22 immutable laws_of_marketing
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This document outlines 22 immutable laws of marketing according to Al Ries and Jack Trout. The laws provide guidance on how to position products and brands in the marketplace, own words in customers' minds, deal with competition, leverage trends over fads, and understand how marketing effects take place over time. The laws also address the need to adapt strategies based on market leadership and continuously extend brand equity.
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https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
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The document outlines 22 immutable laws of branding, including that a brand becomes stronger when it narrows its focus, publicity rather than advertising is important for building a new brand initially, a brand should strive to own a word in the consumer's mind, and quality alone does not build brands but is reinforced through price and features. It also discusses laws around promoting the category rather than just the brand, using consistent branding over decades, and maintaining a brand's single-minded concept.Challenger Brands slideshare by DirectionGroup
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Let us know what you think. BRAND & PACKAGING
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Ìý
How you package your products is a crucial factor that contributes towards influencing consumer purchase decision-making, along with shaping the perceptions of how people ‘should’ view your brand.
First impressions are important, and so the visual outlook of your product packaging must produce a positive impression, and instill instant brand recognition and ease for recall.
The purpose of your packaging should also be to urge potential customers to notice, generate interest, inform and educate, and effectively push consumers to buy your product. Typically brands that produce innovative and unique package designs often succeed over others.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
What's in a name? Eight best practices for creating a successful name brand
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Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most.
One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the Virgin name while drinking with a group of fiends in a pub. But what’s the best way to get the best brand name? And, how do you know it’s the best? Is there some sort of formula for success?
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22 immutable laws_of_marketing
- 1. Immutable Laws 22 of Marketing
- 2. # 1 It is better to be first than to be better.
- 3. # 2 If you can‘t be first in this category, set up a new category you can be first in.
- 4. # 3 It is better to be first in the mind than to be first in the marketplace.
- 5. # 4 Marketing is not a battle of products, it's a battle of perceptions.
- 6. # 5 The most powerful concept in marketing is owning a word in the prospect's mind.
- 7. # 6 Two companies cannot own the same word in the prospect's mind.
- 8. # 7 The strategy to use depends on which rung you occupy on the ladder.
- 9. # 8 In the long run, every market becomes a two horse race.
- 10. # 9 If you are shooting for second place, your strategy is determined by the leader.
- 11. # 10 Over time, a category will divide and become two or more categories.
- 12. # 11 Marketing effects take place over an extended period of time.
- 13. # 12 There is an irresistible pressure to extend the equity of the brand.
- 14. # 13 You have to give up something to get something.
- 15. # 14 For every attribute, there is an opposite, effective attribute.
- 16. # 15 When you admit a negative, the prospect will give you a positive.
- 17. # 16 In each situation, only one move will produce substantial results.
- 18. # 17 Unless you write your competitor's plans, you can't predict the future.
- 19. # 18 Success often leads to arrogance, and arrogance to failure.
- 20. # 19 Failure is to be expected and accepted.
- 21. # 20 The situation is often the opposite of the way it appears in the press.
- 22. # 21 Successful programs are not built on fads, they're built on trends.
- 23. # 22 Without adequate funding, an idea won't get off the ground.
- 24. credits 22 Immutable Laws of Marketing by al ries and jack trout slide design by artur lapinsch