This document summarizes a round table discussion session about Health 2.0 and social media. It defines Health 2.0 as social media used in healthcare, including blogs, social networks, content communities, wikis and podcasts. Examples of each are provided. The document outlines the session agenda which includes defining Health 2.0 social media, an open discussion about tools organizations have deployed, and legal/ethical issues faced. Participants were asked to discuss the social media tools used, target users, goals, implementation efforts, user feedback, and privacy/confidentiality challenges encountered.
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303 Kohn Final Version
1. Session #303
Round Table Discussion Session
April 5, 2009
WHATS HEALTH 2.0
GOT TO DO WITH IT?
息 2009 Deborah Kohn
2. About Deborah Kohn, Facilitator
Has thirty years of healthcare information
management and technology experience.
Since 1990 has given many presentations in many
formats regarding healthcare information
technologies / systems at annual HIMSS
conferences and national educational seminars.
Has undergraduate degrees from The Ohio State
University and a graduate degree in health
services and hospital administration from the
University of California Los Angeles.
Is an RHIA, CPHIMS, FACHE, FHIMSS
3. Learning Objectives
1. Define the social media that make up Health
2.0
2. Understand the phenomena of the ever-changing
and growing array of social media (Health 2.0)
3. Differentiate between the truly useful Health 2.0
media / tools and those that pose challenges for
healthcare consumers and providers
4. Determine what Health 2.0 media / tools
healthcare organizations currently are deploying
for their providers, staff, and patients
4. Agenda
1. Facilitator introduces / frames Round Table
Discussion Session
1. Quickly defines some of the social media that make up
Health 2.0
2. Open discussion to audience
1. Who is deploying / has deployed Health 2.0 media /
tools for their providers, staff, and / or patients?
2. Describe the Health 2.0 media / tools you are deploying
/ have deployed.
3. Describe for which users (providers / staff patients, etc.)
and what purposes (marketing, patient care, etc.).
4. Describe the effort involved / user feedback received /
challenges faced (e.g., blocked sites, ROI, etc.).
5. Describe the legal / ethical issues you are facing / have
faced (privacy, confidentiality, transparency, etc.)
5. What Are Social Media?
http://en.wikipedia.org/wiki/social media
Online technologies and applications
that are used to share information,
opinions, expertise, insights, and
interests using text, images, audio,
video in a participative, communicative
environment
6. Social Media / Health 2.0
Key Characteristics
Participation
Openness
Conversation
Community
Connectedness
7. Social Media / Health 2.0
The Big Five
Blogs
Social Networks
Content Communities
Wikis
Podcasts
8. Health 2.0
Blogsand Micro-blogging
WHAT: online journals
WHY: because people love to share
HOW: just register
EXAMPLES:
http://www.highpointregional.com/blogs/index.asp
HEALTHCARE USES:
Establish organization / person as expert
Provide information / ask for feedback
Additional tool for participatory internal
communication
9. Health 2.0
Social Networks
WHAT: connecting with friends /
contacts to communicate and share
content
WHY: because people want to connect
and share
HOW: just register
EXAMPLES:
Facebook / MySpace
HEALTHCARE USES: ..
10. Health 2.0
Content Communities
WHAT: groups of people who come
together online to create a community
and share particular content
EXAMPLES:
Flickr: share digital photos
Del.icio.us / Connotea: share bookmarked
links
YouTube: share videos
HEALTHCARE USES: ..
11. Health 2.0
Wikis
WHAT: collaborative sites that allow
people to add or edit content
WHY: populist information production
for retrieval
EXAMPLES:
AskDrWiki
HEALTHCARE USES: ..
12. Health 2.0
Podcasts
WHAT: audio and video files available by
subscription; can be listened to / viewed
online or downloaded to an MP3 player
WHY: a specific form of content sharing
that typically also involves a feedback
mechanism
EXAMPLES:
HealthNex
HEALTHCARE USES: ..
13. Health 2.0
and more
Really Simple Syndication (RSS)
Pushes and Receives Syndicated Content
Second Life (with Avatars)
Skype / VOIP
Mashups
Twitter
..
14. Health 2.0
Who is using Health 2.0?
Individual Hospital CEOs
http://runningahospital.blogspot.com/index.html
Groups of Health Administrators
http://hospitalimpact.org/index.php
Patients
http://www.patientslikeme.com/
Emergency Department Nurses
http://www.emergiblog.com/
Healthcare Policy People
http://www.thehealthcareblog.com
Everyone
http://davidrothman.net/list-of-medical-wikis/
15. Health 2.0
Legal & Ethical Issues
Privacy of the patient
Confidentiality of the information
Transparency
16. Audience Discussion
1. Who is deploying / has deployed Health
2.0 media / tools for their providers, staff,
and / or patients?
2. Describe the Health 2.0 media / tools you
are deploying / have deployed.
3. Describe for which users (providers / staff
patients, etc.) and what purposes
(marketing, patient care, etc.).
4. Describe the effort involved / user
feedback received / challenges faced
(e.g., blocked sites, ROI, etc.).
5. Describe the legal / ethical issues you are
facing / have faced (privacy,
confidentiality, transparency, etc.).