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2nd & 4th sem BBA marketing management session 1 (1)

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Asha Sivan
Asha Sivan

This document provides an overview of key concepts in marketing management including: 1) Definitions of market, marketing, and marketing management. It also classifies markets based on geographical area, subject matter, mode of transactions, regulation, time, nature of competition, volume of business, and position of sellers. 2) Approaches to studying marketing including product/commodity, institutional, functional, management/decision-making, systems, and social approaches. 3) Marketing concepts including production, product, selling, marketing, and social marketing concepts.

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By ASHA S KUTTY Asst. Professor MD College, Pazhanji Thrissur MARKETING MANAGEMENT 4th & 2nd Sem BBA University of Calicut
Module I-Marketing: An Introduction Definition Market, Marketing and Marketing Management Classification of markets Approaches to study of marketing Marketing Concepts Modern Marketing Types of Marketing Marketing Mix Marketing Environment Service Marketing
DEFINITION
Classification of Markets I. On the basis of geographical area Family market, Local market, National market, International/ World Market II. On the basis of subject matter of sale Commodity Market: Produce Exchange Market, Manufactured Goods Market, Bullion Market Capital Market: Capital Market Proper, Money Market, Stock Market, Foreign Exchange Market Service Market III. On the basis of mode of transaction: Spot Market, Future Market IV. On the basis of regulation: Regulated Market, Unregulated Market
Classification of Markets V. On the basis of time Very short period Market, Short period Market, Long period Market VI. On the basis of nature of Competition Perfect Market, Imperfect Market, Monopoly Market VII. On the basis of volume of business Wholesale Market, Retail Market VIII. On the basis of position of Sellers Primary Market, Secondary Market, Terminal Market
Approaches to study of marketing Product/ Commodity Approach Institutional Approach Functional Approach Management/ Decision Making Approach Systems Approach Social Approach
Marketing Concepts Production Concept Product Concept Selling Concept Marketing Concept Social Marketing Concept

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2nd & 4th sem BBA marketing management session 1 (1)

  • 1. By ASHA S KUTTY Asst. Professor MD College, Pazhanji Thrissur MARKETING MANAGEMENT 4th & 2nd Sem BBA University of Calicut
  • 2. Module I-Marketing: An Introduction Definition Market, Marketing and Marketing Management Classification of markets Approaches to study of marketing Marketing Concepts Modern Marketing Types of Marketing Marketing Mix Marketing Environment Service Marketing
  • 4. Classification of Markets I. On the basis of geographical area Family market, Local market, National market, International/ World Market II. On the basis of subject matter of sale Commodity Market: Produce Exchange Market, Manufactured Goods Market, Bullion Market Capital Market: Capital Market Proper, Money Market, Stock Market, Foreign Exchange Market Service Market III. On the basis of mode of transaction: Spot Market, Future Market IV. On the basis of regulation: Regulated Market, Unregulated Market
  • 5. Classification of Markets V. On the basis of time Very short period Market, Short period Market, Long period Market VI. On the basis of nature of Competition Perfect Market, Imperfect Market, Monopoly Market VII. On the basis of volume of business Wholesale Market, Retail Market VIII. On the basis of position of Sellers Primary Market, Secondary Market, Terminal Market
  • 6. Approaches to study of marketing Product/ Commodity Approach Institutional Approach Functional Approach Management/ Decision Making Approach Systems Approach Social Approach
  • 7. Marketing Concepts Production Concept Product Concept Selling Concept Marketing Concept Social Marketing Concept