innovation process at each stage is not managed well.. ..incremental innovations, loss of opportunities and attrition is inevitable. Happy Breakthrough Innovations!!! 16 of 16

More Related Content

20150101_GIPC-Madhav_1

  • 1. Do not copy or share without permission Innovation Process Management at Different Stages of R&D Madhav Kulkarni 17-Jan-2015 GIPC, 2015
  • 2. Do not copy or share without permission Contents Innovation The Dilemma Innovation Process Elements in R&D Effective IP Management Systematic Innovation Summary 2 of 16
  • 3. Do not copy or share without permission Innovation Innovation is for Business Value Create Add timely, systematic & cost effective Business Value for competitive advantage Competitive advantage for Monetization Make money Save money 3 of 16
  • 4. Do not copy or share without permission Innovation Idea to Monetization involves Product/Service Process (internal) People Managing 3P essential for successful innovation & monetization The global innovation success average, across all geographies and all industries, was only 4 percent (According to a Doblin Group report , Business Week) 2 Types of innovations Breakthrough Innovation Incremental Innovation (efficiency improvement, cost reduction, improved quality, etc.) 4 of 16
  • 5. Do not copy or share without permission The Dilemma Big companies are poor innovators Fixed Business Models Less risk in following the same Process Driven (too much/many) Approvals (rise of bureaucracy) Complicated processes & complex IT interfaces Impatience To try something creative To failure If adventure is dangerous, try routine (Kodak, Nokia) INCREMENTAL INNOVATIONS Breakthrough innovations? Curiosity and creativity needs extreme of security (Google) or insecurity (Startups) 5 of 16
  • 6. Do not copy or share without permission Innovation Process 3 main components (2 in R&D) 1. Idea 2. Invention/POC and 3. Monetization Various elements affecting Innovation Process 1. enabling and empowering management 2. empowered and integrated/cooperating departments/employees 3. e-documentation enabling search ability and leveraging earlier successes/failures 4. problem/need identification 5. Ideation &selecting solution(s) 6. focused R&D 7. effective IP management 8. commercialization (manufacturing and sell for products/processes or sell/licensing of technology) 6 of 16
  • 7. Do not copy or share without permission e-Documentation At all stages would positively influence all processes, including innovation Lab Notebook My first use of electronic lab notebook: 1999 Recording R&D work Ideas Invention Disclosure Patent Prosecution Documents Responses to office actions Maintenance Opposition/Litigation Securing and managing information flow at different stages between different divisions is the real challenge Simple electronic workflows would do 7 of 16 Search, Sharing, Avoid Duplication, Evaluation, Approval, Monitoring, Automation
  • 8. Do not copy or share without permission Problem/Need Identification Why innovate? Solve/cater to current or future Problem/Need Feedback from end-user Feedback from Industry (Customer) Trend identification from market and/or IP analysis Vision Define exact Defect/Need 8 of 16
  • 9. Do not copy or share without permission Ideation No bureaucracy/conservative approach/overpowering, please If managers know everything, other brains are not required Collect all needs/problems (more needs/problems, more opportunities) Prioritize needs to be catered/problems to be solved before killing, involve the person(s) who brought the need/problem These people might NOT be good in financials, so include people who are good at finance (Value, NPV, etc.) Collect all ideas (more people, more ideas) a. Use collaborative portal (internal/external) Keep access simple (avoid another login & password to access) Keep ideas organized in a simple way (avoid complex interface/system) b. Create a team of cross-functional people to ideate Use tools like brainstorming, TRIZ, etc. Involve the person(s) who brought the need/problem 9 of 16
  • 10. Do not copy or share without permission Selecting solution(s) Evaluate/Screen ideas from both sources Do not have too many metrics/steps/criteria Time required, Feasibility Allow people to challenge the criteria Involve the person(s) who contributed to the need/problem and idea(s) Provide transparent feedback for non-selected ideas 10 of 16
  • 11. Do not copy or share without permission Focused R&D Imagine (start with the end in mind) Lesser the processes & specifics more passionate and creative the people are Open up the problem and let them invent/improve Discover/Invent/POC Use Design of Experiment, LEAN, other tools Have ideation for troubleshooting problems in R&D Involve the person(s) in the progress who contributed to the need/problem and idea(s) 11 of 16
  • 12. Do not copy or share without permission R&D and IP Collaboration of R&D, IP and Marketing teams is vital IP IP R&D IP Legal In case they are separate functions, collaboration between them is also important IP R&D Exploration/Landscaping, Competitive Analysis, search and analysis for various opinions by IP Legal IP Legal Patent Drafting, Filing, Prosecution Opinions on Novelty, FTO, Opposition, Invalidity 12 of 16
  • 13. Do not copy or share without permission Effective IP Management Ideation Providing prior art/landscape/blocked space before ideation Allow people to contemplate and think over the need and possible solutions R&D Prior art searches for selected ideas/solutions Non-infringement Novelty Troubleshoot problems in R&D Patentability and/or non-infringement of working solution(s) Disclosure, Patent Application & Prosecution, Maintenance Automate steps/reminders Finding infringements/potential licensee 13 of 16
  • 14. Do not copy or share without permission Systematic Innovation Timely, Systematic (?) & Cost-effective Systematic innovation Balance between creativity and process discipline Systematic processes should provide platform to foster creativity The processes should be Simple (user friendly) Transparent (non-demotivating for people) and Flexible (fostering creativity) 14 of 16
  • 15. Do not copy or share without permission SUMMARY Have simple & elegant process(es) Use information technology (only) for Recording Knowledge sharing Smooth workflow Foster collaboration through information and credit sharing Define the defect (problem/need) Generate ideas and select potential solutions Optimize R&D stages (use DOE, Lean) Protect IP (wherever possible) Monetize IP team may effectively facilitate the whole innovation process Timely inputs at each stage 15 of 16
  • 16. Do not copy or share without permission If the innovation process at each stage is not managed well.. ..incremental innovations, loss of opportunities and attrition is inevitable. Happy Breakthrough Innovations!!! 16 of 16