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3D_SocialMediaforUtilities_LMyers

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Leslie Myers

The document discusses how utilities can use social media to build awareness of their brand and services. It explains that exhibiting "social proof" through others sharing content via word-of-mouth, reviews, and endorsements influences customers by easing concerns and reinforcing norms. The document provides examples of how the City of San Marcos used social media messages about saving money and being environmentally responsible by using fans to influence customers. It recommends that utilities provide interesting, practical information to inspire emotions like pride and awe in customers to motivate them to share content online.

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SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
Social sharing is an easy way to: + Build awareness + Broaden reach + Extend content lifespan + Empower customers + Exhibit “social proof” SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
But first…more on “social proof” SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
How does “social proof” influence? Eases minds Satisfies skeptics SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 Reinforces norms Sets new norms
The problem of invisibility SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
City of San Marcos efficiency case study Use fans save money Use fans save GHG SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 Use fans be responsible Use Fans Be like 77% of neighbors
City of San Marcos efficiency case study Use fans save money Use fans save GHG SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 Use fans be responsible Use Fans Be like 77% of neighbors
You’ve experienced it yourself + Word of mouth + Product reviews + Testimonials SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
You’ve experienced it yourself + Word of mouth + Product reviews + Testimonials + Endorsements SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
You’ve experienced it yourself + Word of mouth + Product reviews + Testimonials + Endorsements + Trust symbols SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
Give your customers something to talk about SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
What gets someone to share? SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 + Emotion
What gets someone to share? SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 + Emotion + Practical
What gets someone to share? SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 + Emotion + Practical + Pride
What gets someone to share? SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 + Emotion + Practical + Pride + Awe Provoking
Pride & awe provoking SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
Ways to inspire & enable social sharing SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 Provide information that is informative and interesting to them.
Ways to inspire & enable social sharing SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 Embed opportunities throughout web pages “Establish yourself as an industry thought leader by adding commentary to the links you tweet [click to tweet]”
Social media platforms want it to be easy for you SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
What to measure: + Compare web traffic before & after + Total the actions taken + Tally new followers + Subscribers to newsletter SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
Leslie Myers Communications Manager ----- lmyers@3degreesinc.com 206.397.3282

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3D_SocialMediaforUtilities_LMyers

  • 1. SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 2. Social sharing is an easy way to: + Build awareness + Broaden reach + Extend content lifespan + Empower customers + Exhibit “social proof” SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 3. But first…more on “social proof” SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 4. How does “social proof” influence? Eases minds Satisfies skeptics SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 Reinforces norms Sets new norms
  • 5. The problem of invisibility SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 6. City of San Marcos efficiency case study Use fans save money Use fans save GHG SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 Use fans be responsible Use Fans Be like 77% of neighbors
  • 7. City of San Marcos efficiency case study Use fans save money Use fans save GHG SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 Use fans be responsible Use Fans Be like 77% of neighbors
  • 8. You’ve experienced it yourself + Word of mouth + Product reviews + Testimonials SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 9. You’ve experienced it yourself + Word of mouth + Product reviews + Testimonials + Endorsements SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 10. You’ve experienced it yourself + Word of mouth + Product reviews + Testimonials + Endorsements + Trust symbols SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 11. Give your customers something to talk about SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 12. What gets someone to share? SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 + Emotion
  • 13. What gets someone to share? SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 + Emotion + Practical
  • 14. What gets someone to share? SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 + Emotion + Practical + Pride
  • 15. What gets someone to share? SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 + Emotion + Practical + Pride + Awe Provoking
  • 16. Pride & awe provoking SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 17. Ways to inspire & enable social sharing SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 Provide information that is informative and interesting to them.
  • 18. Ways to inspire & enable social sharing SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014 Embed opportunities throughout web pages “Establish yourself as an industry thought leader by adding commentary to the links you tweet [click to tweet]”
  • 19. Social media platforms want it to be easy for you SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 20. What to measure: + Compare web traffic before & after + Total the actions taken + Tally new followers + Subscribers to newsletter SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 21. SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
  • 22. Leslie Myers Communications Manager ----- lmyers@3degreesinc.com 206.397.3282