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3D Holo Presentation for MIT 100K Business Plan Competition

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Holography 3D Display aims to solve the problems with current 3D technology by developing a holographic 3D display layer that can be integrated into existing LCD screens. This new display would provide a 120 degree viewing angle, allow movement while watching without losing the 3D effect, and more depth perception compared to current 3D TVs. The company plans to partner with LCD manufacturers and license their technology as modules to be integrated into TV production. They have the core technology developed and aim to complete prototypes, patent filings, and raise $3 million in seed funding and $6 million in a Series A round to bring the product to market by 2013.

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Holography 3D Display3D Holo Company:Mikhail Turilin MIT Sloan MSMS 2010VyacheslavSolonitsynSergey PoduzovIgor Chekhonin
ProblemUsers and studios want 3D content in a living room. Nobody can currently deliver proper solution.Market is readyAvatar bring new dynamics pushing 1000+ cinemas to buy IMAX-3D equipment in 2009Production of 3D movies ramps upDisplaySearch estimates 3D-TV market to reach $20bln by 2014Each year tens of new models are introduced to 3D TV marketAvatarbut technology is not:Stereo-movie technology is invented in 1930s and has many flaws: shallow depth (10-20%), small viewing angle (20属), jerky motion
Avatar 3 millions visitors consult a doctor on eye strain or headache due technology limitations
Today's 3D TVs try to improve stereo-movie technology without major successSolutionHolography 3D Display:like a view from the window70% depth of fieldConvert old video to real 3DIdeally crisp and bright picture.For the user Holography 3D Display looks like view from the window120属 viewUser can move and change position while watching
Business Model3D Holoplugs in existing LCD value chainElectronic componentsEnd-user devices3D Display modulesValue ChainPrice breakdownResponsible for distribution and marketing3D Video ContentExisting partnership with NeurOK will enable studios to convert existing content into multi-angle 3D content
Availability of real 3D display will drive creation of multi-angle 3D video standardValue capturing capabilities:Unique and valuable for user technology
Patented
Convenient manufacturing process makes it attractive to manufacturerPotential LCD partners:AUO, CMO, BOE, CPT, HannStar, Hydis, InfoVision, Innolux, IPS-Alpha, SMD
TechnologyTechnology DescriptionHolographic 3D display use standard LCD panel introducing patented holographic 3D layer. Layer marginal cost is negligible therefore the total production cost of holography 3D TV is very lowIn order to produce 3D content special 3D LCD controller needs to be installed into the device that would decode 3D video signalVideo signal is translated with controller to form pattern that activate real 3D effectHolographic layer pattern example3D TVHolographic 3D layerStandard LCD (available on the market today)3D multi-angle player(Blue-Ray 3D or another)3D LCD controller
CompetitionThe only Real 3D technologyBlurryHeadachesCant moveShallowPriceFake 3DReal 3DtrendThe only Real 3D technology in next 3-4 years.Industry can create value only by moving to real 3d because current technologies provide subpar user experienceRadius view angleNumber of channels3D HoloIndustry now
Strong Balanced Team TeamVyacheslavSolonitsynOperationsSuccessful IPO of G5Software at Stockholm SE (G5EN), Worked with Disney, Sony, Electronic arts. MBA Imperial College (London). Sergey PoduzovMarketingMiBA of Hamburg University, 7 years in business consulting,Citibank, BFA Venture Fund (fundraising for venture fund worth up to $30M), business incubator.Igor ChekhoninTechnical ExpertiseHead research lab at Sankt-Petersburg university. Has 80+ publications in optics, laser physics and holography. World-renowned researcher on quantum-dot lasers.Mikhail TurilinBusiness DevelopmentMITSloan MSc, HEC Paris MBA, general management and IT-consulting experienceVladimir KoptsevFin AdviserChief of international finance department Sberbank (biggest Russian bank) Andrew RogozovBiz AdviserVP of biggest Russian social network VKontakte.ru3D Holoplans to hire world-class CEO after Round A financing

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3D Holo Presentation for MIT 100K Business Plan Competition

  • 1. Holography 3D Display3D Holo Company:Mikhail Turilin MIT Sloan MSMS 2010VyacheslavSolonitsynSergey PoduzovIgor Chekhonin
  • 2. ProblemUsers and studios want 3D content in a living room. Nobody can currently deliver proper solution.Market is readyAvatar bring new dynamics pushing 1000+ cinemas to buy IMAX-3D equipment in 2009Production of 3D movies ramps upDisplaySearch estimates 3D-TV market to reach $20bln by 2014Each year tens of new models are introduced to 3D TV marketAvatarbut technology is not:Stereo-movie technology is invented in 1930s and has many flaws: shallow depth (10-20%), small viewing angle (20属), jerky motion
  • 3. Avatar 3 millions visitors consult a doctor on eye strain or headache due technology limitations
  • 4. Today's 3D TVs try to improve stereo-movie technology without major successSolutionHolography 3D Display:like a view from the window70% depth of fieldConvert old video to real 3DIdeally crisp and bright picture.For the user Holography 3D Display looks like view from the window120属 viewUser can move and change position while watching
  • 5. Business Model3D Holoplugs in existing LCD value chainElectronic componentsEnd-user devices3D Display modulesValue ChainPrice breakdownResponsible for distribution and marketing3D Video ContentExisting partnership with NeurOK will enable studios to convert existing content into multi-angle 3D content
  • 6. Availability of real 3D display will drive creation of multi-angle 3D video standardValue capturing capabilities:Unique and valuable for user technology
  • 8. Convenient manufacturing process makes it attractive to manufacturerPotential LCD partners:AUO, CMO, BOE, CPT, HannStar, Hydis, InfoVision, Innolux, IPS-Alpha, SMD
  • 9. TechnologyTechnology DescriptionHolographic 3D display use standard LCD panel introducing patented holographic 3D layer. Layer marginal cost is negligible therefore the total production cost of holography 3D TV is very lowIn order to produce 3D content special 3D LCD controller needs to be installed into the device that would decode 3D video signalVideo signal is translated with controller to form pattern that activate real 3D effectHolographic layer pattern example3D TVHolographic 3D layerStandard LCD (available on the market today)3D multi-angle player(Blue-Ray 3D or another)3D LCD controller
  • 10. CompetitionThe only Real 3D technologyBlurryHeadachesCant moveShallowPriceFake 3DReal 3DtrendThe only Real 3D technology in next 3-4 years.Industry can create value only by moving to real 3d because current technologies provide subpar user experienceRadius view angleNumber of channels3D HoloIndustry now
  • 11. Strong Balanced Team TeamVyacheslavSolonitsynOperationsSuccessful IPO of G5Software at Stockholm SE (G5EN), Worked with Disney, Sony, Electronic arts. MBA Imperial College (London). Sergey PoduzovMarketingMiBA of Hamburg University, 7 years in business consulting,Citibank, BFA Venture Fund (fundraising for venture fund worth up to $30M), business incubator.Igor ChekhoninTechnical ExpertiseHead research lab at Sankt-Petersburg university. Has 80+ publications in optics, laser physics and holography. World-renowned researcher on quantum-dot lasers.Mikhail TurilinBusiness DevelopmentMITSloan MSc, HEC Paris MBA, general management and IT-consulting experienceVladimir KoptsevFin AdviserChief of international finance department Sberbank (biggest Russian bank) Andrew RogozovBiz AdviserVP of biggest Russian social network VKontakte.ru3D Holoplans to hire world-class CEO after Round A financing
  • 12. Revenue - $30M in year 5 Sales Assumptions:Market is growing according to DisplaySearch estimate
  • 13. Market share ramp up from 1% year 3 to 4% in year 5. We are limited with 12% of the average market share of large LCD producer
  • 14. 3D Hologets 8.2% of TV retail price (see Business Model slide)Source: DisplaySearch, 2010
  • 15. FinancingFinanceCapital Raising2010 Round A$ 3,000,000 2010 Seed$300,0002012 Round A$ 6,000,000 Founders 30%Round B Investors 30%Round AInvestors 40%Round AInvestors 40%Founders 60%Founders 100%Use of proceeds, $ K
  • 16. Achievements to DateCurrent StatusTeam competence in optics proven by contracts with Karl ZeissCore scientific breakthrough - Static Holography Technology allow to create 3D holographic layer and encode video signalSamsungIdea Award for 3D display technologyIndustrial technology to produce 3D holographic layer
  • 17. PlanTimelineSearching for LCD partnerTV producer negotiationsInternational PatentIndustrial prototype Display concept prototypeManufacturing SetupTV in a storeSeed financingRound A financingRound B2010201120122013