2015-01-29 Generating Corporate Sponsorship Support
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This document outlines a presentation by Lewis Flax of Flax & Associates on generating corporate sponsorship support. The agenda includes discussing current sponsorship revenue from events, organizational partnerships and campaigns, and implementing next steps. Key elements around the nonprofit and corporate perspectives on involvement are addressed. The presentation covers seeking sponsorships for events and partnerships, with tips on conducting outreach, gaining commitments, promoting sponsor benefits, and establishing next steps. Lewis Flax offers his expertise in securing corporate support and developing strategies to generate revenue through business development outreach, training, and consulting.
2015-01-29 Generating Corporate Sponsorship Support
- 1. Thrive. Grow. Achieve. Generating Corporate Sponsorship Support Lewis Flax, Flax & Associates Thursday, January 29, 2015
- 2. Generating Corporate Sponsorship Support Raffa Learning Community Thursday, January 29th, 2015 9:00 AM 11:00 AM 1899 L Street, NW 6th Floor Conference Room Washington, DC 20036
- 3. Todays Agenda Current status Sponsorship revenue - events Organizational partnerships and campaigns Your plans implementing next steps
- 4. Key Elements Nonprofit view? Corporate perspective Involvement
- 5. EVENTS
- 6. Involvement Others involved Promote others engaged Spur interest
- 7. Mentality Frequent questions Leverage for our benefit Beyond financial support
- 8. Third Party Credibility Reference point Connection
- 9. Pre-Sell Sponsorships Conduct advance outreach Gain early commitments Notify and promote to others
- 10. Seek Input Draft format Edits, comments, and track changes Seek feedback, value their input, and gain buy-in
- 11. Perfection? Final product No customization Time consuming
- 12. Limit Offerings Align with prior year or event Supply vs. demand
- 13. Restrict Benefits Menu of options? Restrict benefits of greatest value Include offerings beyond event Force buy-up as opposed to lower level of support
- 14. A Sense of Urgency Deadlines Others interested Limited availability Other options
- 15. Straightforward and Simple List the top two or three benefits Easy to read and understand Simple!
- 16. PARTNERSHIPS
- 18. Fundraising Efforts: Approach Repeated requests sponsorships/solicitations Difficult and time consuming Impact on activities over time
- 19. Corporate Perspective: Outreach Repeated requests for support Corporate objectives? Likely response
- 20. Corporate Processing Review of offering Types of questions Strategic vision
- 21. Differentiation Understand their objectives, and then position our offerings Tailor responses / customize
- 22. A Shift in Approach Understand their objectives Relationships with others Successful campaigns Other partnerships
- 23. Initial Questions: Current Status Understand current initiatives Status of these efforts Interest areas
- 24. Goals and Objectives Future vision Key objectives Gap between current situation and objectives?
- 25. Challenges? Issues or challenges Problems and their implications Result
- 26. Transition UP? Respect Empower Strategic / difficult questions Relationship vs transaction
- 27. Positioning Questions Goals and objectives Customized responses
- 28. Limit Prospect Base Connections Appropriate industries/companies Limit this type of outreach to top prospects
- 29. Approach Consumer products? Service offerings 80 / 20 rule
- 30. Next Steps Interest in improving results Time/resources Strategies and tactics Actions in the next 30 days Impact on your organization
- 31. Your Host Lewis Flax Secure corporate support Develop strategy / plans to generate revenue Business development outreach guidance Offer training, coaching, and consulting Review of documents and proposals Email: lewis@flaxassociates.com Phone: 202 266-2655 (w) 301 922-9309 (c) Web: www.flaxassociates.com
- 32. Page 21 Questions? Lewis Flax Flax Associates lewis@flaxassociates.com (202) 266-2655 www.flaxassociates.com