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3 Ways to Spend Too Much on Video Creation

Susan Joy Schleef
Susan Joy Schleef

You don't need to spend a lot of money to get started creating videos for your content marketing. Use the camera and lighting you already have and focus on being yourself, engaging with the camera, and delivering a clear, concise message. Let your friends, fans, and followers get to know the real you -- not some high-tech studio interpretation of you that will look still and awkward. Be yourself and share your message!

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3Waysto$pend TooMuch on Video Creation Paying a Monthly Subscription for Push Button Video Software Explore dozens of free or low-cost websites and mobile apps Thinking You Need to Hire an Expensive Videographer Get started with your digital camera, camcorder or smart phone Buying a Lotof Fancy Equipment for a Home Studio Try a mini-tripod and a desk lamp, small ring light or sunlight Use what you have to get started with video creation. As your skills and confidence grow and as you begin to increase revenue with your videos, you can invest later in upgrading your equipment, little by little. Get feedback from others you trust about balancing cost against quality. Focus initially on: Engagement and eye contact with the camera Sharing a clear and concise message Using a simple, clean, well-lit background And the best microphone you can afford People want to see YOU. The more real you appear on video, the more they will feel like they know you and trust you. And the more you keep it simple, the more you can relax and be yourself on camera! Instead Instead Instead Dont forget to mix up your on-camera videos with other styles like animated short social videos that can be made very quickly and easily. To learn more, please visit: Facebook.com/PowerPointQueenRules OR YouTube.com/CreativeMarketingTV1

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3 Ways to Spend Too Much on Video Creation

  • 1. 3Waysto$pend TooMuch on Video Creation Paying a Monthly Subscription for Push Button Video Software Explore dozens of free or low-cost websites and mobile apps Thinking You Need to Hire an Expensive Videographer Get started with your digital camera, camcorder or smart phone Buying a Lotof Fancy Equipment for a Home Studio Try a mini-tripod and a desk lamp, small ring light or sunlight Use what you have to get started with video creation. As your skills and confidence grow and as you begin to increase revenue with your videos, you can invest later in upgrading your equipment, little by little. Get feedback from others you trust about balancing cost against quality. Focus initially on: Engagement and eye contact with the camera Sharing a clear and concise message Using a simple, clean, well-lit background And the best microphone you can afford People want to see YOU. The more real you appear on video, the more they will feel like they know you and trust you. And the more you keep it simple, the more you can relax and be yourself on camera! Instead Instead Instead Dont forget to mix up your on-camera videos with other styles like animated short social videos that can be made very quickly and easily. To learn more, please visit: Facebook.com/PowerPointQueenRules OR YouTube.com/CreativeMarketingTV1