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Take the
25 Day
Digital Experience
Challenge
? 2018 Customers That Click | www.CustomersThatClick.com | www.twitter.com/RetainCustomers

We’ve made
the challenge
simple
? Here are 25 tasks to
review your digital
experience and see
how much you can
improve it.
? One task per day.
? Let’s go!

Day
One
? Email your team
today and thank them
for their work!
? Emphasize how their
work is connected to
the customer & critical
to the organization’s
success.
? Share the overall
purpose of your work.

Day
Two
? How are you
measuring the digital
experience?
? How can you share
those metrics more
often with your
team?

Day
Three
? Select one person in
your department to
be the customer
advocate.
? It’s their job to
represent the
customer in every
meeting.

Day
Four
? Visit your homepage
with fresh eyes.
? Is the purpose of the
website clear and
messaging clear?

Day
Five
? Does your
homepage have a
Call to Action above
the fold?
? Is there one (or
more) clear paths off
the homepage?

Day
Six
? Does your digital
experience have
clear navigation? Is it
easy to understand?
(Look at language, hierarchy,
etc.)

Day
Seven
? Review your digital
experience via your
mobile device.
? Is it easy to view and
read?
? Can customers
quickly find
information they
need? Contact
information? Other key
content?

Day
Eight
? Is it easy for your
users to share
content they like in
their preferred
method?
? Think about Videos?
Pages? eBooks?
? From a mobile
device?

Day
Nine
? How useful is the
search on your
website? Or self-help
section?
? How relevant are
the search results?
? Is it easy to find
information and
answers this way?

Day
Ten
? Check the social
media links your
company promotes.
? Do those accounts
have activity in the last
7 days?
? Is there any activity
from customers? Or
only from the internal
team?

Day
Eleven
? Is your website
content kept fresh
and up to date?
? For example, does
your blog (or
resource content),
have a post in the
last 14 days?

Day
Twelve
? Do blogs, resources
or other content have
individual authors
noted?
? Are comments
enabled?

Day
Thirteen
? Does the copyright
line at the bottom of
your website,
software or app
match the current
year?

Day
Fourteen
? Do you have
educational video
content on your site?
Is it short?
Compelling? Easy to
view?

Day
Fifteen
? Are the calls to
action clear on web
site? Is both the
language clear (no
jargon) and easy to
find?

Day
Sixteen
? Do you have a
process for AB
testing pages or
content on the site?
? Are you testing by
audience (not in
aggregate)?

Day
Seventeen
? Does your digital
experience have
dead ends?
? Where do those
occur? What next
step could you offer?

Day
Eighteen
? When site visitors
come from a mobile
device, do you have
an overlay as soon
as they arrive?
(see Google’s new rules on
avoiding this)

Day
Nineteen
? Is the digital
experience you offer
personalized? (After
login, based on
referring website or
with another
approach?)

Day
Twenty
? When was your last
redesign or user
experience (UX) or
user interface (UI)
refresh?

Day
Twenty One
? How do you listen &
respond to users
about their digital
experience with your
company?

Day
Twenty Two
? How often do you
review customer
feedback for ideas of
changes or new
directions?

Day
Twenty
Three
? How often do you or
your organization
share customer
feedback across the
company?

Day
Twenty Four
? How do you make
sure you are keeping
up with the pace of
the needs of your top
customers?

Day
Twenty Five
? How do you work
across company
department lines to
improve the digital
and overall customer
experience?

Yes!
? Yes, you have made
it through!
?We hope you were
able to make
improvements and
keep making more
over time!

What can
you expect?
? The reward for
improving your digital
experience will be
seen in your metrics –
growth, longer time on
site or related metrics.
? You have to stay
ahead of growing
customer digital
expectations!

What if I
can’t take
action now?
? Unfortunately, if you
cannot consistently act to
improve your digital
experience you will find
your company falling
behind.
? Research shows
customers prefer
companies with a great
experience and will
leave you to find it!

To sumup…
? We hope the 25 day
challenge has offered
you helpful ideas to
inspire your digital
experience work.
? If you have any
questions, please be
in touch. Send us a
message at:
www.CustomersThatClick.com

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