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                                           anna@netmind.ru


Saturday, October 1, 2011
§¬§ä§à §Þ§í?
                     §¬§à§Þ§á§Ñ§ß§Ú§ñ §à§ã§ß§à§Ó§Ñ§ß§Ñ §Ó?§Þ§Ñ§â§ä§Ö 2006 §Ô§à§Õ§Ñ §Ú §ã§ä§Ñ§Ý§Ñ §á§Ö§â§Ó§à§Û?§Ü§à§Þ§á§Ñ§ß§Ú§Ö§Û §ß§Ñ §â§à§ã§ã§Ú§Û§ã§Ü§à§Þ
                     §â§í§ß§Ü§Ö, §ã§á§Ö§è§Ú§Ñ§Ý§Ú§Ù§Ú§â§å§ð§ë§Ö§Û§ã§ñ §ß§Ñ?§à§Ü§Ñ§Ù§Ñ§ß§Ú§Ú §å§ã§Ý§å§Ô §â§Ö§á§å§ä§Ñ§è§Ú§à§ß§ß§à§Ô§à §Ú?§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó§à§Ô§à
                     §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô§Ñ §Ú?§Ñ§ß§Ñ§Ý§Ú§Ù§Ñ §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ.

                            §£ 2009 §Ô§à§Õ§å §Þ§í §Ó§à§ê§Ý§Ú §Ó §®§Ö§Ø§Õ§å§ß§Ñ§â§à§Õ§ß§å§ð §¡§ã§ã§à§è§Ú§Ñ§è§Ú§ð §á§à?§ª§Ù§Þ§Ö§â§Ö§ß§Ú§ñ§Þ
                            §Ó?§¬§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§ñ§ç (AMEC). §¯§Ñ§ê§Ñ §â§Ñ§Ò§à§ä§Ñ §Õ§Ý§ñ ?§²§à§ã§Ñ§ä§à§Þ§Ñ? §Ó §á§Ö§â§Ó§à§Þ §Ø§Ö §Ô§à§Õ§å §å§é§Ñ§ã§ä§Ú§ñ §Ó
                            §¡§ã§ã§à§è§Ú§Ñ§è§Ú§Ú §Ó§à§ê§Ý§Ñ §Ó §ê§à§â§ä-§Ý§Ú§ã§ä §Ö§Ø§Ö§Ô§à§Õ§ß§à§Û §á§â§Ö§Þ§Ú§Ú AMEC §Ó §ã§æ§Ö§â§Ö §Ú§Ù§Þ§Ö§â§Ö§ß§Ú§Û
                            §Ü§à§Þ§Þ§å§ß§Ú§Ñ§è§Ú§Û.

                            ? §¦§Ø§Ö§Õ§ß§Ö§Ó§ß§í§Û §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ
                            ? §²§Ö§á§å§ä§Ñ§è§Ú§à§ß§ß§í§Û §Ñ§ß§Ñ§Ý§Ú§Ù §Ó §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ
                            ? §¡§å§Õ§Ú§ä§à§â§ß§í§Û §Ñ§ß§Ñ§Ý§Ú§Ù §Ó §ã§à§è§Þ§Ö§Õ§Ú§Ñ
                            ? §®§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó§í§Ö §Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§ñ §Ó §ã§à§è§Þ§Ö§Õ§Ú§Ñ
                            ? §¬§à§ß§Ü§å§â§Ö§ß§ä§ß§í§Û §Ñ§ß§Ñ§Ý§Ú§Ù                         Experts & Analytics




Saturday, October 1, 2011
§ª§ã§ä§à§â§Ú§ñ §Ó§à§á§â§à§ã§Ñ
             §®§à§ß§Ú§ä§à§â§Ú§ß§Ô ¡ª §ã§Ú§ã§ä§Ö§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ú§Û §ã§Ò§à§â §Ú §à§Ò§â§Ñ§Ò§à§ä§Ü§Ñ §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú, §Ü§à§ä§à§â§Ñ§ñ §Þ§à§Ø§Ö§ä §Ò§í§ä§î
             §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ñ §Õ§Ý§ñ §å§Ý§å§é§ê§Ö§ß§Ú§ñ §á§â§à§è§Ö§ã§ã§Ñ §á§â§Ú§ß§ñ§ä§Ú§ñ §â§Ö§ê§Ö§ß§Ú§ñ, §Ñ §ä§Ñ§Ü§Ø§Ö, §Ü§à§ã§Ó§Ö§ß§ß§à, §Õ§Ý§ñ
             §Ú§ß§æ§à§â§Þ§Ú§â§à§Ó§Ñ§ß§Ú§ñ §à§Ò§ë§Ö§ã§ä§Ó§Ö§ß§ß§à§ã§ä§Ú §Ú§Ý§Ú §á§â§ñ§Þ§à §Ü§Ñ§Ü §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä §à§Ò§â§Ñ§ä§ß§à§Û §ã§Ó§ñ§Ù§Ú §Ó §è§Ö§Ý§ñ§ç
             §à§ã§å§ë§Ö§ã§ä§Ó§Ý§Ö§ß§Ú§ñ §á§â§à§Ö§Ü§ä§à§Ó, §à§è§Ö§ß§Ü§Ú §á§â§à§Ô§â§Ñ§Þ§Þ §Ú§Ý§Ú §Ó§í§â§Ñ§Ò§à§ä§Ü§Ú §á§à§Ý§Ú§ä§Ú§Ü§Ú. ( Wikipedia)

             §£ §²§å§ß§Ö§ä§Ö §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô §Ò§Ý§à§Ô§à§Ó §ã§ä§Ñ§Ý §Ó§à§Ù§Þ§à§Ø§Ö§ß §ã §á§à§ñ§Ó§Ý§Ö§ß§Ú§Ö§Þ §Á§±§±§¢.

                        §¥§à §ã§Ú§ç §á§à§â §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô ¡ª §à§ã§ß§à§Ó§ß§à§Û §Ú§ã§ä§à§é§ß§Ú§Ü §Õ§Ñ§ß§ß§í§ç §à?§Þ§ß§Ö§ß§Ú§ñ§ç
                        §Ó?§ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ, §ç§à§ä§ñ §ã?§Ü§Ñ§Ø§Õ§í§Þ §Ô§à§Õ§à§Þ §à§Ò§ì§Ö§Þ §Õ§Ñ§ß§ß§í§ç
                        §ã§ä§Ñ§ß§à§Ó§Ú§ä§ã§ñ §Ó§ã§Ö §Ò§à§Ý§î§ê§Ö §Ú?§Ò§à§Ý§î§ê§Ö.

             §±§à §Õ§Ñ§ß§ß§í§Þ §±§à§Ú§ã§Ü§Ñ §á§à §Ò§Ý§à§Ô§Ñ§Þ §Á§ß§Õ§Ö§Ü§ã§Ñ §ß§Ñ §Ó§Ö§ã§ß§å 2009, §Ó?§â§å§ã§ã§Ü§à§ñ§Ù§í§é§ß§à§Û
             §Ò§Ý§à§Ô§à§ã§æ§Ö§â§Ö 7,4 §Þ§Ú§Ý§Ý§Ú§à§ß§Ñ §Ò§Ý§à§Ô§à§Ó: 6,9 §Þ§Ú§Ý§Ý§Ú§à§ß§à§Ó §Ý§Ú§é§ß§í§ç §Õ§ß§Ö§Ó§ß§Ú§Ü§à§Ó
             §Ú?§Ò§à§Ý§Ö§Ö §á§à§Ý§å§Þ§Ú§Ý§Ý§Ú§à§ß§Ñ §ã§à§à§Ò§ë§Ö§ã§ä§Ó. §©§Ñ 1 §Ô§à§Õ §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §Ó§í§â§à§ã§Ý§à §á§à§é§ä§Ú
             §Ó?2 §â§Ñ§Ù§Ñ.


Saturday, October 1, 2011
§¬§ä§à §Ó §ï§ä§à§Þ §ã§Ö§Ô§à§Õ§ß§ñ
                     ? PR §Þ§Ö§ß§Ö§Õ§Ø§Ö§â
                            §ª§ß§ä§Ö§â§Ö§ã§í: §â§Ö§á§å§ä§Ñ§è§Ú§ñ §Ü§à§Þ§á§Ñ§ß§Ú§Ú/§á§Ö§â§ã§à§ß§Ñ§Ý§Ú§Û §Ó §è§Ö§Ý§à§Þ, §à§Ò§ì§Ö§Þ
                            §å§á§à§Þ§Ú§ß§Ñ§ß§Ú§Û, §Ü§â§Ú§Ù§Ú§ã§ß§í§Û §Þ§Ö§ß§Ö§Õ§Ø§Þ§Ö§ß§ä

                     ? §®§Ö§Õ§Ú§Ñ-§Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ä§Ö§Ý§î
                            §ª§ß§ä§Ö§â§Ö§ã§í: PR Value, §Þ§Ö§Õ§Ú§Û§ß§í§Ö §Þ§Ö§ä§â§Ú§Ü§Ú

                     ? §®§Ñ§â§Ü§Ö§ä§à§Ý§à§Ô
                            §ª§ß§ä§Ö§â§Ö§ã§í: §á§â§à§æ§Ú§Ý§Ú §á§â§à§Õ§å§Ü§ä§à§Ó/§å§ã§Ý§å§Ô §Ó §ã§à§è§Þ§Ö§Õ§Ú§Ñ

                     ? SMM §Þ§Ö§ß§Ö§Õ§Ø§Ö§â
                            §ª§ß§ä§Ö§â§Ö§ã§í: KPI, §à§Ò§ì§Ö§Þ §å§á§à§Þ§Ú§ß§Ñ§ß§Ú§Û

                     ? ?§¡§Ó§ä§à§Þ§Ñ§ä§Ú§Ù§Ñ§ä§à§â§í? ? §¬§à§â§á§à§â§Ñ§ä§Ú§Ó§ß§í§Ö §ã§Ü§â§Ú§á§ä§à§á§Ú§ã§Ñ§ä§Ö§Ý§Ú,
                            ?§á§â§à§Õ§å§Ü§ä§à§Õ§Ö§Ý§Ñ§ä§Ö§Ý§Ú?
                            §ª§ß§ä§Ö§â§Ö§ã§í: §ã§Ò§à§â §á§à §â§Ñ§Ù§Ý§Ú§é§ß§í§Þ §á§Ý§à§ë§Ñ§Õ§Ü§Ñ§Þ, §Ñ§Ó§ä§à§Þ§Ñ§ä§Ú§Ù§Ñ§è§Ú§ñ §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô§Ñ


Saturday, October 1, 2011
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             §¯§Ñ§Ù§Ó§Ñ§ß§Ú§Ö          Made in   §¿§Ü§ã§á§à§â§ä §Õ§Ñ§ß§ß§í§ç   §¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ñ§ñ §ä§à§ß§Ñ§Ý§î§ß§à§ã§ä§î                     §®§Ú§ß§Ú§Þ§Ñ§Ý§î§ß§Ñ§ñ §ã§ä§à§Ú§Þ§à§ã§ä§î

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Saturday, October 1, 2011
§¦§ã§ä§î §á§â§à§Ò§Ý§Ö§Þ§í!

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                            ? §º§å§Þ. §¬§Ñ§Ü §ã§Õ§Ö§Ý§Ñ§ä§î §á§â§Ñ§Ó§Ú§Ý§î§ß§í§Û §á§à§Ú§ã§Ü§à§Ó§í§Û §Ù§Ñ§á§â§à§ã §Ú?§ß§Ö?§á§â§à§á§å§ã§ä§Ú§ä§î
                              §é§Ö§Ô§à-§ä§à §Ó§Ñ§Ø§ß§à§Ô§à.

                            ? §°§ç§Ó§Ñ§ä. §¬§Ñ§Ü §ß§Ñ§Û§ä§Ú §Ó§ã§Ö §ã§à§à§Ò§ë§Ö§ß§Ú§ñ. §®§à§Ø§ß§à §Ý§Ú §ß§Ñ§Û§ä§Ú 100%
                              §ã§à§à§Ò§ë§Ö§ß§Ú§Û §à§ä§à§Ó§ã§ð§Õ§å.

                            ? §¡§ß§Ñ§Ý§Ú§Ù. §¹§ä§à §à§è§Ö§ß§Ú§Ó§Ñ§ä§î, §Ü§Ñ§Ü §à§ä§à§Ò§â§Ñ§ä§î §ä§Ö§Þ§í. §¬§Ñ§Ü§å§ð §ã§Ú§ã§ä§Ö§Þ§å
                              §Ü§à§Õ§Ú§â§à§Ó§Ü§Ú §á§â§Ú§Þ§Ö§ß§Ú§ä§î.

                            ? §´§à§ß§Ñ§Ý§î§ß§à§ã§ä§î. §®§à§Ô§å§ä §Ý§Ú §â§à§Ò§à§ä§í §à§á§â§Ö§Õ§Ö§Ý§Ú§ä§î §ä§à§ß§Ñ§Ý§î§ß§à§ã§ä§î
                              §ã§à§à§Ò§ë§Ö§ß§Ú§Û? §¬§Ñ§Ü§å§ð §ã§Ú§ã§ä§Ö§Þ§å §à§è§Ö§ß§Ü§Ú §ä§à§ß§Ñ§Ý§î§ß§à§ã§ä§Ú §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î?




Saturday, October 1, 2011
§­§ð§Õ§Ú vs. R§à§Ò§à§ä§í
                §©§Ñ§Õ§Ñ§é§Ú §Õ§Ý§ñ §â§à§Ò§à§ä§à§Ó §Ú §Õ§Ý§ñ §Ý§ð§Õ§Ö§Û:

                ? §³§Ò§à§â §ã§à§à§Ò§ë§Ö§ß§Ú§Û
                ? §°§ä§á§â§Ñ§Ó§Ü§Ñ §å§Ó§Ö§Õ§à§Þ§Ý§Ö§ß§Ú§Û §à §Ü§â§Ú§Ù§Ú§ã§ß§í§ç §ã§à§à§Ò§ë§Ö§ß§Ú§ñ§ç
                ? §°§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §à§ã§ß§à§Ó§ß§í§ç §ã§Ó§à§Û§ã§ä§Ó §ã§à§à§Ò§ë§Ö§ß§Ú§ñ (§Õ§Ñ§ä§Ñ, §Ú§ã§ä§à§é§ß§Ú§Ü, §ä§Ú§á
                     §Ú§ã§ä§à§é§ß§Ú§Ü§Ñ, §Ñ§Ó§ä§à§â, §á§â§à§æ§Ú§Ý§î §Ñ§Ó§ä§à§â§Ñ)

                ? §¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ñ§ñ §à§è§Ö§ß§Ü§Ñ §ä§à§ß§Ñ§Ý§î§ß§à§ã§ä§Ú
                ? §¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ñ§ñ §æ§Ú§Ý§î§ä§â§Ñ§è§Ú§ñ §ê§å§Þ§Ñ
                ? §°§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §ä§Ö§Þ §ã§à§à§Ò§ë§Ö§ß§Ú§Û
                ? §²§Ö§Ñ§Ô§Ú§â§à§Ó§Ñ§ß§Ú§Ö §ß§Ñ §ã§à§à§Ò§ë§Ö§ß§Ú§ñ

Saturday, October 1, 2011
§³§Ñ§Þ§à§Ö §Ó§Ñ§Ø§ß§à§Ö
             §°§á§â§Ö§Õ§Ö§Ý§Ú§ä§î §Ü§à§ß§ä§Ö§Ü§ã§ä §Ú §ä§Ö§Þ§å §Ü§Ñ§Ø§Õ§à§Ô§à, §Õ§Ñ§Ø§Ö §ã§Ñ§Þ§à§Ô§à
             ?§ß§Ö§Ù§ß§Ñ§é§Ú§ä§Ö§Ý§î§ß§à§Ô§à? §ã§à§à§Ò§ë§Ö§ß§Ú§ñ.

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                 §Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§ñ

             ? §´§Ö§Þ§í §Þ§à§Ô§å§ä §Ò§í§ä§î §Þ§ß§à§Ô§à§å§â§à§Ó§ß§Ö§Ó§í§Þ§Ú (§Ü§Ñ§ä§Ö§Ô§à§â§Ú§Ú/§ä§Ö§Þ§í)




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§±§â§Ú§Þ§Ö§â§í: §Ú§ã§ä§à§é§ß§Ú§Ü§Ú
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§±§â§Ú§Þ§Ö§â§í: §Ý§ð§Õ§Ú




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            §Ò§à§Ý§Ö§Ö §Ô§Ý§å§Ò§à§Ü§Ú§Û §Ñ§ß§Ñ§Ý§Ú§Ù §é§Ö§Þ §á§â§à§ã§ä§à §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à
            §å§á§à§Þ§Ú§ß§Ñ§ß§Ú§Û:

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                    ?       §¬§Ñ§â§ä§Ñ §Ú§ß§ä§Ö§â§Ö§ã§à§Ó


Saturday, October 1, 2011
§±§â§Ú§Þ§Ö§â§í: §Ú§ß§ã§Ñ§Û§ä§í




Saturday, October 1, 2011
§±§â§Ú§Þ§Ö§â§í: §Ú§ß§ã§Ñ§Û§ä§í




Saturday, October 1, 2011
§±§â§Ú§Þ§Ö§â§í: §Ü§à§ß§Ü§å§â§Ö§ß§ä§í
       §¹§ä§à §é§Ñ§ë§Ö §Ó§ã§Ö§Ô§à §à§è§Ö§ß§Ú§Ó§Ñ§ð§ä §Ó §Ü§à§ß§Ü§å§â§Ö§ß§ä§Ñ§ç:

            ?      §ã§à§è§Þ§Ö§Õ§Ú§Û§ß§Ñ§ñ §Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§î,

            ?      §Ó§à§ã§á§â§Ú§ñ§ä§Ú§Ö §á§â§à§Õ§å§Ü§ä§à§Ó/§å§ã§Ý§å§Ô                                             Mentions by sentiment


                                                                              Sberbank          %$!#                '+$+#                !+*'#
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Saturday, October 1, 2011
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Saturday, October 1, 2011

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  • 1. 15 §ã§Ý§Ñ§Û§Õ§à§Ó §á§â§à §ä§à §Ü§Ñ§Ü §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô §ã§à§è§Þ§Ö§Õ§Ú§Ñ §á§à§Þ§à§Ô§Ñ§Ö§ä §ß§Ñ§Û§ä§Ú §Ú§ß§ã§Ñ§Û§ä§í, §à§ä§ã§Ý§Ö§Õ§Ú§ä§î §ä§â§Ö§ß§Õ§í §Ú?§á§à§Õ§ã§Þ§à§ä§â§Ö§ä§î §Ù§Ñ?§Ü§à§ß§Ü§å§â§Ö§ß§ä§Ñ§Þ§Ú §¡§ß§ß§Ñ §²§à§Ü§Ú§ß§Ñ anna@netmind.ru Saturday, October 1, 2011
  • 2. §¬§ä§à §Þ§í? §¬§à§Þ§á§Ñ§ß§Ú§ñ §à§ã§ß§à§Ó§Ñ§ß§Ñ §Ó?§Þ§Ñ§â§ä§Ö 2006 §Ô§à§Õ§Ñ §Ú §ã§ä§Ñ§Ý§Ñ §á§Ö§â§Ó§à§Û?§Ü§à§Þ§á§Ñ§ß§Ú§Ö§Û §ß§Ñ §â§à§ã§ã§Ú§Û§ã§Ü§à§Þ §â§í§ß§Ü§Ö, §ã§á§Ö§è§Ú§Ñ§Ý§Ú§Ù§Ú§â§å§ð§ë§Ö§Û§ã§ñ §ß§Ñ?§à§Ü§Ñ§Ù§Ñ§ß§Ú§Ú §å§ã§Ý§å§Ô §â§Ö§á§å§ä§Ñ§è§Ú§à§ß§ß§à§Ô§à §Ú?§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó§à§Ô§à §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô§Ñ §Ú?§Ñ§ß§Ñ§Ý§Ú§Ù§Ñ §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ. §£ 2009 §Ô§à§Õ§å §Þ§í §Ó§à§ê§Ý§Ú §Ó §®§Ö§Ø§Õ§å§ß§Ñ§â§à§Õ§ß§å§ð §¡§ã§ã§à§è§Ú§Ñ§è§Ú§ð §á§à?§ª§Ù§Þ§Ö§â§Ö§ß§Ú§ñ§Þ §Ó?§¬§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§ñ§ç (AMEC). §¯§Ñ§ê§Ñ §â§Ñ§Ò§à§ä§Ñ §Õ§Ý§ñ ?§²§à§ã§Ñ§ä§à§Þ§Ñ? §Ó §á§Ö§â§Ó§à§Þ §Ø§Ö §Ô§à§Õ§å §å§é§Ñ§ã§ä§Ú§ñ §Ó §¡§ã§ã§à§è§Ú§Ñ§è§Ú§Ú §Ó§à§ê§Ý§Ñ §Ó §ê§à§â§ä-§Ý§Ú§ã§ä §Ö§Ø§Ö§Ô§à§Õ§ß§à§Û §á§â§Ö§Þ§Ú§Ú AMEC §Ó §ã§æ§Ö§â§Ö §Ú§Ù§Þ§Ö§â§Ö§ß§Ú§Û §Ü§à§Þ§Þ§å§ß§Ú§Ñ§è§Ú§Û. ? §¦§Ø§Ö§Õ§ß§Ö§Ó§ß§í§Û §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ ? §²§Ö§á§å§ä§Ñ§è§Ú§à§ß§ß§í§Û §Ñ§ß§Ñ§Ý§Ú§Ù §Ó §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ ? §¡§å§Õ§Ú§ä§à§â§ß§í§Û §Ñ§ß§Ñ§Ý§Ú§Ù §Ó §ã§à§è§Þ§Ö§Õ§Ú§Ñ ? §®§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó§í§Ö §Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§ñ §Ó §ã§à§è§Þ§Ö§Õ§Ú§Ñ ? §¬§à§ß§Ü§å§â§Ö§ß§ä§ß§í§Û §Ñ§ß§Ñ§Ý§Ú§Ù Experts & Analytics Saturday, October 1, 2011
  • 3. §ª§ã§ä§à§â§Ú§ñ §Ó§à§á§â§à§ã§Ñ §®§à§ß§Ú§ä§à§â§Ú§ß§Ô ¡ª §ã§Ú§ã§ä§Ö§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ú§Û §ã§Ò§à§â §Ú §à§Ò§â§Ñ§Ò§à§ä§Ü§Ñ §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú, §Ü§à§ä§à§â§Ñ§ñ §Þ§à§Ø§Ö§ä §Ò§í§ä§î §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ñ §Õ§Ý§ñ §å§Ý§å§é§ê§Ö§ß§Ú§ñ §á§â§à§è§Ö§ã§ã§Ñ §á§â§Ú§ß§ñ§ä§Ú§ñ §â§Ö§ê§Ö§ß§Ú§ñ, §Ñ §ä§Ñ§Ü§Ø§Ö, §Ü§à§ã§Ó§Ö§ß§ß§à, §Õ§Ý§ñ §Ú§ß§æ§à§â§Þ§Ú§â§à§Ó§Ñ§ß§Ú§ñ §à§Ò§ë§Ö§ã§ä§Ó§Ö§ß§ß§à§ã§ä§Ú §Ú§Ý§Ú §á§â§ñ§Þ§à §Ü§Ñ§Ü §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä §à§Ò§â§Ñ§ä§ß§à§Û §ã§Ó§ñ§Ù§Ú §Ó §è§Ö§Ý§ñ§ç §à§ã§å§ë§Ö§ã§ä§Ó§Ý§Ö§ß§Ú§ñ §á§â§à§Ö§Ü§ä§à§Ó, §à§è§Ö§ß§Ü§Ú §á§â§à§Ô§â§Ñ§Þ§Þ §Ú§Ý§Ú §Ó§í§â§Ñ§Ò§à§ä§Ü§Ú §á§à§Ý§Ú§ä§Ú§Ü§Ú. ( Wikipedia) §£ §²§å§ß§Ö§ä§Ö §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô §Ò§Ý§à§Ô§à§Ó §ã§ä§Ñ§Ý §Ó§à§Ù§Þ§à§Ø§Ö§ß §ã §á§à§ñ§Ó§Ý§Ö§ß§Ú§Ö§Þ §Á§±§±§¢. §¥§à §ã§Ú§ç §á§à§â §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô ¡ª §à§ã§ß§à§Ó§ß§à§Û §Ú§ã§ä§à§é§ß§Ú§Ü §Õ§Ñ§ß§ß§í§ç §à?§Þ§ß§Ö§ß§Ú§ñ§ç §Ó?§ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ, §ç§à§ä§ñ §ã?§Ü§Ñ§Ø§Õ§í§Þ §Ô§à§Õ§à§Þ §à§Ò§ì§Ö§Þ §Õ§Ñ§ß§ß§í§ç §ã§ä§Ñ§ß§à§Ó§Ú§ä§ã§ñ §Ó§ã§Ö §Ò§à§Ý§î§ê§Ö §Ú?§Ò§à§Ý§î§ê§Ö. §±§à §Õ§Ñ§ß§ß§í§Þ §±§à§Ú§ã§Ü§Ñ §á§à §Ò§Ý§à§Ô§Ñ§Þ §Á§ß§Õ§Ö§Ü§ã§Ñ §ß§Ñ §Ó§Ö§ã§ß§å 2009, §Ó?§â§å§ã§ã§Ü§à§ñ§Ù§í§é§ß§à§Û §Ò§Ý§à§Ô§à§ã§æ§Ö§â§Ö 7,4 §Þ§Ú§Ý§Ý§Ú§à§ß§Ñ §Ò§Ý§à§Ô§à§Ó: 6,9 §Þ§Ú§Ý§Ý§Ú§à§ß§à§Ó §Ý§Ú§é§ß§í§ç §Õ§ß§Ö§Ó§ß§Ú§Ü§à§Ó §Ú?§Ò§à§Ý§Ö§Ö §á§à§Ý§å§Þ§Ú§Ý§Ý§Ú§à§ß§Ñ §ã§à§à§Ò§ë§Ö§ã§ä§Ó. §©§Ñ 1 §Ô§à§Õ §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §Ó§í§â§à§ã§Ý§à §á§à§é§ä§Ú §Ó?2 §â§Ñ§Ù§Ñ. Saturday, October 1, 2011
  • 4. §¬§ä§à §Ó §ï§ä§à§Þ §ã§Ö§Ô§à§Õ§ß§ñ ? PR §Þ§Ö§ß§Ö§Õ§Ø§Ö§â §ª§ß§ä§Ö§â§Ö§ã§í: §â§Ö§á§å§ä§Ñ§è§Ú§ñ §Ü§à§Þ§á§Ñ§ß§Ú§Ú/§á§Ö§â§ã§à§ß§Ñ§Ý§Ú§Û §Ó §è§Ö§Ý§à§Þ, §à§Ò§ì§Ö§Þ §å§á§à§Þ§Ú§ß§Ñ§ß§Ú§Û, §Ü§â§Ú§Ù§Ú§ã§ß§í§Û §Þ§Ö§ß§Ö§Õ§Ø§Þ§Ö§ß§ä ? §®§Ö§Õ§Ú§Ñ-§Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ä§Ö§Ý§î §ª§ß§ä§Ö§â§Ö§ã§í: PR Value, §Þ§Ö§Õ§Ú§Û§ß§í§Ö §Þ§Ö§ä§â§Ú§Ü§Ú ? §®§Ñ§â§Ü§Ö§ä§à§Ý§à§Ô §ª§ß§ä§Ö§â§Ö§ã§í: §á§â§à§æ§Ú§Ý§Ú §á§â§à§Õ§å§Ü§ä§à§Ó/§å§ã§Ý§å§Ô §Ó §ã§à§è§Þ§Ö§Õ§Ú§Ñ ? SMM §Þ§Ö§ß§Ö§Õ§Ø§Ö§â §ª§ß§ä§Ö§â§Ö§ã§í: KPI, §à§Ò§ì§Ö§Þ §å§á§à§Þ§Ú§ß§Ñ§ß§Ú§Û ? ?§¡§Ó§ä§à§Þ§Ñ§ä§Ú§Ù§Ñ§ä§à§â§í? ? §¬§à§â§á§à§â§Ñ§ä§Ú§Ó§ß§í§Ö §ã§Ü§â§Ú§á§ä§à§á§Ú§ã§Ñ§ä§Ö§Ý§Ú, ?§á§â§à§Õ§å§Ü§ä§à§Õ§Ö§Ý§Ñ§ä§Ö§Ý§Ú? §ª§ß§ä§Ö§â§Ö§ã§í: §ã§Ò§à§â §á§à §â§Ñ§Ù§Ý§Ú§é§ß§í§Þ §á§Ý§à§ë§Ñ§Õ§Ü§Ñ§Þ, §Ñ§Ó§ä§à§Þ§Ñ§ä§Ú§Ù§Ñ§è§Ú§ñ §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô§Ñ Saturday, October 1, 2011
  • 5. §¢§Ö§ã§á§Ý§Ñ§ä§ß§í§Ö §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä§í Saturday, October 1, 2011
  • 6. §±§Ý§Ñ§ä§ß§í§Ö §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä§í §¯§Ñ§Ù§Ó§Ñ§ß§Ú§Ö Made in §¿§Ü§ã§á§à§â§ä §Õ§Ñ§ß§ß§í§ç §¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ñ§ñ §ä§à§ß§Ñ§Ý§î§ß§à§ã§ä§î §®§Ú§ß§Ú§Þ§Ñ§Ý§î§ß§Ñ§ñ §ã§ä§à§Ú§Þ§à§ã§ä§î §ß§Ö§ä Buzzware §²§à§ã§ã§Ú§ñ xls, ?pdf §Ö§ã§ä§î ?§å§ã§Ý§å§Ô§Ñ ?§á§à ?§â§å§é§ß§à§Û ?§à§è§Ö§ß§Ü§Ö ? 1961 ?§â§å§Ò. (§Ñ§Ò§à§ß§Ö§ß§ä) BrandspoLer ? §²§à§ã§ã§Ú§ñ xls §Ö§ã§ä§î 35700 ?§â§å§Ò. IQBuzz §²§à§ã§ã§Ú§ñ doc §Ö§ã§ä§î 3500 ?§â§å§Ò. §ß§Ö§ä YouScan §µ§Ü§â§Ñ§Ú§ß§Ñ xls, ?doc §Ö§ã§ä§î ?§å§ã§Ý§å§Ô§Ñ ?§á§à ?§â§å§é§ß§à§Û ?§à§è§Ö§ß§Ü§Ö ? 349 ?USD, ?~9650 ?§â§å§Ò. (§ä§Ñ§â§Ú§æ§Ú§Ü§Ñ§è§Ú§ñ ?§á§à ?§ã§à§à§Ò§ë§Ö§ß§Ú§ð) Saturday, October 1, 2011
  • 7. §¦§ã§ä§î §á§â§à§Ò§Ý§Ö§Þ§í! §³ §Ü§Ñ§Ü§Ú§Þ§Ú §ã§Ý§à§Ø§ß§à§ã§ä§ñ§Þ§Ú §á§â§Ú §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô§Ö §ã§ä§Ñ§Ý§Ü§Ú§Ó§Ñ§ð§ä§ã§ñ §Ü§à§Þ§á§Ñ§ß§Ú§Ú? ? §º§å§Þ. §¬§Ñ§Ü §ã§Õ§Ö§Ý§Ñ§ä§î §á§â§Ñ§Ó§Ú§Ý§î§ß§í§Û §á§à§Ú§ã§Ü§à§Ó§í§Û §Ù§Ñ§á§â§à§ã §Ú?§ß§Ö?§á§â§à§á§å§ã§ä§Ú§ä§î §é§Ö§Ô§à-§ä§à §Ó§Ñ§Ø§ß§à§Ô§à. ? §°§ç§Ó§Ñ§ä. §¬§Ñ§Ü §ß§Ñ§Û§ä§Ú §Ó§ã§Ö §ã§à§à§Ò§ë§Ö§ß§Ú§ñ. §®§à§Ø§ß§à §Ý§Ú §ß§Ñ§Û§ä§Ú 100% §ã§à§à§Ò§ë§Ö§ß§Ú§Û §à§ä§à§Ó§ã§ð§Õ§å. ? §¡§ß§Ñ§Ý§Ú§Ù. §¹§ä§à §à§è§Ö§ß§Ú§Ó§Ñ§ä§î, §Ü§Ñ§Ü §à§ä§à§Ò§â§Ñ§ä§î §ä§Ö§Þ§í. §¬§Ñ§Ü§å§ð §ã§Ú§ã§ä§Ö§Þ§å §Ü§à§Õ§Ú§â§à§Ó§Ü§Ú §á§â§Ú§Þ§Ö§ß§Ú§ä§î. ? §´§à§ß§Ñ§Ý§î§ß§à§ã§ä§î. §®§à§Ô§å§ä §Ý§Ú §â§à§Ò§à§ä§í §à§á§â§Ö§Õ§Ö§Ý§Ú§ä§î §ä§à§ß§Ñ§Ý§î§ß§à§ã§ä§î §ã§à§à§Ò§ë§Ö§ß§Ú§Û? §¬§Ñ§Ü§å§ð §ã§Ú§ã§ä§Ö§Þ§å §à§è§Ö§ß§Ü§Ú §ä§à§ß§Ñ§Ý§î§ß§à§ã§ä§Ú §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î? Saturday, October 1, 2011
  • 8. §­§ð§Õ§Ú vs. R§à§Ò§à§ä§í §©§Ñ§Õ§Ñ§é§Ú §Õ§Ý§ñ §â§à§Ò§à§ä§à§Ó §Ú §Õ§Ý§ñ §Ý§ð§Õ§Ö§Û: ? §³§Ò§à§â §ã§à§à§Ò§ë§Ö§ß§Ú§Û ? §°§ä§á§â§Ñ§Ó§Ü§Ñ §å§Ó§Ö§Õ§à§Þ§Ý§Ö§ß§Ú§Û §à §Ü§â§Ú§Ù§Ú§ã§ß§í§ç §ã§à§à§Ò§ë§Ö§ß§Ú§ñ§ç ? §°§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §à§ã§ß§à§Ó§ß§í§ç §ã§Ó§à§Û§ã§ä§Ó §ã§à§à§Ò§ë§Ö§ß§Ú§ñ (§Õ§Ñ§ä§Ñ, §Ú§ã§ä§à§é§ß§Ú§Ü, §ä§Ú§á §Ú§ã§ä§à§é§ß§Ú§Ü§Ñ, §Ñ§Ó§ä§à§â, §á§â§à§æ§Ú§Ý§î §Ñ§Ó§ä§à§â§Ñ) ? §¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ñ§ñ §à§è§Ö§ß§Ü§Ñ §ä§à§ß§Ñ§Ý§î§ß§à§ã§ä§Ú ? §¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ñ§ñ §æ§Ú§Ý§î§ä§â§Ñ§è§Ú§ñ §ê§å§Þ§Ñ ? §°§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §ä§Ö§Þ §ã§à§à§Ò§ë§Ö§ß§Ú§Û ? §²§Ö§Ñ§Ô§Ú§â§à§Ó§Ñ§ß§Ú§Ö §ß§Ñ §ã§à§à§Ò§ë§Ö§ß§Ú§ñ Saturday, October 1, 2011
  • 9. §³§Ñ§Þ§à§Ö §Ó§Ñ§Ø§ß§à§Ö §°§á§â§Ö§Õ§Ö§Ý§Ú§ä§î §Ü§à§ß§ä§Ö§Ü§ã§ä §Ú §ä§Ö§Þ§å §Ü§Ñ§Ø§Õ§à§Ô§à, §Õ§Ñ§Ø§Ö §ã§Ñ§Þ§à§Ô§à ?§ß§Ö§Ù§ß§Ñ§é§Ú§ä§Ö§Ý§î§ß§à§Ô§à? §ã§à§à§Ò§ë§Ö§ß§Ú§ñ. ? §´§Ö§Þ§í §Õ§Ý§ñ §ã§à§à§Ò§ë§Ö§ß§Ú§Û §à§á§â§Ö§Õ§Ö§Ý§ñ§ð§ä§ã§ñ §ã §å§é§Ö§ä§à§Þ §Ù§Ñ§Õ§Ñ§é §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô§Ñ/ §Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§ñ ? §´§Ö§Þ§í §Þ§à§Ô§å§ä §Ò§í§ä§î §Þ§ß§à§Ô§à§å§â§à§Ó§ß§Ö§Ó§í§Þ§Ú (§Ü§Ñ§ä§Ö§Ô§à§â§Ú§Ú/§ä§Ö§Þ§í) Saturday, October 1, 2011
  • 10. §³§ç§Ö§Þ§Ñ §â§Ñ§Ò§à§ä§í I II III IV V §²§Ö§Ñ§Ô§Ú§â§à§Ó§Ñ§ß§Ú§Ö §¡§Ô§â§Ö§Ô§Ñ§è§Ú§ñ §ã§à§à§Ò§ë§Ö§ß§Ú§Û §¬§à§Õ§Ú§â§à§Ó§Ñ§ß§Ú§Ö §¥§Ú§ã§Ü§å§ã§ã§Ú§Ú XLS XLS Buzzware §´§Ö§Þ§í §Á§ß§Õ§Ö§Ü§ã RAW §±§â§à§Õ§å§Ü§ä§í §°§¸§¦§¯§¬§¡ TACTICS Google DATA §´§à§ß§Ñ§Ý§î§ß§à§ã§ä§î §¿§¶§¶§¦§¬§´§ª§£§¯§°§³§´§ª REVIEW §¡§ß§Ñ§Ý§Ú§Ù §±§â§ñ§Þ§í§Ö §Ù§Ñ§ç§à§Õ§í §£§Ñ§Ø§ß§à§ã§ä§î PDF XLS §°§Ò§Ù§à§â§í + RAW DATA §ª§ß§ã§Ñ§Û§ä§í §¿§ä§à§ä §á§â§à§è§Ö§ã§ã §á§à§Ù§Ó§à§Ý§Ú§ä §Ó§Ñ§Þ §ß§Ñ§Ý§Ñ§Õ§Ú§ä§î §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô ?§Ù§Ñ 10 §Þ§Ú§ß§å§ä §Ó §Õ§Ö§ß§î?. Saturday, October 1, 2011
  • 11. §±§â§Ú§Þ§Ö§â§í: §Ú§ã§ä§à§é§ß§Ú§Ü§Ú §´§à§ß§Ñ§Ý§î§ß§à§ã§ä§î ?§Ó ?§Ú§ã§ä§à§é§ß§Ú§Ü§Ñ§ç §ª§ã§ä§à§é§ß§Ú§Ü§Ú ?§à§Ò§ã§å§Ø§Õ§Ö§ß§Ú§Û 200 Livejournal.com 10 45 18 159 Twitter.com 2 4 50 160 E1.ru 13 13 13 120 Positive forum.awd.ru 23 8 3 Negative Neutral 0 20 40 60 80 80 §¢§â§Ö§ß§Õ§í ?§ß§Ñ ?§á§Ý§à§ë§Ñ§Õ§Ü§Ñ§ç Livejournal 17% 1% 14% 56% 1% 5% 3% 3% Twitter 20% 1% 8% 60% 2% 4% 3% 3% 40 Vkontakte 10% 2% 7% 73% 1%2% 3% 2% 24 22 Banki.ru 13% 6% 17% 38% 1% 3% 19% 3% 6 5 4 4 4 3 3 !"#$%@Mail.Ru 8% 1% 4% 78% 2%1% 6% 0% http://e1.ru 0% 13% 16% 38% 2% 5% 22% 4% 0 0% LiveJournal e1.ru §Ò§ï§Ò§Ú.§â§å Diary.ru 0% 25% 50% 75% 100% materinstvo.ru ixbt.com BabyBlog.ru TwiEer vkontakte.ru mamba.ru Saturday, October 1, 2011
  • 12. §±§â§Ú§Þ§Ö§â§í: §Ý§ð§Õ§Ú §±§â§Ú §â§Ñ§Ò§à§ä§Ö §ã §Ñ§Ó§ä§à§â§Ñ§Þ§Ú §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à §á§â§à§Ó§à§Õ§Ú§ä§î §Ò§à§Ý§Ö§Ö §Ô§Ý§å§Ò§à§Ü§Ú§Û §Ñ§ß§Ñ§Ý§Ú§Ù §é§Ö§Þ §á§â§à§ã§ä§à §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §å§á§à§Þ§Ú§ß§Ñ§ß§Ú§Û: ? §±§â§à§æ§Ú§Ý§Ú §á§à§ã§ä§à§ñ§ß§ß§í§ç §Ñ§Ó§ä§à§â§à§Ó ? §¬§Ñ§â§ä§Ñ §Ú§ß§ä§Ö§â§Ö§ã§à§Ó Saturday, October 1, 2011
  • 15. §±§â§Ú§Þ§Ö§â§í: §Ü§à§ß§Ü§å§â§Ö§ß§ä§í §¹§ä§à §é§Ñ§ë§Ö §Ó§ã§Ö§Ô§à §à§è§Ö§ß§Ú§Ó§Ñ§ð§ä §Ó §Ü§à§ß§Ü§å§â§Ö§ß§ä§Ñ§ç: ? §ã§à§è§Þ§Ö§Õ§Ú§Û§ß§Ñ§ñ §Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§î, ? §Ó§à§ã§á§â§Ú§ñ§ä§Ú§Ö §á§â§à§Õ§å§Ü§ä§à§Ó/§å§ã§Ý§å§Ô Mentions by sentiment Sberbank %$!# '+$+# !+*'# §¥§Ö§Ý§î§ä§Ñ ?§¬§â§Ö§Õ§Ú§ä 27 27 §³§Ò§Ö§â§Ò§Ñ§ß§Ü Alfa Bank !$(# !&+# ())# §¤§Ñ§Ù§á§â§à§Þ§Ò§Ñ§ß§Ü 23 §£§´§¢24 VTB24 ''$# '$*# $+*# §¡§ª§¨§¬ §¡§Ò§ã§à§Ý§ð§ä ?§¢§Ñ§ß§Ü 18 18 17 Rai!aisen &!# '%&# !+*# 15 15 14 Citibank %"# ''(# '!)# 10 10 10 9 9 Russkiy Standart %%# "%# '')# 8 8 8 6 4 OTP Bank !$# )# ($# 2 1 1 1 !"# "# $(# 0 0 0 0 0 0 0 0 Avangard +,# '+,# !+,# $+,# %+,# (+,# &+,# "+,# *+,# )+,# '++,# 10.09 11.09 12.09 13.09 14.09 15.09 16.09 Saturday, October 1, 2011
  • 16. §«§à-§ç§à-§ç§à! §³§á§Ñ§ã§Ú§Ò§à, §Õ§â§å§Ù§î§ñ! §¡§ß§ß§Ñ §²§à§Ü§Ú§ß§Ñ §±§Ñ§Ó§Ö§Ý §²§Ö§Ò§â§à§Ó §¥§Ú§â§Ö§Ü§ä§à§â §á§à §Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§ñ§Þ §±§à§Õ§Õ§Ö§â§Ø§Ü§Ñ §Ü§Ý§Ú§Ö§ß§ä§à§Ó ? anna@netmind.ru ? pavel@netmind.ru ? skype: annarokina ? skype: prebrov www.netmind.ru Saturday, October 1, 2011