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crowdfunding
Noland Hoshino, High Five Media

crowdfunding
Using a crowd to help fund some
type of project
• Donation-based crowdfunding
• Reward-based Crowdfunding
• Equity-based crowdfunding
• Debt-based crowdfunding

kickstarter
• Everything on Kickstarter must be a project – not causes
• You set a funding goal for your project
• You set a timeframe to reach that goal, usually either 30 or 60
days
• If you don’t reach your goal, you don’t get any of the funds
• There’s no cost to get started
• You pay Kickstarter 5% of the funds raised, on top of the credit
card processing fees to receive payments from your backers
• Kickstarter requires you to reach your goal to receive funds,
whereas with most others, whatever money you raise, you keep

indiegogo
• More focus areas than Kickstarter. Indiegogo is completely
open to anything
• You can choose a flexible or fixed goal with your project
• With flexible goals, if you don’t reach them, you still get the funds
from those that backed your project, but you also need to make
sure you’re able to fulfill the rewards
• Like Kickstarter, there’s no cost to get started
• If you reach your goal, you pay Indiegogo 5% of funds raised; if
you don’t reach your goal, you pay 5% of the funds raised

choose a platform
• Check your projects eligibility
• Select your major strategies
• Determine cultural and personality fit
• Look for credibility display opportunities
• Evaluate platform costs
• Consider the individual platforms minor features

Clearly
define your
product and
your goals

Tell a story
of what you
can do for
others

let’s get started
Eye-catching
title

let’s get started
Perfect your
pitch

let’s get started
Build
community
before you
launch

let’s get started
Get
commitment
from close
friends and
family

let’s get started
Reach out to
your existing
customers

let’s get started
Tell your
story with a
short video

let’s get started
Demonstrate
impact of
your product

let’s get started
Make the
most out of
reward tiers

let’s get started
Show your
supporters
you
appreciate
them

let’s get started
Pitch the
press

let’s get started
Shorter
campaigns
are more
successful

let’s get started
Spend money
to make
money

let’s get started
Choose social
channels for
your
campaign

let’s get started
Leverage
community
through
social media

let’s get started
Create a
campaign
hashtag

let’s get started
Find the right
content mix

let’s get started
Keep your
community
updated on
fundraising
progress

let’s get started
Track results
and refine
content

let’s get started
Learn and
steal from
other
campaigns

let’s get started
Thank your
backers

let’s get started
Send
production
update

let’s get started
Set up
fulfillment
process

let’s get started
Set up online
store

crowdfunding
Noland Hoshino, High Five Media
noland@highfivemedia.us | 360.607.4462

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