際際滷

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22feet tribal ww
CREDENTIALS
PRESENTATION
YEAR OF INCORPORATION
NUMBER OF EMPLOYEES
OFFICE
LOCATIONS
NATURE OF BUSINESS
OUR MISSION
2009
150
Mumbai, Bangalore & Delhi
Digital Marketing
To create effective and high
engagement brand solutions that
maximize the full potential of the
online medium, through an
intelligent mix of CREATIVITY &
TECHNOLOGY
OUR HOME WWW.22FEETTRIBALWORLDWIDE.COM
design technology content
productionbiz dev support
digital strategy
web design
web development
brand campaigns
campaign management
branded content
search optimisation
analytics
app development
production
social media management
paid social
34 33 40
27 8 8
WELCOME TO 22FEET
TRIBAL WW
FTE COUNT AS ON 15th OCT
2014
Display Ads
Paid
Search
Email Marketing
Sponsorships
YouTube
Facebook
Twitter
Website
Blog
Google+
Pinterest
Flickr
Paid
Social
Linkedin
Content
EARNED
MEDIA
OWNED
MEDIA
PAID
MEDIA
DRIVE
AWARENE
SS
Listings
Video
ENGAGEMENT
/CONVERSATIONS
EXPERIENCE /
ENGAGEMENT
Applications
Microsites
Web Videos
Organic Search
Events
Mobile Site
TEC
H
DREAM BIG
Think of the
IMPOSSIBLE.
Ask what it
takes to make
it Possible.
Execute.
COMPETE TO
WIN
Be aggressive.
WIN in everything
we do
THINK
DIFFERENT
Challenge norms,
break myths and
think ahead. Do it
differently or dont
do it al all
WORK WITH
INTEGRITY
Walk the talk. Be
honest, take
responsibility &
always work in the
organsiations
interest
HAVE FUN
Do it for fun.
Results will
follow. If its not
fun then youre
probably doing
it wrong
VALUESVALUES
www.fastrack.in
Caf辿 Coffee Day
Clear
Dolby
Fastrack
Freecharge
Heineken
Helios
Huawei
Huggies
Kingfisher
Kingfisher EBFC
Levis
Livon
Mahindra Reva
Mc.Dowells
Nike Cricket
Nike Football
Nike Running
Pantaloons
People
Raymond
Red Bull
Royal Enfield
Royal Challenge
Skinn
Tata Tea
Tetley
Titan India
Titan World
TVS Jupiter
TVS Scooty
TVS Wego
Tresemme
Van Heusen
Xylys
Wildcraft
CLIENTS
CLIENT NAME
BRAND NAME
TITAN COMPANY
LIMITEDFASTRACK
ENGAGEMENT
START
DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital
AOR
September 2010
Lowe
Facebook  9.6 Million
Twitter  110,000
Youtube  3.09 Million
Instagram - 1000
Website  Fastrack.in
65%
Build Community
Engage & Excite
Grow E-Commerce Revenue
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#DRIVETHRU
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www.fastrack.in/blog
CLIENT NAME
BRAND NAME
WILDCRAFT
WILDCRAFT
ENGAGEMENT
START
DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital
AOR
April 2014
NA
Facebook  1.2 Million
Twitter  1,600
Website  wildcraft.in
NA
Build Community
Engage & Excite
Grow E-Commerce Revenue
www.wildcraft.in
#LETITRAIN
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CLIENT NAME
BRAND NAME
LENOVO (PC ++)
LENOVO INDIA
ENGAGEMENT
START DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital AOR
June 2011
OGILVY
Facebook - 500000
Twitter  2400
Site  lenovo.in
NA
Build Community
Awareness/Engagement
Brand equity
Driving leads
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CLIENT NAME
BRAND NAME
RED BULL
RED BULL
ENGAGEMENT
START DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
DIGITAL AOR
APRIL 2013
NA
Innovation
Engagement
Advocacy
Website: redbull.in
Facebook: 44M (WW)
Twitter: 117K
BBH
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CLIENT NAME
BRAND NAME
MAHINDRA REVA ELECTRIC VEHICLES
REVA | E2O
ENGAGEMENT
START DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
DIGITAL AOR
APRIL 2014
NA
Innovation
Engagement
Advocacy
Website: mahindrareva.com
Facebook:
Twitter:
LOWE
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CLIENT NAME
BRAND NAME
MADURA F&L
VAN HEUSEN
ENGAGEMENT
START DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
DIGITAL AOR
APRIL 2014
NA
Innovation
Engagement
Advocacy
Website: vanheusenindia.com
Facebook: 889,000
Twitter: 2150
JWT
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CLIENT NAME
BRAND NAME
UNITED BREWERIES
KINGFISHER
ENGAGEMENT
START
DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital
AOR
April
2011
JWT
Facebook  6.9 Million
Twitter  38500
YouTube  4.8 Million
Flickr  265,000
Website  kingfisherworld.com
40%
Content Focus
Consumer Connect
Amplification
Content Creation
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CLIENT NAME
BRAND NAME
EICHER
MOTORS
ROYAL
ENFIELD
ENGAGEMENT
START
DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital
AOR
June 2012
W+K
Facebook  1,000,000
Twitter  18,200
Youtube  1.98 million
Instagram - 2355
Website 
royalenfield.com
55%
International Presence
Build Community
Advocacy & Engagement
Rides
Customer Service
www.royalenfield.com
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RAJASTH
AN
TOUR OF
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CLIENT NAME
BRAND NAME
UNITED BREWERIES
HEINEKEN
ENGAGEMENT
START
DATE
OFFLINE
AGENCY
PLATFORMS
MANAGED
DMS % GROWTH
OBJECTIVES
Digital AOR
September
2011
W+K
NA
Community Engagement
Social Content
Amplification
Facebook  10 Million
Twitter  3000
Website  heineken.com/in
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75
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77
CLIENT NAME
BRAND NAME
AMALGAMATED BEAN COFFEE TRADING CO.
LTD.CAF COFFEE DAY
ENGAGEMENT
START
DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital
AOR
March
2011
CLA
Facebook  5 Million
Twitter  15000
Foursquare  23000
Website  CafeCoffeeDay.com
Instagram - 1200 followers
60%
Customer Service
Co Creation
Grow E-Commerce Revenue
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CLIENT NAME
BRAND NAME
TITAN COMPANY
LIMITEDTITAN
ENGAGEMENT
START
DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital HUB
October
2011
Ogilvy & Mather
Website  titanworld.com
(A global rollout across 27 countries
with 11 countries having gone LIVE
Over the previous 8 month period)
NA
Social Integration
Scalable Technology
Dynamic CMS
Localisation Features /
Templates
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CLIENT NAME
BRAND NAME
TATA
TEAJAAGO RE
ENGAGEMENT
START
DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital
AOR
August 2012
LOWE
Facebook  1,250,000
Twitter  26500
Website  jaagore.com
100%
Content Focus
Consumer Involvement
Awareness
Enable Change
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CLIENT NAME
BRAND NAME
NIKE
NIKE RUNNING | NIKE CRICKET | NIKE
FOOTBALL
ENGAGEMENT
START
DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
Digital
AOR
FEB 2013
JWT
Facebook
Twitter
Website
NA
Build Community
Awareness/Engagement
Brand equity
Activation
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IND vs PAK IND vs SA
29K 12K
16K 7K
- 10K
#bleedblue
#wontgiveitback
#maukamauka
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CLIENT NAME
BRAND NAME
TITAN COMPANY LIMITED
SKINN
ENGAGEMENT
START DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
DIGITAL AOR
APRIL 2013
NA
Brand Launch
Visual Identity
Community Building
Online Sales
Website: skinn.in
Facebook: 109000
Twitter: 3353
JWT
22feet tribal ww
22feet tribal ww
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CLIENT NAME
BRAND NAME
ADITYA BIRLA GROUP
PANTALOONS FASHION AND RETAIL
ENGAGEMENT
START DATE
OFFLINE AGENCY
PLATFORMS MANAGED
DMS % GROWTH
OBJECTIVES
DIGITAL AOR
AUGUST 2013
NA
Visual Identity
Community Building
Innovation
Engagement
Blog: pantaloonsfashioncom
Facebook: 2077600
Twitter: 4221
Instagram: 613
EVEREST
22feet tribal ww
22feet tribal ww
22feet tribal ww
facebook.com/22feetTribalWW
twitter.com/22feetTribalWW
www.22feetTribalWorldwide.com
THANK
YOU

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22feet tribal ww

  • 3. YEAR OF INCORPORATION NUMBER OF EMPLOYEES OFFICE LOCATIONS NATURE OF BUSINESS OUR MISSION 2009 150 Mumbai, Bangalore & Delhi Digital Marketing To create effective and high engagement brand solutions that maximize the full potential of the online medium, through an intelligent mix of CREATIVITY & TECHNOLOGY OUR HOME WWW.22FEETTRIBALWORLDWIDE.COM
  • 4. design technology content productionbiz dev support digital strategy web design web development brand campaigns campaign management branded content search optimisation analytics app development production social media management paid social 34 33 40 27 8 8 WELCOME TO 22FEET TRIBAL WW FTE COUNT AS ON 15th OCT 2014
  • 6. DREAM BIG Think of the IMPOSSIBLE. Ask what it takes to make it Possible. Execute. COMPETE TO WIN Be aggressive. WIN in everything we do THINK DIFFERENT Challenge norms, break myths and think ahead. Do it differently or dont do it al all WORK WITH INTEGRITY Walk the talk. Be honest, take responsibility & always work in the organsiations interest HAVE FUN Do it for fun. Results will follow. If its not fun then youre probably doing it wrong VALUESVALUES
  • 8. Caf辿 Coffee Day Clear Dolby Fastrack Freecharge Heineken Helios Huawei Huggies Kingfisher Kingfisher EBFC Levis Livon Mahindra Reva Mc.Dowells Nike Cricket Nike Football Nike Running Pantaloons People Raymond Red Bull Royal Enfield Royal Challenge Skinn Tata Tea Tetley Titan India Titan World TVS Jupiter TVS Scooty TVS Wego Tresemme Van Heusen Xylys Wildcraft CLIENTS
  • 9. CLIENT NAME BRAND NAME TITAN COMPANY LIMITEDFASTRACK ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES Digital AOR September 2010 Lowe Facebook 9.6 Million Twitter 110,000 Youtube 3.09 Million Instagram - 1000 Website Fastrack.in 65% Build Community Engage & Excite Grow E-Commerce Revenue
  • 23. CLIENT NAME BRAND NAME WILDCRAFT WILDCRAFT ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES Digital AOR April 2014 NA Facebook 1.2 Million Twitter 1,600 Website wildcraft.in NA Build Community Engage & Excite Grow E-Commerce Revenue
  • 30. CLIENT NAME BRAND NAME LENOVO (PC ++) LENOVO INDIA ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES Digital AOR June 2011 OGILVY Facebook - 500000 Twitter 2400 Site lenovo.in NA Build Community Awareness/Engagement Brand equity Driving leads
  • 35. CLIENT NAME BRAND NAME RED BULL RED BULL ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES DIGITAL AOR APRIL 2013 NA Innovation Engagement Advocacy Website: redbull.in Facebook: 44M (WW) Twitter: 117K BBH
  • 44. CLIENT NAME BRAND NAME MAHINDRA REVA ELECTRIC VEHICLES REVA | E2O ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES DIGITAL AOR APRIL 2014 NA Innovation Engagement Advocacy Website: mahindrareva.com Facebook: Twitter: LOWE
  • 49. CLIENT NAME BRAND NAME MADURA F&L VAN HEUSEN ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES DIGITAL AOR APRIL 2014 NA Innovation Engagement Advocacy Website: vanheusenindia.com Facebook: 889,000 Twitter: 2150 JWT
  • 54. CLIENT NAME BRAND NAME UNITED BREWERIES KINGFISHER ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES Digital AOR April 2011 JWT Facebook 6.9 Million Twitter 38500 YouTube 4.8 Million Flickr 265,000 Website kingfisherworld.com 40% Content Focus Consumer Connect Amplification Content Creation
  • 59. CLIENT NAME BRAND NAME EICHER MOTORS ROYAL ENFIELD ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES Digital AOR June 2012 W+K Facebook 1,000,000 Twitter 18,200 Youtube 1.98 million Instagram - 2355 Website royalenfield.com 55% International Presence Build Community Advocacy & Engagement Rides Customer Service
  • 69. CLIENT NAME BRAND NAME UNITED BREWERIES HEINEKEN ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES Digital AOR September 2011 W+K NA Community Engagement Social Content Amplification Facebook 10 Million Twitter 3000 Website heineken.com/in
  • 75. 75
  • 77. 77
  • 78. CLIENT NAME BRAND NAME AMALGAMATED BEAN COFFEE TRADING CO. LTD.CAF COFFEE DAY ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES Digital AOR March 2011 CLA Facebook 5 Million Twitter 15000 Foursquare 23000 Website CafeCoffeeDay.com Instagram - 1200 followers 60% Customer Service Co Creation Grow E-Commerce Revenue
  • 82. CLIENT NAME BRAND NAME TITAN COMPANY LIMITEDTITAN ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES Digital HUB October 2011 Ogilvy & Mather Website titanworld.com (A global rollout across 27 countries with 11 countries having gone LIVE Over the previous 8 month period) NA Social Integration Scalable Technology Dynamic CMS Localisation Features / Templates
  • 86. CLIENT NAME BRAND NAME TATA TEAJAAGO RE ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES Digital AOR August 2012 LOWE Facebook 1,250,000 Twitter 26500 Website jaagore.com 100% Content Focus Consumer Involvement Awareness Enable Change
  • 94. CLIENT NAME BRAND NAME NIKE NIKE RUNNING | NIKE CRICKET | NIKE FOOTBALL ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES Digital AOR FEB 2013 JWT Facebook Twitter Website NA Build Community Awareness/Engagement Brand equity Activation
  • 105. IND vs PAK IND vs SA 29K 12K 16K 7K - 10K #bleedblue #wontgiveitback #maukamauka
  • 107. CLIENT NAME BRAND NAME TITAN COMPANY LIMITED SKINN ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES DIGITAL AOR APRIL 2013 NA Brand Launch Visual Identity Community Building Online Sales Website: skinn.in Facebook: 109000 Twitter: 3353 JWT
  • 117. CLIENT NAME BRAND NAME ADITYA BIRLA GROUP PANTALOONS FASHION AND RETAIL ENGAGEMENT START DATE OFFLINE AGENCY PLATFORMS MANAGED DMS % GROWTH OBJECTIVES DIGITAL AOR AUGUST 2013 NA Visual Identity Community Building Innovation Engagement Blog: pantaloonsfashioncom Facebook: 2077600 Twitter: 4221 Instagram: 613 EVEREST