Анализ рынка девелопмента Москвы 2019. Вероника В. Дудкина для ГК ПИК

May 30, 20190 likes217 views

Согласно Анализ рынка девелопмента Москвы 2019, существует 4 тригггерных события в customer journey клиента, для принятия решения о покупке квартиры (рынок B2C). В рамках проекта разработаны 4 ключевых сценария customer journey, согласно триггерным событиям рынка девелопмента 2019. Проект разработан в рамках кейса по разработке omni channel маркетинговой стратегии для ГК ПИК, предложены не стандартные каналы продвижения для рынка девелопмента Москвы 2019. (Omni-Channel marketing strategy) Вероника В. Дудкина Директор по Маркетингу и Продажам для RETAIL, FMCG, FinTech EMBA по Международному бизнесу _____________________________________________________________ According to the Analysis of the Moscow Development Market 2019, there are 4 trigger events in the customer journey of the customer, to make a decision on the purchase of an apartment (B2C market). The project has developed 4 key scenarios of the customer journey, according to the trigger events of the development market in 2019. The project was developed as part of a case study for the omni channel marketing strategy for PIK, non-standard promotion channels were offered for the Moscow development market 2019. (Omni-Channel marketing strategy) Veronika V. Dudkina Marketing and Sales Director for RETAIL, FMCG, FinTech EMBA International Business

Анализ рынка девелопмента Москвы 2019. Вероника В. Дудкина для ГК ПИК

Документ описывает тренды на рынке алкогольных напитков в России в 2020 году, включая рост продаж виски и текилы, а также падение продаж водки и шампанского из-за изменений потребительских предпочтений. Подчеркивается важность цифровых решений и омниканального подхода в маркетинге, а также растущая популярность безалкогольных напитков и осознанного потребления. Прогнозируются изменения в категориях джина и водки, акцентируя внимание на инновациях и локализации продукции.

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Анализ рынка девелопмента Москвы 2019. Разработка омни-канальной маркетингово...Veronika Dudkina

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В проекте проведена большая работа по маркетинговому анализу рынка девелопмента Москвы, конкурентного поля, портретов клиентов, проведены глубинные интервью с представителями целевой аудитории ГК ПИК. Выявлены основные перспективные группы клиентов, для внедрения системы омни-канальной маркетинговой стратегии на основе customer journey целевого клиента, а так же предложены не стандартные каналы продвижения для рынка девелопмента Москвы. (Omni-Channel marketing strategy) Вероника В. Дудкина Директор по Маркетингу и Продажам для RETAIL, FMCG, FinTech EMBA по Международному бизнесу _____________________________________________________________ The project carried out a lot of work on marketing analysis of the development market in Moscow, the competitive field, customer portraits, in-depth interviews were conducted with representatives of the target audience of PIK Group. The main promising customer groups have been identified, for the implementation of the omni-channel marketing strategy based on the customer journey of the target customer, and non-standard promotion channels for the Moscow development market have been proposed. (Omni-Channel marketing strategy) Veronika V. Dudkina Marketing and Sales Director for RETAIL, FMCG, FinTech EMBA International Business

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SWOT-анализ ГК ПИК , согласно customer journey целевого клиента. Выявлены основные перспективные группы клиентов, для внедрения омни-канальной маркетинговой стратегии на основе customer journey, а так же предложены не стандартные каналы продвижения для рынка девелопмента Москвы 2019. (Omni-Channel marketing strategy) Вероника В. Дудкина Директор по Маркетингу и Продажам для RETAIL, FMCG, FinTech EMBA по Международному бизнесу _____________________________________________________________ SWOT analysis of PIK Group, according to the customer journey of the target customer. The main prospective customer groups have been identified for the implementation of an omni-channel marketing strategy based on a customer journey, as well as non-standard promotion channels for the Moscow development market in 2019 have been proposed. (Omni-Channel marketing strategy) Veronika V. Dudkina Marketing and Sales Director for RETAIL, FMCG, FinTech EMBA International Business

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В документе представлено резюме Вероники В. Дудкиной, управляющего директора маркетингового консалтингового агентства Touch&Go. Основное внимание уделяется её опыту в области омни-канальной стратегии для розничной торговли, FMCG и банковского сектора. Также упоминается, что она получила степень EMBA в области международного бизнеса.

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Анализ рынка девелопмента Москвы 2019. Вероника В. Дудкина для ГК ПИК

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