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THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2024

[2024]Digital Global Overview Report 2024 Meltwater.pdf

GWI STATISTA GSMA INTELLIGENCE DATA.AI SIMILARWEB SEMRUSH
OOKLA SKAI LOCOWISE SOCIALINSIDER PPRO KEPIOS
PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE

Simon Kemp
Chief Analyst
DataReportal
that it’s never been easier to create
engaging and persuasive content –
including “fakes”.
However, better connectivity also brings
hope and opportunity. It’s never been
easier for people everywhere to access
information, education, and community,
while connected tech also empowers us
with a wealth of tools and services that
can actively improve lives.
So, let’s work together to ensure that
digital is a force for good in 2024. I
hope that the data you’ll find in this
year’s reports helps you identify new
opportunities to inform, educate,
entertain, connect, and inspire, and that
the year ahead will bring meaningful
growth and digital success for us all.
Meanwhile, despite ongoing economic
challenges, data suggests that online
marketing continued to thrive in
2023, with digital ad spend enjoying
some impressive gains. However, the
behavioural data suggest that people’s
connected behaviours are evolving, so
while search remains the top destination
for digital spend, marketers may want
to broaden their definition of “search”
to include social platforms and AI tools.
Looking ahead, we may see the
centre of online gravity shift in 2024.
In particular, the growth of India’s
connected population will have an
even greater influence on global digital
trends this year, with the country’s
behaviours, interests, and passions
already shaping many of the cultural
datasets in this year’s findings.
But the year ahead will likely see
its share of challenges too. A series
of high-stakes elections and rising
geopolitical tension may create the
ideal conditions for misinformation,
while advances in generative AI mean
the declines that we reported in 2023.
It’s a different story for TV though, with
the latest data suggesting that global
viewing times have been declining
steadily over recent months.
We’re also seeing some intriguing
changes in the world’s social media
behaviours. TikTok continues its rapid
ascent, with the platform’s reach and
average time per user seeing impressive
gains over the past year. Meanwhile,
Instagram has overtaken WhatsApp to
become the world’s “favourite” social
platform, and Facebook continues
to grow, in stark contrast to click-bait
headlines.
The top platforms aren’t the only ones
enjoying strong growth though, and our
newly expanded social media dataset
reveals some valuable insights into
LinkedIn, Snapchat, Weibo, Kuaishou,
and Discord. Similarly, an exploration
of the use of hashtags across platforms
reveals some fascinating insights into
the interests and motivations of the
world’s social media users.
We’re barely a few weeks into the year,
but 2024 is already shaping up to be a
bumper year for digital milestones. The
biggest headline in this year’s Digital
2024 reports is that global social
media users have passed the 5 billion
mark, with annual user growth still
comfortably above 5 percent. However,
this is just one of the many impressive
numbers and trends in this year’s data.
Overall digital growth has slowed over
recent years, but this is to be expected
as internet users reach “supermajority”
status. However, while almost two-
thirds of the world’s total population is
now online, 2.7 billion people remain
“unconnected” at the start of 2024, and
adoption rates across Sub-Saharan
Africa remain well below 50 percent.
But user growth isn’t the only indicator
of digital progress, and our extensive
collection of behavioural data also
reveals important findings. In particular,
it’s interesting to see that the amount
of time that people spend online has
increased again this year, following
THE GLOBAL STATE OF DIGITAL IN 2024

THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2023
ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2024
LOCAL COUNTRY HEADLINES REPORT
FOR ADDITIONAL CONTEXT INTO HOW
DIGITAL BEHAVIOURS HAVE EVOLVED THIS
YEAR, CLICK HERE TO READ LAST YEAR’S
DIGITAL 2023 GLOBAL OVERVIEW REPORT
CLICK HERE TO READ OUR DIGITAL 2024
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
EXPLORE MORE OF THE GLOBAL DIGITAL REPORTS SERIES

CLICK THE LINKS BELOW TO READ OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND NORTH MACEDONIA NIUE SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAMIBIA ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE

!
IMPORTANT NOTES ON COMPARING DATA
The findings published in this report use the
latest data available at the time of production.
This may include revised figures for historical
data points that were not available when we
produced previous reports in the Global Digital
Reports series. From time to time, we may also
change the data sources that we use to inform
specific data points, and we may also change
how we calculate certain values. Similarly, our
data partners may change the ways in which
they source, calculate, or report the data that
they share with us. As a result, findings published
in this report may not correlate with findings
published in our previous reports, especially
where such findings represent change over time
(e.g. annual growth). Where we report figures
for change over time, such figures will use the
latest available data, so we recommend using
the values published in this report, rather
than trying to recalculate such values using data
from previous reports. When we’re aware of the
potential for historical mismatches, we include
a note on comparability in the footnotes of
each relevant slide. Where we include such
advisories, or where we report values for change
over time as “[N/A]”, the most recent data do
not correlate with the equivalent data point(s)
published in previous reports, so we strongly
advise readers not to compare these figures
with equivalents published in previous reports. In
particular, the social media platforms featured in
this report regularly revise the figures that they
report for advertising reach, and this may result
in the latest numbers appearing to be lower than
the values for the same data points published in
our previous reports. However, these revisions
do not necessarily imply any change in the
active use of these platforms, and should not
be interpreted as such. Furthermore, in addition
to changes in data sources and calculations,
please note that the figures we publish for “social
media user identities” may not represent unique
individuals. This is because some individuals
may manage multiple social media accounts,
and because some social media accounts may
represent ‘non-human’ entities (e.g. businesses,
animals, music groups, etc.). As a result, the
figures we publish for social media user identities
may exceed the figures that we publish for total
population or for individuals using the internet,
but such anomalies do not represent mistakes.
For more information, please read our notes
on data variance, mismatches, and curiosities:
https://datareportal.com/notes-on-data.

REPORT CONTENTS
GLOBAL HEADLINES 9
POPULATION ESSENTIALS 14
INTERNET 29
SOCIAL MEDIA 205
MOBILE 402
ECOMMERCE 437
DIGITAL MARKETING 488
MORE INFORMATION 542

10
8.08 5.61 5.35 5.04
BILLION BILLION BILLION BILLION
57.7% 69.4% 66.2% 62.3%
URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION
TOTAL
POPULATION
UNIQUE MOBILE
PHONE SUBSCRIBERS
INDIVIDUALS USING
THE INTERNET
SOCIAL MEDIA
USER IDENTITIES
SOURCES: KEPIOS ANALYSIS; UNITED NATIONS; GOVERNMENT RESOURCES; GSMA INTELLIGENCE; ITU; EUROSTAT; CNNIC; KANTAR & IAMAI; PLATFORM RESOURCES; COMPANY EARNINGS REPORTS; OCDH;
BETA RESEARCH CENTER. ADVISORY: SOCIAL MEDIA USER IDENTITIES MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: BASE REVISIONS; SOURCE CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES
ESSENTIAL DIGITAL HEADLINES
JAN
2024

11
+0.9% +2.5% +1.8% +5.6%
+74 MILLION +138 MILLION +97 MILLION +266 MILLION
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TOTAL
POPULATION
UNIQUE MOBILE
PHONE SUBSCRIBERS
INDIVIDUALS USING
THE INTERNET
SOCIAL MEDIA
USER IDENTITIES
SOURCES: KEPIOS ANALYSIS; UNITED NATIONS; GOVERNMENT RESOURCES; GSMA INTELLIGENCE; ITU; EUROSTAT; CNNIC; KANTAR & IAMAI; PLATFORM RESOURCES; COMPANY EARNINGS REPORTS; OCDH;
BETA RESEARCH CENTER. ADVISORY: SOCIAL MEDIA USER IDENTITIES MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: BASE REVISIONS; SOURCE CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME
DIGITAL GROWTH
JAN
2024

T H E S O C I A L R E C K O N I N G
IN A NEW ERA OF SOCIAL,
EVERY BRAND WILL BE JUDGED
Dive into We Are Social’s latest trends report.
FEATURED TREND
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As attention spans shorten, social media
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away from hyper-stimulation and towards
more nuanced modes of holding attention.
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PARTNER CONTENT

38% of decision makers plan to increase their spend on social media in
2024 according to Meltwater’s State of Social Media 2024 report.
Will budgets increase in 2024?
Increase
Remain the same
Unsure
Decrease
38.8%
37.8%
18.4%
5.0%
See how your strategy compares to responses from several
thousand marketing professionals in Meltwater’s report.
Download the report
PARTNER CONTENT

15
57.7% 62.0 87.0% 83.8% 90.3%
8.08 49.8% 50.2% +0.9% 30.6
BILLION +74 MILLION
URBAN
POPULATION
POPULATION DENSITY
(PEOPLE PER KM2
)
OVERALL LITERACY
(ADULTS AGED 15+)
FEMALE LITERACY
(ADULTS AGED 15+)
MALE LITERACY
(ADULTS AGED 15+)
TOTAL
POPULATION
FEMALE
POPULATION
MALE
POPULATION
YEAR-ON-YEAR CHANGE
IN TOTAL POPULATION
MEDIAN AGE OF
THE POPULATION
SOURCES: KEPIOS ANALYSIS; UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNESCO; CIA WORLD FACTBOOK; OUR WORLD IN DATA; INDEXMUNDI; KNOEMA.
GLOBAL OVERVIEW
DEMOGRAPHICS AND OTHER KEY INDICATORS
POPULATION ESSENTIALS
JAN
2024

16
7,295 7,383 7,470 7,557 7,643 7,725 7,805 7,877 7,942 8,009 8,082
+1.2% +1.2% +1.2% +1.1% +1.1% +1.0% +0.9% +0.8% +0.8% +0.9%
JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
SOURCES: UNITED NATIONS; KEPIOS ANALYSIS.
GLOBAL OVERVIEW
THE GLOBAL POPULATION BY YEAR (IN MILLIONS), WITH YEAR-ON-YEAR CHANGE
GLOBAL POPULATION OVER TIME
JAN
2024
DATAREPORTAL

17
654.7
680.9 673.9
639.5
609.5
592.2 600.8
582.1
528.0
475.7 463.6
417.3
343.6
290.2
223.2
144.3
89.2
48.7
19.2 4.8 0.7
8.1% 8.4% 8.3% 7.9% 7.5% 7.3% 7.4% 7.2% 6.5% 5.9% 5.7% 5.2% 4.3% 3.6% 2.8% 1.8% 1.1% 0.6% 0.2% 0.1% 0.01%
AGE
0–4
AGE
5–9
AGE
10–14
AGE
15–19
AGE
20–24
AGE
25–29
AGE
30–34
AGE
35–39
AGE
40–44
AGE
45–49
AGE
50–54
AGE
55–59
AGE
60–64
AGE
65–69
AGE
70–74
AGE
75–79
AGE
80–84
AGE
85–89
AGE
90–94
AGE
95–99
AGE
100+
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED BY THE UNITED NATIONS AND LOCAL GOVERNMENT AUTHORITIES. NOTE: PERCENTAGE VALUES BELOW EACH BAR REPRESENT THE RESPECTIVE AGE GROUP’S
SHARE OF THE TOTAL GLOBAL POPULATION.
GLOBAL OVERVIEW
THE NUMBER OF PEOPLE IN EACH AGE GROUP (IN MILLIONS), AND ASSOCIATED SHARE OF THE GLOBAL POPULATION
AGE DISTRIBUTION OF THE GLOBAL POPULATION
JAN
2024
DATAREPORTAL

18
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
GLOBAL
TOTAL
45.8
689.8
1,662
2,039
78.7
69.6
491.2
205.2
445.3
266.3
287.7
151.2
107.1
196.0
441.3
44.8
181.4
380.0
300.2
8,082
SOURCES: UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. INDIVIDUAL FIGURES MAY NOT SUM TO TOTAL DUE TO ROUNDING.
GLOBAL OVERVIEW
THE NUMBER OF PEOPLE LIVING IN EACH REGION (IN MILLIONS)
POPULATION BY GEOGRAPHIC REGION
JAN
2024

19
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
0.6%
8.5%
20.6%
25.2%
1.0%
3.7%
0.9%
6.1%
2.5%
5.5%
3.3%
3.6%
1.9%
1.3%
2.4%
5.5%
0.6%
2.2%
4.7%
SOURCES: UNITED NATIONS; KEPIOS ANALYSIS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.
GLOBAL OVERVIEW
THE NUMBER OF PEOPLE LIVING IN EACH REGION AS A PERCENTAGE OF THE TOTAL GLOBAL POPULATION
SHARE OF THE GLOBAL POPULATION BY REGION
JAN
2024

20
01 INDIA 1,435,228,798 +0.93% 17.76%
02 CHINA 1,425,493,416 -0.02% 17.64%
03 UNITED STATES OF AMERICA 340,912,892 +0.54% 4.22%
04 INDONESIA 278,681,856 +0.83% 3.45%
05 PAKISTAN 242,845,202 +1.98% 3.00%
06 NIGERIA 226,455,272 +2.40% 2.80%
07 BRAZIL 217,042,670 +0.57% 2.69%
08 BANGLADESH 173,833,487 +1.02% 2.15%
09 RUSSIAN FEDERATION 144,194,606 -0.35% 1.78%
10 MEXICO 128,927,016 +0.74% 1.60%
11 ETHIOPIA 128,116,861 +2.54% 1.59%
12 JAPAN 122,963,952 -0.53% 1.52%
13 PHILIPPINES 118,223,042 +1.52% 1.46%
14 EGYPT 113,585,797 +1.55% 1.41%
15 DEM. REP. OF THE CONGO 103,919,051 +3.29% 1.29%
16 VIETNAM 99,186,471 +0.66% 1.23%
17 IRAN 89,501,036 +0.74% 1.11%
18 TURKEY 86,041,549 +0.53% 1.06%
19 GERMANY 83,276,368 -0.04% 1.03%
20 THAILAND 71,848,750 +0.13% 0.89%
# COUNTRY POPULATION ▲YOY vs.  # COUNTRY POPULATION ▲YOY vs. 
SOURCE: EXTRAPOLATED FROM UNITED NATIONS WORLD POPULATION PROSPECTS DATA. NOTES: POPULATION VALUES HAVE BEEN ROUNDED TO THE NEAREST 1,000. FIGURES IN THE “▲YOY” COLUMN
SHOW THE YEAR-ON-YEAR CHANGE IN TOTAL POPULATION. FIGURES IN THE “vs.  “ COLUMN SHOW EACH COUNTRY’S POPULATION AS A PERCENTAGE OF THE TOTAL GLOBAL POPULATION.
GLOBAL OVERVIEW
THE COUNTRIES AND TERRITORIES WITH THE LARGEST POPULATIONS
COUNTRIES WITH THE LARGEST POPULATIONS
JAN
2024

21
49.3
47.9
46.1
46.0
45.6
45.1
45.0
45.0
44.8
44.3
43.3
43.2
43.1
42.7
42.5
42.2
42.1
42.1
41.5
41.4
41.3
40.7
40.5
40.4
40.2
39.9
39.8
39.4
39.2
38.5
38.2
37.7
37.1
36.0
33.8
33.6
33.0
32.0
32.0
31.9
31.0
30.9
30.6
30.0
30.0
29.4
29.2
28.4
27.7
25.1
24.3
20.8
19.7
17.3
JAPAN
ITALY
HONG
KONG
PORTUGAL
GREECE
SPAIN
GERMANY
BULGARIA
SOUTH
KOREA
CROATIA
CZECHIA
AUSTRIA
SINGAPORE
TAIWAN
SWITZERLAND
HUNGARY
FRANCE
NETHERLANDS
ROMANIA
BELGIUM
DENMARK
CANADA
THAILAND
POLAND
U.K.
NORWAY
SWEDEN
RUSSIA
CHINA
IRELAND
U.S.A.
AUSTRALIA
NEW
ZEALAND
CHILE
BRAZIL
U.A.E.
VIETNAM
ARGENTINA
TURKEY
COLOMBIA
MALAYSIA
SAUDI
ARABIA
WORLDWIDE
MEXICO
INDONESIA
MOROCCO
ISRAEL
INDIA
SOUTH
AFRICA
PHILIPPINES
EGYPT
GHANA
KENYA
NIGERIA
SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES.
GLOBAL OVERVIEW
THE AGE AT WHICH THERE ARE EQUAL NUMBERS OF PEOPLE BOTH ABOVE AND BELOW THAT AGE IN THE TOTAL POPULATION
MEDIAN AGE OF THE POPULATION
JAN
2024
DATAREPORTAL

22
01 MONACO 54.2
02 JAPAN 49.3
03 ST. MAARTEN 48.1
04 ITALY 47.9
05 SAN MARINO 47.5
06 MARTINIQUE 47.0
07 HONG KONG 46.1
08 BERMUDA 46.0
09 PORTUGAL 46.0
10 GREECE 45.6
01 NIGER 14.5
02 CENTRAL AFRICAN REPUBLIC 14.9
03 CHAD 15.2
04 MALI 15.3
05 SOMALIA 15.3
06 DEM. REP. OF THE CONGO 15.6
07 BURUNDI 16.1
08 ANGOLA 16.4
09 UGANDA 16.4
10 MAYOTTE 16.9
# COUNTRY MEDIAN AGE # COUNTRY MEDIAN AGE
COUNTRIES WITH THE LOWEST MEDIAN AGE
COUNTRIES WITH THE HIGHEST MEDIAN AGE
SOURCE: UNITED NATIONS WORLD POPULATION PROSPECTS DATA. NOTE: “MEDIAN AGE” REPRESENTS THE MIDPOINT AGE OF THE POPULATION, WHERE THERE ARE EQUAL NUMBERS OF PEOPLE BOTH ABOVE
AND BELOW THAT AGE.
GLOBAL OVERVIEW
THE COUNTRIES AND TERRITORIES WITH THE HIGHEST AND LOWEST MEDIAN AGE OF THE POPULATION
MEDIAN AGE OF THE POPULATION
JAN
2024

23
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
MALE GLOBAL AVERAGE: 90.3%
90
99
96
81
100
94
90
74
81
68
80
100
99
99
99
95
86
94
99
FEMALE GLOBAL AVERAGE: 83.8%
89
96
93
67
100
84
89
64
65
51
68
100
98
99
99
95
85
92
99
SOURCES: WORLD BANK; UNESCO; CIA WORLD FACTBOOK; LOCAL GOVERNMENT AUTHORITIES; OUR WORLD IN DATA; INDEXMUNDI; KNOEMA.
NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.
GLOBAL OVERVIEW
PERCENTAGE OF THE POPULATION AGED 15+ THAT CAN READ AND WRITE
LITERACY RATES BY REGION AND GENDER
JAN
2024

24
$137,638
$133,108
$89,537
$88,962
$82,236
$80,412
$74,958
$73,317
$72,861
$72,485
$69,069
$68,453
$66,209
$66,038
$65,813
$64,674
$59,813
$58,765
$56,836
$56,709
$54,771
$54,259
$53,809
$52,120
$50,472
$49,025
$45,538
$45,227
$43,601
$42,873
$41,888
$41,029
$39,864
$37,083
$35,310
$33,780
$29,935
$26,506
$24,976
$23,309
$22,491
$21,726
$20,079
$19,482
$17,123
$16,211
$15,836
$14,285
$11,326
$10,408
$9,183
$6,905
$6,577
$6,148
IRELAND
SINGAPORE
SWITZERLAND
U.A.E.
NORWAY
U.S.A.
DENMARK
NETHERLANDS
HONG
KONG
TAIWAN
AUSTRIA
SAUDI
ARABIA
SWEDEN
GERMANY
BELGIUM
AUSTRALIA
CANADA
FRANCE
U.K.
SOUTH
KOREA
ISRAEL
ITALY
NEW
ZEALAND
JAPAN
SPAIN
CZECHIA
POLAND
PORTUGAL
HUNGARY
CROATIA
TURKEY
ROMANIA
GREECE
MALAYSIA
RUSSIA
BULGARIA
CHILE
ARGENTINA
MEXICO
CHINA
THAILAND
AVERAGE*
BRAZIL
COLOMBIA
EGYPT
SOUTH
AFRICA
INDONESIA
VIETNAM
PHILIPPINES
MOROCCO
INDIA
GHANA
KENYA
NIGERIA
SOURCES: IMF (FIGURES FOR 2023 OR MOST RECENT YEAR PRIOR TO 2023); KEPIOS ANALYSIS. NOTES: “INTERNATIONAL DOLLARS” ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR
COMPARISON. ONE “INTERNATIONAL DOLLAR” WOULD BUY A COMPARABLE QUANTITY OF GOODS AND SERVICES IN THE LOCAL COUNTRY vs. WHAT ONE U.S. DOLLAR WOULD BUY IN THE UNITED STATES.
COMPARABILITY: FIGURES USE LATEST PUBLISHED VALUES; DATA MAY NOT ALL BE FROM THE SAME YEAR. (*) “AVERAGE” COMPARES THE 2023 VALUE FOR GLOBAL GDP (PPP, INTERNATIONAL DOLLARS) WITH THE
WORLDWIDE POPULATION ON JULY 1, 2023.
GLOBAL OVERVIEW
GROSS DOMESTIC PRODUCT PER CAPITA, REPORTED ON A PURCHASING POWER PARITY (PPP) BASIS IN CURRENT INTERNATIONAL DOLLARS
GDP PER CAPITA (PPP, INTERNATIONAL DOLLARS)
JAN
2024
DATAREPORTAL

25
195 SOUTH SUDAN $476 $417
194 BURUNDI $890 $246
193 CENTRAL AFRICAN REPUBLIC $1,109 $539
192 DEM. REP. OF THE CONGO $1,510 $675
191 NIGER $1,579 $631
190 MOZAMBIQUE $1,584 $647
189 MALAWI $1,668 $580
188 LIBERIA $1,789 $800
187 CHAD $1,807 $703
186 ERITREA $1,836 $567
01 LUXEMBOURG $143,304 $135,605
02 IRELAND $137,638 $112,248
03 SINGAPORE $133,108 $87,884
04 QATAR $114,210 $81,968
05 MACAU $98,157 $54,296
06 SWITZERLAND $89,537 $102,866
07 UNITED ARAB EMIRATES $88,962 $50,602
08 SAN MARINO $84,135 $58,541
09 NORWAY $82,236 $99,266
10 UNITED STATES OF AMERICA $80,412 $80,412
# COUNTRY OR TERRITORY
GDP PER CAPITA
(PPP, CURRENT
INTERNATIONAL $)
GDP PER CAPITA
(CURRENT US$)
# COUNTRY OR TERRITORY
GDP PER CAPITA
(PPP, CURRENT
INTERNATIONAL $)
GDP PER CAPITA
(CURRENT US$)
LOWEST GDP PER CAPITA (PPP, CURRENT INTERNATIONAL DOLLARS)
HIGHEST GDP PER CAPITA (PPP, CURRENT INTERNATIONAL DOLLARS)
SOURCES: IMF (FIGURES FOR 2023 OR MOST RECENT YEAR PRIOR TO 2023); KEPIOS ANALYSIS. NOTES: “INTERNATIONAL DOLLARS” ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR
COMPARISON. ONE “INTERNATIONAL DOLLAR” WOULD BUY A COMPARABLE QUANTITY OF GOODS AND SERVICES IN THE LOCAL COUNTRY vs. WHAT ONE U.S. DOLLAR WOULD BUY IN THE UNITED STATES.
COMPARABILITY: FIGURES USE LATEST PUBLISHED VALUES; DATA MAY NOT ALL BE FROM THE SAME YEAR.
GLOBAL OVERVIEW
RANKING OF COUNTRIES AND TERRITORIES BY GROSS DOMESTIC PRODUCT PER CAPITA (PPP, CURRENT INTERNATIONAL DOLLARS)
GDP PER CAPITA (PPP) RANKINGS
JAN
2024

26
19.1% 30.1% 15.7% 16.2% 4.4%
-5.9% (-120 BPS) +0.7% (+20 BPS) -4.8% (-80 BPS) -1.2% (-20 BPS) -21.4% (-120 BPS)
97.8% 97.6% 6.9% 57.7% 30.9%
+1.7% (+160 BPS) +1.8% (+170 BPS) -12.7% (-100 BPS) -0.5% (-30 BPS) -8.3% (-280 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GAMES
CONSOLE
SMART WATCH OR
SMART WRISTBAND
TV STREAMING
DEVICE
SMART HOME
DEVICE
VIRTUAL REALITY
DEVICE
ANY KIND OF
MOBILE PHONE
SMART
PHONE
FEATURE
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
SOURCE: GWI (Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. NOTES: PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE
(I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: METHODOLOGY
CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE
DEVICE OWNERSHIP
JAN
2024

27
68.0% 62.1% 66.1% 64.9% 62.0%
-7.5% (-550 BPS) -10.1% (-690 BPS) -9.9% (-730 BPS) -4.7% (-320 BPS) -5.9% (-390 BPS)
98.1% 90.2% 93.2% 88.7% 76.6%
+0.3% (+30 BPS) -3.1% (-290 BPS) -0.3% (-30 BPS) -3.3% (-310 BPS) -3.1% (-240 BPS)
READING ONLINE
PRESS CONTENT
READING PHYSICAL
PRESS CONTENT
LISTENING TO
BROADCAST RADIO
LISTENING TO MUSIC
STREAMING SERVICES
LISTENING
TO PODCASTS
USING THE INTERNET
VIA A MOBILE PHONE
USING THE INTERNET VIA A
LAPTOP, DESKTOP, OR TABLET
USING
SOCIAL MEDIA
WATCHING LINEAR
AND BROADCAST TV
WATCHING STREAMING
AND ON-DEMAND TV
SOURCE: GWI (Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. NOTES: PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE
(I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. VALUE FOR BROADCAST RADIO DOES
NOT INCLUDE INTERNET RADIO. COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON DATA. POTENTIAL MISMATCHES: THE VALUES SHOWN HERE ARE BASED ON THE TIME THAT PEOPLE SAY THEY
SPEND CONSUMING EACH MEDIA TYPE, AND MAY DIFFER FROM SIMILAR DATA POINTS SHOWN ELSEWHERE IN THIS REPORT THAT REFLECT OTHER BEHAVIOURS SUCH AS DEVICE USAGE.
GLOBAL OVERVIEW
THE PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO CONSUME EACH MEDIA TYPE
MEDIA USE
JAN
2024

28
1H 25M 0H 50M 0H 49M 1H 02M
-12.8% (-13 MINS) -15.5% (-9 MINS) -20.3% (-13 MINS) -16.7% (-12 MINS)
6H 40M 3H 06M 2H 23M 1H 41M
+0.8% (+3 MINS) -8.2% (-17 MINS) -5.5% (-8 MINS) -22.2% (-29 MINS)
TIME SPENT LISTENING TO
MUSIC STREAMING SERVICES
TIME SPENT LISTENING
TO BROADCAST RADIO
TIME SPENT LISTENING
TO PODCASTS
TIME SPENT USING
A GAMES CONSOLE
TIME SPENT USING
THE INTERNET
TIME SPENT WATCHING TELEVISION
(BROADCAST AND STREAMING)
TIME SPENT USING
SOCIAL MEDIA
TIME SPENT READING PRESS MEDIA
(ONLINE AND PHYSICAL PRINT)
SOURCE: GWI (Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. NOTES: PEOPLE MAY CONSUME DIFFERENT MEDIA CONCURRENTLY.
TELEVISION INCLUDES BOTH LINEAR (BROADCAST AND CABLE) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES BOTH ONLINE AND PHYSICAL
PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO. COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES
DAILY TIME SPENT WITH MEDIA
JAN
2024

30
5.35 66.2% +1.8% 63.5% 68.8%
BILLION YOY: +0.9% (+60 BPS) +97 MILLION YOY: +4.9% (+304 BPS) YOY: +4.2% (+285 BPS)
6H 40M 96.5% 61.8% 78.8% 48.9%
YOY: +0.8% (+3 MINS) YOY: +4.6% (+420 BPS) YOY: -5.8% (-380 BPS) YOY: +3.2% (+252 BPS) YOY: +7.2% (+340 BPS)
AVERAGE DAILY TIME
SPENT USING THE INTERNET
BY EACH INTERNET USER
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA MOBILE PHONES
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA LAPTOPS AND DESKTOPS
PERCENTAGE OF THE
TOTAL URBAN POPULATION
THAT USES THE INTERNET
PERCENTAGE OF THE
TOTAL RURAL POPULATION
INDIVIDUALS
USING THE
INTERNET
INDIVIDUALS USING THE
INTERNET AS A PERCENTAGE
OF TOTAL POPULATION
YEAR-ON-YEAR CHANGE IN
THE NUMBER OF INDIVIDUALS
USING THE INTERNET
PERCENTAGE OF THE
TOTAL FEMALE POPULATION
PERCENTAGE OF THE
TOTAL MALE POPULATION
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GOOGLE’S ADVERTISING RESOURCES; CNNIC; KANTAR & IAMAI; GOVERNMENT RESOURCES; UNITED NATIONS. TIME SPENT AND MOBILE
SHARE DATA FROM GWI (Q3 2023). SEE GWI.COM. NOTES: GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE”. PERCENTAGE CHANGE FIGURES SHOW RELATIVE YEAR-ON-YEAR CHANGE. “BPS”
FIGURES REPRESENT BASIS POINTS, AND SHOW ABSOLUTE YEAR-ON-YEAR CHANGE. COMPARABILITY: SOURCE AND BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCES DO
NOT PUBLISH REGULAR UPDATES, SO FIGURES MAY UNDER-REPRESENT ACTUAL USE. SEE NOTES ON DATA.
GLOBAL OVERVIEW
ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE
OVERVIEW OF INTERNET USE
JAN
2024

GWI’s top trends for 2024
The media’s got
a trust problem
AI excitement is
rising, but so
is concern
Boomers are doing
more scrolling
and shopping
Short-form video
is changing sports
Veganism ain’t
so hot anymore
America’s concern
with gun violence
is growing
Americans are finding it harder
to count on the media, but
not only are they trusting the
news less, their interest in
it is falling too. In response,
publishers need to cater to
readers’ evolving preferences;
highlighting the quality of their
journalism, and sharing media
literacy tools.
The internet is entering a
new era with AI, and while
there are clear benefits for
businesses, consumers are
feeling unsure. They often
see tech as a double-edged
sword, so brands need to
upskill their employees and
be transparent with their
customers about how they
use AI.
Baby boomers are spending
more time on social media
and regularly buying products
online, but they’re also the
generation least likely to feel
represented in advertising.
These consumers have
unrivalled spending power,
so there are clear benefits
to businesses tweaking their
approach and working to
represent older generations.
Watching sports as a main
reason for using social media
is rising, and sports highlights
on these services are growing
in popularity too. Tools that
turn live events into short-
form clips are becoming more
accessible, and bigger sports
leagues need to cater to
consumers’ changing
format preferences.
Fewer people identify with
veganism, as consumers
are looking for less restrictive
diets. Brands can keep the
meat-free conversation
going by targeting those
interested in reducing their
meat consumption, dialling
down discussions around
sustainability, and shouting
about nutrition more.
Gun violence made it to the
top of Americans’ worries
in Q2 2023, surpassing
healthcare, climate change,
and racism. Some unlikely
groups are driving this trend,
and as anxiety around gun
violence continues to grow,
there’s room for brands
to explore carefully-
considered approaches
to the conversation.
growth in US consumers
saying they don’t trust
the media since Q2 2020
+24%
of consumers think AI
development is moving
at an alarming rate
71%
growth in baby
boomers using
TikTok since 2021
+57%
growth in combat sports
engagement in the US
since Q4 2020
+21%
growth in Europeans
identifying as flexitarian
year-on-year
growth in US consumers
concerned about gun
regulations year-on-year
+13% +18%
Learn more
PARTNER CONTENT

32
2.6
4.2
6.8
9.9
20.2
38.9
72.6
117
183
277
396
498
668
761
899
1,003
1,116
1,288
1,462
1,659
1,912
2,135
2,338
2,513
2,730
2,939
3,205
3,568
3,808
4,148
4,534
4,880
5,098
5,250
5,347
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GOOGLE’S ADVERTISING RESOURCES; CNNIC; KANTAR & IAMAI; GOVERNMENT RESOURCES; UNITED NATIONS. COMPARABILITY: SOURCE
AND BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES, SO FIGURES FOR RECENT PERIODS MAY UNDER-REPRESENT ACTUAL USE. SEE
NOTES ON DATA.
GLOBAL OVERVIEW
NUMBER OF INDIVIDUALS USING THE INTERNET OVER TIME (IN MILLIONS)
INTERNET USE TIMELINE
FIRST WEBSITE
06 AUG 1991
JAN
2024
DATAREPORTAL

33
2,730
2,939
3,205
3,568
3,808
4,148
4,534
4,880
5,098 5,250 5,347
+7.6% +9.0% +11.3% +6.7% +8.9% +9.3% +7.6% +4.5% +3.0% +1.8%
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GOOGLE’S ADVERTISING RESOURCES; CNNIC; KANTAR & IAMAI; GOVERNMENT RESOURCES; UNITED NATIONS. COMPARABILITY: SOURCE
AND BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES, SO FIGURES FOR RECENT PERIODS MAY UNDER-REPRESENT ACTUAL USE. SEE
NOTES ON DATA.
GLOBAL OVERVIEW
NUMBER OF INDIVIDUALS USING THE INTERNET (IN MILLIONS) AND YEAR-ON-YEAR CHANGE
INTERNET USE OVER TIME (YOY)
JAN
2024
DATAREPORTAL

34
37.4%
39.8%
42.9%
47.2%
49.8%
53.7%
58.1%
61.9%
64.2% 65.6% 66.2%
+6.4% +7.8% +10.0% +5.6% +7.7% +8.2% +6.6% +3.6% +2.1% +0.9%
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GOOGLE’S ADVERTISING RESOURCES; CNNIC; KANTAR & IAMAI; GOVERNMENT RESOURCES; UNITED NATIONS. NOTES: PERCENTAGES
IN THE WHITE CIRCLES SHOW THE RELATIVE CHANGE IN INTERNET ADOPTION vs. THE PREVIOUS PERIOD (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
COMPARABILITY: SOURCE AND BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES, SO FIGURES FOR RECENT PERIODS MAY UNDER-
REPRESENT ACTUAL ADOPTION. SEE NOTES ON DATA.
GLOBAL OVERVIEW
NUMBER OF INDIVIDUALS USING THE INTERNET AS A PERCENTAGE OF TOTAL POPULATION, AND YEAR-ON-YEAR RELATIVE CHANGE
INTERNET ADOPTION RATE OVER TIME (YOY)
JAN
2024
DATAREPORTAL

35
5.45 5.10 5.30 5.39
BILLION BILLION BILLION BILLION
67.4% 63.1% 65.6% 66.6%
vs. POPULATION vs. POPULATION vs. POPULATION vs. POPULATION
INTERNET: ITU
INTERNET: WORLD BANK
INTERNET: CIA WORLD FACTBOOK
INTERNET: INTERNETWORLDSTATS
SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), VALUES SHOWN HERE COMPARE PUBLISHED ADOPTION RATES WITH
THE LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, VALUES SHOWN HERE COMPARE THESE ABSOLUTE USER FIGURES WITH
THE LATEST FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM
MULTIPLE SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE.
GLOBAL OVERVIEW
FIGURES FOR INTERNET USE PUBLISHED BY DIFFERENT SOURCES
PERSPECTIVES ON INTERNET USE
JAN
2024

36
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
GLOBAL
AVERAGE
77.5%
71.5%
76.8%
51.5%
76.2%
73.1%
26.7%
32.1%
42.3%
67.8%
88.4%
90.2%
97.6%
94.5%
82.5%
70.2%
78.8%
96.8%
76.1%
66.2%
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GOOGLE’S ADVERTISING RESOURCES; CNNIC; KANTAR & IAMAI; GOVERNMENT RESOURCES; UNITED NATIONS. NOTE: REGIONS BASED ON
THE UNITED NATIONS GEOSCHEME. LOCAL COUNTRY VALUES HAVE BEEN CAPPED AT 99% OF THE POPULATION. COMPARABILITY: SOURCE AND BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA,
BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES, SO FIGURES MAY UNDER-REPRESENT ACTUAL USE. SEE NOTES ON DATA.
GLOBAL OVERVIEW
INDIVIDUALS USING THE INTERNET AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION
JAN
2024

37
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
0.7%
9.2%
23.9%
19.6%
1.1%
1.0%
2.5%
1.2%
3.5%
3.4%
4.8%
2.5%
2.0%
3.5%
6.8%
0.6%
2.7%
6.9%
4.3%
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GOOGLE’S ADVERTISING RESOURCES; CNNIC; KANTAR & IAMAI; GOVERNMENT RESOURCES; UNITED NATIONS. NOTES: REGIONS BASED
ON THE UNITED NATIONS GEOSCHEME. LOCAL COUNTRY VALUES HAVE BEEN CAPPED AT 99% OF THE POPULATION. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. COMPARABILITY: SOURCE AND
BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES, SO FIGURES MAY UNDER-REPRESENT ACTUAL USE. SEE NOTES ON DATA.
GLOBAL OVERVIEW
INDIVIDUALS USING THE INTERNET IN EACH REGION AS A PERCENTAGE OF TOTAL INDIVIDUALS USING THE INTERNET AROUND THE WORLD
SHARE OF GLOBAL INTERNET USERS
JAN
2024

38
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
117.1
108.1
116.1
77.8
115.1
115.0
110.5
40.4
48.5
64.0
102.4
133.6
136.3
147.5
142.8
124.7
106.1
119.1
146.4
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GOOGLE’S ADVERTISING RESOURCES; CNNIC; KANTAR & IAMAI; GOVERNMENT RESOURCES; UNITED NATIONS. GUIDANCE: A VALUE OF
100 MEANS THAT THE SHARE OF TOTAL USERS EQUALS THE SHARE OF GLOBAL POPULATION. A VALUE BELOW 100 MEANS THAT THE SHARE OF TOTAL USERS IS BELOW THE SHARE OF GLOBAL POPULATION. A
VALUE ABOVE 100 MEANS THE SHARE OF TOTAL USERS IS ABOVE THE SHARE OF GLOBAL POPULATION. NOTES: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. LOCAL COUNTRY VALUES HAVE BEEN
CAPPED AT 99% OF THE POPULATION. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. COMPARABILITY: SOURCE AND BASE CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
EACH REGION’S SHARE OF TOTAL INTERNET USERS COMPARED WITH ITS SHARE OF THE GLOBAL POPULATION
INDEXED SHARE OF GLOBAL INTERNET USERS
JAN
2024

39
99.0%
99.0%
99.0%
99.0%
99.0%
99.0%
99.0%
98.1%
97.8%
97.4%
97.2%
97.1%
96.0%
96.0%
95.7%
95.7%
95.6%
95.3%
94.9%
94.3%
93.8%
93.3%
92.8%
92.1%
91.8%
91.6%
91.0%
90.7%
90.7%
90.4%
88.4%
88.1%
88.0%
87.7%
86.6%
86.5%
86.4%
86.2%
84.9%
84.4%
84.0%
83.2%
79.1%
76.4%
75.7%
74.7%
73.6%
72.2%
69.8%
66.5%
66.2%
52.4%
45.5%
40.8%
NETHERLANDS
SWITZERLAND
NORWAY
SAUDI
ARABIA
IRELAND
U.A.E.
DENMARK
SWEDEN
U.K.
MALAYSIA
SOUTH
KOREA
U.S.A.
SPAIN
SINGAPORE
NEW
ZEALAND
AUSTRIA
HONG
KONG
BELGIUM
AUSTRALIA
CANADA
FRANCE
GERMANY
CZECHIA
ISRAEL
HUNGARY
ROMANIA
CHILE
TAIWAN
MOROCCO
RUSSIA
ARGENTINA
POLAND
THAILAND
ITALY
BRAZIL
TURKEY
PORTUGAL
GREECE
JAPAN
CROATIA
BULGARIA
MEXICO
VIETNAM
CHINA
COLOMBIA
SOUTH
AFRICA
PHILIPPINES
EGYPT
GHANA
INDONESIA
WORLDWIDE
INDIA
NIGERIA
KENYA
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GOOGLE’S ADVERTISING RESOURCES; CNNIC; KANTAR & IAMAI; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: VALUES
HAVE BEEN CAPPED AT 99% OF THE POPULATION. COMPARABILITY: SOURCE AND BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES, SO
FIGURES MAY UNDER-REPRESENT ACTUAL USE. SEE NOTES ON DATA.
GLOBAL OVERVIEW
INDIVIDUALS USING THE INTERNET AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION
JAN
2024
DATAREPORTAL

40
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
GLOBAL
TOTAL
10.3
196.4
385.8
988.7
18.8
18.7
360.0
139.4
256.8
85.9
33.5
14.8
2.6
10.8
77.2
13.3
38.5
12.0
71.7
2,735
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GOOGLE’S ADVERTISING RESOURCES; CNNIC; KANTAR & IAMAI; GOVERNMENT RESOURCES; UNITED NATIONS. NOTE: REGIONS BASED ON
THE UNITED NATIONS GEOSCHEME. LOCAL COUNTRY VALUES HAVE BEEN CAPPED AT 99% OF THE POPULATION. COMPARABILITY: SOURCE AND BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA,
BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES, SO FIGURES MAY UNDER-REPRESENT ACTUAL USE. SEE NOTES ON DATA.
GLOBAL OVERVIEW
NUMBER OF INDIVIDUALS (IN MILLIONS) WHO DO NOT USE THE INTERNET
UNCONNECTED POPULATIONS
JAN
2024

41
01 INDIA 683,707,000 47.6%
02 CHINA 336,416,000 23.6%
03 PAKISTAN 131,801,000 54.3%
04 NIGERIA 123,428,000 54.5%
05 ETHIOPIA 103,290,000 80.6%
06 BANGLADESH 96,473,000 55.5%
07 INDONESIA 93,401,000 33.5%
08 DEM. REP. OF THE CONGO 75,612,000 72.8%
09 TANZANIA 46,600,000 68.1%
10 UGANDA 35,946,000 73.0%
233 NORTH KOREA1
>99.9% [BLOCKED]
232 CENTRAL AFRICAN REPUBLIC 89.4% 5,210,000
231 BURUNDI 88.7% 11,901,000
230 SOUTH SUDAN 87.9% 9,823,000
229 NIGER 83.1% 23,016,000
228 YEMEN 82.3% 28,666,000
227 AFGHANISTAN 81.6% 34,927,000
226 ETHIOPIA 80.6% 103,290,000
225 BURKINA FASO 80.1% 18,853,000
224 MADAGASCAR 79.4% 24,373,000
# LOCATION
UNCONNECTED
INDIVIDUALS
% OF POP.
OFFLINE
# LOCATION
% OF POP.
OFFLINE
UNCONNECTED
INDIVIDUALS
RELATIVE: LOWEST LEVELS OF INTERNET ADOPTION
ABSOLUTE: LARGEST UNCONNECTED POPULATIONS
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GOOGLE’S ADVERTISING RESOURCES; CNNIC; KANTAR & IAMAI; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTES: FIGURES
IN THE “% OF POP. OFFLINE” COLUMN REPRESENT THE PERCENTAGE OF THE POPULATION THAT DOES NOT YET USE THE INTERNET. ABSOLUTE VALUES HAVE BEEN ROUNDED TO THE NEAREST THOUSAND. (1)
THE INTERNET (AT LEAST AS THE REST OF THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA. COMPARABILITY: SOURCE AND BASE CHANGES. ALL FIGURES USE THE LATEST
AVAILABLE DATA, BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES, SO FIGURES MAY UNDER-REPRESENT ACTUAL USE. SEE NOTES ON DATA.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST UNCONNECTED POPULATIONS AND THE LOWEST LEVELS OF INTERNET ADOPTION
UNCONNECTED POPULATIONS
JAN
2024

42
NORTH KOREA1
<0.01% 52.6% 93.9% 84.8%
CENTRAL AFRICAN REPUBLIC 10.6% 15.7% 36.3% 13.8%
BURUNDI 11.3% 10.2% 62.4% 45.7%
SOUTH SUDAN 12.1% 7.7% 41.2% 16.1%
NIGER 16.9% 18.6% 48.9% 16.4%
YEMEN 17.7% 74.9% 61.8% 54.8%
AFGHANISTAN 18.4% 97.7% 82.2% 56.0%
ETHIOPIA 19.4% 54.2% 51.5% 9.3%
BURKINA FASO 19.9% 19.0% 49.5% 24.8%
MADAGASCAR 20.6% 35.1% 53.5% 14.8%
CHAD 22.5% 11.3% 52.0% 12.9%
SOMALIA 22.7% 49.3% 58.3% 40.6%
MOZAMBIQUE 23.2% 31.5% 63.2% 37.4%
ERITREA 26.6% 52.5% 51.8% 11.9%
PAPUA NEW GUINEA 27.0% 20.9% 50.2% 19.3%
UGANDA 27.0% 45.2% 59.3% 21.0%
DEM. REP. OF THE CONGO 27.2% 20.8% 35.1% 16.2%
COMOROS 27.3% 87.9% 80.2% 35.9%
MALAWI 27.7% 14.2% 71.9% 49.2%
SUDAN 28.7% 61.8% 64.9% 36.9%
LOCATION
INTERNET
ADOPTION
ACCESS TO
ELECTRICITY
BASIC
DRINKING
WATER
BASIC
SANITATION
SERVICES
LOCATION
INTERNET
ADOPTION
ACCESS TO
ELECTRICITY
BASIC
DRINKING
WATER
BASIC
SANITATION
SERVICES
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; WORLD BANK; GOOGLE’S ADVERTISING RESOURCES; CNNIC; KANTAR & IAMAI; GOVERNMENT RESOURCES; UNITED NATIONS.
DEFINITIONS: “BASIC DRINKING WATER”: PERCENTAGE OF THE TOTAL POPULATION THAT DRINKS WATER FROM AN IMPROVED SOURCE, PROVIDED COLLECTION TIME IS NOT MORE THAN 30 MINUTES FOR A
ROUND TRIP. “BASIC SANITATION SERVICES”: PERCENTAGE OF THE TOTAL POPULATION USING IMPROVED SANITATION FACILITIES THAT ARE NOT SHARED WITH OTHER HOUSEHOLDS. NOTE: (1) THE INTERNET (AT
LEAST AS THE REST OF THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA.
GLOBAL OVERVIEW
COMPARING LEVELS OF INTERNET ADOPTION WITH ACCESS TO EVERYDAY LIFE ESSENTIALS
LOW LEVELS OF INTERNET ADOPTION IN CONTEXT
JAN
2024

43
11 AFGHANISTAN 10.6% 18.4%
12 REP. OF THE CONGO 10.4% 36.2%
13 DEM. REP. OF THE CONGO 10.3% 27.2%
14 EQUATORIAL GUINEA 10.3% 66.8%
15 LEBANON 10.0% 90.1%
16 BURKINA FASO 9.9% 19.9%
17 SOLOMON ISLANDS 9.8% 45.0%
18 MALI 9.7% 33.1%
19 MALAWI 9.4% 27.7%
20 MOZAMBIQUE 9.4% 23.2%
01 SYRIA* 195.7% 35.8%
02 VENEZUELA* 55.0% 61.6%
03 CENTRAL AFRICAN REPUBLIC 23.8% 10.6%
04 SOUTH SUDAN* 22.7% 12.1%
05 CHAD 22.5% 22.5%
06 ZIMBABWE 18.4% 32.6%
07 LIBERIA 15.5% 30.1%
08 HAITI 14.8% 38.9%
09 BURUNDI 12.7% 11.3%
10 GAMBIA 11.6% 54.2%
# LOCATION
CHEAPEST INTERNET
ACCESS PLAN vs.
GNI PER CAPITA
INTERNET
ADOPTION
RATE
# LOCATION
CHEAPEST INTERNET
ACCESS PLAN vs.
GNI PER CAPITA
INTERNET
ADOPTION
RATE
SOURCE: ITU; KEPIOS ANALYSIS. NOTES: “GNI PER CAPITA” IS GROSS NATIONAL INCOME PER CAPITA, AND REPRESENTS TYPICAL INCOME PER PERSON. VALUES IN THE “CHEAPEST ACCESS PLAN” COLUMNS
REPRESENT THE PRICE OF THE CHEAPEST MOBILE BROADBAND PLAN PROVIDING AT LEAST 2 GB OF MONTHLY DATA USING AT LEAST 3G TECHNOLOGY, EXCEPT (*) WHERE VALUES REPRESENT THE PRICE OF THE
CHEAPEST POST-PAID, COMPUTER-BASED PLAN PROVIDING AT LEAST 1 GB OF MONTHLY DATA USING AT LEAST 3G TECHNOLOGY. COMPARABILITY: COUNTRIES IDENTIFIED BY (*) USE AFFORDABILITY DATA
THAT IS MORE THAN 5 YEARS OLD, SO VALUES MAY NOT BE FULLY REPRESENTATIVE OF THE CURRENT SITUATION. ALL OTHER VALUES USE DATA THAT IS LESS THAN 2 YEARS OLD.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WHERE INTERNET CONNECTIVITY IS THE LEAST AFFORDABLE
WHERE INTERNET ACCESS IS LEAST AFFORDABLE
JAN
2024

44
01 SOUTH SUDAN 36.8% $23.70
02 ZIMBABWE 35.7% $43.75
03 CENTRAL AFRICAN REPUBLIC 33.4% $10.90
04 YEMEN 28.3% $15.68
05 ZAMBIA 15.6% $8.01
06 CHAD 10.1% $4.09
07 LIBERIA 8.7% $2.50
08 BURUNDI 8.5% $1.10
09 MALI 8.3% $4.56
10 GAMBIA 7.0% $3.56
11 BURKINA FASO 5.9% $3.27
12 TIMOR-LESTE 5.4% $1.92
13 GUINEA-BISSAU 4.8% $2.72
14 SOLOMON ISLANDS 3.9% $6.96
15 AFGHANISTAN 3.6% $1.02
16 NIGER 3.4% $1.63
17 MADAGASCAR 3.1% $1.12
18 MOZAMBIQUE 2.6% $0.78
19 TURKMENISTAN 2.5% $11.42
20 BENIN 2.3% $2.37
# LOCATION
AVE. PRICE OF 1GB
OF DATA vs. AVE.
MONTHLY INCOME
AVERAGE PRICE
(USD) OF 1GB
OF MOBILE DATA
# LOCATION
AVE. PRICE OF 1GB
OF DATA vs. AVE.
MONTHLY INCOME
AVERAGE PRICE
(USD) OF 1GB
OF MOBILE DATA
SOURCE: CABLE.CO.UK; WORLD BANK; KEPIOS ANALYSIS. NOTES: COMPARISONS WITH AVERAGE MONTHLY INCOME USE LATEST REPORTED WORLD BANK FIGURES FOR “ADJUSTED NET NATIONAL INCOME
PER CAPITA (CURRENT US$)”. FIGURES FOR “AVERAGE PRICE (USD) OF 1GB OF MOBILE DATA” REPRESENT MEDIAN PRICE OF SIM-ONLY MOBILE PLANS OFFERING AT LEAST 1GB OF MOBILE DATA. PRICES SHOWN
IN U.S. DOLLARS; CURRENCY CONVERSION AS PER CABLE.CO.UK’S METHODOLOGY AND CALCULATIONS. PLEASE REFER TO DETAILED SOURCE NOTES HERE. ADVISORY: DATA ARE NOT AVAILABLE FOR ALL
LOCATIONS; RANKING BASED ON AVAILABLE DATA ONLY. COMPARABILITY: SOURCE AND METHODOLOGY CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WHERE MOBILE DATA IS THE LEAST AFFORDABLE, BASED ON THE AVERAGE PRICE OF 1GB OF MOBILE DATA
WHERE MOBILE DATA IS LEAST AFFORDABLE
JAN
2024

45
$7.29
$6.00
$5.89
$5.37
$5.01
$4.61
$4.07
$3.48
$3.12
$2.79
$2.59
$2.33
$2.23
$2.14
$2.03
$1.81
$1.79
$1.71
$1.61
$1.50
$1.49
$1.19
$1.11
$0.82
$0.69
$0.69
$0.65
$0.64
$0.63
$0.63
$0.62
$0.59
$0.59
$0.54
$0.51
$0.48
$0.44
$0.44
$0.41
$0.40
$0.40
$0.39
$0.38
$0.37
$0.29
$0.28
$0.28
$0.25
$0.20
$0.20
$0.16
$0.09
$0.02
SWITZERLAND
U.S.A.
NEW
ZEALAND
CANADA
SOUTH
KOREA
U.A.E.
NORWAY
JAPAN
CZECHIA
GREECE
WORLDWIDE
SWEDEN
BELGIUM
GERMANY
MEXICO
SOUTH
AFRICA
PORTUGAL
HUNGARY
NETHERLANDS
IRELAND
SAUDI
ARABIA
CROATIA
ARGENTINA
HONG
KONG
TAIWAN
DENMARK
EGYPT
CHILE
MOROCCO
SINGAPORE
U.K.
KENYA
PHILIPPINES
ROMANIA
AUSTRIA
SPAIN
AUSTRALIA
TURKEY
THAILAND
GHANA
BRAZIL
NIGERIA
CHINA
POLAND
VIETNAM
MALAYSIA
INDONESIA
RUSSIA
COLOMBIA
FRANCE
INDIA
ITALY
ISRAEL
SOURCE: CABLE.CO.UK. NOTE: FIGURES REPRESENT THE MEDIAN PRICE OF SIM-ONLY MOBILE PLANS OFFERING AT LEAST 1GB OF MOBILE DATA. VALUES TRANSLATED FROM LOCAL CURRENCIES INTO U.S.
DOLLAR EQUIVALENTS BY CABLE.CO.UK USING THE PREVAILING EXCHANGE RATES AT THE TIME OF SOURCE DATA PUBLICATION.
GLOBAL OVERVIEW
MEDIAN PRICE (IN U.S. DOLLARS) FOR A SIM-ONLY PLAN OFFERING AT LEAST 1GB OF MOBILE DATA
COST OF MOBILE DATA: AVERAGE PRICE FOR 1GB
JAN
2024
DATAREPORTAL

46
$2.86
$2.09
$1.03
$1.03
$0.96
$0.88
$0.75
$0.56
$0.47
$0.46
$0.42
$0.37
$0.37
$0.37
$0.37
$0.36
$0.32
$0.31
$0.27
$0.25
$0.24
$0.23
$0.20
$0.19
$0.19
$0.18
$0.16
$0.15
$0.14
$0.14
$0.13
$0.13
$0.13
$0.11
$0.11
$0.10
$0.10
$0.09
$0.09
$0.09
$0.08
$0.07
$0.07
$0.06
$0.05
$0.045
$0.034
$0.033
$0.029
$0.020
$0.016
$0.001
U.A.E.
NORWAY
SWEDEN
JAPAN
GREECE
CZECHIA
U.S.A.
SWITZERLAND
HUNGARY
EGYPT
NEW
ZEALAND
TAIWAN
ARGENTINA
CROATIA
CANADA
NETHERLANDS
THAILAND
SAUDI
ARABIA
CHINA
SOUTH
KOREA
GERMANY
PORTUGAL
AUSTRIA
MOROCCO
DENMARK
KENYA
IRELAND
BRAZIL
RUSSIA
PHILIPPINES
BELGIUM
NIGERIA
HONG
KONG
MEXICO
SPAIN
SOUTH
AFRICA
U.K.
FRANCE
AUSTRALIA
VIETNAM
GHANA
SINGAPORE
TURKEY
COLOMBIA
ROMANIA
INDIA
CHILE
POLAND
ITALY
MALAYSIA
INDONESIA
ISRAEL
SOURCE: CABLE.CO.UK. NOTE: FIGURES REPRESENT THE COST OF THE CHEAPEST SIM-ONLY MOBILE PLAN OFFERING AT LEAST 1GB OF MOBILE DATA. VALUES TRANSLATED FROM LOCAL CURRENCIES INTO U.S.
GLOBAL OVERVIEW
CHEAPEST PRICE (IN U.S. DOLLARS) FOR A SIM-ONLY PLAN THAT INCLUDES AT LEAST 1GB OF MOBILE DATA
COST OF MOBILE DATA: CHEAPEST 1GB PLAN
JAN
2024
DATAREPORTAL

47
01 BURUNDI 1,224.9% $159.15
02 ERITREA 894.3% $338.15
03 SOMALIA 127.6% $38.35
04 AFGHANISTAN 76.0% $21.52
05 GUINEA 65.8% $47.45
06 MOZAMBIQUE 53.5% $16.34
07 TIMOR-LESTE 52.4% $18.65
08 COMOROS 51.6% $62.17
09 EQUATORIAL GUINEA 30.2% $73.40
10 LIBERIA 26.9% $7.70
11 SIERRA LEONE 16.3% $5.56
12 ZAMBIA 15.9% $8.16
13 SOLOMON ISLANDS 15.7% $27.88
14 SYRIA 15.6% $6.31
15 TURKMENISTAN 14.4% $66.26
16 DEM. REP. OF THE CONGO 12.0% $3.39
17 YEMEN 11.4% $6.33
18 DJIBOUTI 11.1% $25.73
19 ZIMBABWE 10.2% $12.57
20 MAURITANIA 8.7% $13.17
# LOCATION
AVE. PRICE PER
MBPS vs. AVE.
MONTHLY INCOME
AVERAGE PRICE
(USD) PER MBPS
OF FIXED DATA
# LOCATION
AVE. PRICE PER
MBPS vs. AVE.
MONTHLY INCOME
AVERAGE PRICE
(USD) PER MBPS
OF FIXED DATA
SOURCE: CABLE.CO.UK; WORLD BANK; KEPIOS ANALYSIS. NOTES: COMPARISONS WITH AVERAGE MONTHLY INCOME USE LATEST REPORTED WORLD BANK FIGURES FOR “ADJUSTED NET NATIONAL INCOME
PER CAPITA (CURRENT US$)”. FIGURES FOR “AVERAGE PRICE (USD) PER MBPS OF FIXED DATA” REPRESENT THE MEDIAN PRICE OF FIXED BROADBAND BANDWIDTH PER MBPS PER MONTH. PRICES SHOWN IN U.S.
DOLLARS; CURRENCY CONVERSION AS PER CABLE.CO.UK’S METHODOLOGY AND CALCULATIONS. PLEASE REFER TO DETAILED SOURCE NOTES HERE. ADVISORY: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS;
RANKING BASED ON AVAILABLE DATA ONLY. COMPARABILITY: SOURCE AND METHODOLOGY CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WHERE FIXED INTERNET BANDWIDTH IS THE LEAST AFFORDABLE, BASED ON THE AVERAGE PRICE PER MBPS
WHERE FIXED BROADBAND IS LEAST AFFORDABLE
JAN
2024

48
$2.81
$2.25
$2.02
$1.76
$1.72
$1.16
$1.10
$1.06
$0.93
$0.63
$0.61
$0.60
$0.49
$0.47
$0.46
$0.40
$0.39
$0.39
$0.37
$0.32
$0.29
$0.28
$0.27
$0.27
$0.25
$0.24
$0.23
$0.21
$0.20
$0.16
$0.16
$0.15
$0.14
$0.14
$0.13
$0.12
$0.12
$0.11
$0.10
$0.09
$0.09
$0.08
$0.06
$0.06
$0.05
$0.04
$0.04
$0.03
$0.03
$0.03
$0.02
$0.01
GHANA
U.A.E.
SWITZERLAND
KENYA
NIGERIA
MOROCCO
CANADA
AUSTRALIA
GERMANY
FRANCE
U.K.
SOUTH
AFRICA
INDONESIA
CROATIA
DENMARK
AUSTRIA
HONG
KONG
SAUDI
ARABIA
BELGIUM
GREECE
IRELAND
MEXICO
COLOMBIA
CZECHIA
NORWAY
TAIWAN
TURKEY
BULGARIA
ISRAEL
NETHERLANDS
EGYPT
NEW
ZEALAND
BRAZIL
PHILIPPINES
SWEDEN
U.S.A.
MALAYSIA
PORTUGAL
VIETNAM
ARGENTINA
HUNGARY
INDIA
SPAIN
JAPAN
CHINA
CHILE
SOUTH
KOREA
POLAND
ITALY
SINGAPORE
THAILAND
ROMANIA
SOURCE: CABLE.CO.UK. NOTE: FIGURES REPRESENT THE MEDIAN PRICE PER MEGABIT PER SECOND OF FIXED INTERNET BANDWIDTH PER MONTH. VALUES TRANSLATED FROM LOCAL CURRENCIES INTO U.S.
GLOBAL OVERVIEW
MEDIAN PRICE (IN U.S. DOLLARS) PER MEGABIT PER SECOND OF FIXED BROADBAND BANDWIDTH
COST OF FIXED DATA: AVERAGE PRICE PER MBPS
JAN
2024
DATAREPORTAL

49
$61.18
$57.57
$53.62
$35.33
$34.26
$31.05
$27.80
$27.68
$25.82
$24.98
$23.95
$23.88
$22.87
$22.16
$21.56
$21.29
$21.28
$20.31
$19.96
$19.90
$19.49
$19.13
$18.18
$17.02
$16.22
$15.97
$15.80
$15.38
$14.99
$14.99
$14.51
$14.38
$13.53
$13.38
$12.99
$12.68
$12.10
$11.49
$11.47
$11.42
$10.98
$10.09
$9.94
$9.06
$8.94
$7.08
$6.97
$5.98
$4.87
$4.38
$2.50
$1.30
U.A.E.
NORWAY
SAUDI
ARABIA
AUSTRALIA
NIGERIA
SWITZERLAND
BELGIUM
NETHERLANDS
NEW
ZEALAND
CANADA
IRELAND
DENMARK
U.S.A.
U.K.
SINGAPORE
PORTUGAL
ITALY
GREECE
GHANA
MALAYSIA
KENYA
ISRAEL
PHILIPPINES
FRANCE
MEXICO
SPAIN
TAIWAN
BRAZIL
CHILE
SOUTH
KOREA
SWEDEN
MOROCCO
CZECHIA
HUNGARY
AUSTRIA
INDONESIA
THAILAND
SOUTH
AFRICA
CROATIA
GERMANY
CHINA
ARGENTINA
HONG
KONG
POLAND
TURKEY
BULGARIA
VIETNAM
JAPAN
INDIA
EGYPT
COLOMBIA
ROMANIA
SOURCE: CABLE.CO.UK. NOTE: FIGURES REPRESENT THE COST OF THE CHEAPEST FIXED BROADBAND INTERNET PACKAGE AVAILABLE IN THE RESPECTIVE COUNTRY AT THE TIME THE STUDY WAS CONDUCTED,
REGARDLESS OF BANDWIDTH OR DATA LIMITATIONS. VALUES TRANSLATED FROM LOCAL CURRENCIES INTO U.S. DOLLAR EQUIVALENTS BY CABLE.CO.UK USING THE PREVAILING EXCHANGE RATES AT THE TIME
OF SOURCE DATA PUBLICATION.
GLOBAL OVERVIEW
CHEAPEST PRICE (IN U.S. DOLLARS) FOR A FIXED BROADBAND INTERNET PACKAGE
COST OF FIXED DATA: CHEAPEST PACKAGE
JAN
2024
DATAREPORTAL

50
60.9%
56.6%
52.3%
51.9%
49.4%
46.1%
45.1%
43.7%
42.6%
38.8%
37.9%
35.2%
34.2%
29.9%
29.3%
FINDING INFORMATION
STAYING IN TOUCH WITH FRIENDS AND FAMILY
WATCHING VIDEOS, TV SHOWS OR MOVIES
KEEPING UP TO DATE WITH NEWS AND EVENTS
RESEARCHING HOW TO DO THINGS
FINDING NEW IDEAS OR INSPIRATION
ACCESSING AND LISTENING TO MUSIC
RESEARCHING PRODUCTS AND BRANDS
FILLING UP SPARE TIME AND GENERAL BROWSING
EDUCATION AND STUDY-RELATED PURPOSES
RESEARCHING PLACES, VACATIONS AND TRAVEL
RESEARCHING HEALTH ISSUES AND HEALTHCARE PRODUCTS
MANAGING FINANCES AND SAVINGS
BUSINESS-RELATED RESEARCH
GAMING
SOURCE: GWI (Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE THE INTERNET
MAIN REASONS FOR USING THE INTERNET
JAN
2024
DATAREPORTAL

51
7.94 7.84 7.86 7.83
7.57 7.38 7.35
7.62 7.54 7.57 7.49 7.32 7.40 7.23 7.28 7.08 7.04 7.06 7.03 7.14 7.22
Q3
2018
Q4
2018
Q1
2019
Q2
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
Q1
2021
Q2
2021
Q3
2021
Q4
2021
Q1
2022
Q2
2022
Q3
2022
Q4
2022
Q1
2023
Q2
2023
Q3
2023
SOURCE: GWI (Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. NOTE: RESPONDENTS COULD CHOOSE FROM THE SAME DEFINED LIST
OF 19 OPTIONS IN EACH WAVE OF RESEARCH. COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
AVERAGE NUMBER OF REASONS CITED BY INTERNET USERS AGED 16 TO 64 AS PRIMARY MOTIVATIONS FOR USING THE INTERNET
NUMBER OF REASONS FOR USING THE INTERNET
JAN
2024
DATAREPORTAL
CHANGE
IN
METHODOLOGY

52
FIND INFORMATION 66.9%
FOLLOW NEWS & EVENTS 59.1%
CONTACT FRIENDS & FAMILY 56.3%
LEARN HOW TO DO THINGS 51.4%
RESEARCH BRANDS 46.7%
WATCH VIDEOS & SHOWS 43.0%
RESEARCH PLACES & TRAVEL 40.7%
FIND NEW IDEAS 39.8%
RESEARCH HEALTH 39.8%
FILL SPARE TIME & BROWSING 38.9%
LISTEN TO MUSIC 39.4%
EDUCATION & STUDY 39.0%
EDUCATION & STUDY 53.0%
GAMING 41.6%
55 TO 64 YEARS OLD
45 TO 54 YEARS OLD
35 TO 44 YEARS OLD
25 TO 34 YEARS OLD
16 TO 24 YEARS OLD
GLOBAL OVERVIEW
PRIMARY REASONS WHY INTERNET USERS IN EACH AGE GROUP USE THE INTERNET
MAIN REASONS FOR USING THE INTERNET
JAN
2024

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Evolving Digital Habits
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PARTNER CONTENT

T H E S O C I A L R E C K O N I N G
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PARTNER CONTENT

55
94.7%
94.3%
80.7%
74.3%
54.4%
49.5%
48.1%
42.2%
40.6%
40.3%
32.4%
28.6%
26.6%
25.8%
24.5%
CHAT AND MESSAGING
SOCIAL NETWORKS
SEARCH ENGINES OR WEB PORTALS
SHOPPING, AUCTIONS, OR CLASSIFIEDS
MAPS, PARKING, OR LOCATION-BASED SERVICES
EMAIL
MUSIC
WEATHER
ENTERTAINMENT
NEWS
GAMES
MOBILITY SERVICES (E.G. RIDE-HAILING, BIKE HIRE)
BANKING, INVESTING, OR INSURANCE
SPORTS
TRAVEL
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTH
TOP TYPES OF WEBSITES VISITED AND APPS USED
JAN
2024
DATAREPORTAL

56
CHAT & MESSAGING 89.8%
SOCIAL NETWORKS 87.9%
SEARCH ENGINES & PORTALS 78.1%
SHOPPING 70.8%
EMAIL 57.6%
MAPS, PARKING & LOCATION 53.1%
WEATHER 52.7%
NEWS 50.3%
MUSIC 35.3%
BANKING & FINANCE 32.5%
SHOPPING 74.0%
EMAIL 52.6%
NEWS 48.9%
WEATHER 47.6%
MUSIC 42.4%
ENTERTAINMENT 35.1%
SHOPPING 75.6%
MUSIC 51.5%
EMAIL 46.1%
ENTERTAINMENT 44.2%
WEATHER 38.9%
NEWS 37.0%
SHOPPING 76.3%
EMAIL 48.9%
MUSIC 46.8%
NEWS 43.7%
WEATHER 43.3%
ENTERTAINMENT 40.4%
SHOPPING 72.9%
MUSIC 55.9%
ENTERTAINMENT 47.7%
EMAIL 47.5%
GAMES 42.9%
WEATHER 36.0%
55 TO 64 YEARS OLD
45 TO 54 YEARS OLD
35 TO 44 YEARS OLD
25 TO 34 YEARS OLD
16 TO 24 YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTH
TOP TYPES OF WEBSITES VISITED AND APPS USED
JAN
2024

57
06:09
06:23 06:20 06:29
06:46 06:48 06:38
06:54 06:58
06:36 06:40
+3.7% -0.8% +2.6% +4.3% +0.4% -2.4% +4.2% +0.8% -5.1% [N/A]
Q3 Q3 Q3 Q3 Q3 Q3 Q3 Q3 Q3 Q3 Q3
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
SOURCE: GWI (Q3 2013 TO Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES
ON DATA.
GLOBAL OVERVIEW
THE AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY
DAILY TIME SPENT USING THE INTERNET (YOY)
JAN
2024
DATAREPORTAL
CHANGE
IN
METHODOLOGY

58
06:58 06:53 06:49 06:37 06:36 06:35 06:40 06:41 06:40
-1.2% -0.8% -2.9% -0.2% [N/A] +1.3% +0.2% -0.3%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2021 2021 2022 2022 2022 2022 2023 2023 2023
SOURCE: GWI (Q3 2021 TO Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES
ON DATA.
GLOBAL OVERVIEW
THE AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY
DAILY TIME SPENT USING THE INTERNET (QOQ)
JAN
2024
DATAREPORTAL
CHANGE
IN
METHODOLOGY

59
09:24
09:13
08:52
08:43
08:41
08:31
08:21
08:17
08:11
07:58
07:55
07:38
07:37
07:30
07:29
07:20
07:13
07:09
07:03
06:57
06:49
06:46
06:45
06:40
06:31
06:29
06:19
06:18
06:18
06:17
06:16
06:14
06:14
06:13
06:07
06:02
05:49
05:48
05:46
05:42
05:33
05:32
05:31
05:30
05:22
05:22
05:22
05:19
05:08
03:56
SOUTH
AFRICA
BRAZIL
PHILIPPINES
COLOMBIA
ARGENTINA
CHILE
RUSSIA
MALAYSIA
U.A.E.
THAILAND
EGYPT
INDONESIA
MEXICO
PORTUGAL
BULGARIA
ISRAEL
TAIWAN
SAUDI
ARABIA
U.S.A.
TURKEY
SINGAPORE
CROATIA
INDIA
WORLDWIDE
ROMANIA
NEW
ZEALAND
HONG
KONG
CANADA
VIETNAM
POLAND
HUNGARY
AUSTRALIA
CZECHIA
IRELAND
SWEDEN
U.K.
ITALY
GREECE
NORWAY
SPAIN
CHINA
SWITZERLAND
AUSTRIA
NETHERLANDS
BELGIUM
FRANCE
GERMANY
SOUTH
KOREA
DENMARK
JAPAN
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
DAILY TIME SPENT USING THE INTERNET
JAN
2024
DATAREPORTAL

60
07:32
07:03
06:25
06:09
05:17
07:07 07:13
06:40
06:05
05:14
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
DAILY TIME SPENT USING THE INTERNET
JAN
2024
DATAREPORTAL

61
54.9% 26.2% 31.1% 16.4% 11.5%
-7.1% (-420 BPS) -8.4% (-240 BPS) -2.5% (-80 BPS) +6.5% (+100 BPS) -9.4% (-120 BPS)
96.5% 61.8% 94.6% 3.8% 25.9%
+4.6% (+420 BPS) -5.8% (-380 BPS) +4.0% (+360 BPS) -26.9% (-140 BPS) -5.1% (-140 BPS)
PERSONAL LAPTOP
OR DESKTOP
WORK LAPTOP
OR DESKTOP
CONNECTED
TELEVISION
SMART HOME
DEVICE
GAMES
CONSOLE
MOBILE
PHONE (ANY)
LAPTOP OR
DESKTOP (ANY)
SMART
PHONE
FEATURE
PHONE
TABLET
DEVICE
SOURCE: GWI (Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. NOTES: “MOBILE PHONE (ANY)” INCLUDES USERS WHO ACCESS VIA A
SMARTPHONE OR A FEATURE PHONE. “LAPTOP OR DESKTOP (ANY)” INCLUDES USERS WHO ACCESS VIA THEIR OWN COMPUTER OR A COMPUTER PROVIDED BY THEIR EMPLOYER. PERCENTAGE CHANGE VALUES
REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE. COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNET
DEVICES USED TO ACCESS THE INTERNET
JAN
2024

62
MOBILES:
27.3%
MOBILES:
33.1%
MOBILES:
37.7%
MOBILES:
39.1%
MOBILES:
45.6%
MOBILES:
49.4%
MOBILES:
50.8%
MOBILES:
52.8%
MOBILES:
53.5%
MOBILES:
56.8%
MOBILES:
57.6%
COMPUTERS:
72.7%
COMPUTERS:
66.9%
COMPUTERS:
62.3%
COMPUTERS:
60.9%
COMPUTERS:
54.4%
COMPUTERS:
50.6%
COMPUTERS:
49.2%
COMPUTERS:
47.2%
COMPUTERS:
46.5%
COMPUTERS:
43.2%
COMPUTERS:
42.4%
+21.3% +13.8% +3.9% +16.5% +8.3% +2.9% +3.9% +1.3% +6.3% [N/A]
Q3 Q3 Q3 Q3 Q3 Q3 Q3 Q3 Q3 Q3 Q3
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
SOURCE: GWI (Q3 2013 TO Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. NOTES: “MOBILES” INCLUDES SMARTPHONES AND
FEATURE PHONES. “COMPUTERS” INCLUDES LAPTOPS, DESKTOPS, AND TABLET DEVICES. PERCENTAGES IN THE WHITE CIRCLES SHOW THE RELATIVE CHANGE IN MOBILE’S SHARE OF TOTAL INTERNET TIME vs. THE
PREVIOUS PERIOD (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON EACH DEVICE AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
SHARE OF DAILY INTERNET TIME BY DEVICE (YOY)
JAN
2024
DATAREPORTAL
CHANGE
IN
METHODOLOGY

63
MOBILES:
53.5%
MOBILES:
54.7%
MOBILES:
55.6%
MOBILES:
55.7%
MOBILES:
56.8%
MOBILES:
56.9%
MOBILES:
56.8%
MOBILES:
57.1%
MOBILES:
57.6%
COMPUTERS:
46.5%
COMPUTERS:
45.3%
COMPUTERS:
44.4%
COMPUTERS:
44.3%
COMPUTERS:
43.2%
COMPUTERS:
43.1%
COMPUTERS:
43.2%
COMPUTERS:
42.9%
COMPUTERS:
42.4%
+2.3% +1.6% +0.2% +2.1% [N/A] -0.2% +0.6% +0.9%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2021 2021 2022 2022 2022 2022 2023 2023 2023
SOURCE: GWI (Q3 2021 TO Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. NOTES: “MOBILES” INCLUDES SMARTPHONES AND
FEATURE PHONES. “COMPUTERS” INCLUDES LAPTOPS, DESKTOPS, AND TABLET DEVICES. PERCENTAGES IN THE WHITE CIRCLES SHOW THE RELATIVE CHANGE IN MOBILE’S SHARE OF TOTAL INTERNET TIME vs. THE
PREVIOUS PERIOD (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
SHARE OF DAILY INTERNET TIME BY DEVICE (QOQ)
JAN
2024
DATAREPORTAL
CHANGE
IN
METHODOLOGY

64
MOBILES:
63.3%
MOBILES:
63.3%
MOBILES:
62.2%
MOBILES:
61.4%
MOBILES:
60.1%
MOBILES:
60.1%
MOBILES:
59.2%
MOBILES:
59.2%
MOBILES:
57.6%
MOBILES:
57.6%
MOBILES:
57.5%
MOBILES:
56.6%
MOBILES:
56.5%
MOBILES:
55.8%
MOBILES:
55.8%
MOBILES:
55.8%
MOBILES:
55.7%
MOBILES:
55.7%
MOBILES:
54.8%
MOBILES:
53.1%
MOBILES:
52.6%
MOBILES:
52.2%
MOBILES:
51.8%
MOBILES:
51.8%
MOBILES:
51.8%
MOBILES:
51.5%
MOBILES:
51.4%
MOBILES:
51.1%
MOBILES:
51.1%
MOBILES:
50.8%
MOBILES:
50.6%
MOBILES:
50.4%
MOBILES:
50.3%
MOBILES:
49.9%
MOBILES:
49.6%
MOBILES:
49.2%
MOBILES:
48.9%
MOBILES:
48.7%
MOBILES:
48.5%
MOBILES:
48.4%
MOBILES:
48.3%
MOBILES:
47.9%
MOBILES:
47.6%
MOBILES:
47.4%
MOBILES:
47.4%
MOBILES:
47.2%
MOBILES:
47.2%
MOBILES:
47.1%
MOBILES:
46.9%
MOBILES:
45.2%
COMPUTERS:
36.7%
COMPUTERS:
36.7%
COMPUTERS:
37.8%
COMPUTERS:
38.6%
COMPUTERS:
39.9%
COMPUTERS:
39.9%
COMPUTERS:
40.8%
COMPUTERS:
40.8%
COMPUTERS:
42.4%
COMPUTERS:
42.4%
COMPUTERS:
42.5%
COMPUTERS:
43.4%
COMPUTERS:
43.5%
COMPUTERS:
44.2%
COMPUTERS:
44.2%
COMPUTERS:
44.2%
COMPUTERS:
44.3%
COMPUTERS:
44.3%
COMPUTERS:
45.2%
COMPUTERS:
46.9%
COMPUTERS:
47.4%
COMPUTERS:
47.8%
COMPUTERS:
48.2%
COMPUTERS:
48.2%
COMPUTERS:
48.2%
COMPUTERS:
48.5%
COMPUTERS:
48.6%
COMPUTERS:
48.9%
COMPUTERS:
48.9%
COMPUTERS:
49.2%
COMPUTERS:
49.4%
COMPUTERS:
49.6%
COMPUTERS:
49.7%
COMPUTERS:
50.1%
COMPUTERS:
50.4%
COMPUTERS:
50.8%
COMPUTERS:
51.1%
COMPUTERS:
51.3%
COMPUTERS:
51.5%
COMPUTERS:
51.6%
COMPUTERS:
51.7%
COMPUTERS:
52.1%
COMPUTERS:
52.4%
COMPUTERS:
52.6%
COMPUTERS:
52.6%
COMPUTERS:
52.8%
COMPUTERS:
52.8%
COMPUTERS:
52.9%
COMPUTERS:
53.1%
COMPUTERS:
54.8%
CHINA
THAILAND
INDONESIA
SAUDI
ARABIA
INDIA
PHILIPPINES
ROMANIA
TURKEY
WORLDWIDE
BRAZIL
MEXICO
TAIWAN
CHILE
EGYPT
MALAYSIA
SOUTH
AFRICA
U.A.E.
VIETNAM
COLOMBIA
ARGENTINA
ISRAEL
IRELAND
HONG
KONG
SWEDEN
U.S.A.
HUNGARY
NORWAY
BULGARIA
SOUTH
KOREA
ITALY
SPAIN
SINGAPORE
NETHERLANDS
GREECE
NEW
ZEALAND
POLAND
U.K.
AUSTRIA
GERMANY
CROATIA
JAPAN
FRANCE
SWITZERLAND
CANADA
PORTUGAL
AUSTRALIA
RUSSIA
CZECHIA
DENMARK
BELGIUM
GLOBAL OVERVIEW
SHARE OF DAILY INTERNET TIME BY DEVICE
JAN
2024
DATAREPORTAL

65
MOBILES:
64.1%
MOBILES:
59.7%
MOBILES:
60.1%
MOBILES:
57.6%
MOBILES:
58.1%
MOBILES:
54.9%
MOBILES:
55.5%
MOBILES:
52.7%
MOBILES:
52.4%
MOBILES:
49.8%
COMPUTERS:
35.9%
COMPUTERS:
40.3%
COMPUTERS:
39.9%
COMPUTERS:
42.4%
COMPUTERS:
41.9%
COMPUTERS:
45.1%
COMPUTERS:
44.5%
COMPUTERS:
47.3%
COMPUTERS:
47.6%
COMPUTERS:
50.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS SPEND USING THE INTERNET ON EACH DEVICE AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
SHARE OF DAILY INTERNET TIME BY DEVICE
JAN
2024
DATAREPORTAL

66
98.9%
98.8%
98.7%
98.5%
98.3%
98.2%
98.0%
97.9%
97.6%
97.4%
97.3%
97.3%
97.3%
96.9%
96.8%
96.7%
96.7%
96.6%
96.6%
96.5%
96.2%
96.1%
96.1%
96.1%
96.1%
96.1%
95.8%
95.7%
95.6%
95.1%
94.7%
94.6%
94.6%
94.2%
94.2%
94.1%
94.0%
94.0%
94.0%
93.9%
93.9%
93.8%
93.7%
93.7%
93.6%
93.5%
93.5%
92.7%
92.5%
92.3%
INDONESIA
PHILIPPINES
SOUTH
AFRICA
BRAZIL
THAILAND
TURKEY
COLOMBIA
MALAYSIA
MEXICO
CHILE
CROATIA
PORTUGAL
SAUDI
ARABIA
ITALY
ARGENTINA
IRELAND
SOUTH
KOREA
INDIA
VIETNAM
WORLDWIDE
U.S.A.
BULGARIA
ISRAEL
POLAND
ROMANIA
SPAIN
CHINA
NORWAY
SWEDEN
RUSSIA
U.K.
EGYPT
NEW
ZEALAND
HUNGARY
U.A.E.
AUSTRALIA
FRANCE
GREECE
NETHERLANDS
HONG
KONG
SWITZERLAND
TAIWAN
GERMANY
JAPAN
CZECHIA
AUSTRIA
BELGIUM
SINGAPORE
CANADA
DENMARK
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET
USING MOBILE PHONES TO ACCESS THE INTERNET
JAN
2024
DATAREPORTAL

67
97.2% 97.2% 97.0% 97.0% 95.7%
96.3% 96.3% 96.3% 95.8% 94.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET
USING MOBILE PHONES TO ACCESS THE INTERNET
JAN
2024
DATAREPORTAL

68
05:20
05:19
05:15
05:02
04:58
04:48
04:47
04:45
04:37
04:37
04:36
04:34
04:25
04:23
04:23
04:20
04:07
04:05
04:03
03:56
03:52
03:51
03:50
03:49
03:39
03:33
03:31
03:30
03:26
03:17
03:17
03:15
03:14
03:13
03:10
03:05
02:59
02:58
02:57
02:57
02:56
02:56
02:54
02:53
02:46
02:43
02:41
02:38
02:36
02:34
02:26
02:24
02:21
01:54
PHILIPPINES
BRAZIL
SOUTH
AFRICA
THAILAND
GHANA
CHILE
COLOMBIA
INDONESIA
ARGENTINA
MALAYSIA
KENYA
U.A.E.
EGYPT
MEXICO
SAUDI
ARABIA
NIGERIA
TURKEY
TAIWAN
INDIA
RUSSIA
ISRAEL
ROMANIA
WORLDWIDE
BULGARIA
U.S.A.
PORTUGAL
CHINA
VIETNAM
SINGAPORE
CROATIA
HONG
KONG
IRELAND
HUNGARY
NEW
ZEALAND
SWEDEN
POLAND
CANADA
NORWAY
ITALY
U.K.
AUSTRALIA
CZECHIA
GREECE
SPAIN
NETHERLANDS
SOUTH
KOREA
AUSTRIA
SWITZERLAND
GERMANY
FRANCE
BELGIUM
DENMARK
MOROCCO
JAPAN
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME PER DAY THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES
TIME SPENT USING THE INTERNET ON MOBILES
JAN
2024
DATAREPORTAL

The majority of the global population now own a
smartphone, which is how most people are
accessing mobile internet.
Of the 4.6 billion people using mobile internet,
almost 4 billion do so using a smartphone (49%
of the global population) and around 600
million people do so using a feature phone (8%
of the global population).
There are also 350 million people who own a
smartphone but do not use mobile internet.
The State of Mobile Internet Connectivity 2023
54%
Most of those not using mobile internet live in
areas covered by a mobile broadband network.
With mobile internet adoption outpacing
network expansion, this ‘usage gap’ has been
shrinking slowly in recent years, from 40% in
2021 to 38% in 2022.
However, the usage gap remains almost eight
times the size of the coverage gap, which stood
at 5% at the end of 2022.
In 2022, 3 billion people (38% of the
global population) lived in areas
covered by mobile internet but did not
use it.
38%
Across LMICs, affordability of an entry-level,
internet-enabled handset remained relatively
unchanged, while affordability of data continues
to improve across most regions.
However, while the affordability of an entry-
level device across all low- and middle-income
countries (LMICs) is equivalent to 16% of
average monthly income, this increases to 40%
for the poorest 40% of the population and 55%
for the poorest 20%.
The affordability of an entry-level
device across all low- and middle-
income countries (LMICs) is equivalent
to 16% of average monthly income
16%
At the end of 2022, 54% of the global
population (4.3 billion people) owned
a smartphone.
Download the report
gsmaintelligence.com
Source: GSMA Intelligence and GSMA Connected Society Source: GSMA Intelligence and GSMA Connected Society Source: GSMA Intelligence and GSMA Connected Society
PARTNER CONTENT

70
86.5%
86.1%
84.5%
84.3%
83.4%
82.5%
81.2%
81.1%
81.0%
79.8%
79.7%
78.9%
78.1%
77.8%
77.2%
77.1%
77.1%
77.0%
76.6%
76.5%
76.2%
75.6%
74.8%
74.6%
74.4%
74.2%
73.8%
73.7%
73.3%
73.3%
73.3%
73.2%
72.9%
72.8%
71.2%
69.0%
67.8%
67.5%
66.7%
63.9%
61.8%
61.8%
61.2%
60.4%
59.9%
56.8%
52.0%
51.5%
50.5%
42.8%
42.4%
24.6%
17.9%
14.8%
CZECHIA
CROATIA
PORTUGAL
POLAND
SWITZERLAND
AUSTRIA
CANADA
SOUTH
AFRICA
BELGIUM
NEW
ZEALAND
AUSTRALIA
GERMANY
ITALY
NETHERLANDS
FRANCE
RUSSIA
SPAIN
GREECE
ARGENTINA
BULGARIA
ISRAEL
HUNGARY
SWEDEN
IRELAND
SINGAPORE
U.A.E.
CHILE
U.K.
DENMARK
HONG
KONG
MALAYSIA
COLOMBIA
ROMANIA
U.S.A.
SOUTH
KOREA
TAIWAN
NORWAY
MEXICO
BRAZIL
TURKEY
WORLDWIDE
PHILIPPINES
CHINA
JAPAN
VIETNAM
INDONESIA
SAUDI
ARABIA
EGYPT
INDIA
KENYA
THAILAND
GHANA
NIGERIA
MOROCCO
SOURCE: GWI (Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. NOTE: INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP,
DESKTOP, OR TABLET OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA DEVICES PROVIDED BY THEIR PLACE OF WORK. COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A LAPTOP, DESKTOP, OR TABLET TO ACCESS THE INTERNET
USING COMPUTERS TO ACCESS THE INTERNET
JAN
2024
DATAREPORTAL

71
57.3% 58.7%
61.6% 63.0%
60.7%
58.3% 59.8%
65.8%
68.4% 70.4%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
DESKTOP, OR TABLET OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA DEVICES PROVIDED BY THEIR PLACE OF WORK. COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A LAPTOP, DESKTOP, OR TABLET TO ACCESS THE INTERNET
USING COMPUTERS TO ACCESS THE INTERNET
JAN
2024
DATAREPORTAL

72
04:24
04:09
04:05
03:57
03:56
03:54
03:42
03:40
03:40
03:38
03:32
03:30
03:30
03:28
03:24
03:23
03:19
03:17
03:17
03:16
03:14
03:11
03:08
03:05
03:03
03:02
02:58
02:57
02:57
02:56
02:55
02:54
02:53
02:52
02:50
02:50
02:50
02:49
02:48
02:47
02:47
02:46
02:46
02:44
02:43
02:42
02:39
02:36
02:02
02:02
RUSSIA
SOUTH
AFRICA
ARGENTINA
PORTUGAL
COLOMBIA
BRAZIL
CHILE
BULGARIA
MALAYSIA
U.A.E.
PHILIPPINES
CROATIA
EGYPT
ISRAEL
U.S.A.
SINGAPORE
CANADA
AUSTRALIA
CZECHIA
NEW
ZEALAND
MEXICO
POLAND
TAIWAN
U.K.
HONG
KONG
HUNGARY
IRELAND
BELGIUM
SWEDEN
THAILAND
GREECE
SWITZERLAND
INDONESIA
ITALY
WORLDWIDE
AUSTRIA
TURKEY
SPAIN
NORWAY
FRANCE
VIETNAM
GERMANY
SAUDI
ARABIA
NETHERLANDS
DENMARK
INDIA
ROMANIA
SOUTH
KOREA
CHINA
JAPAN
DESKTOP, OR TABLET. COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON DATA.
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME PER DAY THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON LAPTOPS, DESKTOPS, OR TABLETS
TIME SPENT USING THE INTERNET ON COMPUTERS
JAN
2024
DATAREPORTAL

73
36.4%
33.5% 34.2% 34.2% 33.3%
29.6% 30.6% 30.2% 29.8%
-8.0% +2.1% 0% -2.6% [N/A] +3.4% -1.3% -1.3%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2021 2021 2022 2022 2022 2022 2023 2023 2023
SOURCE: GWI (Q3 2021 TO Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE
WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON
DATA.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) EACH WEEK
USE OF VOICE ASSISTANTS
JAN
2024
DATAREPORTAL
CHANGE
IN
METHODOLOGY

74
38.3%
38.1%
33.1%
32.8%
32.1%
30.6%
30.6%
30.5%
29.8%
29.2%
26.7%
26.6%
26.5%
25.7%
25.3%
24.9%
24.5%
24.0%
23.9%
23.3%
23.0%
22.2%
22.1%
21.8%
21.7%
21.7%
21.5%
19.7%
18.9%
18.4%
18.0%
18.0%
18.0%
17.0%
16.6%
16.4%
16.4%
15.9%
15.6%
15.5%
15.3%
15.0%
14.8%
14.5%
13.6%
13.6%
13.6%
12.4%
11.8%
11.5%
10.5%
9.3%
6.7%
5.8%
CHINA
INDIA
MEXICO
BRAZIL
U.S.A.
ITALY
U.A.E.
SPAIN
WORLDWIDE
U.K.
TURKEY
VIETNAM
THAILAND
CANADA
HONG
KONG
IRELAND
GERMANY
AUSTRALIA
SOUTH
AFRICA
COLOMBIA
TAIWAN
INDONESIA
MALAYSIA
RUSSIA
CHILE
SAUDI
ARABIA
NEW
ZEALAND
FRANCE
SINGAPORE
MOROCCO
AUSTRIA
EGYPT
PORTUGAL
PHILIPPINES
DENMARK
GHANA
KENYA
POLAND
ISRAEL
ARGENTINA
SWEDEN
SWITZERLAND
NORWAY
GREECE
NETHERLANDS
NIGERIA
ROMANIA
BULGARIA
SOUTH
KOREA
BELGIUM
JAPAN
CZECHIA
CROATIA
HUNGARY
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) EACH WEEK
JAN
2024
DATAREPORTAL

75
29.9%
32.1% 31.2%
26.8%
23.5%
31.4% 31.7% 31.8%
27.3%
23.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) EACH WEEK
JAN
2024
DATAREPORTAL

76
48.61 +43.1% 90.21 +20.7%
11.07 +18.5% 41.18 +29.1%
27 -3.6% 9 -10.0%
MEDIAN SPEED OF
MOBILE INTERNET
CONNECTIONS
MEDIAN SPEED OF MOBILE
INTERNET CONNECTIONS
MEDIAN SPEED OF
FIXED INTERNET
CONNECTIONS
MEDIAN SPEED OF FIXED
INTERNET CONNECTIONS
LATENCY (MS) LATENCY LATENCY (MS) LATENCY
UPLOAD (MBPS) UPLOAD UPLOAD (MBPS) UPLOAD
DOWNLOAD (MBPS) DOWNLOAD DOWNLOAD (MBPS) DOWNLOAD
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD AND UPLOAD SPEEDS IN MEGABITS PER SECOND, AND MEDIAN CONNECTION LATENCY IN MILLISECONDS IN NOVEMBER 2023. TIP: A
NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE LOWER LATENCY SHOULD RESULT IN FASTER CONTENT DELIVERY.
GLOBAL OVERVIEW
MEDIAN SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS
INTERNET CONNECTION SPEEDS
JAN
2024

77
324.92
161.56
153.18
147.03
136.40
122.94
112.05
106.28
98.22
96.73
95.18
94.62
94.58
93.91
88.24
85.96
83.10
79.60
76.73
73.31
69.91
69.33
69.12
66.64
62.41
61.91
57.44
51.50
49.71
48.61
48.43
47.09
47.06
46.28
46.03
42.67
42.12
41.54
40.69
40.16
36.52
34.77
33.96
33.09
27.75
26.48
25.14
24.99
24.53
23.97
22.11
21.78
13.17
12.26
U.A.E.
CHINA
NORWAY
DENMARK
SOUTH
KOREA
NETHERLANDS
SAUDI
ARABIA
U.S.A.
SWEDEN
CANADA
SINGAPORE
INDIA
BULGARIA
AUSTRALIA
CROATIA
PORTUGAL
SWITZERLAND
FRANCE
AUSTRIA
TAIWAN
NEW
ZEALAND
BELGIUM
GREECE
MALAYSIA
HONG
KONG
CZECHIA
GERMANY
ROMANIA
SOUTH
AFRICA
WORLDWIDE
U.K.
BRAZIL
VIETNAM
JAPAN
ITALY
HUNGARY
POLAND
SPAIN
THAILAND
ISRAEL
MOROCCO
CHILE
TURKEY
IRELAND
PHILIPPINES
NIGERIA
MEXICO
ARGENTINA
INDONESIA
RUSSIA
EGYPT
KENYA
GHANA
COLOMBIA
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN NOVEMBER 2023.
GLOBAL OVERVIEW
MEDIAN DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS (IN MBPS)
MOBILE INTERNET CONNECTION SPEEDS
JAN
2024
DATAREPORTAL

78
01 UNITED ARAB EMIRATES 324.92 +132.7% 29.99 19
02 QATAR 243.95 +38.5% 28.44 19
03 KUWAIT 189.11 +93.6% 23.80 18
04 CHINA 161.56 +47.7% 29.37 26
05 NORWAY 153.18 +16.5% 22.94 25
06 DENMARK 147.03 +29.6% 19.67 18
07 MACAU 136.42 +28.2% 31.27 14
08 SOUTH KOREA 136.40 +14.9% 17.18 28
09 NETHERLANDS 122.94 +12.7% 17.63 22
10 BAHRAIN 119.04 +46.0% 17.55 18
144 CUBA 3.90 -32.1% 3.75 123
143 AFGHANISTAN 4.81 -8.7% 1.87 32
142 TIMOR-LESTE 4.85 [N/A] 2.87 20
141 YEMEN 5.59 -42.0% 5.93 34
140 SUDAN 7.70 -42.5% 5.40 51
139 HAITI 8.43 +33.8% 7.08 25
138 TAJIKISTAN 9.35 +14.4% 5.39 25
137 BOLIVIA 10.27 +1.1% 9.22 26
136 VENEZUELA 11.15 +95.3% 5.98 38
135 SYRIA 11.82 +27.5% 3.69 29
# LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY
FASTEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS SLOWEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR NOVEMBER 2023. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER
SECOND. “▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA MOBILE CONNECTIONS
MOBILE INTERNET CONNECTION SPEEDS
JAN
2024

79
263.51
259.02
249.82
248.92
239.40
219.71
216.26
209.52
207.41
205.74
201.08
195.20
185.71
181.30
176.47
167.41
162.50
157.67
155.12
154.39
140.46
139.38
139.28
134.61
123.36
112.21
111.81
105.04
103.41
102.55
92.99
92.19
92.10
90.21
89.93
84.74
83.29
77.64
75.89
71.40
64.53
63.35
62.16
60.28
58.62
54.41
48.66
45.62
41.49
33.60
28.34
26.43
19.15
9.78
SINGAPORE
HONG
KONG
CHILE
CHINA
U.A.E.
U.S.A.
THAILAND
DENMARK
FRANCE
ROMANIA
SPAIN
SWITZERLAND
JAPAN
NETHERLANDS
CANADA
ISRAEL
NEW
ZEALAND
TAIWAN
HUNGARY
PORTUGAL
BRAZIL
SWEDEN
POLAND
NORWAY
SOUTH
KOREA
MALAYSIA
COLOMBIA
VIETNAM
SAUDI
ARABIA
IRELAND
BELGIUM
PHILIPPINES
U.K.
WORLDWIDE
GERMANY
RUSSIA
AUSTRIA
BULGARIA
ARGENTINA
ITALY
EGYPT
CZECHIA
CROATIA
MEXICO
INDIA
AUSTRALIA
GREECE
SOUTH
AFRICA
TURKEY
GHANA
INDONESIA
MOROCCO
NIGERIA
KENYA
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN NOVEMBER 2023.
GLOBAL OVERVIEW
MEDIAN DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS (IN MBPS)
FIXED INTERNET CONNECTION SPEEDS
JAN
2024
DATAREPORTAL

80
01 SINGAPORE 263.51 +20.3% 217.42 4
02 HONG KONG 259.02 +33.1% 185.41 4
03 CHILE 249.82 +15.4% 168.92 6
04 CHINA 248.92 +16.0% 40.01 13
05 MONACO 247.37 +36.5% 172.17 3
06 UNITED ARAB EMIRATES 239.40 +27.9% 102.97 5
07 UNITED STATES OF AMERICA 219.71 +15.9% 24.33 13
08 THAILAND 216.26 +5.1% 185.12 6
09 DENMARK 209.52 +11.2% 114.44 7
10 FRANCE 207.41 +38.0% 157.77 10
180 CUBA 2.11 +10.5% 0.93 111
179 AFGHANISTAN 3.12 +38.7% 2.23 28
178 SYRIA 4.05 +27.8% 9.44 16
177 TURKMENISTAN 5.25 +114.3% 6.62 74
176 NIGER 5.76 +28.3% 4.86 24
175 BURUNDI 5.82 +16.4% 5.73 20
174 YEMEN 5.95 +51.0% 1.44 44
173 GAMBIA 6.06 -5.9% 4.22 19
172 TIMOR-LESTE 6.10 [N/A] 6.64 7
171 LIBERIA 7.14 -3.4% 6.39 21
FASTEST MEDIAN FIXED INTERNET CONNECTION SPEEDS SLOWEST MEDIAN FIXED INTERNET CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR NOVEMBER 2023. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER
SECOND. “▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA FIXED CONNECTIONS
FIXED INTERNET CONNECTION SPEEDS
JAN
2024

81
01 MALDIVES 72.98 MBPS 11.44 MBPS 6.4 : 1
02 BOTSWANA 43.25 MBPS 7.85 MBPS 5.5 : 1
03 SURINAME 48.37 MBPS 11.51 MBPS 4.2 : 1
04 ETHIOPIA 27.19 MBPS 7.72 MBPS 3.5 : 1
05 LEBANON 31.06 MBPS 9.39 MBPS 3.3 : 1
06 SYRIA 11.82 MBPS 4.05 MBPS 2.9 : 1
07 UGANDA 35.03 MBPS 12.98 MBPS 2.7 : 1
08 TUNISIA 24.32 MBPS 9.16 MBPS 2.7 : 1
09 IRAN 31.82 MBPS 12.76 MBPS 2.5 : 1
10 KENYA 21.78 MBPS 9.78 MBPS 2.2 : 1
01 COLOMBIA 111.81 MBPS 12.26 MBPS 9.1 : 1
02 PANAMA 147.25 MBPS 18.51 MBPS 8.0 : 1
03 CHILE 249.82 MBPS 34.77 MBPS 7.2 : 1
04 PERU 93.92 MBPS 17.41 MBPS 5.4 : 1
05 THAILAND 216.26 MBPS 40.69 MBPS 5.3 : 1
06 BELARUS 62.06 MBPS 11.94 MBPS 5.2 : 1
07 JORDAN 110.49 MBPS 22.11 MBPS 5.0 : 1
08 SPAIN 201.08 MBPS 41.54 MBPS 4.8 : 1
09 PARAGUAY 83.53 MBPS 17.65 MBPS 4.7 : 1
10 MONGOLIA 68.36 MBPS 15.49 MBPS 4.4 : 1
# LOCATION
MOBILE
 DL SPEED
FIXED
 DL SPEED
RATIO # LOCATION
FIXED
 DL SPEED
MOBILE
 DL SPEED
RATIO
LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF FIXED CONNECTION SPEEDS
LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF MOBILE CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: “ DL SPEED” FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND IN NOVEMBER 2023. “RATIO” FIGURES OFFER A COMPARISON BETWEEN THE TWO
DOWNLOAD SPEEDS. RANKING ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 10,000 PEOPLE.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE GREATEST DIFFERENCES BETWEEN MEDIAN DOWNLOAD SPEEDS FOR MOBILE AND FIXED CONNECTIONS
COMPARING MOBILE AND FIXED INTERNET SPEEDS
JAN
2024

82
57.94% 40.06% 1.95% 0.06%
-3.9% +6.3% -2.5% +100.0%
-234 BPS +236 BPS -5 BPS +3 BPS
MOBILE
PHONES
LAPTOP AND
DESKTOP COMPUTERS
TABLET
DEVICES
OTHER
DEVICES
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO BROWSERS RUNNING ON ANY DEVICE IN DECEMBER 2023. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE
SHARE OF WEB TRAFFIC BY DEVICE
JAN
2024

83
22.2%
31.8%
38.6%
50.3%
52.4%
49.0%
53.3%
55.7% 54.8%
60.3%
57.9%
+43.5% +21.4% +30.2% +4.3% -6.5% +8.6% +4.6% -1.5% +9.9% -3.9%
DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC DEC
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO WEB BROWSERS RUNNING ON ANY DEVICE. PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD
EQUAL 60%, NOT 70%).
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES
MOBILE’S SHARE OF WEB TRAFFIC (YOY)
JAN
2024
DATAREPORTAL

84
87.6%
84.5%
82.0%
79.2%
78.6%
78.5%
77.7%
75.3%
73.1%
70.0%
68.2%
66.5%
65.7%
65.4%
65.3%
64.8%
63.3%
62.8%
61.9%
61.6%
60.5%
60.5%
59.4%
59.3%
58.2%
57.9%
56.8%
55.7%
55.2%
52.2%
51.8%
51.5%
50.5%
50.4%
49.1%
48.2%
48.2%
47.2%
46.9%
45.6%
44.6%
43.2%
42.4%
42.4%
42.3%
42.0%
42.0%
41.8%
41.4%
41.0%
35.6%
34.4%
34.0%
28.1%
NIGERIA
VIETNAM
SOUTH
AFRICA
SAUDI
ARABIA
INDIA
GHANA
KENYA
U.A.E.
TURKEY
POLAND
COLOMBIA
EGYPT
BULGARIA
ISRAEL
GREECE
SPAIN
HUNGARY
INDONESIA
IRELAND
CHINA
THAILAND
SOUTH
KOREA
MEXICO
SINGAPORE
ARGENTINA
WORLDWIDE
MALAYSIA
NORWAY
ROMANIA
BRAZIL
CHILE
TAIWAN
ITALY
AUSTRIA
FRANCE
GERMANY
HONG
KONG
U.K.
SWEDEN
CROATIA
BELGIUM
CZECHIA
NEW
ZEALAND
PORTUGAL
RUSSIA
CANADA
NETHERLANDS
AUSTRALIA
U.S.A.
PHILIPPINES
JAPAN
SWITZERLAND
MOROCCO
DENMARK
SOURCE: STATCOUNTER. NOTE: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO
BROWSERS RUNNING ON ANY DEVICE IN DECEMBER 2023.
GLOBAL OVERVIEW
SHARE OF TOTAL WEB TRAFFIC (PERCENTAGE OF PAGES) SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2024
DATAREPORTAL

85
2.86% 2.60% 0.87% 2.07%
+27.1% (+61 BPS) -14.8% (-45 BPS) -49.4% (-85 BPS) -25.3% (-70 BPS)
64.70% 18.59% 4.96% 3.35%
+0.03% (+2 BP) +1.6% (+30 BPS) +17.3% (+73 BPS) +11.3% (+34 BPS)
OPERA SAMSUNG INTERNET UC BROWSER OTHER
CHROME SAFARI MICROSOFT EDGE FIREFOX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND
OF DEVICE IN DECEMBER 2023. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS”
VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE
SHARE OF WEB TRAFFIC BY BROWSER
JAN
2024

86
35.8%
40.9%
47.1%
51.1%
55.0%
62.3% 63.6% 63.4% 63.8% 64.7% 64.7%
+14.3% +15.2% +8.3% +7.8% +13.2% +2.2% -0.4% +0.7% +1.4% +0.03%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO GOOGLE’S CHROME BROWSER COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB
BROWSERS RUNNING ON ANY DEVICE. PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%).
GLOBAL OVERVIEW
NUMBER OF WEB PAGES SERVED TO GOOGLE CHROME AS A PERCENTAGE OF ALL WEB PAGES SERVED TO WEB BROWSERS (ANY DEVICE)
GOOGLE CHROME’S SHARE OF WEB TRAFFIC (YOY)
JAN
2024
DATAREPORTAL

87
01 GOOGLE.COM 85.59 B 2.44 B 10M 45S 8.6
02 YOUTUBE.COM 33.04 B 1.45 B 20M 09S 11.4
03 FACEBOOK.COM 17.09 B 1.15 B 10M 22S 8.6
04 INSTAGRAM.COM 6.47 B 911 M 8M 11S 11.0
05 TWITTER.COM 6.41 B 764 M 10M 40S 9.9
06 4.99 B 206 M 5M 04S 8.0
07 WIKIPEDIA.ORG 4.52 B 741 M 3M 55S 3.1
08 YAHOO.COM 3.44 B 294 M 8M 44S 5.5
09 YANDEX.RU 3.35 B 150 M 9M 15S 9.2
10 WHATSAPP.COM 2.93 B 360 M 15M 47S 1.7
11 XVIDEOS.COM 2.80 B 347 M 8M 47S 9.0
12 PORNHUB.COM 2.45 B 342 M 8M 30S 8.6
13 AMAZON.COM 2.42 B 335 M 7M 14S 9.6
14 XNXX.COM 2.27 B 269 M 7M 28S 11.1
15 TIKTOK.COM 2.07 B 696 M 3M 38S 7.6
16 YAHOO.CO.JP 2.05 B 67 M 9M 07S 6.4
17 LIVE.COM 2.04 B 207 M 7M 53S 8.5
18 DOCOMO.NE.JP 1.82 B 87 M 5M 48S 4.8
19 REDDIT.COM 1.77 B 185 M 8M 34S 6.4
20 LINKEDIN.COM 1.69 B 244 M 7M 30S 7.7
# WEBSITE
TOTAL
VISITS
(MONTHLY AVE.)
UNIQUE
VISITORS
(MONTHLY AVE.)
AVERAGE
TIME
PER VISIT
AVERAGE
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
(MONTHLY AVE.)
UNIQUE
VISITORS
(MONTHLY AVE.)
AVERAGE
TIME
PER VISIT
AVERAGE
PAGES
PER VISIT
SOURCE: SIMILARWEB. RANKING AND VALUES BASED ON TRAFFIC BETWEEN DECEMBER 2022 AND NOVEMBER 2023. NOTES: VALUES IN THE “UNIQUE VISITORS” COLUMN REPRESENT THE NUMBER OF
DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. VALUES FOR “TOTAL VISITS” AND “UNIQUE
VISITORS” REPRESENT MONTHLY AVERAGES. FIGURES ENDING IN “B” ARE IN BILLIONS; FIGURES ENDING IN “M” ARE IN MILLIONS; FIGURES ENDING IN “K” ARE IN THOUSANDS. TIME SHOWN IN MINUTES AND
SECONDS. ADVISORY: SOME SITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT, VIRUSES, MALWARE, OR OFFENSIVE CONTENT. READERS SHOULD AVOID VISITING UNKNOWN DOMAINS.
GLOBAL OVERVIEW
SIMILARWEB’S RANKING OF THE MOST VISITED WEBSITES, BASED ON WEBSITE TRAFFIC BETWEEN DECEMBER 2022 AND NOVEMBER 2023
TOP WEBSITES: SIMILARWEB RANKING
JAN
2024

88
01 GOOGLE.COM 175 B 9.01 B 21M 10S 3.4
02 YOUTUBE.COM 113 B 5.66 B 35M 42S 6.0
03 FACEBOOK.COM 18.1 B 3.03 B 22M 25S 2.5
04 PORNHUB.COM 12.8 B 1.66 B 10M 42S 7.2
05 XVIDEOS.COM 8.96 B 1.27 B 12M 35S 7.9
06 WIKIPEDIA.ORG 8.46 B 1.69 B 10M 38S 2.0
07 TWITTER.COM 8.39 B 1.53 B 19M 47S 1.9
08 INSTAGRAM.COM 7.36 B 1.80 B 18M 09S 2.0
09 REDDIT.COM 7.05 B 1.14 B 17M 53S 2.7
10 DUCKDUCKGO.COM 4.55 B 264 M 20M 39S 2.4
11 SPANKBANG.COM 4.44 B 610 M 12M 56S 7.7
12 YAHOO.COM 4.24 B 549 M 21M 06S 3.1
13 AMAZON.COM 4.23 B 926 M 13M 24S 5.3
14 XNXX.COM 4.22 B 770 M 11M 07S 7.2
15 BING.COM 3.96 B 692 M 13M 37S 3.6
16 TIKTOK.COM 3.69 B 1.12 B 09M 53S 1.8
17 YAHOO.CO.JP 3.39 B 228 M 19M 27S 5.3
18 WEATHER.COM 3.25 B 842 M 07M 15S 1.5
19 FANDOM.COM 3.07 B 587 M 13M 10S 3.1
20 WHATSAPP.COM 3.06 B 862 M 18M 00S 1.4
# WEBSITE
TOTAL
VISITS
(MONTHLY AVE.)
UNIQUE
VISITORS
(MONTHLY AVE.)
AVERAGE
TIME
PER VISIT
AVERAGE
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
(MONTHLY AVE.)
UNIQUE
VISITORS
(MONTHLY AVE.)
AVERAGE
TIME
PER VISIT
AVERAGE
PAGES
PER VISIT
SOURCE: SEMRUSH. FIGURES REPRESENT TRAFFIC VALUES BETWEEN 01 SEPTEMBER AND 30 NOVEMBER 2023. NOTE: VALUES IN THE “UNIQUE VISITORS” COLUMN REPRESENT THE NUMBER OF DISTINCT
‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. FIGURES ENDING IN “B” ARE IN BILLIONS; FIGURES ENDING
IN “M” ARE IN MILLIONS; FIGURES ENDING IN “K” ARE IN THOUSANDS. TIME SHOWN IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT,
VIRUSES, MALWARE, OR OFFENSIVE CONTENT. READERS SHOULD AVOID VISITING UNKNOWN DOMAINS. COMPARABILITY: SOURCE METHODOLOGY CHANGES.
GLOBAL OVERVIEW
SEMRUSH’S RANKING OF THE MOST VISITED WEBSITES, BASED ON WEBSITE TRAFFIC BETWEEN 01 SEPTEMBER AND 30 NOVEMBER 2023
TOP WEBSITES: SEMRUSH RANKING
JAN
2024

89
83.6% 82.4% 82.7% 82.2% 81.8% 80.4% 80.4% 80.7% 80.7%
-1.4% +0.4% -0.6% -0.5% [N/A] 0% +0.4% 0%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2021 2021 2022 2022 2022 2022 2023 2023 2023
SOURCE: GWI (Q3 2021 TO Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM. NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE
WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). COMPARABILITY: METHODOLOGY CHANGES. SEE NOTES ON
DATA.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE SEARCH ENGINES EACH MONTH
USE OF SEARCH ENGINES
JAN
2024
DATAREPORTAL
CHANGE
IN
METHODOLOGY

90
95.4%
94.5%
94.0%
94.0%
93.9%
93.7%
93.5%
93.3%
93.2%
93.1%
92.4%
92.2%
91.7%
91.7%
91.7%
90.6%
90.5%
89.9%
89.5%
89.3%
89.3%
89.3%
89.2%
88.8%
88.6%
88.6%
88.6%
88.5%
88.4%
88.2%
87.5%
87.5%
87.2%
87.1%
87.1%
86.7%
86.6%
86.5%
86.4%
85.9%
85.9%
85.8%
85.6%
85.4%
85.0%
85.0%
80.7%
80.1%
79.4%
77.2%
75.1%
73.0%
71.1%
63.7%
SOUTH
AFRICA
BRAZIL
CROATIA
MEXICO
COLOMBIA
ROMANIA
CHILE
ARGENTINA
GREECE
PORTUGAL
TURKEY
MALAYSIA
INDONESIA
IRELAND
PHILIPPINES
ISRAEL
NEW
ZEALAND
SPAIN
AUSTRIA
CANADA
ITALY
U.S.A.
POLAND
SWITZERLAND
AUSTRALIA
NORWAY
SWEDEN
HONG
KONG
U.A.E.
GERMANY
BELGIUM
U.K.
TAIWAN
BULGARIA
FRANCE
HUNGARY
THAILAND
KENYA
CZECHIA
DENMARK
SAUDI
ARABIA
MOROCCO
NETHERLANDS
VIETNAM
INDIA
SINGAPORE
WORLDWIDE
GHANA
NIGERIA
EGYPT
JAPAN
SOUTH
KOREA
RUSSIA
CHINA
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE SEARCH ENGINES EACH MONTH
JAN
2024
DATAREPORTAL

91
84.0%
81.2% 80.2% 79.6% 78.0%
81.2% 80.7% 80.4% 80.0% 78.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE SEARCH ENGINES EACH MONTH
JAN
2024
DATAREPORTAL

92
0.51% 0.21% 0.16% 0.07% 0.33%
-12.1% (-7 BPS) +10.5% (+2 BP) +14.3% (+2 BP) -53.3% (-8 BPS) -8.3% (-3 BPS)
91.62% 3.37% 1.65% 1.12% 0.96%
-1.0% (-96 BPS) +11.2% (+34 BPS) +65.0% (+65 BPS) -9.7% (-12 BPS) +31.5% (+23 BPS)
DUCKDUCKGO NAVER CỐ
ỐCCỐ
ỐC SOGOU OTHERS
GOOGLE BING YANDEX YAHOO! BAIDU
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM
SEARCH ENGINES IN DECEMBER 2023. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT
70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE
SHARE OF SEARCH ENGINE REFERRALS
JAN
2024

93
89.4% 89.4% 91.1% 92.6% 91.8% 92.3% 92.7% 91.4% 91.9% 92.6% 91.6%
0% +1.9% +1.6% -0.8% +0.5% +0.5% -1.4% +0.6% +0.7% -1.0%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO GOOGLE’S CHROME BROWSER COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB
BROWSERS RUNNING ON ANY DEVICE. PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%).
GLOBAL OVERVIEW
WEB TRAFFIC REFERRED BY GOOGLE AS A PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES (ANY DEVICE)
GOOGLE’S SHARE OF SEARCH REFERRALS (YOY)
JAN
2024
DATAREPORTAL

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