21 May09
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The document provides tips for social media success and credibility. It recommends experimenting personally before using social media professionally, planning social media strategy and objectives, finding where your audience participates, admitting mistakes, making content easy to share, speaking authentically not like a marketer, contributing relevant content, listening to criticism, and gaining organizational buy-in for social media.
21 May09
- 2. Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis InternetSense.tv
- 3. 10 KEYS TO SOCIAL MEDIA SUCCESS InternetSense.tv
- 4. Experiment personally before professionally Try a variety of social media tools Be yourself , make some friends , and share InternetSense.tv
- 5. Spend time upfront planning how you will use social media Think POST : P eople O bjectives S trategy T echnology InternetSense.tv
- 6. Find where your audience is participating and indentify the influencers Read industry blogs (including comments) Google your company name & your competition Find tools that can help you listen InternetSense.tv
- 7. Avoid Waffle (people will ignore it) Avoid evasion and lying (people won’t ignore it) Companies have watched their biggest screw-up's rise to the top 10 of a Google search Admit your mistakes right away InternetSense.tv
- 8. Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media Make your content easy to share Incorporate tools that promote sharing: Share This, RSS feeds, Email a friend, ’Tweet’ InternetSense.tv
- 9. Don't shout . Don't broadcast . Don’t brag . Speak like yourself – not like corporate marketing, or a press secretary Personify your brand – give people something they can relate to. InternetSense.tv
- 10. Think like a contributor , not a marketer Consider what is relevant to the community before contributing Don’t promote your product on every post Win friends by promoting other people’s content if it interests you InternetSense.tv
- 11. Don’t try to delete or remove criticism (it will just make it worse) Listen to your detractors Admit your shortcomings Work openly towards an explanation and legitimate solution InternetSense.tv
- 12. Don’t wait until you have a campaign to launch - start planning and listening now Build relationships so they’re ready when you need them InternetSense.tv
- 13. You need ‘buy in’ from everyone in the organization Convince your Boss that social media is relevant to your organization Get your communications team together, discuss the options, then divide and conquer InternetSense.tv
- 14. 10 Steps TO SOCIAL MEDIA Credibility InternetSense.tv
- 15. 10 Steps to Social Media –’Credibility’ 1.The ‘Statusphere’ 2.The ‘Me’ Conomy (Social Capital) 3.Friend/Fan/Connection/Follower 4.Social Media 5.Social Networking 4.Social Bookmarks 7.Groups 8.Sneezer/’Connector’ 9.Twitter,’tweet’,DM,@reply 10.Photography InternetSense.tv
- 16. Train Communicate Innovate Clear/Bold/Concise InternetSense.tv
- 17. To Make Contact with Philip Wilson Email:philip@InternetSense.co.uk Training Website: www.InternetSense.co.uk Blog: www.InternetSense.tv Linkedin: www.Linkedin.com/in/InternetSense Twitter: @InternetSense Facebook www.Facebook.com/InternetSense TRAINING COMMUNICATION & INNOVATION InternetSense.tv
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