The document provides tips for taking better smartphone photos to capture Rotary events and stories, including cleaning the lens, using natural lighting, being patient, adjusting settings, using portrait mode, including props and hashtags to tell the story, and watching out for reflections or distracting backgrounds. It encourages using high-quality photos for social media, publications, websites, and Rotary's "People of Action" story-sharing site.
The document provides tips for discreetly taking photographs in public or private spaces without drawing attention or violating rules. It recommends using a small, quiet camera without flash or tripod; focusing manually rather than using autofocus; hiding the camera's screen and movement; and acting naturally rather than looking directly at the camera. It notes legal distinctions between public and private property and that different countries have different rules.
This document provides guidance on taking portrait photographs. It discusses composing formal portraits by making subjects comfortable, being in control as the photographer, and emphasizing the subject over backgrounds. It also offers tips for portraits outdoors and indoors, including considering lighting, backgrounds, and using techniques like depth of field and the rule of thirds. Specific advice is given for portraits of families, children, and in evening light. Throughout, it stresses focusing on the subject, avoiding distractions, finding fresh perspectives, and balancing elements in the frame.
This document provides tips for taking better smartphone photos without professional equipment. It begins with basic tips like keeping lenses clean, using natural lighting, and taking multiple shots to edit later. More advanced tips include adjusting focus and exposure, using camera app filters and editing tools, high dynamic range mode, and experimenting with photo editing apps. The document emphasizes capturing emotion and telling stories with photos to showcase Rotary Club work.
This document provides guidance on creating effective visual content for social media from a Rotary organization. It recommends that photos show connections and community by capturing action, people benefiting from service, and telling a story. Specific advice is to avoid "big check" photos or posed group shots. When taking new photos, the document suggests aiming for an editorial or reportage style with candid poses, natural expressions, demonstrations of leadership and impact, special moments, movement, rich color, natural backgrounds, emotions, and conceptual imagery related to teamwork, clean water, and polio vaccines. It also asks if the social media team has any questions.
Rotary's photography focuses on genuine connections within communities and compelling visual stories. Photos should capture unstaged, authentic moments of Rotarians working with each other or beneficiaries to inspire and educate others. Images need good lighting, a clear narrative, and subjects who are positively engaged. Technical requirements include vertical or horizontal orientation, clean backgrounds, a minimum of two subjects facing the camera, and space around the focal point for overlaying text.
Click! How to use smartphone photography to engage, empower and connect with ...Else Kramer - Photosopher
油
We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories.
In this keynote presentation for Preziday.com I explain why you need visuals, what kind of visuals rate high on the engagement scale, and give a mini smartphone photography workshop. Want to know more about the visual revolution? Visit http://www.visualrevolutionaries.com/.
From the 2014 Rotary Convention (#ricon14) in Sydney, the 2 June workshop about how to transform your newsletter content for social media as well as tips for using images.
Master Class: Mobile Photography - Tips, Tools, and Future OpportunitiesJenifer Hanen
油
With the explosion of mobile devices worldwide, there is a connected camera phone in nearly every pocket, purse, or hand leading to billions of mobile photos taken in each year and over a billion images shared on Instagram.
Whether the mobile device is a 2 megapixel feature phone or a 41 megapixel smart camera phone, how do we improve our image taking for greatest impact? What tools are we using to share and connect with our photos right now? And what are the the opportunities and challenges to change the future with mobile photography?
This session will examine how to improve our mobile photography, the current tools, and the future opportunities for social media, creatives, brands, and developers.
Ten tips on how to take great photos on your mobile phone.Oliver Astrologo
油
We tend to think everyone should have a dedicated camera, but a great photo is a great photo, regardless of the gear used to take it.
Technology has made great strikes, dont underestimate the camera that you carry around with you all the time: your smartphone.
Using smartphone photography to build your brand on any budgetColletteEvans
油
This document discusses using photography to build a brand on any budget. It covers finding your brand's purpose, creating images that sell through smartphone or professional photography, planning photo shoots, and editing images. Tips include telling a visual story, using people in photos, proper lighting and composition, and only editing photos to enhance the original message. The document emphasizes creating high-quality, on-brand visuals to engage target audiences across marketing channels.
Multimedia | Association of Women in Sports MediaRobin J Phillips
油
Robin J. Phillips is a digital director and journalism professor who gave a presentation on opportunities in multimedia storytelling and building a personal brand. The presentation covered using smartphones for photos, video, and social media to engage wider audiences and learn new skills. Phillips emphasized getting to know the tools already in your phone, following best practices for photos and video, sharing content regularly across platforms, and developing a consistent personal brand to showcase talents over time.
The document discusses why photographs are important for bloggers and brands. It notes that great photos drive engagement, cannot be unseen, and tell a story quickly. It then outlines seven steps to take awesome photos, including learning photography basics, thinking of the story to tell, optimizing images for the web and social media platforms. The key messages are that photos are important for engagement, composition and storytelling make a great photo, and bloggers should learn photography, optimize images for their sites and social media.
The document provides 10 tips for taking better pictures for social media. It recommends focusing on the environment, finding humanity in subjects, using proper lighting, getting high and low angles, getting close to subjects, using partial shots, following the rule of thirds, taking more photos than needed, and using camera phone features like the grid and tap to focus. It encourages sharing office and event photos to help promote the agency's brand on social media.
Mobile photography more than just a selfieWendy Pratama
油
Anyone can pick up a mobile phone and take a photo, but it takes a more skilled photographer to create a truly great image. It's long been said that the best camera is the one you have with you. So if油you know HOW to be a great photographer and know what to look for, you will be able to take amazing油pictures with almost anything.
Behind the Lens of a Veteran Photojournalist: How to Tell More Compelling Sto...Resource Media
油
Resource Media takes you behind the lens with our very own veteran photojournalist and show you how to take better pictures to create compelling and persuasive stories. The adventure begins with storytelling basics and builds on how photos can enhance communications with your key supporters. We will share insights on recommended tools, composition tips and picture-taking techniques that youll need to turn your snapshots into convincing stories.
The document provides guidance on capturing photos and stories to showcase the impact of various projects. It emphasizes the importance of telling personal stories with a before and after perspective through high quality images. Tips are given for collecting stories through interviews and taking empowering photos from a low angle that show eye contact and the use of props. Common photo problems like blurriness and lack of lighting are addressed. The captured content will be stored in a multimedia database to highlight the work to supporters.
How to put a story to your pictures by PeeveeThe_Alternative
油
StoryCatchers was the first of The Alternatives workshops to help citizens craft powerful stories for change. The workshop featured young journalists, photographers and filmmakers going over their own reporting experience, taking participants through the fine art of creating impactful stories as well as hands-on practical exercises, tips and ideas on honing their skills continuously.
PeeVee on how to identify a good photo story, frame, research and pitch it to an editor based on your lens.
This document provides tips and advice for improving photography skills from various experts and photographers. It recommends getting to know your camera better through reading the manual, understanding concepts like aperture, ISO, and white balance. It emphasizes the importance of light and suggests manipulating it through indoor/outdoor positioning and white balance. It encourages experimenting, getting close to subjects, and shooting a lot to find a rhythm. It also discusses mobile photography and lists common tools used. The overall message is to focus on composition and lighting, get comfortable with camera controls, and practice frequently.
This document provides tips for taking better smartphone photographs. It recommends keeping your phone ready to take pictures at any moment. Additional tips include using available light, learning your phone's camera capabilities, moving closer instead of using digital zoom, being selective in editing photos, and exploring different compositions like negative space, reflections, symmetry, and small details. Proper charging, cleaning the lens, and avoiding overuse of filters are also advised.
Tips and Tricks for Improving Your Brand with PhotographyHere's My Chance
油
We've all heard the saying "a photo is worth a thousand words." So what can this mean for your brand? When you post a photo it should directly reflect a part of who you are as a nonprofit. It is important to remember how much an image can carry, especially when sharing it with the world.
We also have to keep in mind that a photo can easily influence how much time a person is willing to spend on your website or reading your newsletter. When telling a story with photography as your medium your values should coincide.
Join Jessie Fox and Lansie Sylvia from Here's My Chance as they give a comprehensive overview of photography and how improving the finer points of an image can make a world of a difference to your websites, newsletters, email blasts, and more!
In today's digital era, smartphones have revolutionized the world of photography, transforming everyday devices into powerful tools for capturing captivating images. This comprehensive presentation delves into the captivating realm of mobile photography, empowering you to unleash your inner artist and transform everyday moments into masterpieces.
Key takeaways:
Master the Basics: Discover the fundamental principles of photography, including composition, lighting, and exposure, to elevate your mobile photography skills.
Explore Diverse Techniques: Uncover a range of captivating techniques, from portrait photography to capturing breathtaking landscapes, to expand your photographic repertoire.
Harness the Power of Smartphone Apps: Unleash the potential of mobile photography apps to edit and enhance your images, adding professional polish to your work.
Embrace Creativity and Inspiration: Draw inspiration from renowned photographers and explore creative challenges to push your artistic boundaries and discover your unique photographic style.
Target audience:
Aspiring mobile photographers seeking to refine their skills and elevate their imagery.
Enthusiasts eager to explore the creative possibilities of mobile photography.
Anyone interested in harnessing the power of their smartphone to capture stunning and memorable images.
Most photos do not belong to me, i've taken from google search and taken from public portals.
My id is instagram.com/casaurabhpatwari
The document discusses mobile photography and citizen journalism using cell phones. It provides tips for taking better photos and videos with cell phones, such as using available light, holding the camera steady, and editing photos later on a computer. Several free photo and video apps are recommended, such as Camera Awesome, Instagram, and Videolicious. Resources for mobile journalism are also listed.
A qualitative research method, photo diaries are a fantastic way to gain rich insights into peoples environment, behaviour, opinions, routines, likes and dislikes. The tool is not bound by languageinstructions can be translated or even given in symbolsmeaning that this form of research is accessible to almost everyone, whether they are old, young or speak the same language, and no matter what level of reading ability. Similarly, the method can either be low tech (cheap disposable cameras) or high tech (with loaned digital technology or via digital platforms). An easy, fun, engaging activity for participants that can be used over hours, weeks or months, photo diaries drive innovation by giving you direct access to someone elses world.
Webinar - Storymakers 4: Using Photos to Tell Your Organization's Story - 201...TechSoup
油
Visit http://www.techsoup.org for donated technology products for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into storytelling through photo, this is the place to start! Watch the last webinar in our four-part Storymakers 2016 series to hear tips on taking great photos to help tell your organization's story!
Where do you begin when picking up a camera, collecting images from supporters and staff, or curating those images into a compelling narrative to support your organization's work? In this hour-long webinar, you'll learn about:
-- Considering a photo story concept
-- Composing photos to get the best shots for your story
-- Selecting the right photos
-- Get tips on editing photos and which tools to use
-- Adding captions or text to photos
-- And more.
While this webinar is licensed Creative Commons, the images on the slides are All Rights Reserved to the respective photographer.
Traditional media such as television, newspapers, radio, magazines and billboards remain important despite the rise of digital media. People still spend significant time with traditional media like listening to 112 minutes of radio and watching 5 hours of TV per day. While traditional media has some limitations like cost and limited reach, it provides benefits like widespread audience, credibility, and targeted advertising. The document provides tips on utilizing traditional media for organizations like developing relationships with local media outlets, coordinating efforts with other groups, and leveraging important dates and events for publicity.
This document provides guidance on how to plan and celebrate World Polio Day on October 24th. It recommends forming a committee and using Rotary resources found online at endpolio.org/world-polio-day. Suggested event ideas include fundraisers like bingo nights or bed races. Tips for hosting an event include inviting officials and leaders or dedicating a club meeting to polio eradication. Events should be registered online and promoted on social media and to local reporters using the #endpolio hashtag.
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油
With the explosion of mobile devices worldwide, there is a connected camera phone in nearly every pocket, purse, or hand leading to billions of mobile photos taken in each year and over a billion images shared on Instagram.
Whether the mobile device is a 2 megapixel feature phone or a 41 megapixel smart camera phone, how do we improve our image taking for greatest impact? What tools are we using to share and connect with our photos right now? And what are the the opportunities and challenges to change the future with mobile photography?
This session will examine how to improve our mobile photography, the current tools, and the future opportunities for social media, creatives, brands, and developers.
Ten tips on how to take great photos on your mobile phone.Oliver Astrologo
油
We tend to think everyone should have a dedicated camera, but a great photo is a great photo, regardless of the gear used to take it.
Technology has made great strikes, dont underestimate the camera that you carry around with you all the time: your smartphone.
Using smartphone photography to build your brand on any budgetColletteEvans
油
This document discusses using photography to build a brand on any budget. It covers finding your brand's purpose, creating images that sell through smartphone or professional photography, planning photo shoots, and editing images. Tips include telling a visual story, using people in photos, proper lighting and composition, and only editing photos to enhance the original message. The document emphasizes creating high-quality, on-brand visuals to engage target audiences across marketing channels.
Multimedia | Association of Women in Sports MediaRobin J Phillips
油
Robin J. Phillips is a digital director and journalism professor who gave a presentation on opportunities in multimedia storytelling and building a personal brand. The presentation covered using smartphones for photos, video, and social media to engage wider audiences and learn new skills. Phillips emphasized getting to know the tools already in your phone, following best practices for photos and video, sharing content regularly across platforms, and developing a consistent personal brand to showcase talents over time.
The document discusses why photographs are important for bloggers and brands. It notes that great photos drive engagement, cannot be unseen, and tell a story quickly. It then outlines seven steps to take awesome photos, including learning photography basics, thinking of the story to tell, optimizing images for the web and social media platforms. The key messages are that photos are important for engagement, composition and storytelling make a great photo, and bloggers should learn photography, optimize images for their sites and social media.
The document provides 10 tips for taking better pictures for social media. It recommends focusing on the environment, finding humanity in subjects, using proper lighting, getting high and low angles, getting close to subjects, using partial shots, following the rule of thirds, taking more photos than needed, and using camera phone features like the grid and tap to focus. It encourages sharing office and event photos to help promote the agency's brand on social media.
Mobile photography more than just a selfieWendy Pratama
油
Anyone can pick up a mobile phone and take a photo, but it takes a more skilled photographer to create a truly great image. It's long been said that the best camera is the one you have with you. So if油you know HOW to be a great photographer and know what to look for, you will be able to take amazing油pictures with almost anything.
Behind the Lens of a Veteran Photojournalist: How to Tell More Compelling Sto...Resource Media
油
Resource Media takes you behind the lens with our very own veteran photojournalist and show you how to take better pictures to create compelling and persuasive stories. The adventure begins with storytelling basics and builds on how photos can enhance communications with your key supporters. We will share insights on recommended tools, composition tips and picture-taking techniques that youll need to turn your snapshots into convincing stories.
The document provides guidance on capturing photos and stories to showcase the impact of various projects. It emphasizes the importance of telling personal stories with a before and after perspective through high quality images. Tips are given for collecting stories through interviews and taking empowering photos from a low angle that show eye contact and the use of props. Common photo problems like blurriness and lack of lighting are addressed. The captured content will be stored in a multimedia database to highlight the work to supporters.
How to put a story to your pictures by PeeveeThe_Alternative
油
StoryCatchers was the first of The Alternatives workshops to help citizens craft powerful stories for change. The workshop featured young journalists, photographers and filmmakers going over their own reporting experience, taking participants through the fine art of creating impactful stories as well as hands-on practical exercises, tips and ideas on honing their skills continuously.
PeeVee on how to identify a good photo story, frame, research and pitch it to an editor based on your lens.
This document provides tips and advice for improving photography skills from various experts and photographers. It recommends getting to know your camera better through reading the manual, understanding concepts like aperture, ISO, and white balance. It emphasizes the importance of light and suggests manipulating it through indoor/outdoor positioning and white balance. It encourages experimenting, getting close to subjects, and shooting a lot to find a rhythm. It also discusses mobile photography and lists common tools used. The overall message is to focus on composition and lighting, get comfortable with camera controls, and practice frequently.
This document provides tips for taking better smartphone photographs. It recommends keeping your phone ready to take pictures at any moment. Additional tips include using available light, learning your phone's camera capabilities, moving closer instead of using digital zoom, being selective in editing photos, and exploring different compositions like negative space, reflections, symmetry, and small details. Proper charging, cleaning the lens, and avoiding overuse of filters are also advised.
Tips and Tricks for Improving Your Brand with PhotographyHere's My Chance
油
We've all heard the saying "a photo is worth a thousand words." So what can this mean for your brand? When you post a photo it should directly reflect a part of who you are as a nonprofit. It is important to remember how much an image can carry, especially when sharing it with the world.
We also have to keep in mind that a photo can easily influence how much time a person is willing to spend on your website or reading your newsletter. When telling a story with photography as your medium your values should coincide.
Join Jessie Fox and Lansie Sylvia from Here's My Chance as they give a comprehensive overview of photography and how improving the finer points of an image can make a world of a difference to your websites, newsletters, email blasts, and more!
In today's digital era, smartphones have revolutionized the world of photography, transforming everyday devices into powerful tools for capturing captivating images. This comprehensive presentation delves into the captivating realm of mobile photography, empowering you to unleash your inner artist and transform everyday moments into masterpieces.
Key takeaways:
Master the Basics: Discover the fundamental principles of photography, including composition, lighting, and exposure, to elevate your mobile photography skills.
Explore Diverse Techniques: Uncover a range of captivating techniques, from portrait photography to capturing breathtaking landscapes, to expand your photographic repertoire.
Harness the Power of Smartphone Apps: Unleash the potential of mobile photography apps to edit and enhance your images, adding professional polish to your work.
Embrace Creativity and Inspiration: Draw inspiration from renowned photographers and explore creative challenges to push your artistic boundaries and discover your unique photographic style.
Target audience:
Aspiring mobile photographers seeking to refine their skills and elevate their imagery.
Enthusiasts eager to explore the creative possibilities of mobile photography.
Anyone interested in harnessing the power of their smartphone to capture stunning and memorable images.
Most photos do not belong to me, i've taken from google search and taken from public portals.
My id is instagram.com/casaurabhpatwari
The document discusses mobile photography and citizen journalism using cell phones. It provides tips for taking better photos and videos with cell phones, such as using available light, holding the camera steady, and editing photos later on a computer. Several free photo and video apps are recommended, such as Camera Awesome, Instagram, and Videolicious. Resources for mobile journalism are also listed.
A qualitative research method, photo diaries are a fantastic way to gain rich insights into peoples environment, behaviour, opinions, routines, likes and dislikes. The tool is not bound by languageinstructions can be translated or even given in symbolsmeaning that this form of research is accessible to almost everyone, whether they are old, young or speak the same language, and no matter what level of reading ability. Similarly, the method can either be low tech (cheap disposable cameras) or high tech (with loaned digital technology or via digital platforms). An easy, fun, engaging activity for participants that can be used over hours, weeks or months, photo diaries drive innovation by giving you direct access to someone elses world.
Webinar - Storymakers 4: Using Photos to Tell Your Organization's Story - 201...TechSoup
油
Visit http://www.techsoup.org for donated technology products for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into storytelling through photo, this is the place to start! Watch the last webinar in our four-part Storymakers 2016 series to hear tips on taking great photos to help tell your organization's story!
Where do you begin when picking up a camera, collecting images from supporters and staff, or curating those images into a compelling narrative to support your organization's work? In this hour-long webinar, you'll learn about:
-- Considering a photo story concept
-- Composing photos to get the best shots for your story
-- Selecting the right photos
-- Get tips on editing photos and which tools to use
-- Adding captions or text to photos
-- And more.
While this webinar is licensed Creative Commons, the images on the slides are All Rights Reserved to the respective photographer.
Traditional media such as television, newspapers, radio, magazines and billboards remain important despite the rise of digital media. People still spend significant time with traditional media like listening to 112 minutes of radio and watching 5 hours of TV per day. While traditional media has some limitations like cost and limited reach, it provides benefits like widespread audience, credibility, and targeted advertising. The document provides tips on utilizing traditional media for organizations like developing relationships with local media outlets, coordinating efforts with other groups, and leveraging important dates and events for publicity.
This document provides guidance on how to plan and celebrate World Polio Day on October 24th. It recommends forming a committee and using Rotary resources found online at endpolio.org/world-polio-day. Suggested event ideas include fundraisers like bingo nights or bed races. Tips for hosting an event include inviting officials and leaders or dedicating a club meeting to polio eradication. Events should be registered online and promoted on social media and to local reporters using the #endpolio hashtag.
This document discusses the benefits of partnerships for Rotary clubs, including assistance with fundraising, promoting events, cost sharing, and improving outreach efforts. It provides examples of potential partnership types such as local non-profits, chambers of commerce, industry associations, and government agencies. Quotes from partnership participants emphasize that partnerships help spread awareness of each organization's mission and bring more people into both efforts.
This document discusses various strategies for clubs to enhance internal communications and member engagement, including using websites, social media platforms like Facebook and Instagram, email newsletters, phone calls, video conferencing tools, and in-person meetings. It emphasizes the importance of communication for clubs to keep members connected and engaged in the club's activities, as well as support Rotary's new strategic plan of enhancing participant engagement.
This document provides an overview of resources available on the Rotary website myrotary.org for clubs and members. It outlines sections on the Rotary brand center including guidelines, templates and tips for using the new People of Action presidential theme. Additional resources are listed such as event planning guides, banners/flags, social media and PR guides, infographics and sample press releases. Discussion groups, Rotary Showcase, the Learning Center and shop.rotary.org are also highlighted. Contact information is requested from club public image committees.
This document discusses how to use public image and engagement strategies to publicize Rotary clubs and grow membership. It recommends having members post on social media, write for newsletters, and share photos from events. Engaging members in these public image tasks helps them feel more committed. The document also stresses being responsive to inquiries and recognizing members' contributions to build a sense of pride and community. Highlighting member profiles, stories of service projects, and inviting influential speakers can help attract new members and showcase the club's impact.
This document discusses the benefits of partnerships for Rotary clubs, including assistance with fundraising, promoting events, cost sharing, and improving outreach efforts. It provides examples of potential partnership types such as local non-profits, chambers of commerce, industry associations, and government agencies. Quotes from partnership participants emphasize the value of collaboration, such as being able to spread messages and bring more people into both organizations.
This document discusses various strategies for clubs to enhance internal communications and member engagement, including using websites, social media platforms like Facebook and Instagram, email newsletters, phone calls, video conferencing tools, and in-person meetings. It emphasizes the importance of communication for clubs to keep members connected and engaged in the club's activities, as well as how improved communications can boost membership, fundraising, and community partnerships. The overall goal is to provide members with a variety of ways to stay informed and interact with the club.
We need consistency in messaging to grow our organization and strengthen our brand. Having 1.2 million members delivering the same consistent message can result in more members, donors, and partners, leading to a greater impact. However, consistency is not always followed - images are sometimes resized improperly, logos are not respected, and posts do not always follow best practices. Speakers will discuss the need to evolve how we communicate to ensure consistency across all of our messaging.
This document provides tips for enhancing public image and communication efforts for The Rotary Foundation. It recommends focusing communications on personal stories and emotions to appeal to donors rather than just providing numbers. It also suggests using various tools like social media, websites, newsletters, videos and presentations to showcase Foundation projects and stories. Specific resources from Rotary International like the Brand Center, video library and image database are also highlighted. The goal is to effectively promote the Foundation's work and inspire support.
This document provides tips for designing advertisements and discusses various design tools and principles. It encourages focusing on a simple, clear message and using effective elements like white space. It also promotes sharing designs and gives credit to designers while exploring ways to generate emotional responses from ads. Lastly, it asks if there are any questions about graphic design or showcasing new skills.
This document provides guidance for planning, executing, and following up on events. It outlines key steps before an event such as finalizing details, creating a public image plan with goals and targeted outlets. During the event, it recommends continuing generation of interest through a public image team and live streaming. After the event, it advises sharing the impact and keeping engagement through ongoing sharing and social media activity to maintain momentum.
The document provides an overview of the role and responsibilities of a District Public Image Coordinator (DPIC). The DPIC is responsible for promoting Rotary's public image and supporting clubs within the district. Key responsibilities include developing a district public image plan, maintaining communication with club public image chairs, promoting Rotary campaigns, and utilizing resources from the Rotary Brand Center. The DPIC has a support team including the Zone Public Image Team who can provide materials, updates, and answer questions.
The document discusses the importance of having effective storefronts or online presences for Rotary clubs, including websites, Facebook pages, and other social media. It emphasizes that the first things people see, like cover photos and videos and home pages, need to be exciting and engaging to attract visitors. Club websites especially need to load quickly, be easy to navigate, and clearly provide information about the club to make a good first impression on potential members. The document provides tips on creating quality content and using services that simplify website design and hosting for clubs without technical experts.
This document provides guidance on creating videos to promote Rotary clubs and projects. It discusses planning considerations like target audience, distribution channels, and budget. Technical tips are provided for shooting video, including using landscape orientation, maintaining steady shots, addressing lighting and audio issues, and basic editing. Storytelling techniques are emphasized to make videos memorable, like showing emotional impact and letting subjects speak directly to the audience. Video contests and use of Facebook Live are also covered. The overall message is that with planning and following best practices, high quality promotional videos can be produced using simple equipment.
The People of Action campaign is Rotary's new global public image initiative to better communicate what Rotary is and the impact of its work. Research found that while awareness of Rotary is growing, there remains a lack of clear understanding of Rotary and its activities. The campaign will highlight Rotarians as "People of Action" who see solutions to problems and work to implement lasting solutions in their communities. The first wave of campaign materials available on the Brand Center include videos, print ads, digital ads and social media graphics focused on connecting, inspiring and transforming communities. Clubs are encouraged to localize the ads and gather stories of People of Action to promote the campaign through social media, websites and other strategies.
Vietnams Dr. Tran Quoc Bao to Speak at Future of Health 2025 in BaliGorman Bain Capital
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Dr. Bao will join a high-profile international panel to present case studies in personalized healthcare and explore the future of remote patient care. His participation highlights Vietnams growing role in global healthcare innovation and the increasing influence of Southeast Asian leadership in shaping modern medical ecosystems.
Recognized for pioneering patient-centric and preventive care models in Vietnam, Baos invitation comes shortly after being named one of Asias Top 10 Best and Most Influential Hospital CEOs an accolade honoring executives driving significant reform across the region.
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Join Digital Learning Point in Haldwani and gain hands-on experience with our comprehensive Digital Marketing Training Program. Learn from experienced and renowned faculty who bring real-world insights into the classroom.
check website : digitallearningpoint.com
3. 3
WHO ARE THESE PEOPLE?
PDG Marshall Butler
Rotary Club of West Jacksonville
Rotary District 6970
Zone 34 Assistant Public Image Coordinator
Vice President, Web Solutions
DiscoverTec
marshall@rotary6970.org
904-382-7028
4. 4
WHO ARE THESE PEOPLE?
Susan Courter
Rotary Club of Lakewood Ranch
Rotary District 6960
Zone 34 Assistant Public Image Coordinator
Director of Business Development
R.E. Crawford Construction
susan.r.courter@gmail.com
941-545-0650
6. 6
BASIC TIPS
Clean your dirty lens!
Be mindful of lighting and use natural
light if possible
Take your time and setup the perfect
shot (or at least steady your shot)
If time is limited take a lot of images and
edit later
Try not to use zoom unless unavoidable
Dont get your thumb in the shot
7. 7
ADVANCED TIPS
Adjust focus and exposure
Use the filters and editing tools in
your camera app
Use HDR mode (High Dynamic
Range)
Try not to use zoom unless
unavoidable
Use the right shooting mode
Use a photo editor and experiment with
3rd party apps
Patience is key - Wait for the image you
want to capture the message or emotion
you want to share
Follow the rule of thirds
Turn off your flash unless necessary
Empty space is ok
SAVE THOSE FULL RESOLUTION PHOTOS!
24. WATCH OUT FOR
Reflection in glasses or windows
Hats shading or covering the face
Sunlight in the background
Words and logos on clothing/hats
(unless its Rotary!)
Closed eyes
Background no-nos
26. NOW WHAT?
Social media content
Create Facebook/Instagram
stories (IG hack!)
Print materials: newsletter,
press release, ads
Website
People of Action
#7: Clean your dirty lens!
Be mindful of lighting and use natural light if possible
Take your time and setup the perfect shot (or at least steady your shot) - ready and steady freddie
If time is limited take a lot of images and edit later
Try not to use zoom unless unavoidable
#8: In our pockets, each one of us carries a 4k high resolution camera
Not sure if many of you are like me, but I have separation anxiety when I dont have my phone
This means we are ALWAYS carrying a tool that can be used for Rotary PI, there are no excuses to not capture Rotarys People of Action
Take out your phones and look at the phone app
Once the image is in focus you click the yellow box that shows up (iphone) a light icon will show up and you can drag up and down to adjust the exposure
Filters are now stock on all smart phones - Adding a filter can be great! B&W
HDR - High Dynamic Range - brings out the detail in the darkest and brightest parts of your image - negative is that photos take longer to process so theres a slight delay
Pano - long panoramic shots
Smart phones have a grid option which can help you follow the rule of thirds (settings - photo & camera preference screen) keeps your photos well balanced - Rule of thirds is simple it breaks your image up into 9 equal parts. It gives you an idea of where you should place your point of interest in your picture (this doesnt mean you have to place it in the middle)
Try to have empty space around the focal point, this will make it easier for you to crop if necessary, and you dont get three other actions in the shot/the background blur can also help weed out background focal points
Save photos at Save photos at full/high resolution they will come in use again TRUST ME
Create an album on your phone called Rotary
Set up IFTTT to save photos from that album to Dropbox, Google Drive, etc
#9: Portrait mode - makes your background blurry and focuses on your main person
I dont know this man, but whoever took the picture is doing it right!
Kids play at a Rotary splash pad
backlight
#10: Using props or the tools within your project are a great idea to showcase what you are doing
adding words to images help further tell your story
#PolioPinkyChallenge - a social media challenge from last year that went across the world and back again (pound sign that creates a centralized location for all images that have that #)
Instagram and Facebook stories
#11: Hurricane Irma
Baby Valencia - if mother and home was in the image it would have been better
Chicks with chainsaws
#12: Hurricane Irma
Baby Valencia - if mother and home was in the image it would have been better
Chicks with chainsaws
#13: Hurricane Irma
Baby Valencia - if mother and home was in the image it would have been better
Chicks with chainsaws
#14: I love looking at the woman in the back of this middle image. Joy on her face at the sight of this child being vaccinated
Audrey crying because shes learned the definition of foster child after playing with them all day at an event.
#15: Rotaractors know how to take amazing pictures - they fit so many people in one image and they showcase their impact on the world
Kids also have a knack for making things look amazing and when we try to recreate it doesnt always look perfect, but at least its funny
#16: Fanny my RYE student from two years ago taught me basically everything I know about pictures - The look on my face says it all. Sometimes its weird and uncomfortable, but she taught me that its best to get used to being comfortable while being uncomfortable. You capture story and emotions in a pure way.
#17: Rotaractors know how to take amazing pictures - they fit so many people in one image and they showcase their impact on the world
Kids also have a knack for making things look amazing and when we try to recreate it doesnt always look perfect, but at least its funny
#19: Weve all seen these pictures before..George looks like hes practicing before everyone arrived, but in reality he was speaking to a group of 50 people and this was mid joke while everyone was laughing.
Change up the typical images with something funny or people showing emotion not just a smile.
#20: Weve all seen these pictures before..George looks like hes practicing before everyone arrived, but in reality he was speaking to a group of 50 people and this was mid joke while everyone was laughing.
Change up the typical images with something funny or people showing emotion not just a smile.
#22: Show what we do, who we serve and why we do it
#23: maternal and child heath
water and sanitation
education and literacy
economic development
peace and conflict resolution
disease prevention
#24: myrotary.org has backgrounds you can create to enhance your events photo ops
#25: Reflections (i.e. in windows, glasses)ask to take off glasses, especially sunglasses that are reflectiveoften rotarians are working outside and wearing sunglasses
Background no-nos
Hats capture the face, its easy to get shadowed, dont capture just the hat if theyre looking downyou can ask them to take off the hat, tip it up
Sunlight in the background
Words and logos on clothing and hats unless its Rotary! (but dont have everyone in the group wearing the exact same shirt)
#26: Check presentation
Hold the new member certificate
Stand in a line
Unwanted photobombes (good ones can be golden)
Stand in front of the park sign / how about children playing at the park
#27: Third party apps like layout we will discuss in our next webinar on social media scheduled for March 12
#28: PHOTOGRAPHY TO AVOID When selecting photographs, try to avoid any that look staged.
DO NOT INCLUDE:
The back of heads in photos
People who are posed or looking directly at the camera
Poor lighting
Lack of a focal point
Handshaking photos
Photos with just one person and a flat perspective
Large group pictures
Dont forget! Be sure to get written consent or release forms signed by anyone appearing in your photos. If children are in the photos, get written permission from their parents or guardians. If you did not take the photograph, get permission for its use from the photographs owner.
#29: Zone website for your reference
Tell us what you are doing so we can feature you!!
#30: Clubs that complete 4 of the required activities and at least 2 of the option additional ones will be awarded with the PI citation
over achievers that do everything get a platinum award
#31: CHALLENGE take one photo every day (pet, kids, speaker, friend at lunch/meeting, selfies) and see how youre able to progresstry it now!
Plug RHH projects