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2nd assignment by Nathalie Baier

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Nathalie Baier
Nathalie Baier

The document discusses various strategies that different types of stores use to attract customers, such as placing a museum store near dinosaur displays to appeal to fascination with dinosaurs. It also describes how grocery stores cater to higher income customers by placing wines near checkouts and how record stores attract regular customers through unique storefront locations hidden behind garage doors. Overall, the document examines different merchandising and store design techniques used across multiple retail sectors.

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Oh the places I went and what I learn¡­.. The museum store is strategically located right outside of the ¡°dinosaurs¡± display. This is a great way to draw visitors in because of our continuous fascination of these creatures Effective use of lighting to create mood and emphasis
Quirky props on rooftop to visually depict the store product offerings Store fa?ade using textures and/or colors to project personality and show differentiation
Even though the store¡¯s physical layout looks like a warehouse (open beam, neon lights, etc.), the lighting and the display of their products give a ¡°homey¡± feeling. Also, the store gives away ¡°samplers¡± for customers to taste. Most customers appear to enjoy browsing, and mingling with store personnel It¡¯s interesting to see how this grocery store uses sign lettering, and words to showcase/describe their specialty and selection
Typically wines are not considered as impulse items; but yet, this store has their wines next to check-out lanes. It shows that the grocery store is catering to higher income clientele
All of the stores located off the main street effectively use bright and colorful d¨¦cor to attract visitors
To get to this unique Record store, customers have to walk through the alley. The store¡¯s front door is hidden behind the garage door. Most of the store¡¯s sales come from regular customers rather than visitors. One feels certain nostalgia to be inside this eclectic record store
All knickknacks on the shelves are displayed by form The ¡°crowded¡± merchandise projects a message that customers are encouraged to hunt for their treasure
Food is sorted by color and ¡°like kind¡± product to emphasize breath of offerings; whereas Clothes/Accessories are sorted by function and by occasion

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2nd assignment by Nathalie Baier

  • 2. Oh the places I went and what I learn¡­.. The museum store is strategically located right outside of the ¡°dinosaurs¡± display. This is a great way to draw visitors in because of our continuous fascination of these creatures Effective use of lighting to create mood and emphasis
  • 3. Quirky props on rooftop to visually depict the store product offerings Store fa?ade using textures and/or colors to project personality and show differentiation
  • 4. Even though the store¡¯s physical layout looks like a warehouse (open beam, neon lights, etc.), the lighting and the display of their products give a ¡°homey¡± feeling. Also, the store gives away ¡°samplers¡± for customers to taste. Most customers appear to enjoy browsing, and mingling with store personnel It¡¯s interesting to see how this grocery store uses sign lettering, and words to showcase/describe their specialty and selection
  • 5. Typically wines are not considered as impulse items; but yet, this store has their wines next to check-out lanes. It shows that the grocery store is catering to higher income clientele
  • 6. All of the stores located off the main street effectively use bright and colorful d¨¦cor to attract visitors
  • 7. To get to this unique Record store, customers have to walk through the alley. The store¡¯s front door is hidden behind the garage door. Most of the store¡¯s sales come from regular customers rather than visitors. One feels certain nostalgia to be inside this eclectic record store
  • 8. All knickknacks on the shelves are displayed by form The ¡°crowded¡± merchandise projects a message that customers are encouraged to hunt for their treasure
  • 9. Food is sorted by color and ¡°like kind¡± product to emphasize breath of offerings; whereas Clothes/Accessories are sorted by function and by occasion