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The Different TypesThe Different Types
of Tourismof Tourism
A Choice BetweenA Choice Between
Two Categories of Tourism:Two Categories of Tourism:
 Mass Tourism:
 The organized movement of large groups of people to
specialized tourist locations.
 A consequence of the increase of people traveling for
pleasure; developed to cater to huge numbers of tourists.
 Examples: whole resort towns, theme parks, tourism
business districts, cruises, packaged vacations, all-
inclusive resorts, etc.
MASS TOURISM V.S. ALTERNATIVE
Mass TourismMass Tourism
A Choice BetweenA Choice Between
Two Categories of Tourism:Two Categories of Tourism:
 Alternative Tourism:
 Individually planned activities to gain and experience first-
hand knowledge about local cultures and environments.
 Focus on secluded areas, occur during non-peak travelling
times, can include arranging own flights and
accommodations.
 Example: a self-planned biking trip through Vermont,
while camping or arranging accommodations as you go.
MASS TOURISM V.S. ALTERNATIVE
Alternative TourismAlternative Tourism
A Quick Comparison between MassA Quick Comparison between Mass
and Alternative Tourismand Alternative Tourism
Mass Tourism Alternative Tourism
large groups singles, families, friends
traditional recent trend
fixed program spontaneous decisions
focus on sights focus on experiences
little or no background research careful preparation and research
desire for souvenirs desire for memories / knowledge
purchase items while there bring items to give away
may involve loud social activities quiet, low impact
snapshots and postcards photography and painting
no language preparation learn local language
The Different Types of TourismThe Different Types of Tourism
(A General Overview)(A General Overview)
We have already discussed the travel variables that influence
people to travel, or to stay at home. When travel motivators
and barriers combine with these variables, they affect the
travel destination and what type of travel experience the
tourist signs up for. Today, the tourism industry offers
many specialized forms of tourism in order to meet the
increasingly diverse and the unique requests of a demanding
public. People want to be able to choose from a variety of
options based on to their needs and desires!
The Different Types of TourismThe Different Types of Tourism
(A General Overview)(A General Overview)
These types of tourism categories are a useful way to start
looking at where tourists go, why they go there, and what they
do while on vacation. However, it is important to note that
these categories are not always as clear cut as they suggest,
as travelers will engage in variety of activities while on
vacation, many of which overlap into more than one category.
Pleasure TourismPleasure Tourism
 To improve the physical or spiritual condition of an
individual .
 Examples: yoga workshops, detoxification clinics,
spas, etc.
Business TourismBusiness Tourism
 To complete a business transaction or attend a
business meeting / conference.
Nature TourismNature Tourism
 To enjoy a natural setting or wildlife, including
ecotourism.
Cultural TourismCultural Tourism
 To experience the history, folklore, and culture of a
people.
Social TourismSocial Tourism
 Travel that involves the company of others, such as
tour-bus travel or family visits.
Recreation TourismRecreation Tourism
 To escape the routine of daily life, such as camping
or going to a beach.
Active TourismActive Tourism
 Has a set objective, such as climbing a mountain or
learning a new language.
Sports TourismSports Tourism
 To experience a sport or sporting event, such as ski
holidays or the Olympics.
Religious TourismReligious Tourism
 Involves visiting a place of spiritual significance.
Health / Medical TourismHealth / Medical Tourism
 To improve ones health, such as a visit to a health
resort or weight-loss camp.
*Adventure Tourism*Adventure Tourism
 Involves challenges and adventure, such as trekking
through a tropical rainforest or rock climbing.
* Types of Sustainable Tourism, a movement, which started around
2000.
*Wilderness Tourism*Wilderness Tourism
 To experience something very different from
everyday life in remote wilderness areas.
* Types of Sustainable Tourism, a movement, which started around
2000.
*Ecotourism*Ecotourism
 Stresses low-impact adventure in a natural setting;
sometimes called green tourism.
* Types of Sustainable Tourism, a movement, which started around
2000.

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  • 1. The Different TypesThe Different Types of Tourismof Tourism
  • 2. A Choice BetweenA Choice Between Two Categories of Tourism:Two Categories of Tourism: Mass Tourism: The organized movement of large groups of people to specialized tourist locations. A consequence of the increase of people traveling for pleasure; developed to cater to huge numbers of tourists. Examples: whole resort towns, theme parks, tourism business districts, cruises, packaged vacations, all- inclusive resorts, etc. MASS TOURISM V.S. ALTERNATIVE
  • 4. A Choice BetweenA Choice Between Two Categories of Tourism:Two Categories of Tourism: Alternative Tourism: Individually planned activities to gain and experience first- hand knowledge about local cultures and environments. Focus on secluded areas, occur during non-peak travelling times, can include arranging own flights and accommodations. Example: a self-planned biking trip through Vermont, while camping or arranging accommodations as you go. MASS TOURISM V.S. ALTERNATIVE
  • 6. A Quick Comparison between MassA Quick Comparison between Mass and Alternative Tourismand Alternative Tourism Mass Tourism Alternative Tourism large groups singles, families, friends traditional recent trend fixed program spontaneous decisions focus on sights focus on experiences little or no background research careful preparation and research desire for souvenirs desire for memories / knowledge purchase items while there bring items to give away may involve loud social activities quiet, low impact snapshots and postcards photography and painting no language preparation learn local language
  • 7. The Different Types of TourismThe Different Types of Tourism (A General Overview)(A General Overview) We have already discussed the travel variables that influence people to travel, or to stay at home. When travel motivators and barriers combine with these variables, they affect the travel destination and what type of travel experience the tourist signs up for. Today, the tourism industry offers many specialized forms of tourism in order to meet the increasingly diverse and the unique requests of a demanding public. People want to be able to choose from a variety of options based on to their needs and desires!
  • 8. The Different Types of TourismThe Different Types of Tourism (A General Overview)(A General Overview) These types of tourism categories are a useful way to start looking at where tourists go, why they go there, and what they do while on vacation. However, it is important to note that these categories are not always as clear cut as they suggest, as travelers will engage in variety of activities while on vacation, many of which overlap into more than one category.
  • 9. Pleasure TourismPleasure Tourism To improve the physical or spiritual condition of an individual . Examples: yoga workshops, detoxification clinics, spas, etc.
  • 10. Business TourismBusiness Tourism To complete a business transaction or attend a business meeting / conference.
  • 11. Nature TourismNature Tourism To enjoy a natural setting or wildlife, including ecotourism.
  • 12. Cultural TourismCultural Tourism To experience the history, folklore, and culture of a people.
  • 13. Social TourismSocial Tourism Travel that involves the company of others, such as tour-bus travel or family visits.
  • 14. Recreation TourismRecreation Tourism To escape the routine of daily life, such as camping or going to a beach.
  • 15. Active TourismActive Tourism Has a set objective, such as climbing a mountain or learning a new language.
  • 16. Sports TourismSports Tourism To experience a sport or sporting event, such as ski holidays or the Olympics.
  • 17. Religious TourismReligious Tourism Involves visiting a place of spiritual significance.
  • 18. Health / Medical TourismHealth / Medical Tourism To improve ones health, such as a visit to a health resort or weight-loss camp.
  • 19. *Adventure Tourism*Adventure Tourism Involves challenges and adventure, such as trekking through a tropical rainforest or rock climbing. * Types of Sustainable Tourism, a movement, which started around 2000.
  • 20. *Wilderness Tourism*Wilderness Tourism To experience something very different from everyday life in remote wilderness areas. * Types of Sustainable Tourism, a movement, which started around 2000.
  • 21. *Ecotourism*Ecotourism Stresses low-impact adventure in a natural setting; sometimes called green tourism. * Types of Sustainable Tourism, a movement, which started around 2000.