Каннская сессия МАМИ 2017 - Кирилл Чистяков

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Документ обсуждает вдохновение для маркетинговых сервисов, акцентируя внимание на важности предоставления реальной ценности клиентам. Дается понять, что существует множество возможностей, которые часто игнорируются. Приведены примеры успешных маркетинговых кампаний и брендов.

Havas Group Ukraine
КАННСКОЕ:
чем вдохновиться маркетинговым
сервисам?

Маркетинговые сервисы можно потрогать – это то, к чему прикасаются люди каждый день.

Ключевое слово «сервис» – мы правда можем давать людям то, что им нужно, а не навязанную
ценность.

И иногда это очевидно до гениальности – мы видим возможности, но обходим их стороной.

Тут должен быть дежурный слайд про блабладиджитал – но это уже повседневность, мы тут и
так живем.

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Документ описывает стратегии рекламных кампаний различных брендов и их эффективность, ориентированных на уникальность, социальное воздействие и улучшение имиджа. Примеры включают программы повышения безопасности Volvo, замену детей на домашних животных от Mars и использование огромных часов Scania для демонстрации производительности. Эти инициативы подчеркивают важность креативного позиционирования и актуальности в общественных вопросах.

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