3 Secrets of Social Media Marketing
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Oct. 1, 2009 presentation for Rethinking Corporate Communications, a conference held at Pepco headquarters in downtown DC and produced by Communitelligence.
3 Secrets of Social Media Marketing
- 1. ºÝºÝߣ Title 3 Secrets of Social Media Marketing ? Debbie Weil and WordBiz.com, Inc. 2009 ¨C All Rights Reserved
- 2. This is a joke¡ really, anyone can become a social media expert. But you gotta walk the talk. ºÝºÝߣ Title Illus. by Stuart Goldenberg ¡°What do I like look¡ a tech expert?¡± http://www.nytimes.com/2009/09/10/technology/personaltech/10pogue.html -? David Pogue, The New York Times (Sept. 10, 2009) ? Debbie Weil and WordBiz.com, Inc. 2009 ¨C All Rights Reserved
- 3. ºÝºÝߣ Title ? Debbie Weil and WordBiz.com, Inc. 2009 ¨C All Rights Reserved
- 4. You don¡¯t need to use all the tools. Social Media Grab Bag ºÝºÝߣ Title ? Debbie Weil and WordBiz.com, Inc. 2009 ¨C All Rights Reserved
- 5. Gotta use Twitter, YouTube, Facebook, LinkedIn, Flickr and Blogs. Social Media Simplified ºÝºÝߣ Title ? Debbie Weil and WordBiz.com, Inc. 2009 ¨C All Rights Reserved
- 6. My favorite slide from 3 years ago, but still speaks to a lot of folks. Blog(s) for Einstein? ºÝºÝߣ Title ? Debbie Weil and WordBiz.com, Inc. 2009 ¨C All Rights Reserved
- 7. Importance of mobile ºÝºÝߣ Title One in five U.S. adults has no landline; 49% of young adults (ages 18 ¨C 29) use only cell phones Harris Poll April 4, 2008 2/3 of Americans own a video- enabled mobile device, including iPods, cell phones and laptop computers. BitBriefs Sept. 11, 2009 ? Debbie Weil and WordBiz.com, Inc. 2009 ¨C All Rights Reserved
- 8. Example #1 Break Lee Aase ¨C Mayo Clinic¡¯s social media guru ºÝºÝߣ Title http://www.slideshare.net/LeeAase/energizing-word-of-mouth-through-social-media ? Debbie Weil and WordBiz.com, Inc. 2009 ¨C All Rights Reserved
- 9. Example #2 Break ºÝºÝߣ Title ? Debbie Weil and WordBiz.com, Inc. 2009 ¨C All Rights Reserved
- 10. Twitter ¨C 7 ways to get RTs and Followers #1 Get out of silo mentality ºÝºÝߣ Title #2 Start small; fail cheaply #3 It¡¯s OK! Build your personal brand AND your company brand ? Debbie Weil and WordBiz.com, Inc. 2009 ¨C All Rights Reserved
- 11. ºÝºÝߣ Title debbie.weil@gmail.com Mobile: 202.255.1467 Site/blog: www.debbieweil.com This presentation created for Communitelligence¡¯s Rethinking Twitter: @debbieweil Corporate Communications 2009 Oct. 1, 2009 Washington DC ? Debbie Weil and WordBiz.com, Inc. 2009 ¨C All Rights Reserved
Editor's Notes
- Start low risk Don¡¯t reinvent the wheel Learn from your mistakes Start small, fail cheaply Test, then ramp up