2015-1-GlorAR SIMSIM Presentation
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The document discusses GlorAR, an augmented reality platform that allows brands to incorporate AR into marketing materials like catalogs, stores, and printed collateral. It provides examples of how companies like IKEA, Wonderbra, Volvo, McDonald's, Starbucks, and Lego have used AR to virtually demonstrate products, make ads interactive, provide more product information, educate customers, and entertain customers. The platform claims to increase likelihood to buy by 60% and willingness to pay 30% more through AR. It positions itself as a scalable and effective sales and marketing tool that is easy to start and deploy for both marker-based and location-based AR experiences.
2015-1-GlorAR SIMSIM Presentation
- 2. What we do? GlorAR platform allows brands, publishers and marketing agencies to spread their messages virtually everywhere around. Bring Augmented Reality components to catalogs, stores, POS materials, street advertising, printed collaterals, etc.
- 3. Why using Augmented Reality? Deliver brand information right to customers' mobile devices Make virtual product presentations directly to your clients Engage customers at the point of sale
- 4. Make a virtual demonstration of your products in real life Learn from IKEA* The IKEA Catalogue App brings a new experience to how people choose the furniture. Scan selected pages of printed or digital catalogue with an IKEA catalogue app. Then place the printed IKEA catalogue where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home! *The example is based on third-party solutions
- 5. Create an interactive add-on to traditional media Learn from Wonderbra* With ‘Decoder’ campaign using mobile app, users can ‘Decode’ print ads, outdoor and even YouTube videos, helping to undress the models in the ads, revealing their Wonderbra garments beneath. 100000 app downloads prove that this X-Ray style is almost purpose built for lingerie ads! *The example is based on third-party solutions
- 6. Provide more information about your products Learn from Volvo* For the Geneva Auto Show, Volvo created an X-ray app for its latest car, the Volvo V40. Allowing a 360 degree view, tablet and smartphone users could explore the interior of the car, view short videos that put you in a driver's seat, and learn more about the technology that you may not notice at first. *The example is based on third-party solutions
- 7. Educate your customers about your products Learn from MacDonalds* TrackMyMacca’s app takes visitors ‘behind the scenes’ of McDonald’s meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food and show how real it is. *The example is based on third-party solutions
- 8. Entertain your customers and increase loyalty Learn from Starbucks* To celebrate Valentine's Day they created AR campaign which turned themed cup into an animation. Users could also send a message to their loved ones as well as include a Starbucks card eGift so they could purchase something in-store. *The example is based on third-party solutions
- 9. Stand out of boring product layout - explore virtual visual merchandising Learn from Lego* Lego's "Digital Box" provides customers with an interactive 3D digital experience. Allowing to see what's inside the box, it increase intent to buy and reduce sales costs. "Digital Box" is used in LEGO brand stores worldwide and is widely seen as one of the best examples of augmented reality in marketing. *The example is based on third-party solutions
- 10. Apply individual approach to your customers with specials and gamification Learn from Lego* Lego Story Builder App that allows children to interact digitally with their creations , bringing the offline and online worlds together. *The example is based on third-party solutions
- 11. Stimulate prospect interactions via AR objects Lead to the website to get more details Watch video ads or demo Contact sales representative Process orders directly from the AR catalog
- 12. Selling with Augmented Reality Practical Results* Increased likelihood to buy by 60% Ready to buy at a 30% higher price point 7x raise of advertising engagement * Based on the study held by Hidden for 200 parents, testing advertising for child's toy.
- 13. With GlorAR platform you get scalable and highly effective sales and marketing tool The leading precision tracking technology Easy to start and deploy Both markers and GPS objects support GlorAR
- 14. Easy start in 3 minutes tool 1. Sign up for free 2. Upload your object 3. Choose category 4. Upload an image for tracking 4. Place it on a map 4. Create a marker
- 15. Give it a try