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The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
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The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
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3. 1.. is the literal translation of
common collocations, names of
organizations, the components of
compounds, also known as calque or
loan translation.
Answer: Through Translation
2. Through translations should be used
only when they are ..
terms.
Answer: already recognized
REVISION
4. REVISON
3. ............. procedures include positive for double
negative, part for the whole, astract for concrete,
etc.
Answer: Modulation
4. .............( emprunt, loan word, transcription) is
the process of transfering a SL word to a TL text as
a translation procedure.
Answer: Transference
5. 5. . an approximate translation
where a SL cultural word is translated by a TL
cultural word.
Answer: Cultural Equivalent
6. The purpose of Cultural Equivalent is to
bridge the . between 2 languages
Answer: Cultural Overlap
REVISION
6. Revision
7. In ............., the meaning of the SL words are
explained in several words.
Answer: descriptive translation
8. In literal translation, the ............. are converted
to their nearest TL equivalents, but the lexical
words are again translated singly, out of context.
Answer: SL grammatical constructions
7. REVISION
9. Couplets, triplets, quadruplets combine
two, three or four procedures ............. for
dealing with a single problem.
Answer: respectively
10. Modulation is a variation in the message
through a ............., perspective and thought
Answer: change of viewpoint
8. 11. is a translation procedure involving
a change in the grammar from SL to TL
Answer: Shift/Transposition
12. Shift is used when an SL grammatical structure does
not exist in the TL or where literal translation is
grammatically possible but may not natural usage
in the TL
Answer: accord with
13. The purpose of Transposition is to give
expressions in the TL
Answer: natural
9. REVISION
14. ............. adapts the SL word first to the
normal pronunciation, then to word- forms of
the TL.
Answer: Naturalization
15 ............. procedure is used to deculturalize a
cultural word.
Answer: Functional equivalent
10. SLAP THE BOARD
Random player
When hearing the definitions, slap correct
terms.
12. THROUGH TRANSLATION
1.Definition
The literal translation of common collocations,
names of organizations (N.A.T.O), the
components of compounds, also known as
calque or loan translation. (Newmark ,1995)
2. Use: already recognized terms, international
organizations
Ex. the White House => Nh Tr畉ng
13. Funny Corner!
Class divided into 2 groups
Say the name of the organizations in
Vietnamese
Guess by Logos 3p, Initials 2p,
Names 1p
21. Shift / Transposition
1.Definition
- A shift (Catfords term) or transposition
(Vinay and Darbelnet) involves a change in
the grammar from SL to TL.
(Newmark, 1995)
- This is the process where parts of speech
change their sequence when they are
translated
Ex. blue ball => b坦ng xanh
(Bosco G., 2015)
22. 2. Types:
Position of Adj
Ex. a white horse
=> m畛t con ng畛a tr畉ng
Singular => Plural
Ex. glasses/spectacles => k鱈nh eo m畉t
Gerund => verb-noun/ subordinate clause/
infinitive
Ex. On hearing his death
Khi bi畉t tin anh 畉y m畉t./Khi bi畉t tin v畛 c叩i ch畉t
c畛a anh 畉y
Noun => Clause
Ex. After his arrival
=> Sau khi anh 畉y 畉n
Complex Sentence => Simple Sentence
23. Cultural Equivalent
1. Definition: an approximate translation
where a SL cultural word is translated by a TL
cultural word.
(Newmark, 1995)
Ex. Yard => th動畛c (o)
2. Purpose: to bridge the cultural overlap
between 2 languages
24. 1. Shes 20 weeks pregnant
C担 畉y c坦 b畉u 動畛c 5 th叩ng
2. The baby weighs six pounds
畛a b辿 c但n 動畛c h董n 2 k鱈 7
3. The two houses are 100 yards apart
Hai nh c叩ch nhau ch畛ng 100 th動畛c
(i t狸m c叩i t動董ng 動董ng trong phi棚n d畛ch
Tr畛nh Nh畉t)
25. Literal translation
Direct transfer of a SL word into a TL word with
parallel grammartical structures.
For example:
SL TL
Who ate the pie? Ai n c叩i b叩nh?
This is my brother 但y l anh t担i
Peter breaks the
record
Peter ph叩 k畛 l畛c
26. Transference
A SL word is transfered directly into a TL word
with no translation.
- loan words (Kimbap, Samurai, Taco...)
- names ( of people, magazines, streets...)
- transcription
- technical terms ( Hollywood, Internet, blog...)
27. For example:
Mr. Cushmans chosen
medium is sushi and
sashimi, but the pristine
simplicity of Tokyos edomae
sushi is not Mr. Cushmans
style.
Ph動董ng ti畛n 担ng
Cushman ch畛n l sushi v
sashimi, nh動ng s畛 董n gi畉n
thu畉n t炭y trong m坦n edomae
sushi c畛a Tokyo kh担ng ph畉i
phong c叩ch c畛a 担ng
Cushman.
(http://www.nytimes.com/
2015/10/28/dining/o-ya-review.html)
28. Naturalization
A SL word is adapted to a TL equivalence
( pronunciation and morphology)
For example:
SL TL
Coffe C ph棚
New York N畛u 働畛c
Pedal P棚- an
29. MODULATION
Definition:
≒A variation through a change of viewpoint,
of perspective and very often of category of
thought
(Vinay and Darbelnet)
≒A change in point of view that allows us to
express the same phenomenon in a different
way
(G辿rard Hardin and Gynthia Picot)
30. MODULATION
Common types:
1.Abstract => concrete
2.Positive => double negative
3.Part => the whole
4.Cause => effect
5.One part => another part
6.Active => passive
7.Space => time
8.Change of symbols
31. MODULATION
He is susposed to finish his assignment
before this Monday
Anh ta ph畉i hon thnh bi t畉p tr動畛c th畛
hai t畛i
(V滴 Th畛 Thu Th畛y)
A girls of 18 summers
=> m畛t c担 g叩i 18 xu但n xanh
(D畛ch thu畉t nh畛ng tri th畛c c畉n bi畉t- Nguy畛n
Th動畛ng H湛ng)
32. FUNCTIONAL EQUIVALENT
Definition:
Use of a cultural- free word, with more
specific term or sometimes with a new
specific term to neutralizes or generalizes
the SL word.
Purpose: to deculturalize a cultural word
33. FUNCTIONAL EQUIVALENT
In the end, Mr. Corbyn changed only two of
the 31 positions in the shadow cabinet.
(The New York Times)
=> Cu畛i c湛ng th狸 ngi Corbyn ch畛 thay 畛i
hai trong 31 v畛 tr鱈 trong n畛i c叩c 畛i l畉p.
35. DESCRIPTIVE EQUIVALENT
Ta c坦 th畛 k畛 畉n m畛t lo畉t 畉c s畉n 畉m th畛c H
N畛i ch畛 c畉n qua nh畛ng c但u ca dao, t畛c ng畛
truy畛n kh畉u: b叩nh tr担i lng G畉 ...
(畉m th畛c H Thnh)
=>Numerous delicious dishes of Ha Noi have
appeared in folk-ballads and proverbs: there are
banh troi (a floating cake made of bits of brown
sugar wrapped in glutinous rice paste and
cooked by scalding in boiling water) of Ga
village...
(Nguy畛n Th動畛ng H湛ng)
13/03/25
36. M畛t trong nh畛ng ng畛n n炭i 動畛c nhi畛u ng動畛i nh畉c 畉n
l Ti棚n Du.
(畉n v湛ng 畉t Ph畉t n炭i Ti棚n-担ng Mai)
=> Among the mountains much talked of is Tien Du
(Fairy Travel).
(Nguy畛n Th動畛ng H湛ng)
37. Couplets
Definition:
Couplets, triplets, quadruplets: Combine two,
three or four procedures respectively for dealing
with a single problem (cultural word)
Uses: transference/ naturalization/ cultural
equivalent/ functional equivalent+ descriptive
equivalent, etc.
38. Trong lng th畛 thao ta, ai c滴ng lo s畛 kh担ng c坦 ng動畛i 畛
s畛c v畛i m畉y qu畉n v畛t Trung K畛, Nam K畛, v畉y m b但y
gi畛 ch鱈nh ngi ra 畛i, th狸 ch炭ng t担i c坦 ph畉n tr担ng c畉y
l畉m. Ch畉c r畛i 畛c Kim Th動畛ng s畉 動畛c tho畉 箪, n畉u ngi
叩nh 畛 m畉y c但y qu畉n v畛t qu叩n qu但n c畛a Trung K畛,
Nam K畛, r畛i 畉i bi畛u cho 担ng D動董ng 畛 i Xi棚m.
(S畛 畛-V滴 Tr畛ng Ph畛ng)
=> We have been worried that Tonkin has no one who can
compete against Annam and Cochinchina, but now we
are fortunate to have you. Our Majesty will be so pleased
if you defeat the champions of Annam and Cochinchina
and go on to represent Indochina in Siam.
(Dumb Luck-Nguyen Nguyet Cam & Peter Zinoman)
Couplet: Modulation + Shift + Naturalization
13/03/25
41. EXERCISES
a) The woman looked frightened, but she only stammered that the Ayah
could not come.
( Secret Garden, by Frances Hodgson Burnett)
C担 g叩i t畛 v畉 h畛t ho畉ng, nh動ng c担 ta ch畛 l畉p b畉p r畉ng Ayah kh担ng th畛
t畛i 動畛c.
( Khu v動畛n b鱈 m畉t, Frances Hodgson Burnett, d畛ch b畛i Nguy畛n Tu畉n
Khanh)
b) It used to be about the division of labor: Men sought homemakers, and
women sought breadwinners.
i棚u 坦 t畛ng xoay quanh s畛 pht但n chia lao 畛ng: n 担ng t狸m ki畉m
nh畛ng ng動畛i x但y t畛 畉m, v ph畛 n畛 t狸m ki畉m nh畛ng tr畛 c畛t gia 狸nh.
(http://www.nytimes.com/2016/02/23/upshot/rise-in-marriages-of-
equals-and-in-division-by-class.html?_r=0)
a: Couplet: literal translation + transference( Ayah)
b: Couplet: Literal translation + functional equivalent (breadwinners-
nh畛ng tr畛 c畛t gia 狸nh
42. EXERCISES
When Mary Lennox was sent to Misselthwaite Manor to
live with her uncle everybody said she was the most
disagreeable-looking child ever seen.
(Secret garden, by Frances Hodgson Burnett)
Khi Mary Lennox 動畛c g畛i t畛i trang vi棚n Misselthwaite
畛 s畛ng v畛i b叩c c畛a n坦, m畛i ng動畛i 畛u b畉o r畉ng n坦 l
畛a tr畉 kh坦 coi nh畉t m h畛 t畛ng th畉y.
( Khu v動畛n b鱈 m畉t Frances Hodgson Burnett, translated by
Nguy畛n Tu畉n Khanh)
Transference
43. EXERCISES
She was very much absorbed in her own little boy and girl, and was
rather glad to hand the child over to the woman Mr. Archibald
Craven sent to meet her, in London.
(Secret garden, by Frances Hodgson Burnett)
C畉u con trai v c担 con g叩i b辿 b畛ng a cho叩n h畉t t但m tr鱈 c畛a b, v b
l畉y lm vui m畛ng khi g畛i 動畛c 畛a tr畉 cho ng動畛i ph畛 n畛 m 担ng
Archibald Craven 達 c畛 t畛i g畉p b 畛 Lu但n 担n.
( Khu v動畛n b鱈 m畉t, Frances Hodgson Burnett, d畛ch b畛i Nguy畛n Tu畉n
Khanh)
Archibald Craven- Archibald Craven: transference
London- Lu但n 担n: Naturalization
Shift
44. B畉t ch畉p s畛 ph畉n 畛i v quan ng畉i c畛a Vi畛tNam c滴ng
nh動 c畛ng 畛ng qu畛c t畉, Trung Qu畛c v畉n ti畉p t畛c c坦 c叩c
hnh 畛ng kh担ng ch畛 x但m ph畉m nghi棚m tr畛ng ch畛 quy畛n
c畛a Vi畛tNam, th炭c 畉y qu但n s畛 h坦a 畛 Bi畛n 担ng, m
c嘆n e d畛a 畉n h嘆a b狸nh, 畛n 畛nh khu v畛c c滴ng nh動 an
ninh, an ton, t畛 do hng h畉i, hng kh担ng 畛 Bi畛n 担ng.
=>Chinas acts, regardless of objections and concerns
raised by Vietnam and the international community, not
only seriously violate Vietnams sovereignty and
accelerate militarisation in the East Sea, but also
threaten peace and stability in the region as well as
maritime and aviation security, safety and freedom in the
East Sea. (Vietnamnet)
46. EXERCISES
Gi叩o h畛i Ph畉t Gi叩o Vi畛t Nam t畛 ch畛c tr畛ng
th畛 畉i l畛 Ph畉t 畉n Ph畉t L畛ch 2550
(L棚Hi畛n- QuangV滴- Qu畛cVi畛t)
=>The Vietnam Buddhist Sangha (VBS)
celebrated Buddhas birth anniversary and
the 2550th
year of the Buddhist calendar.
(Nguy畛nTh動畛ngH湛ng)
47. EXERCISES
The Vietnam Buddhist Sangha (VBS)
celebrated Buddhas birth anniversary and
the 2550th
year of the Buddhist calendar.
(Nguy畛nTh動畛ngH湛ng)
=> Gi叩o h畛i Ph畉t Gi叩o Vi畛t Nam t畛 ch畛c
tr畛ng th畛 畉i l畛 Ph畉t 畉n Ph畉t L畛ch 2550
(L棚Hi畛n- QuangV滴- Qu畛cVi畛t)
Functional Equivalent
Ph畉t畉n= Buddhas birth anniversary
48. EXERCISE
Since former times, it has been rumoured that girls
in the Lim area of Kinh Bac land (northern Bac
Ninh Province nowadays) have beautiful eyes
because they were born in an area with
picturesque scenery.
=> T畛 x動a ng動畛i ta 畛n r畉ng con g叩i v湛ng Lim 畉t
Kinh B畉c (B畉c Ninh ngy nay) c坦 担i m畉t 畉p v狸
動畛c sinh ra tr棚n m畛t v湛ng 畉t c坦 phong c畉nh
h畛u t狸nh.
(担ng Mai Translated by Nguy畛n Th動畛ng H湛ng)
50. EXERCISES
Hng c担 D畉n c坦 ch炭t 畉c bi畛t h董n: c担 kh担ng b叩n
n動畛c v畛i hay n動畛c ch竪 t動董i.
(Hng n動畛c c担 D畉n, Th畉ch Lam)
=> Dans little shop is different only in one respect.
She does not go in for making tea called Voi, a brew
of leaves of wild plants picked in the forests and which
tastes very bitter, nor for green tea, though both these
are very popular.
(The little tea seller, Mary Cowan- Carolyn
Swetland- 畉ngTh畉 B鱈nh)
51. EXERCISE
Couplets:
Transference & Descriptive equivalent
Transference :Voi, Dan
Descriptive equivalent:
Voi, a brew of leaves of wild plants
picked in the forests and which tastes very
bitter
52. EXERCISES
Ra ph畛 l c畛 ph畉i m畉c 叩o b担ng, ch動a 畉n
m湛a r辿t c畛 達 kho叩c c叩i 叩o ba 畛 xuy d畉y
s湛.
(S畛 畛-V滴 Tr畛ng Ph畛ng)
=> Whenever he went out, he wear a ba-
畛-xuy (overcoat) whether it is winter or
not.
(Dumb Luck-Nguyen Nguyet Cam & Peter Zinoman)
Couplet:Transference + Descriptive Equivalent
55. Kim V但n Ki畛u - Nguy畛n Du
Trm nm (1) trong c探i ng動畛i ta,
Ch畛 ti, ch畛 m畛nh kh辿o l gh辿t nhau.
Tr畉i qua m畛t cu畛c b畛 d但u,(2)
Nh畛ng i畛u tr担ng th畉y m au 畛n l嘆ng.
The Kim Van Kieu of Nguyen Du
(by Thuy Duong)
Within one hundred years (1) of human existence,
Talent and fortune seem always in discordance.
Meanwhile, great changes overturn everything (2),
How bitter to see life full of suffering!
58. My father wanted to live in a room in the
outbuilding like my mother, but my wife
wouldnt hear of it. This saddened my
father.
Cha t担i mu畛n 畛 m畛t ph嘆ng d動畛i d達y nh
ngang gi畛ng nh動 m畉 t担i. V畛 t担i kh担ng ch畛u.
Cha t担i bu畛n. (Nguyen Huy Thiep, Tuong ve
huu The General Retires in The Other Side of
Heaven, 1995)
=> Shift/Transposition: saddened (V) => bu畛n (adj)
59. EXERCISES
C畉p v畛 ch畛ng Vn Minh 動a m畉t nh狸n
nhau r畉t ch叩n n畉n, v狸 c畛 H畛ng ch鱈nh l
担ng b畛.
(S畛 畛-V滴 Tr畛ng Ph畛ng)
=>Mr.Civilization looks uneasily at his
wife, embarrassed at the fact that Grandpa
H畛ng was his father.
(Dumb Luck)
Couplet: Literal Translation Civilization +
Transference H畛ng
13/03/25
60. EXERCISES
M th董 nh動 th畉 th狸 th畉t tro ph炭ng l畉m, kh担ng
k辿m g狸 T炭 M畛. Nh動ng m th董 c畛a anh sao c坦
nhi畛u m湛i thu畛c th畉?
(S畛 畛-V滴 Tr畛ng Ph畛ng)
=>Your poem was as scathingly satirical as Tu
Mos. But why is your verse so medical terms?
(Tu Mo: the pseudonym for a well-known satirical poet of
the era).
(Dumb Luck)
Couplet:Transference + Descriptive equivalent
13/03/25
61. EXERCISES
Trong s畛 c叩c 畉c s畉n c畛a H thnh, C畛m V嘆ng
n畛i ti畉ng 畉n n畛i 但y l m畛t trong nh畛ng m坦n n
動畛c lm 畛 cung ti畉n cho vua ch炭a th畛i x動a.
(畉m th畛c H Thnh)
=> Among the specialties of Ha Noi, Com (green
rice flakes) Vong (name of the village that makes
it) seems to be so famous that it was exclusively
served for presenting to the kings and the lords in
times of old.
(Nguy畛n Th動畛ng H湛ng)
Couplet:Transference + Descriptive Equivalent
13/03/25
