際際滷

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Group 2:

3M
Nguy畛n Th畛 Hi棚n

畉ng Th畛 Li棚n
L畉i Thanh Trang
L棚 Ph動董ng Th畉o
Nguy畛n Th畛 Th畉o Ly
Nguy畛n Nh動 Th畉 Anh
畛 Nh動 Chinh
3 M Company Case Study
3 M Company Case Study
Outline

 Introduction
 Innovation in 3M

 Conclusion
3 M Company Case Study
3M
 Formerly known as the Minnesota Mining and
Manufacturing Company
 With over 76,000 employees they produce over
55,000 products, including: adhesives, abrasives,
laminates, passive fire protection, dental
products, electrical materials, electronic circuits
and optical films (ch畉t k畉t d鱈nh, ch畉t mi m嘆n,
c叩n m畛ng, ph嘆ng ch叩y ch畛a ch叩y th畛 畛ng,
s畉n ph畉m nha khoa, v畉t li畛u i畛n, m畉ch i畛n
t畛 v phim quang h畛c)
3M: A brief history


Established in 1902, producing abrasives and adhesives products.
 Benefited from product innovation in the early days
 The culture of individual entrepreneurship



The McKnight era, 1929-1966
 Organizational design for continuous changes



The Lou Lehr era, 1980-1985
 Reorganization and reorientation



The Jake Jacobson era: 1986-1991
 The orientation to competition in existing markets



Main characteristics:
 Changes and evolution in adaptation to environments
 Changes in organizational attributes for innovation
3M: The Permanently Changing Organizations
 One of the ten most admired corporations  Fortune
annual poll of American CEOs.
 The 3M model:
 Continuous technological innovation
 Institutionalized individual entrepreneurship
 Market responsiveness





How is this possiblewhat are the challenges?
Institutionalized individual entrepreneurship?
Growth versus decentralization?
Balance between structure, culture, versus change?
Innovative Culture in 3M
 3Ms culture fosters an environment of
innovation
Innovation of culture in 3M:
- Give people time to follow their dream.
- Make it a part of the experts job to share their
knowledge.
- Result must be measured.
- Be honest and know when to say no.
- Promote a career not a job.
- Internationalize your management team.
- Keep spending on research and development.
 Vietnamese Honda motor company
Respect the ideas of the employers as well as
employees
Create a friendly and active working environment
INNOVATION
MANAGEMENT
Building a innovative organization









Recognition & reward
Reinforcement of core values
Sustaining circulation
Allocating slack & permission to play
Patience
Acceptance of mistakes & encouragement of risk-taking
Encourage bootlegging
Policy of hiring innovators
Recognition & reward
 Schemes to acknowledge innovative activities
 Recognizes effort > achievements
Reinforcement
of core values

Innovation is respected
Sustaining
circulation
 Different people + Different perspectives
= creative combinations
Allocating slack &
permission to play
 Curiosity-driven activities
Patience
 Acceptance of the need for stumbling in motion
as innovative ideas evolve and take shape.
Acceptance of mistakes &
encouragement of risk-taking
 Mistakes will be made, but if a person is essentially right,
the mistakes he or she makes are not as serious, in the long
run, as the mistakes management will make if its dictatorial
and undertakes to tell those under its authority exactly how
they must do their job
Encourage bootlegging
Giving employees a sense of empowerment
and turning a blind eye to creative ways
=> get around the system acts
Policy of hiring innovators
looking for people with
innovator tendencies and characteristics






An opportunistic mindset
Formal education or training
Proactivity and a high degree of persistence
A healthy dose of prudence
Social capital
May Saigon 2 Company
VNU-UEB
Eurowindow
Innovation in organization structure
3M used to be organic structure, which links
people in different functions into a coherent.
3M divided most employees network into at
least five levels: department, division, group,
sector and company
What is organic structure? Its advantage &
disadvantage?
What is organic structure
the organization has characteristic:
Flatness: communication & interaction are horizontal
Low specialization: knowledge resides wherever it is most
useful

Decentralization: great deal of formal and informal
participation in decision making
 They have a flexible approach to the continually changing
financial and customer environment.
 They can be very responsive and quick to make changes
 Staff structures are also very fluid, with wide ranging job
descriptions
 They cope better with unstable environments
 The employees are very much involved in decision
making and problem solving; this enhances motivation,
commitment and gives a variety of perspectives
 The ease of ability or change enables
organic organizations to be more creative and imaginative
Disadvantage





No Boundaries
Unproductive Directives:
Ineffective Leadership
Communication Barriers
Case in Viet nam
Process
*Develop:
- Structure
- Policies
Guide innovative activity: picking up signals through
implementation

*Parallel routes through their system
Innovations can come from many ways:

- Market interactions
- Deep technology research
- collaboration
- unexpected discovery
*Association skill:
Technical knowledge  awareness of real / latent market
needs => creative combination
 System for innovation & extensions:
*1st : formal stage-gate (a trial by fire), based on
established products
Well-known but need encouraging innovation
champions to take non-linear ideas
*2nd : incubator stage:
o ideas are encouraged & development funds are
available
o reject loose targets
o strict business plan appraisal for projects

=> funnels and clear gateway
Honda Viet Nam
 Manufacturing Process: 2nd system
- Event / Competition:
o employees speak out their ideas at any time
o prize for the valuable contribution.

- The good idea will apply to the process
- Implementing R&D from fortunate discovery
by their staff
Innovation Strategy and
Leadership
- CEOs have been strongly associated with enacting
and supporting the innovation culture which
characterizes the firm
- The overall innovation strategy is focused on two
core themes  deep technological competence and
strong product development capabilities
Innovation Strategy
 Setting stretch targets, a focus for the whole
Organization.
 Allocating space and time for staff to explore
ideas.
 Encouragement employees working on
innovation projects in their own time and often
accessing resources in a non-formal way
 Encourages intrapreneurship (internal
entrepreneurial behaviour) rather than people
feeling they have to leave the firm to take their
good ideas forward.
Innovation Strategy and Leadership
in Vietnam
 CEOs should take time to understand the
potential of their employees and the prospect
of their organization.
 Encourage and incentive with new ideas which
have good outcome or improvement.

More Related Content

3 M Company Case Study

  • 1. Group 2: 3M Nguy畛n Th畛 Hi棚n 畉ng Th畛 Li棚n L畉i Thanh Trang L棚 Ph動董ng Th畉o Nguy畛n Th畛 Th畉o Ly Nguy畛n Nh動 Th畉 Anh 畛 Nh動 Chinh
  • 6. 3M Formerly known as the Minnesota Mining and Manufacturing Company With over 76,000 employees they produce over 55,000 products, including: adhesives, abrasives, laminates, passive fire protection, dental products, electrical materials, electronic circuits and optical films (ch畉t k畉t d鱈nh, ch畉t mi m嘆n, c叩n m畛ng, ph嘆ng ch叩y ch畛a ch叩y th畛 畛ng, s畉n ph畉m nha khoa, v畉t li畛u i畛n, m畉ch i畛n t畛 v phim quang h畛c)
  • 7. 3M: A brief history Established in 1902, producing abrasives and adhesives products. Benefited from product innovation in the early days The culture of individual entrepreneurship The McKnight era, 1929-1966 Organizational design for continuous changes The Lou Lehr era, 1980-1985 Reorganization and reorientation The Jake Jacobson era: 1986-1991 The orientation to competition in existing markets Main characteristics: Changes and evolution in adaptation to environments Changes in organizational attributes for innovation
  • 8. 3M: The Permanently Changing Organizations One of the ten most admired corporations Fortune annual poll of American CEOs. The 3M model: Continuous technological innovation Institutionalized individual entrepreneurship Market responsiveness How is this possiblewhat are the challenges? Institutionalized individual entrepreneurship? Growth versus decentralization? Balance between structure, culture, versus change?
  • 9. Innovative Culture in 3M 3Ms culture fosters an environment of innovation Innovation of culture in 3M: - Give people time to follow their dream. - Make it a part of the experts job to share their knowledge. - Result must be measured. - Be honest and know when to say no. - Promote a career not a job. - Internationalize your management team. - Keep spending on research and development.
  • 10. Vietnamese Honda motor company Respect the ideas of the employers as well as employees Create a friendly and active working environment
  • 12. Recognition & reward Reinforcement of core values Sustaining circulation Allocating slack & permission to play Patience Acceptance of mistakes & encouragement of risk-taking Encourage bootlegging Policy of hiring innovators
  • 13. Recognition & reward Schemes to acknowledge innovative activities Recognizes effort > achievements
  • 15. Sustaining circulation Different people + Different perspectives = creative combinations
  • 16. Allocating slack & permission to play Curiosity-driven activities
  • 17. Patience Acceptance of the need for stumbling in motion as innovative ideas evolve and take shape.
  • 18. Acceptance of mistakes & encouragement of risk-taking Mistakes will be made, but if a person is essentially right, the mistakes he or she makes are not as serious, in the long run, as the mistakes management will make if its dictatorial and undertakes to tell those under its authority exactly how they must do their job
  • 19. Encourage bootlegging Giving employees a sense of empowerment and turning a blind eye to creative ways => get around the system acts
  • 20. Policy of hiring innovators looking for people with innovator tendencies and characteristics An opportunistic mindset Formal education or training Proactivity and a high degree of persistence A healthy dose of prudence Social capital
  • 21. May Saigon 2 Company
  • 24. Innovation in organization structure 3M used to be organic structure, which links people in different functions into a coherent. 3M divided most employees network into at least five levels: department, division, group, sector and company What is organic structure? Its advantage & disadvantage?
  • 25. What is organic structure the organization has characteristic: Flatness: communication & interaction are horizontal Low specialization: knowledge resides wherever it is most useful Decentralization: great deal of formal and informal participation in decision making
  • 26. They have a flexible approach to the continually changing financial and customer environment. They can be very responsive and quick to make changes Staff structures are also very fluid, with wide ranging job descriptions They cope better with unstable environments The employees are very much involved in decision making and problem solving; this enhances motivation, commitment and gives a variety of perspectives The ease of ability or change enables organic organizations to be more creative and imaginative
  • 29. Process *Develop: - Structure - Policies Guide innovative activity: picking up signals through implementation *Parallel routes through their system Innovations can come from many ways: - Market interactions - Deep technology research - collaboration - unexpected discovery *Association skill: Technical knowledge awareness of real / latent market needs => creative combination
  • 30. System for innovation & extensions: *1st : formal stage-gate (a trial by fire), based on established products Well-known but need encouraging innovation champions to take non-linear ideas *2nd : incubator stage: o ideas are encouraged & development funds are available o reject loose targets o strict business plan appraisal for projects => funnels and clear gateway
  • 31. Honda Viet Nam Manufacturing Process: 2nd system - Event / Competition: o employees speak out their ideas at any time o prize for the valuable contribution. - The good idea will apply to the process - Implementing R&D from fortunate discovery by their staff
  • 32. Innovation Strategy and Leadership - CEOs have been strongly associated with enacting and supporting the innovation culture which characterizes the firm - The overall innovation strategy is focused on two core themes deep technological competence and strong product development capabilities
  • 33. Innovation Strategy Setting stretch targets, a focus for the whole Organization. Allocating space and time for staff to explore ideas. Encouragement employees working on innovation projects in their own time and often accessing resources in a non-formal way Encourages intrapreneurship (internal entrepreneurial behaviour) rather than people feeling they have to leave the firm to take their good ideas forward.
  • 34. Innovation Strategy and Leadership in Vietnam CEOs should take time to understand the potential of their employees and the prospect of their organization. Encourage and incentive with new ideas which have good outcome or improvement.