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2.1 adma advanced copy tutor intro

Jon Maxim
Jon Maxim

This document provides an overview of an advanced copywriting techniques course. The course will begin with a review of fundamentals and basic copywriting approaches covered in a prior course. It will then provide tips, techniques and how-tos for enhancing copy, including guidance on structure, word choice, evaluation. Topic areas will include the copywriting process, different styles, issues like features vs benefits, using techniques like alliteration, and tools. Content will be delivered through an online learning site, slideshows, videos and downloadable documents, with exercises to submit.

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Advanced Copywriting Techniques
Welcome Hello
Welcome Hello Welcome (back)
Welcome Hello Welcome (back) By now, you should have completed Effective Copywriting
Welcome Hello Welcome (back) By now, you should have completed Effective Copywriting Important that you do
Welcome Hello Welcome (back) By now, you should have completed Effective Copywriting Important that you do Sets up the ground rules
Welcome Hello Welcome (back) By now, you should have completed Effective Copywriting Important that you do Sets up the ground rules Ensures we have the same (agreed and proven) process
Welcome Hello Welcome (back) By now, you should have completed Effective Copywriting Important that you do Sets up the ground rules Ensures we have the same (agreed and proven) process Then, were ready to move on
Advanced Copy Techniques This course/module:
Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further
Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process)
Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in
Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos
Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos Structure
Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos Structure which words to choose and why
Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos Structure which words to choose and why how to evaluate copy?
Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos Structure which words to choose and why how to evaluate copy? Build your copy back up from the brutal edit of before
Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos Structure which words to choose and why how to evaluate copy? Build your copy back up from the brutal edit of before So, what are our topics?...
Topics The process
Topics The process Four copy styles
Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc)
Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc) Getting clever with words (alliteration, rule of 3s, etc)
Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc) Getting clever with words (alliteration, rule of 3s, etc) Tools and techniques (you not we, etc)
Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc) Getting clever with words (alliteration, rule of 3s, etc) Tools and techniques (you not we, etc) Copy evaluation
Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc) Getting clever with words (alliteration, rule of 3s, etc) Tools and techniques (you not we, etc) Copy evaluation Production and copy
Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc) Getting clever with words (alliteration, rule of 3s, etc) Tools and techniques (you not we, etc) Copy evaluation Production and copy The 10 Copy Commandments
Delivery Content delivered in a way that should be familiar
Delivery Content delivered in a way that should be familiar ADMA Learning Website
Delivery Content delivered in a way that should be familiar ADMA Learning Website 際際滷Share
Delivery Content delivered in a way that should be familiar ADMA Learning Website 際際滷Share Video, documents: links or downloads
Delivery Content delivered in a way that should be familiar ADMA Learning Website 際際滷Share Video, documents: links or downloads Exercises to submit
To Begin Yes: like our Effective Copy module
To Begin Yes: like our Effective Copy module Start with an exercise
To Begin Yes: like our Effective Copy module Start with an exercise That exercise will begin with a video
To Begin Yes: like our Effective Copy module Start with an exercise That exercise will begin with a video Head back to the ADMA Learning Website for instructions
Thank you

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2.1 adma advanced copy tutor intro

  • 4. Welcome Hello Welcome (back) By now, you should have completed Effective Copywriting
  • 5. Welcome Hello Welcome (back) By now, you should have completed Effective Copywriting Important that you do
  • 6. Welcome Hello Welcome (back) By now, you should have completed Effective Copywriting Important that you do Sets up the ground rules
  • 7. Welcome Hello Welcome (back) By now, you should have completed Effective Copywriting Important that you do Sets up the ground rules Ensures we have the same (agreed and proven) process
  • 8. Welcome Hello Welcome (back) By now, you should have completed Effective Copywriting Important that you do Sets up the ground rules Ensures we have the same (agreed and proven) process Then, were ready to move on
  • 9. Advanced Copy Techniques This course/module:
  • 10. Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further
  • 11. Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process)
  • 12. Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in
  • 13. Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos
  • 14. Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos Structure
  • 15. Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos Structure which words to choose and why
  • 16. Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos Structure which words to choose and why how to evaluate copy?
  • 17. Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos Structure which words to choose and why how to evaluate copy? Build your copy back up from the brutal edit of before
  • 18. Advanced Copy Techniques This course/module: Start to take our basic copy approach a little further Yes: a quick revisit of the fundamentals (The Process) But then into how to add back in Lots of tips, techniques and how-tos Structure which words to choose and why how to evaluate copy? Build your copy back up from the brutal edit of before So, what are our topics?...
  • 20. Topics The process Four copy styles
  • 21. Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc)
  • 22. Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc) Getting clever with words (alliteration, rule of 3s, etc)
  • 23. Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc) Getting clever with words (alliteration, rule of 3s, etc) Tools and techniques (you not we, etc)
  • 24. Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc) Getting clever with words (alliteration, rule of 3s, etc) Tools and techniques (you not we, etc) Copy evaluation
  • 25. Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc) Getting clever with words (alliteration, rule of 3s, etc) Tools and techniques (you not we, etc) Copy evaluation Production and copy
  • 26. Topics The process Four copy styles Style issues (data, sell vs. tell, features vs. benefits, etc) Getting clever with words (alliteration, rule of 3s, etc) Tools and techniques (you not we, etc) Copy evaluation Production and copy The 10 Copy Commandments
  • 27. Delivery Content delivered in a way that should be familiar
  • 28. Delivery Content delivered in a way that should be familiar ADMA Learning Website
  • 29. Delivery Content delivered in a way that should be familiar ADMA Learning Website 際際滷Share
  • 30. Delivery Content delivered in a way that should be familiar ADMA Learning Website 際際滷Share Video, documents: links or downloads
  • 31. Delivery Content delivered in a way that should be familiar ADMA Learning Website 際際滷Share Video, documents: links or downloads Exercises to submit
  • 32. To Begin Yes: like our Effective Copy module
  • 33. To Begin Yes: like our Effective Copy module Start with an exercise
  • 34. To Begin Yes: like our Effective Copy module Start with an exercise That exercise will begin with a video
  • 35. To Begin Yes: like our Effective Copy module Start with an exercise That exercise will begin with a video Head back to the ADMA Learning Website for instructions