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THE
SWITCHThe Social Media Switch
An introduction to social media use in
church
October 2, 2015
1
@emekaiduma
Facebook.com/emekaiduma
emekaiduma@gmail.com
Contents
 What is Social Media
 Who is on Social Media
 Why you should be on Social Media now
 How you can use Social Media
2
3
Social media is the collection of online communications channels dedicated to
community-based input, interaction, content-sharing and collaboration.
Google+
(pronounced Google
plus) is Google's
social networking
project, designed to
replicate the way
people interact
offline more closely
than is the case in
other social
networking services.
The projects slogan
is Real-life sharing
rethought for the
web.
Twitter is a free
microblogging
service that allows
registered members
to broadcast short
posts called tweets.
Twitter members
can broadcast
tweets and follow
other users' tweets
by using multiple
platforms and
devices.
Facebook Is a
popular free social
networking website
that allows
registered users to
create profiles,
upload photos and
video, send
messages and keep
in touch with friends,
family and
colleagues.
YouTube is a free
video-hosting
website that allows
members to store
and serve video
content. YouTube
members and
website visitors can
share YouTube
videos on a variety
of web platforms by
using a link or by
embedding HTML
code.
Each social media platform has its own unique flavour and
contribution to the online community
SOURCE: http://whatis.techtarget.com, youtube.com
4
Approximately 1 out of every 5 persons in the world today has at least
one social media account
SOURCE: Internetlivestats.com
We have a potential of
reaching 1 out of 5 persons in
the world through social
media alone for Jesus!
Internet Users
3.2 Billion people
45% of world population1
Youtube Users
1 Billion people
14% of world population
Twitter Users
328 Million people
5% of world population
Facebook Users
1.4 Billion people
19% of world population
Google+ Users
1.4 Billion people
19% of world population
World Population = 7.3 Billion
Contents
 What is Social Media
 Who is on Social Media
 Why you should be on Social Media now
 How you can use Social Media
5
6
Jesus and Paul are on Twitter!
SOURCE: King James Version
We are the only ones who
can put Jesus on Facebook
and twitter. When people
follow us they follow Jesus!
The day following Jesus would
go forth into Galilee, and
findeth Philip, and saith unto
him, Follow me
John 1: 43
Be ye follow-ers of me, even
as I also am of Christ.
1 Cor. 11: 1
7
Brother Hagin has 51,000 followers on twitterHe posts daily!
SOURCE: twitter.com
We can follow these Brother
Hagin, retweet His posts to
our own network and increase
the Words influence
8
Kenneth and Gloria Copeland have over 212,000 followers on twitter
SOURCE: Socialbakers.com
We can follow the Copelands,
retweet what they post to our
own network and increase the
Words influence
9
Joel Osteen has almost 4 million followers on twitter!
SOURCE: Socialbakers.com
This means he has an
audience of 4 million people
every day! Now thats impact!
10
Joyce Meyer has over 3.7 million people following her!
SOURCE: Socialbakers.com
The gospel of Christ
preached via her twitter
platform reaches millions of
people daily!
11
Bishop T. D Jakes has almost 2 million followers on twitter!
SOURCE: Socialbakers.com
He is reaching a very large
amount of people on a daily
basis from his twitter platform
alone!
12
Rev. Sam Adeyemi discusses societal issues like leadership, money
and character with principles from Gods Word
SOURCE: Socialbakers.com
Twitter goes beyond the
sermons you preach in
church, you can also discuss
specific topics
13
Leke Alder, is a leading voice on social media, he reaches millions of
people via his weekly tweet series  Jack&Jill
SOURCE: Socialbakers.com
We can use our twitter
platform to teach the word of
God in a particular line and
bless people!
Contents
 What is Social Media
 Who is on Social Media
 Why you should be on Social Media now
 How you can use Social Media
14
15
5 reasons why you should be on social media now
SOURCE: Socialbakers.com
The social media can
increase your level of
interaction with your church
and the outside world!
Jesus said, go into
all the world and
preach the gospel to
every creature!
1
Over 45% of the
world population has
access to the internet
 20% are on social
media!
2
Its cheaper and faster
to reach more people
using the social media
than any other medium
3
Your church services
can be broadcast to a
lot more people than
are physically present
in the building
5 Your can keep in
touch with your
members and online
community on a daily
basis  and update
them new information
4
Contents
 What is Social Media
 Who is on Social Media
 Why you should be on Social Media now
 How you can use Social Media
16
17
How you can use the social media
To increase reach on twitter
 use hashtags (eg #Jesus)
 mention some people in your tweets (eg @pastor)
ADVERTISE: Let the world
know about your church!
You can advertise your
church on Facebook or for
as low as 200naira per
day!
PREACH: Evangelism is not
restricted to the streets.
People have moved from
the streets to their phones
and tablets! Preach the
gospel there too.
INFORM: You dont have
to worry if they will
remember an event or a
meeting you organize-
just inform them on
Facebook!
INTERACT: Now your
church members can
interact with one
another without having to
be there physically!
4 1
2
3
18
1. Evangelize  Jesus said; go into all the world and preach
the gospel to every creature
SOURCE:
TIPS: Dont post very long
text! Attention span has
reduced drastically; short
sentences always win
Before you start preaching, please note these few things
Social media is not a place to show how much
revelation you have; remember you are
speaking to the world. Simplify your message!
Keep it simple!
1
Being judgemental will not get you anywhere
with people, let the love of God guide your
interaction with them
Thou shalt not
judge!
2
Dont preach opinions; it is the Word of God
that has power unto salvation and not your
ideas or opinions
Use the Word
3
Dont just post anything; pray and get direction
on what to talk about! That way you will have
more impact
Be led!
4
Always give people the freedom to express
their views; correct them in love when they are
wrong and always be polite!
Allow for
interaction
5
19
2. Advertize  The whole world is waiting needs to hear about
your church!
SOURCE:
TIPS: You can define your
target audience by age
group, location or similar
interests.
Running ads on Facebook/Twitter needs to be purposeful
You can advertise your events on social media
and reach more people with less cost than your
handbills will do!
Events/regular
meetings
1
You can share audio messages, video clips,
pictures and documents with the world on your
social media platform
Share materials
2
Ads can be geared towards getting more likes
or followership online. The greater your
audience the more your reach
Reach more
people
3
You can use your social media platform to direct
more people to your website.Drive traffic to
your webpage
4
People dont have to be physically present in
your church to give to you! The internet has
made it easy for anyone anywhere to give
online!
Online giving
5
20
3. Interact  Your online community should give room for
interaction between members
TIPS: Dont delete negative
comments except its
obscene, vulgar or
offensive
Interaction is key to relevance on any social media platform
Dont just put up a text; make it more personal
by putting up pictures and videos of your
services
Post pictures and
links
1
Open up forums for your members to discuss
delicate issues online. Tell them, this week we
will be discussing money on Facebook!
Create an forum
for discussion
2
Use your social media to also teach Gods
Word on different aspects. However, make
them short, punchy and interactive sentences.
Teach the Word
3
People will have different opinions about the
things you post. Respond to them in love and
dont delete themothers are watching!
Allow for
responses
4
Let people know that they are interacting with a
person on the other end. Dont send automated
messages, they put people off!
Respond
5
21
4. Inform  Social Media gives room for you to keep your
members constantly informed on church activities
TIPS: Posts with pictures,
links and short videos get
more interaction than just
text
Keep it in front of them always
Create an event page and invite all you
members to attend the event on Facebook;
encourage them to invite their friends too
Events
1
Keep the information on church activities in
front of your members; you can tag them on an
invitation ad
Other important
notices
2
Celebrate church members birthdays as a
family on social media; use their pictures and
say nice things about them!
Birthdays/anniver
saries
3
22
Join the Social Media evangelism train today

More Related Content

20151002 social media switch MAJI PETER

  • 1. THE SWITCHThe Social Media Switch An introduction to social media use in church October 2, 2015 1 @emekaiduma Facebook.com/emekaiduma emekaiduma@gmail.com
  • 2. Contents What is Social Media Who is on Social Media Why you should be on Social Media now How you can use Social Media 2
  • 3. 3 Social media is the collection of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Google+ (pronounced Google plus) is Google's social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The projects slogan is Real-life sharing rethought for the web. Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices. Facebook Is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. YouTube is a free video-hosting website that allows members to store and serve video content. YouTube members and website visitors can share YouTube videos on a variety of web platforms by using a link or by embedding HTML code. Each social media platform has its own unique flavour and contribution to the online community SOURCE: http://whatis.techtarget.com, youtube.com
  • 4. 4 Approximately 1 out of every 5 persons in the world today has at least one social media account SOURCE: Internetlivestats.com We have a potential of reaching 1 out of 5 persons in the world through social media alone for Jesus! Internet Users 3.2 Billion people 45% of world population1 Youtube Users 1 Billion people 14% of world population Twitter Users 328 Million people 5% of world population Facebook Users 1.4 Billion people 19% of world population Google+ Users 1.4 Billion people 19% of world population World Population = 7.3 Billion
  • 5. Contents What is Social Media Who is on Social Media Why you should be on Social Media now How you can use Social Media 5
  • 6. 6 Jesus and Paul are on Twitter! SOURCE: King James Version We are the only ones who can put Jesus on Facebook and twitter. When people follow us they follow Jesus! The day following Jesus would go forth into Galilee, and findeth Philip, and saith unto him, Follow me John 1: 43 Be ye follow-ers of me, even as I also am of Christ. 1 Cor. 11: 1
  • 7. 7 Brother Hagin has 51,000 followers on twitterHe posts daily! SOURCE: twitter.com We can follow these Brother Hagin, retweet His posts to our own network and increase the Words influence
  • 8. 8 Kenneth and Gloria Copeland have over 212,000 followers on twitter SOURCE: Socialbakers.com We can follow the Copelands, retweet what they post to our own network and increase the Words influence
  • 9. 9 Joel Osteen has almost 4 million followers on twitter! SOURCE: Socialbakers.com This means he has an audience of 4 million people every day! Now thats impact!
  • 10. 10 Joyce Meyer has over 3.7 million people following her! SOURCE: Socialbakers.com The gospel of Christ preached via her twitter platform reaches millions of people daily!
  • 11. 11 Bishop T. D Jakes has almost 2 million followers on twitter! SOURCE: Socialbakers.com He is reaching a very large amount of people on a daily basis from his twitter platform alone!
  • 12. 12 Rev. Sam Adeyemi discusses societal issues like leadership, money and character with principles from Gods Word SOURCE: Socialbakers.com Twitter goes beyond the sermons you preach in church, you can also discuss specific topics
  • 13. 13 Leke Alder, is a leading voice on social media, he reaches millions of people via his weekly tweet series Jack&Jill SOURCE: Socialbakers.com We can use our twitter platform to teach the word of God in a particular line and bless people!
  • 14. Contents What is Social Media Who is on Social Media Why you should be on Social Media now How you can use Social Media 14
  • 15. 15 5 reasons why you should be on social media now SOURCE: Socialbakers.com The social media can increase your level of interaction with your church and the outside world! Jesus said, go into all the world and preach the gospel to every creature! 1 Over 45% of the world population has access to the internet 20% are on social media! 2 Its cheaper and faster to reach more people using the social media than any other medium 3 Your church services can be broadcast to a lot more people than are physically present in the building 5 Your can keep in touch with your members and online community on a daily basis and update them new information 4
  • 16. Contents What is Social Media Who is on Social Media Why you should be on Social Media now How you can use Social Media 16
  • 17. 17 How you can use the social media To increase reach on twitter use hashtags (eg #Jesus) mention some people in your tweets (eg @pastor) ADVERTISE: Let the world know about your church! You can advertise your church on Facebook or for as low as 200naira per day! PREACH: Evangelism is not restricted to the streets. People have moved from the streets to their phones and tablets! Preach the gospel there too. INFORM: You dont have to worry if they will remember an event or a meeting you organize- just inform them on Facebook! INTERACT: Now your church members can interact with one another without having to be there physically! 4 1 2 3
  • 18. 18 1. Evangelize Jesus said; go into all the world and preach the gospel to every creature SOURCE: TIPS: Dont post very long text! Attention span has reduced drastically; short sentences always win Before you start preaching, please note these few things Social media is not a place to show how much revelation you have; remember you are speaking to the world. Simplify your message! Keep it simple! 1 Being judgemental will not get you anywhere with people, let the love of God guide your interaction with them Thou shalt not judge! 2 Dont preach opinions; it is the Word of God that has power unto salvation and not your ideas or opinions Use the Word 3 Dont just post anything; pray and get direction on what to talk about! That way you will have more impact Be led! 4 Always give people the freedom to express their views; correct them in love when they are wrong and always be polite! Allow for interaction 5
  • 19. 19 2. Advertize The whole world is waiting needs to hear about your church! SOURCE: TIPS: You can define your target audience by age group, location or similar interests. Running ads on Facebook/Twitter needs to be purposeful You can advertise your events on social media and reach more people with less cost than your handbills will do! Events/regular meetings 1 You can share audio messages, video clips, pictures and documents with the world on your social media platform Share materials 2 Ads can be geared towards getting more likes or followership online. The greater your audience the more your reach Reach more people 3 You can use your social media platform to direct more people to your website.Drive traffic to your webpage 4 People dont have to be physically present in your church to give to you! The internet has made it easy for anyone anywhere to give online! Online giving 5
  • 20. 20 3. Interact Your online community should give room for interaction between members TIPS: Dont delete negative comments except its obscene, vulgar or offensive Interaction is key to relevance on any social media platform Dont just put up a text; make it more personal by putting up pictures and videos of your services Post pictures and links 1 Open up forums for your members to discuss delicate issues online. Tell them, this week we will be discussing money on Facebook! Create an forum for discussion 2 Use your social media to also teach Gods Word on different aspects. However, make them short, punchy and interactive sentences. Teach the Word 3 People will have different opinions about the things you post. Respond to them in love and dont delete themothers are watching! Allow for responses 4 Let people know that they are interacting with a person on the other end. Dont send automated messages, they put people off! Respond 5
  • 21. 21 4. Inform Social Media gives room for you to keep your members constantly informed on church activities TIPS: Posts with pictures, links and short videos get more interaction than just text Keep it in front of them always Create an event page and invite all you members to attend the event on Facebook; encourage them to invite their friends too Events 1 Keep the information on church activities in front of your members; you can tag them on an invitation ad Other important notices 2 Celebrate church members birthdays as a family on social media; use their pictures and say nice things about them! Birthdays/anniver saries 3
  • 22. 22 Join the Social Media evangelism train today