Over the course of 7 weeks, participants will develop and launch a community event by exploring their local ecosystem, engaging the community, pitching their objectives, developing marketing strategies, creating partnerships, designing the event experience, prototyping the event, testing with feedback, and finally launching their event to create impact in the community. Key topics covered include value creation, critical thinking, marketing, social impact design, branding, prototyping, strategy, and evaluating the event's impact.
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2e class Enchantment
2. WEEK 1
Key value creation
Explore local
Ecosystem
Start to engage a
community
With CL
WEEK 2
Express clearly your objectives
Critical Thinking with M.A
Quesada
How to Pitch
With N. Marrero
Pull & Push Mkt Strategy to
engage your community
With CL
WEEK 3
Create
Partnerships
Social Impact
Design for
Dubbies
With CL
WEEK 4
How to create &
brand a unique
Experience
With Flan
How to prototype
your event
With M.Tordo
WEEK 5
Test your event
& Learn from
Feedback
With M.Tordo
WEEK 6
Commando
Causal
Strategy
With C.L
WEEK 7
YOUR
Event
Impact
Community