The Volkswagen Golf Fleet Cup was held on August 20, 2010 at the Le Meridien Moscow Country Club. The day included a golf tournament, golf clinic, test drives of Volkswagen vehicles, and evening entertainment. Over 100 guests participated in the various activities throughout the day. Lessons were learned regarding improving event preparation, guest management, branding, personnel, and coordination with suppliers and the golf club to make future events run more smoothly.
The document summarizes an event held in Moscow to promote the Boss Orange brand. It describes how the venue was transformed to recreate different neighborhoods in New York City, including Soho, Brooklyn, and Central Park. Models wore the new Boss Orange collection and graffiti artists spray painted slogans. Partners like Mercedes Benz and Papa John's Pizza were integrated into the event. Over 700 guests attended, enjoying performances, food, and transportation provided by event organizers and partners. Feedback from attendees praised the authentic New York atmosphere created.
The Volkswagen Golf Fleet Cup was held on August 20, 2010 at the Le Meridien Moscow Country Club. The day included a golf tournament, golf clinic, test drives of Volkswagen vehicles, and evening entertainment. Over 100 guests participated in the various activities throughout the day. Lessons were learned regarding improving event preparation, guest management, branding, personnel, and coordination with suppliers and the golf club to make future events run more smoothly.
The document summarizes an event held in Moscow to promote the Boss Orange brand. It describes how the venue was transformed to recreate different neighborhoods in New York City, including Soho, Brooklyn, and Central Park. Models wore the new Boss Orange collection and graffiti artists spray painted slogans. Partners like Mercedes Benz and Papa John's Pizza were integrated into the event. Over 700 guests attended, enjoying performances, food, and transportation provided by event organizers and partners. Feedback from attendees praised the authentic New York atmosphere created.