3D Virtual Showroom and Retail Planning
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Fashion brands are embracing 3D design and digital assets to continue operations during the COVID-19 pandemic when physical showrooms and shipping samples are difficult. 3D design allows quick and remote design and creation of digital assets like 3D product models that can then be used for marketing, virtual showrooms, and augmented reality. One software, Dtail, is a cloud-based platform used by brands to plan and visualize collections by linking 3D virtual samples to product data, and includes a customizable virtual showroom to elevate visual merchandising and B2B sales processes. Dtail was developed by PixelPool, an international 3D visualization company specialized in retail and brand visualization.
3D Virtual Showroom and Retail Planning
- 4. Now, brands are racing to understand and implement a technology that could allow them to continue operations at a time when draping physical fabric, shipping samples internationally and showing on a runway are at a standstill. -Voguebusiness.com https://www.voguebusiness.com/technology/fashion-brands-embrace-3d-design
- 10. Digital design is emerging as a crucial lever for the industry. It allows brands to design items quickly and remotely; once created, 3D assets which are three-dimensional, photorealistic digital models of products can be used in myriad situations, from creating marketing materials and virtual showrooms to customer-facing e- commerce pages and augmented reality experiences. https://www.voguebusiness.com/technology/fashion-brands-embrace-3d-design
- 15. a software platform by PixelPool Virtual apparel and planning system - Dtail is a cloud-based platform that enables fashion brands to plan and visualize their collections by linking product data to 3D virtual samples. } Dtail syncs this data to a virtual showroom: a realistic, fully customizable virtual environment which elevates the visual merchandising and B2B sales processes at these brands. Dtail is developed by PixelPool, a 3D visualisation company specialised in retail- and brand visualisation, virtual samples and branded virtual environments. PixelPool, founded in 2000, operates internationally with offices in the US, The Netherlands, Bulgaria and Poland. Dtail originated from a 3 year development collaboration between PixelPool and a leading global sportswear brand. Dtail's core functionalities have been successfully deployed in a wide range of countries and showrooms across the globe.
- 16. a software platform by PixelPool Overview Product Platform Virtual Showroom Manage 3D Assets & Product Data Manage and Create Assortments Merchandise custom stores and sell assortments Design Line planning Merchandising Assortment planning VM Sell-in Dtail supports the entire product lifecycle and is used integrally by different teams.
- 17. a software platform by PixelPool Connecting assets and libraries to visual planning apps Client 3D library Product Data Platform Apps 3D Stores 3D Fixtures Customer 3D Sample Library PLM/ERP Client Product data Dtail Cloud Virtual Showroom Web Windows Canvas Web Print Designer Web 3D Stores 3D Furniture Dtail 3D library
- 23. The Hague, NL Sofia, BG Portland, US Wroclaw, Poland
Editor's Notes
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