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FOR? ?RELEASE? ?–? ?6? ?NOVEMBER
Fertility? ?Europe? ?wzywa? ?by? ?kwestie? ?zwi?zane? ?calls? ?to? ?bring? ?fertility? ?to
the? ?forefront? ?of? ?Europe’s? ?mind? ?amidst? ?European? ?Fertility? ?Week
New? ?#40reasons? ?campaign? ?highlights? ?the? ?impact? ?of? ?fertility? ?on? ?Europe
BRUSSELS,? ?6? ?Nov.? ?2017?? ?–? ?Today? ?marks? ?the? ?launch? ?of? ?the? ?#40reasons? ?campaign? ?and? ?the? ?start? ?of? ?the
second? ?annual? ?European? ?Fertility? ?Week? ?–? ?one? ?poised? ?to? ?bring? ?fertility? ?to? ?the? ?forefront? ?of? ?the
European? ?mind? ?set.? ?The? ?#40reasons? ?campaign? ?ties? ?into? ?the? ?40?th?
? ?anniversary? ?of? ?the? ?conception? ?of? ?the
world’s? ?first? ?IVF? ?baby,? ?which? ?occurs? ?on? ?November? ?10.? ?Even? ?so,? ?four? ?decades? ?after? ?this? ?break? ?though
many? ?European? ?citizens? ?still? ?do? ?not? ?have? ?the? ?necessary? ?access? ?to? ?–? ?or? ?even? ?awareness? ?of? ?–? ?the
fertility? ?options? ?and? ?resources? ?available? ?to? ?them.? ?Many? ?Europeans? ?have? ?trouble? ?speaking? ?openly
about? ?fertility? ?because? ?of? ?the? ?immense? ?stigma? ?that? ?surrounds? ?the? ?issue.? ?As? ?such,? ?fertility? ?is? ?not? ?as
high? ?on? ?the? ?political? ?or? ?national? ?agenda? ?as? ?it? ?should? ?be.? ?? ?This? ?year’s? ?European? ?Fertility? ?Week? ?is? ?set? ?to
bring? ?Europeans? ?everywhere? ?the? ?facts? ?of? ?fertility? ?while? ?calling? ?for? ?greater? ?awareness? ?and? ?policy
support? ?in? ?member? ?states? ?to? ?address? ?the? ?unequal? ?access? ?to? ?fertility? ?treatments? ?within? ?Europe.
“Due? ?to? ?the? ?nature? ?of? ?the? ?diagnosis,? ?men? ?and? ?women? ?struggling? ?with? ?fertility? ?are? ?often? ?reticent? ?to
talk? ?about? ?their? ?struggles.? ?Because? ?fertility? ?is? ?really? ?down? ?to? ?each? ?individual,? ?it? ?is? ?a? ?complex
challenge,”? ?says? ?Satu? ?Rautakallio-Hokkanen,? ?Chair? ?of? ?Fertility? ?Europe.? ?“Yet? ?this? ?doesn’t? ?mean? ?it
shouldn’t? ?be? ?talked? ?about.? ?By? ?speaking? ?openly? ?about? ?medical? ?options,? ?personal? ?struggles? ?and? ?the
truth,? ?Europe? ?can? ?take? ?the? ?necessary? ?steps? ?to? ?combat? ?any? ?stigma? ?surrounding? ?fertility? ?-? ?because? ?at
the? ?end? ?of? ?the? ?day,? ?fertility? ?matters? ?to? ?everyone? ?for? ?the? ?simple? ?reason? ?that? ?they? ?are? ?a? ?parent,? ?sister,
brother,? ?or? ?friend.”
European? ?Fertility? ?Week? ?2017? ?comes? ?at? ?a? ?time? ?when? ?the? ?fertility? ?of? ?Europe? ?is? ?suffering.? ?Europe’s
target? ?birth? ?rate? ?per? ?woman? ?should? ?be? ?2.1;? ?yet,? ?according? ?to? ?recent? ?studies? ?it? ?averages? ?at? ?about? ?1.58
and? ?dips? ?as? ?low? ?as? ?1.4? ?in? ?countries? ?like? ?Italy? ?and? ?Greece.? ?This? ?means? ?that? ?by? ?2080,? ?the? ?working
population? ?in? ?the? ?EU? ?is? ?expected? ?to? ?decrease? ?by? ?about? ?40? ?million? ?people.? ?? ?The? ?consequences? ?these
numbers? ?could? ?have? ?for? ?Europe? ?are? ?alarming.? ?A? ?falling? ?birth? ?rate? ?combined? ?with? ?an? ?aging? ?population
means? ?Europe? ?is? ?in? ?danger? ?of? ?losing? ?economic,? ?cultural? ?and? ?overall? ?international? ?power? ?over? ?the? ?next
50? ?years.
“The? ?time? ?to? ?start? ?talking? ?about? ?fertility? ?is? ?now,”? ?says? ?Dr? ?Roy? ?Farquharson,? ?Chair? ?of? ?the? ?European
Society? ?of? ?Human? ?Reproduction? ?and? ?Embryology? ??(www.eshre.eu).?? ?“We? ?need? ?to? ?initiate? ?this? ?vital
conversation? ?so? ?as? ?to? ?reduce? ?the? ?attached? ?stigma? ?and? ?allow? ?individuals,? ?both? ?women? ?and? ?men,? ?to
engage? ?in? ?communicating? ?their? ?feelings? ?and? ?attitudes.? ?We? ?need? ?to? ?work? ?together? ?as? ?specialist
fertility? ?societies? ?and? ?patient? ?organisations? ?to? ?help? ?open? ?the? ?door? ?and? ?promote? ?an? ?honest? ?dialogue
about? ?fertility? ?and? ?medically? ?assisted? ?reproduction.”
European? ?Fertility? ?Week,? ?launched? ?in? ?2016,? ?was? ?created? ?to? ?bring? ?to? ?light? ?the? ?rarely? ?talked? ?about
fertility? ?dilemma? ?in? ?Europe.? ?Last? ?year,? ?Fertility? ?Europe? ?set? ?their? ?sights? ?on? ?breaking? ?down? ?the? ?stigma
and? ?silence? ?that? ?surrounds? ?fertility? ?within? ?Europe.? ?This? ?year,? ?the? ?organization? ?aims? ?to? ?snap? ?Europe? ?to
attention? ?by? ?furthering? ?the? ?conversation? ?and? ?rationale? ?on? ?why? ?fertility? ?matters? ?by? ?highlighting
#40reasons? ?that? ?heighten? ?the? ?fertility? ?conversation.
To? ?highlight? ?this,? ?and? ?the? ?other? ?social,? ?economic,? ?demographic,? ?and? ?health? ?reasons? ?why? ?fertility
matters,? ?the? ?#40reasons? ?campaign? ?will? ?kick? ?off? ?with? ?a? ?video? ?displaying? ?the? ?real? ?reasons? ?why
European’s? ?care? ?about? ?fertility.? ?Thereafter,? ?Fertility? ?Europe? ?will? ?release? ?#40reasons? ?to? ?care? ?about
fertility? ?based? ?in? ?science? ?and? ?numbers.? ?Reasons? ?will? ?be? ?released? ?daily? ?via? ??Facebook?? ?and? ??Twitter?,? ?with
online? ?audiences? ?encouraged? ?to? ?add? ?their? ?own? ?reasons? ?to? ?the? ?conversation? ?as? ?well.? ?Each? ?of? ?Fertility
Europe’s? ?#40reasons? ?are? ?relevant? ?nuggets? ?of? ?truth? ?pulled? ?from? ?all? ?aspects? ?of? ?European? ?life,? ?from
economics? ?to? ?mental? ?health.
In? ?addition? ?to? ?sharing? ?their? ?own? ?reasons? ?to? ?talk? ?fertility,? ?audiences? ?can? ?add? ?a? ?“European? ?Fertility
Week? ?2017”? ?banner? ?to? ?their? ?social? ?media? ?profile? ?? ?to? ?show? ?their? ?friends? ?and? ?loved? ?ones? ?that? ?they? ?truly
care? ?about? ?fertility.
###
ABOUT? ?FERTILITY? ?EUROPE
Fertility? ?Europe? ?is? ?an? ?association? ?of? ?European? ?patient? ?organisations? ?and? ?associations? ?involved? ?with
fertility? ?and? ?infertility? ?issues.? ?? ?In? ?the? ?EU? ?infertility? ?impacts? ?more? ?than? ?25? ?million? ?people.? ?By? ?opening
the? ?door? ?to? ?honest? ?and? ?productive? ?conversation,? ?Fertility? ?Europe? ?aims? ?to? ?squash? ?the? ?stigma
surrounding? ?fertility? ?and? ?contribute? ?to? ?an? ?open? ?dialogue? ?on? ?the? ?subject? ?across? ?Europe.
Connect? ?with? ?Fertility? ?Europe?:
www.fertilityeurope.eu
Facebook:? ?Fertility? ?Europe
Twitter:? ?@FertilityEurope
Instagram:? ?@FertilityEurope
For? ?more? ?information,? ?contact?:
Fertility? ?Europe
Email:?? ??office@fertilityeurope.eu
Phone:? ?+447920033551
Satu? ?Rautakallio-Hokkanen,? ?Fertility? ?Europe? ?Chair
Email:? ??satu@fertilityeurope.eu
Ad

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2017 efw press_release_final.docx

  • 1. FOR? ?RELEASE? ?–? ?6? ?NOVEMBER Fertility? ?Europe? ?wzywa? ?by? ?kwestie? ?zwi?zane? ?calls? ?to? ?bring? ?fertility? ?to the? ?forefront? ?of? ?Europe’s? ?mind? ?amidst? ?European? ?Fertility? ?Week New? ?#40reasons? ?campaign? ?highlights? ?the? ?impact? ?of? ?fertility? ?on? ?Europe BRUSSELS,? ?6? ?Nov.? ?2017?? ?–? ?Today? ?marks? ?the? ?launch? ?of? ?the? ?#40reasons? ?campaign? ?and? ?the? ?start? ?of? ?the second? ?annual? ?European? ?Fertility? ?Week? ?–? ?one? ?poised? ?to? ?bring? ?fertility? ?to? ?the? ?forefront? ?of? ?the European? ?mind? ?set.? ?The? ?#40reasons? ?campaign? ?ties? ?into? ?the? ?40?th? ? ?anniversary? ?of? ?the? ?conception? ?of? ?the world’s? ?first? ?IVF? ?baby,? ?which? ?occurs? ?on? ?November? ?10.? ?Even? ?so,? ?four? ?decades? ?after? ?this? ?break? ?though many? ?European? ?citizens? ?still? ?do? ?not? ?have? ?the? ?necessary? ?access? ?to? ?–? ?or? ?even? ?awareness? ?of? ?–? ?the fertility? ?options? ?and? ?resources? ?available? ?to? ?them.? ?Many? ?Europeans? ?have? ?trouble? ?speaking? ?openly about? ?fertility? ?because? ?of? ?the? ?immense? ?stigma? ?that? ?surrounds? ?the? ?issue.? ?As? ?such,? ?fertility? ?is? ?not? ?as high? ?on? ?the? ?political? ?or? ?national? ?agenda? ?as? ?it? ?should? ?be.? ?? ?This? ?year’s? ?European? ?Fertility? ?Week? ?is? ?set? ?to bring? ?Europeans? ?everywhere? ?the? ?facts? ?of? ?fertility? ?while? ?calling? ?for? ?greater? ?awareness? ?and? ?policy support? ?in? ?member? ?states? ?to? ?address? ?the? ?unequal? ?access? ?to? ?fertility? ?treatments? ?within? ?Europe. “Due? ?to? ?the? ?nature? ?of? ?the? ?diagnosis,? ?men? ?and? ?women? ?struggling? ?with? ?fertility? ?are? ?often? ?reticent? ?to talk? ?about? ?their? ?struggles.? ?Because? ?fertility? ?is? ?really? ?down? ?to? ?each? ?individual,? ?it? ?is? ?a? ?complex challenge,”? ?says? ?Satu? ?Rautakallio-Hokkanen,? ?Chair? ?of? ?Fertility? ?Europe.? ?“Yet? ?this? ?doesn’t? ?mean? ?it shouldn’t? ?be? ?talked? ?about.? ?By? ?speaking? ?openly? ?about? ?medical? ?options,? ?personal? ?struggles? ?and? ?the truth,? ?Europe? ?can? ?take? ?the? ?necessary? ?steps? ?to? ?combat? ?any? ?stigma? ?surrounding? ?fertility? ?-? ?because? ?at the? ?end? ?of? ?the? ?day,? ?fertility? ?matters? ?to? ?everyone? ?for? ?the? ?simple? ?reason? ?that? ?they? ?are? ?a? ?parent,? ?sister, brother,? ?or? ?friend.” European? ?Fertility? ?Week? ?2017? ?comes? ?at? ?a? ?time? ?when? ?the? ?fertility? ?of? ?Europe? ?is? ?suffering.? ?Europe’s target? ?birth? ?rate? ?per? ?woman? ?should? ?be? ?2.1;? ?yet,? ?according? ?to? ?recent? ?studies? ?it? ?averages? ?at? ?about? ?1.58 and? ?dips? ?as? ?low? ?as? ?1.4? ?in? ?countries? ?like? ?Italy? ?and? ?Greece.? ?This? ?means? ?that? ?by? ?2080,? ?the? ?working population? ?in? ?the? ?EU? ?is? ?expected? ?to? ?decrease? ?by? ?about? ?40? ?million? ?people.? ?? ?The? ?consequences? ?these numbers? ?could? ?have? ?for? ?Europe? ?are? ?alarming.? ?A? ?falling? ?birth? ?rate? ?combined? ?with? ?an? ?aging? ?population means? ?Europe? ?is? ?in? ?danger? ?of? ?losing? ?economic,? ?cultural? ?and? ?overall? ?international? ?power? ?over? ?the? ?next 50? ?years. “The? ?time? ?to? ?start? ?talking? ?about? ?fertility? ?is? ?now,”? ?says? ?Dr? ?Roy? ?Farquharson,? ?Chair? ?of? ?the? ?European Society? ?of? ?Human? ?Reproduction? ?and? ?Embryology? ??(www.eshre.eu).?? ?“We? ?need? ?to? ?initiate? ?this? ?vital conversation? ?so? ?as? ?to? ?reduce? ?the? ?attached? ?stigma? ?and? ?allow? ?individuals,? ?both? ?women? ?and? ?men,? ?to engage? ?in? ?communicating? ?their? ?feelings? ?and? ?attitudes.? ?We? ?need? ?to? ?work? ?together? ?as? ?specialist fertility? ?societies? ?and? ?patient? ?organisations? ?to? ?help? ?open? ?the? ?door? ?and? ?promote? ?an? ?honest? ?dialogue about? ?fertility? ?and? ?medically? ?assisted? ?reproduction.” European? ?Fertility? ?Week,? ?launched? ?in? ?2016,? ?was? ?created? ?to? ?bring? ?to? ?light? ?the? ?rarely? ?talked? ?about fertility? ?dilemma? ?in? ?Europe.? ?Last? ?year,? ?Fertility? ?Europe? ?set? ?their? ?sights? ?on? ?breaking? ?down? ?the? ?stigma and? ?silence? ?that? ?surrounds? ?fertility? ?within? ?Europe.? ?This? ?year,? ?the? ?organization? ?aims? ?to? ?snap? ?Europe? ?to attention? ?by? ?furthering? ?the? ?conversation? ?and? ?rationale? ?on? ?why? ?fertility? ?matters? ?by? ?highlighting #40reasons? ?that? ?heighten? ?the? ?fertility? ?conversation.
  • 2. To? ?highlight? ?this,? ?and? ?the? ?other? ?social,? ?economic,? ?demographic,? ?and? ?health? ?reasons? ?why? ?fertility matters,? ?the? ?#40reasons? ?campaign? ?will? ?kick? ?off? ?with? ?a? ?video? ?displaying? ?the? ?real? ?reasons? ?why European’s? ?care? ?about? ?fertility.? ?Thereafter,? ?Fertility? ?Europe? ?will? ?release? ?#40reasons? ?to? ?care? ?about fertility? ?based? ?in? ?science? ?and? ?numbers.? ?Reasons? ?will? ?be? ?released? ?daily? ?via? ??Facebook?? ?and? ??Twitter?,? ?with online? ?audiences? ?encouraged? ?to? ?add? ?their? ?own? ?reasons? ?to? ?the? ?conversation? ?as? ?well.? ?Each? ?of? ?Fertility Europe’s? ?#40reasons? ?are? ?relevant? ?nuggets? ?of? ?truth? ?pulled? ?from? ?all? ?aspects? ?of? ?European? ?life,? ?from economics? ?to? ?mental? ?health. In? ?addition? ?to? ?sharing? ?their? ?own? ?reasons? ?to? ?talk? ?fertility,? ?audiences? ?can? ?add? ?a? ?“European? ?Fertility Week? ?2017”? ?banner? ?to? ?their? ?social? ?media? ?profile? ?? ?to? ?show? ?their? ?friends? ?and? ?loved? ?ones? ?that? ?they? ?truly care? ?about? ?fertility. ### ABOUT? ?FERTILITY? ?EUROPE Fertility? ?Europe? ?is? ?an? ?association? ?of? ?European? ?patient? ?organisations? ?and? ?associations? ?involved? ?with fertility? ?and? ?infertility? ?issues.? ?? ?In? ?the? ?EU? ?infertility? ?impacts? ?more? ?than? ?25? ?million? ?people.? ?By? ?opening the? ?door? ?to? ?honest? ?and? ?productive? ?conversation,? ?Fertility? ?Europe? ?aims? ?to? ?squash? ?the? ?stigma surrounding? ?fertility? ?and? ?contribute? ?to? ?an? ?open? ?dialogue? ?on? ?the? ?subject? ?across? ?Europe. Connect? ?with? ?Fertility? ?Europe?: www.fertilityeurope.eu Facebook:? ?Fertility? ?Europe Twitter:? ?@FertilityEurope Instagram:? ?@FertilityEurope For? ?more? ?information,? ?contact?: Fertility? ?Europe Email:?? ??office@fertilityeurope.eu Phone:? ?+447920033551 Satu? ?Rautakallio-Hokkanen,? ?Fertility? ?Europe? ?Chair Email:? ??satu@fertilityeurope.eu