32 - Noah: Classifieds pricing study Noah Conference 2011
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This document analyzes pricing for online classified listings in real estate, jobs, and cars across 6 countries. It finds: 1) Highest monthly listing prices are in France and Germany, ranging from 100-900. 2) Pricing for basic online jobs listings ranges from 200-800 per month across countries. 3) Online listing prices are generally lower than offline newspaper prices, with discounts ranging from 14-103%. 4) Examples show room for increasing online prices over time, as ImmoScout24 raised prices 29% annually from 2006-2010.
32 - Noah: Classifieds pricing study Noah Conference 2011
- 2. 息 Lakestar 2011 2
- 3. 息 Lakestar 2011 3
- 4. 息 Lakestar 2011 4
- 5. Online Classifieds Pricing Study 10 November 2011 Strictly Private and Confidential
- 6. Included Websites and Newspapers We have analysed the classifieds pricing of 76 websites and 39 newspapers in 6 countries Real Estate Jobs Cars Online Offline Online Offline Online Offline zoopla.co.uk Daily Mail fish4jobs.co.uk Daily Mail autotrader.co.uk Sun Daily Mirror simplyhired.co.uk Daily Mirror fish4cars.co.uk Daily Mail The Daily Telegraph monster.co.uk Daily Telegraph motors.co.uk Daily Mirror UK The Sun reed.co.uk Financial Times motors.ebay.co.uk Daily Telegraph The Times totaljobs.com Sun Times efinancialcareers.com Times 1a-immobilienmarkt.de Die Welt backinjob.de Die Welt autoscout24.de Die Welt immobilienscout24.de Frankfurter Allgemeine Zeitung de.gigajob.com Frankfurter Allgemeine Zeitung mobile.de Frankfurter Allgemeine Zeitung Germany immobilo.de Frankfurter Rundschau experteer.de Frankfurter Rundschau pkw.de Frankfurter Rundschau immonet.de S端ddeutsche Zeitung jobs.meinestadt.de S端ddeutsche Zeitung S端ddeutsche Zeitung immopool.de jobscout.de immowelt.de jobworld.de monster.de stepstone.de entreparticuliers.com Le Figaro apec.fr France Soir argusauto.fr Le Figaro explorimmo.com Le Monde cadremploi.fr Le Monde auto-evasion.com Le Monde France immoprimo.com Le Parisien keljob.com Le Parisien autoreflex.com Le Parisien pap.fr Lib辿ration monster.fr L'Equipe auto-selection.com Lib辿ration ouestfrance-emploi.com L'Humanit辿 caradisiac.com stepstone.fr Lib辿ration lacentrale.fr webcarcenter.com funda.nl De Telegraaf nationalevacaturebank.nl Algemeen Dagblad autotrader.nl De Telegraaf Netherlands huislijn.nl Algemeen Dagblad intermediair.nl De Volkskrant autoscout24.nl Algemeen Dagblad zuka.nl De Volkskrant jobtrack.nl Het Parool autokopen.nl De Volkskrant moviq.nl Het Parool monsterboard.nl NRC Handelsblad autodealers.nl Het Parool biedenenwonen.nl Trouw Het Financieele Dagblad Trouw casa.it Agenzia Giornalistica Italia (AGI) helplavoro.it Agenzia Giornalistica Italia (AGI) Agenzia Giornalistica Italia (AGI) Italy immobiliare.it ANSA monster.it ANSA ANSA Corriere della Sera Corriere della Sera Corriere della Sera La Repubblica La Repubblica La Repubblica fotocasa.es Diario ABC infojobs.net Diario ABC autocasion.com Diario ABC globaliza.com El Mundo monster.es El Mundo coches.net El Mundo Spain idealista.com El Pais trabajos.com El Pais El Pais pisos.com La Razon portae.com yaencontre.com 6 Online Classifieds Pricing Study
- 7. Players With Highest Listing Prices Highest prices are paid in France and Germany Monthly Basic Listing Price () - 100 200 300 400 500 600 700 800 900 cadremploi.fr monster.de stepstone.de experteer.de keljob.com apec.fr monster.fr de.gigajob.com intermediair.nl jobscout.de efinancialcareers.com ouestfrance-emploi.com monsterboard.nl Germany UK France Estate Real Netherlands Multiple Countries 7 Online Classifieds Pricing Study
- 8. Pricing Ranges for Basic Online Jobs Offerings Monthly Basic Listing Price () 1,000 800 600 400 200 - France Germany Netherlands UK Italy Spain 2 7 6 6 2 3 Min Max Price Range Real Estate Unique Visitor-Weighted Average Price Number of Players Included 8 Online Classifieds Pricing Study
- 9. Online vs. Offline Pricing Monthly Basic Listing Price () - 200 400 600 800 125% -14% -42% 73% 103% -29% Online Offline Real Estate / (Discount) Online (UV-Weighted Average) vs. Offline (Average) Premium 9 Online Classifieds Pricing Study
- 10. Online Pricing Increases The ImmoScout24 example demonstrates the strong potential for price increases 10 CAGR 29% 8 6 4 2 0 2006 2007 2008 2009 2010 10
- 11. 息 Lakestar 2011 11