3 Models of a Product

Jan 16, 2014Download as PPSX, PDF0 likes186 views

The document discusses 3 models for viewing a product: the implementation model focuses on the technology, the mental model focuses on the customer's goal, and the manifestation model focuses on the UI. The mental model identifies the true customer goal of playing.

3 Models of a Product
How to view the product from
different perspectives

1. The document discusses product planning and development, including classifying products, the need for innovation, and the new product development process. 2. It describes the stages of the new product development process as idea generation, screening, business analysis, prototyping, market testing, and commercialization. 3. The document also covers the adoption and diffusion process for new products, including the different categories of adopters and the stages of adoption from awareness to confirmation.

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