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2.5 advanced copy intro tutor comments

Jon Maxim
Jon Maxim

The document discusses best practices for tutoring sessions, including: - Emphasizing teamwork and preparation - Using available tools while avoiding rushing into things - Drawing on experience once a session begins - Being prepared for the unexpected while sticking to the objective It also notes that copywriting is a difficult job that requires planning but can involve luck, and celebrates success while avoiding becoming defensive or writing excessively.

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Opening Exercise: Tutor Comments
To Begin My thoughts:
To Begin My thoughts: Team effort: others involved, and all have role
To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front
To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal
To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal Process vs. chaos: never rush in
To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal Process vs. chaos: never rush in Once in battle, draw on experience and expertise
To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal Process vs. chaos: never rush in Once in battle, draw on experience and expertise Copy/creative is always part planning, part luck
To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal Process vs. chaos: never rush in Once in battle, draw on experience and expertise Copy/creative is always part planning, part luck Be prepared for the unexpected
To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal Process vs. chaos: never rush in Once in battle, draw on experience and expertise Copy/creative is always part planning, part luck Be prepared for the unexpected Know your objective and stick to it
To Begin Hold the line: dont allow yourself to be rushed
To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success
To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success Maximus: had the trust of Caesar
To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success Maximus: had the trust of Caesar Caesar: relief that campaign over, rather than joy
To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success Maximus: had the trust of Caesar Caesar: relief that campaign over, rather than joy Beware of turning on yourself
To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success Maximus: had the trust of Caesar Caesar: relief that campaign over, rather than joy Beware of turning on yourself Few words: learn when not to write
To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success Maximus: had the trust of Caesar Caesar: relief that campaign over, rather than joy Beware of turning on yourself Few words: learn when not to write Copywriting is a bloody, hard business!
Before we start A quote: Rick Cook saying why he became a copywriter:
Before we start A quote: Rick Cook saying why he became a copywriter: Its not the way I intended to live my life. Its a dangerous, tough, dirty job but someones got to do it. It would be nice if society didnt need people like me, but while it does Ill be there.
Next: Next: The Foundations, a reminder of The Process
Thank you

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2.5 advanced copy intro tutor comments

  • 2. To Begin My thoughts:
  • 3. To Begin My thoughts: Team effort: others involved, and all have role
  • 4. To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front
  • 5. To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal
  • 6. To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal Process vs. chaos: never rush in
  • 7. To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal Process vs. chaos: never rush in Once in battle, draw on experience and expertise
  • 8. To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal Process vs. chaos: never rush in Once in battle, draw on experience and expertise Copy/creative is always part planning, part luck
  • 9. To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal Process vs. chaos: never rush in Once in battle, draw on experience and expertise Copy/creative is always part planning, part luck Be prepared for the unexpected
  • 10. To Begin My thoughts: Team effort: others involved, and all have role Preparation: all in the set-up/training/practice up front Tools: more advanced ones at our disposal Process vs. chaos: never rush in Once in battle, draw on experience and expertise Copy/creative is always part planning, part luck Be prepared for the unexpected Know your objective and stick to it
  • 11. To Begin Hold the line: dont allow yourself to be rushed
  • 12. To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success
  • 13. To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success Maximus: had the trust of Caesar
  • 14. To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success Maximus: had the trust of Caesar Caesar: relief that campaign over, rather than joy
  • 15. To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success Maximus: had the trust of Caesar Caesar: relief that campaign over, rather than joy Beware of turning on yourself
  • 16. To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success Maximus: had the trust of Caesar Caesar: relief that campaign over, rather than joy Beware of turning on yourself Few words: learn when not to write
  • 17. To Begin Hold the line: dont allow yourself to be rushed Celebrate and acknowledge success Maximus: had the trust of Caesar Caesar: relief that campaign over, rather than joy Beware of turning on yourself Few words: learn when not to write Copywriting is a bloody, hard business!
  • 18. Before we start A quote: Rick Cook saying why he became a copywriter:
  • 19. Before we start A quote: Rick Cook saying why he became a copywriter: Its not the way I intended to live my life. Its a dangerous, tough, dirty job but someones got to do it. It would be nice if society didnt need people like me, but while it does Ill be there.
  • 20. Next: Next: The Foundations, a reminder of The Process