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3 Conclusion of Industry Consultation - Workplace Activity

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ukactive
ukactive

There is an opportunity in the workplace wellness market as there are almost 3 million companies and 40 million employees nationwide. An active workforce can save employers money through fewer sick days and increased productivity. While gyms and exercise professionals are widely available, a new approach may be needed to engage non-gym goers and understand their motivations, schedules, and preferences to develop effective workplace wellness programs.

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Workplace Activity
the opportunity There are almost 3m companies nationwide There are almost 40m employees nationwide An active workforce is a government priority Part of the Public Health prevention strategy ( Fit For Work * ) EG: 45K NHS workers call in sick every day Our message is compelling .....
our compelling message Cost of absences to: UK plc 贈100bn a year * Employers 贈500/per employee/per year - 20 employees = 贈10,000 - 50 employees = 贈25,000 An active workforces = almost 30% few absences EG: Value to NHS moving from average to good staff health 840,000 extra working days a year 贈15m saved a year
what are we selling Almost 6K facilities Almost 30K Exercise Professionals Almost 90% of the population with 2 miles of a facility Benefits of exercise
what are we selling Almost 6K facilities Almost 30K Exercise Professionals Almost 90% of the population with 2 miles of a facility Benefits of exercise selling a training shoe We can make you Feel good Look good Be healthy Live longer Be more productive selling Nike
how are selling ...Come to us and we will .... gym or park 12%ers What do you want to achieve When can you exercise Where do you want to exercise What do you like...dont like Why 50%ers
workplace activity sell Pre-work Lunch time Post work 1-2-1 Small groups Peer group
workplace activity sell Pre-work Lunch time Post work 1-2-1 Small groups Peer group Lifestyle coach Diagnostic skills vital Creating activity habits Likes/dislikes (swimming/running) Location & environment Industrial estate or boardroom Proof/feedback vital for sustaining motivation Reward: interim or goal related
but .... Do we have right skills sets for non-gym going community Are we trained in Physical literacy diagnosis Behaviour change management Motivational techniques Monitoring & analysis Do we really understand our target audiences emotional & time drivers
Are we selling what we know OR Are we selling what they want to buy
the market Major corporates: driven by corporate risk have evolved/established active workplace programme The opportunity: SMEs & Public Sector
localism is key
elephant in the corner Who pays? Case Study: M&S .... Shift Into Sport
conclusion Workplace activity has huge market potential But we need a new skills paradigm to access it FIA: catalyst for connector strategy Bottom line: who pays
Workplace Activity

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3 Conclusion of Industry Consultation - Workplace Activity

  • 2. the opportunity There are almost 3m companies nationwide There are almost 40m employees nationwide An active workforce is a government priority Part of the Public Health prevention strategy ( Fit For Work * ) EG: 45K NHS workers call in sick every day Our message is compelling .....
  • 3. our compelling message Cost of absences to: UK plc 贈100bn a year * Employers 贈500/per employee/per year - 20 employees = 贈10,000 - 50 employees = 贈25,000 An active workforces = almost 30% few absences EG: Value to NHS moving from average to good staff health 840,000 extra working days a year 贈15m saved a year
  • 4. what are we selling Almost 6K facilities Almost 30K Exercise Professionals Almost 90% of the population with 2 miles of a facility Benefits of exercise
  • 5. what are we selling Almost 6K facilities Almost 30K Exercise Professionals Almost 90% of the population with 2 miles of a facility Benefits of exercise selling a training shoe We can make you Feel good Look good Be healthy Live longer Be more productive selling Nike
  • 6. how are selling ...Come to us and we will .... gym or park 12%ers What do you want to achieve When can you exercise Where do you want to exercise What do you like...dont like Why 50%ers
  • 7. workplace activity sell Pre-work Lunch time Post work 1-2-1 Small groups Peer group
  • 8. workplace activity sell Pre-work Lunch time Post work 1-2-1 Small groups Peer group Lifestyle coach Diagnostic skills vital Creating activity habits Likes/dislikes (swimming/running) Location & environment Industrial estate or boardroom Proof/feedback vital for sustaining motivation Reward: interim or goal related
  • 9. but .... Do we have right skills sets for non-gym going community Are we trained in Physical literacy diagnosis Behaviour change management Motivational techniques Monitoring & analysis Do we really understand our target audiences emotional & time drivers
  • 10. Are we selling what we know OR Are we selling what they want to buy
  • 11. the market Major corporates: driven by corporate risk have evolved/established active workplace programme The opportunity: SMEs & Public Sector
  • 13. elephant in the corner Who pays? Case Study: M&S .... Shift Into Sport
  • 14. conclusion Workplace activity has huge market potential But we need a new skills paradigm to access it FIA: catalyst for connector strategy Bottom line: who pays