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30 Social Media Ideas in 30 Minutes [ Ragan Social Media Summit - June 11, 2010 ]

Kenny Lauer
Kenny Lauer

30 Social Media Ideas in 30 minutes. 30 ideas ranging from theory to practice including twitter tips, future trends, and what not to do. Kenny is the Vice President of Digital Experience for George P. Johnson

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30 Ideas in 30 Minutes with Kenny Lauer Vice President, Digital Experience George P. Johnson Twitter: @kennyL
Live from New York, its 1 Listen Act Win
Live from New York, its 1 Listen Act Win 8.68 on USA TODAYs Ad meter poll 12 million Viewers SNL
1 Listen Act Win the voice of one person is no longer statistically insignificant and that collectively we can improve the world one experience at a time. Dave Carroll http://bit.ly/smslauer1
Its Important to Be Seen 2 Sawa Bona [I see you] Sik Bona [I am here] Written by Flavio Gikovate psychoanlyst. Chris M
Its Important to Be Seen 2 Sawa Bona [I see you] Sometimes you want to go Where everybody knows your name, And they're always glad you came http://media.80stees.com/images/products/Cheers_Norm-T.jpg
3 Best Asset of What is your companys every MOST valuable asset? company 7
3 Best Asset of every company Customers 8
Your customers determine 3 Best Asset of every company . . . your brand . . . your revenue . . . your future 9
Corporate Control is a Myth 4 Your Brand is not defined by you
Corporate Control is a Myth 4 They [ your customers ] are redefining for themselves that brand you spent millions of dollars, or hundreds of millions of dollars, creating. -- Groundswell: Winning in a World Transformed by Social Technologies, J. Bernoff and C. Li
funnel Corporate Control is a Myth 4 Corporate Control is a Myth No, I'm simply saying that life, uhfinds a way
Our old friend The Funnel 5 The Good OL Days http://birdahonk.com/domains/birdahonk/files/Rethinking%20The %20Funnel.gif
The New Funnel 5 The Good OL Days
The New Funnel Virtual Event 5 FourSquare Forums SMS Podcast Friends The Good Iphone App Viral Mkt OL Days Competitor Site Google Virtual Event Blog Widget Video You Tube Yelp Facebook Tweetstream Flickr Picts Know our customers
Dont ask a social media expert if you should blog or tweet, watch and ask your customers first 6 Dont Ask Me
Know your customers 7 Know your customers http://bit.ly/smslauer7
Know your customers 7 Jeremiah Owyang, Altimeter Group
IT IS - NOT about the Technology 8 Twitter + a means to an end is NOT a social media plan
IT IS - NOT about the Technology 8 Twitter + a means to an end is NOT a social media IT IS plan - NOT where you do social media + how your going to be social Goal: TO DO MORE BUSINESS
You Better Be Listening If a 9 conversation happens and you arent there to hear it, did it happen? START LISTENING
Everywhere all the time 10
Everywhere all the time 10 http://bit.ly/smslauer10
Its all about engagement 11
Balance: Talking and Talked About Paid 12 Its a Balancing Act
Wheres Waldo? 13 http://bit.ly/smslauer13
Wheres Waldo? 13
Global Trends 14 http://bit.ly/smslauer14
Global Trends 14 http://bit.ly/smslauer14a
15 1 part chemistry 1 part marketing http://bit.ly/smslauer15 http://www.omginfographics.com/2010/05/social-media-periodic-table-and-periodic-table-of-social-media-marketing-elements/
16 Quality NOT Quantity Can I enemy you?
Can I enemy you? 16 Quality NOT Quantity ≒How you interact online ≒Strength of relationships ≒Your Reputation
17 Goodbye websites hello social places hello social places
Goodbye Websites 17 Framework: 8. Seamless integration Evolution of the Social Corporate 7. Social log-in Website triggers sharing 6. Users stay on site with social log-in 5. Aggregate discussion on site 4. Brand integrated in social channels 3. Link away but encourage sharing 2. Link away with no strategy 1. No social integration http://bit.ly/smslauer17a
18 PRE-EVENT DURING EVENT POST-EVENT Integrate Social 1. Sent out Social Media 1. Conversations 1. Share everything Press release 1. Twitter 2. Post video of what was Media 2. Create or leverage a social 2. TXT messaging missed into your network 3. Social Networking 3. Continue to social 3. Setup mobile alerts & 2. Event Capture network events. reminders 1. Blogs 4. Follow the 4. Define social media tags 2. Live Streaming conversation and take for flickr, twitter etc.. 3. Post-seminar note (#Cisco08) speaker interviews 5. Add crowdsourcing to 5. Make Event widget 4. Online add or replace post- available to all Communities event surveys 6. Make available pre-event 5. Text to screen 6. Aggregate and videos/podcasts/pictures vote/survey promote content to enroll and engage. 3. Event Mgmt 7. Extend to communities 7. Promote through RSS, 1. SMS alerts / and social networks Blogs, social bookmarking reminders 8. Use content to and other social media 2. Mobile WAP promote next event 8. Encourage Pre-event posting and sharing of content
Think Resources Not Constraints Get outside the four-walls of the event 19
Think Resources Not Constraints Get outside the four-walls of the event 19
Extend Your Physical Events 20 Physical Events should have a virtual component 1. Extend content reach 2. Extend spend 3. Extend duration
20 Virtual events dont cannibalize physical events. They extend it. Get over it.
2 Strategies Events Must Have: 21 Event ≒ Hashtag Strategy Must Haves ≒ Social Media Monitoring Strategy
22 games drive behavior right behavior drives business goals http://bit.ly/smslauer22 Putting the fun in functional
Games address human needs 23 http://bit.ly/smslauer23
Games address human needs 23 Rajat Paharia Bunchball
錫 Maximize retweetability [115]! 錫 Reply: often [75%]! 24 錫 DM if its a halfalogue! Twitter Tips 錫 Autofollow: Dont! -or- 錫Enough about you, what about me!! Oh No Youre Not! 錫No company in your profile name ! 錫Its not SMS [ 4u LOL ]! 錫Use Bit.ly (forget about the rest)! Twi(er tutorial: h(p://bit.ly/smslauer24
Dont Twitter drunk 25 Sticks and stones will break my bones but tweets will never hurt me (or posts, or clips, or comments)
Dont Twitter Drunk 25 You cant take something off of the Internet. Thats like trying to take pee out of a swimming pool. Joe Ragan, Newsradio As quoted in Groundswell by Charlene Li and Josh Bernoff
Dont Twitter Drunk 25 What happens in Vegas Stays in twitter. Annonymous
Dont Twitter Drunk 25 Deleted messages can be discoverable in a court of law. ouch
26 QR Code Support Social Media Buzzzzz-足tag.com
27 Social Augment Reality
Social Augment Reality 27 1
Location services: Dont leave home without it 28 Remember when this was Four Square?
Location services: Dont leave home without it 28 http://bit.ly/smslauer28 http://bit.ly/smslauer28a
29 Make Good Make Me a Viral Campaign Content Adjective, not a noun ze frank Copy of Seths book ideavirus: h(p://bit.ly/smslauer29
Its all one experience. 30
30 Time to Get Wet. Into the Streams we go http://bit.ly/smslauer30 Photo credit: Stream by aspheric.lens
Concepts you should know flash Mob * river of news social graph tag cloud cloud crowdsourcing virtual Goods mashup
Be Real. Be Responsive. Be Generous. Be a Mensch. Kenny Lauer Vice President Digital Experience * George P Johnson @kennyL klauer@gpj.com FOLLOW ME: http://bit.ly/smslauer

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30 Social Media Ideas in 30 Minutes [ Ragan Social Media Summit - June 11, 2010 ]

  • 1. 30 Ideas in 30 Minutes with Kenny Lauer Vice President, Digital Experience George P. Johnson Twitter: @kennyL
  • 2. Live from New York, its 1 Listen Act Win
  • 3. Live from New York, its 1 Listen Act Win 8.68 on USA TODAYs Ad meter poll 12 million Viewers SNL
  • 4. 1 Listen Act Win the voice of one person is no longer statistically insignificant and that collectively we can improve the world one experience at a time. Dave Carroll http://bit.ly/smslauer1
  • 5. Its Important to Be Seen 2 Sawa Bona [I see you] Sik Bona [I am here] Written by Flavio Gikovate psychoanlyst. Chris M
  • 6. Its Important to Be Seen 2 Sawa Bona [I see you] Sometimes you want to go Where everybody knows your name, And they're always glad you came http://media.80stees.com/images/products/Cheers_Norm-T.jpg
  • 7. 3 Best Asset of What is your companys every MOST valuable asset? company 7
  • 8. 3 Best Asset of every company Customers 8
  • 9. Your customers determine 3 Best Asset of every company . . . your brand . . . your revenue . . . your future 9
  • 10. Corporate Control is a Myth 4 Your Brand is not defined by you
  • 11. Corporate Control is a Myth 4 They [ your customers ] are redefining for themselves that brand you spent millions of dollars, or hundreds of millions of dollars, creating. -- Groundswell: Winning in a World Transformed by Social Technologies, J. Bernoff and C. Li
  • 12. funnel Corporate Control is a Myth 4 Corporate Control is a Myth No, I'm simply saying that life, uhfinds a way
  • 13. Our old friend The Funnel 5 The Good OL Days http://birdahonk.com/domains/birdahonk/files/Rethinking%20The %20Funnel.gif
  • 14. The New Funnel 5 The Good OL Days
  • 15. The New Funnel Virtual Event 5 FourSquare Forums SMS Podcast Friends The Good Iphone App Viral Mkt OL Days Competitor Site Google Virtual Event Blog Widget Video You Tube Yelp Facebook Tweetstream Flickr Picts Know our customers
  • 16. Dont ask a social media expert if you should blog or tweet, watch and ask your customers first 6 Dont Ask Me
  • 17. Know your customers 7 Know your customers http://bit.ly/smslauer7
  • 18. Know your customers 7 Jeremiah Owyang, Altimeter Group
  • 19. IT IS - NOT about the Technology 8 Twitter + a means to an end is NOT a social media plan
  • 20. IT IS - NOT about the Technology 8 Twitter + a means to an end is NOT a social media IT IS plan - NOT where you do social media + how your going to be social Goal: TO DO MORE BUSINESS
  • 21. You Better Be Listening If a 9 conversation happens and you arent there to hear it, did it happen? START LISTENING
  • 23. Everywhere all the time 10 http://bit.ly/smslauer10
  • 24. Its all about engagement 11
  • 25. Balance: Talking and Talked About Paid 12 Its a Balancing Act
  • 26. Wheres Waldo? 13 http://bit.ly/smslauer13
  • 28. Global Trends 14 http://bit.ly/smslauer14
  • 29. Global Trends 14 http://bit.ly/smslauer14a
  • 30. 15 1 part chemistry 1 part marketing http://bit.ly/smslauer15 http://www.omginfographics.com/2010/05/social-media-periodic-table-and-periodic-table-of-social-media-marketing-elements/
  • 31. 16 Quality NOT Quantity Can I enemy you?
  • 32. Can I enemy you? 16 Quality NOT Quantity ≒How you interact online ≒Strength of relationships ≒Your Reputation
  • 33. 17 Goodbye websites hello social places hello social places
  • 34. Goodbye Websites 17 Framework: 8. Seamless integration Evolution of the Social Corporate 7. Social log-in Website triggers sharing 6. Users stay on site with social log-in 5. Aggregate discussion on site 4. Brand integrated in social channels 3. Link away but encourage sharing 2. Link away with no strategy 1. No social integration http://bit.ly/smslauer17a
  • 35. 18 PRE-EVENT DURING EVENT POST-EVENT Integrate Social 1. Sent out Social Media 1. Conversations 1. Share everything Press release 1. Twitter 2. Post video of what was Media 2. Create or leverage a social 2. TXT messaging missed into your network 3. Social Networking 3. Continue to social 3. Setup mobile alerts & 2. Event Capture network events. reminders 1. Blogs 4. Follow the 4. Define social media tags 2. Live Streaming conversation and take for flickr, twitter etc.. 3. Post-seminar note (#Cisco08) speaker interviews 5. Add crowdsourcing to 5. Make Event widget 4. Online add or replace post- available to all Communities event surveys 6. Make available pre-event 5. Text to screen 6. Aggregate and videos/podcasts/pictures vote/survey promote content to enroll and engage. 3. Event Mgmt 7. Extend to communities 7. Promote through RSS, 1. SMS alerts / and social networks Blogs, social bookmarking reminders 8. Use content to and other social media 2. Mobile WAP promote next event 8. Encourage Pre-event posting and sharing of content
  • 36. Think Resources Not Constraints Get outside the four-walls of the event 19
  • 37. Think Resources Not Constraints Get outside the four-walls of the event 19
  • 38. Extend Your Physical Events 20 Physical Events should have a virtual component 1. Extend content reach 2. Extend spend 3. Extend duration
  • 39. 20 Virtual events dont cannibalize physical events. They extend it. Get over it.
  • 40. 2 Strategies Events Must Have: 21 Event ≒ Hashtag Strategy Must Haves ≒ Social Media Monitoring Strategy
  • 41. 22 games drive behavior right behavior drives business goals http://bit.ly/smslauer22 Putting the fun in functional
  • 42. Games address human needs 23 http://bit.ly/smslauer23
  • 43. Games address human needs 23 Rajat Paharia Bunchball
  • 44. 錫 Maximize retweetability [115]! 錫 Reply: often [75%]! 24 錫 DM if its a halfalogue! Twitter Tips 錫 Autofollow: Dont! -or- 錫Enough about you, what about me!! Oh No Youre Not! 錫No company in your profile name ! 錫Its not SMS [ 4u LOL ]! 錫Use Bit.ly (forget about the rest)! Twi(er tutorial: h(p://bit.ly/smslauer24
  • 45. Dont Twitter drunk 25 Sticks and stones will break my bones but tweets will never hurt me (or posts, or clips, or comments)
  • 46. Dont Twitter Drunk 25 You cant take something off of the Internet. Thats like trying to take pee out of a swimming pool. Joe Ragan, Newsradio As quoted in Groundswell by Charlene Li and Josh Bernoff
  • 47. Dont Twitter Drunk 25 What happens in Vegas Stays in twitter. Annonymous
  • 48. Dont Twitter Drunk 25 Deleted messages can be discoverable in a court of law. ouch
  • 49. 26 QR Code Support Social Media Buzzzzz-足tag.com
  • 52. Location services: Dont leave home without it 28 Remember when this was Four Square?
  • 53. Location services: Dont leave home without it 28 http://bit.ly/smslauer28 http://bit.ly/smslauer28a
  • 54. 29 Make Good Make Me a Viral Campaign Content Adjective, not a noun ze frank Copy of Seths book ideavirus: h(p://bit.ly/smslauer29
  • 55. Its all one experience. 30
  • 56. 30 Time to Get Wet. Into the Streams we go http://bit.ly/smslauer30 Photo credit: Stream by aspheric.lens
  • 57. Concepts you should know flash Mob * river of news social graph tag cloud cloud crowdsourcing virtual Goods mashup
  • 58. Be Real. Be Responsive. Be Generous. Be a Mensch. Kenny Lauer Vice President Digital Experience * George P Johnson @kennyL klauer@gpj.com FOLLOW ME: http://bit.ly/smslauer
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