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About face 3.0_ 4. ???? ???? ??? : ??? ???

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The document discusses different types of qualitative user research methods including ethnographic interviews, contextual inquiry, focus groups, usability testing, card sorting, and task analysis. It provides information on conducting ethnographic interviews such as preparing, putting together a plan, and tips for interviewing and observing users. Contextual inquiry is discussed as a method that can be improved upon. Finally, it briefly introduces other types of qualitative research methods such as market demographics, focus groups, usability testing, card sorting, and task analysis.

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About face 3.0 pxd?UI?study 2011.03.07
!" #$ %&'( ") About?face?3.0 2010.02.07+ 1,. -. /0 123456 789+ 32P+ 02.14+ 2,. !: ;<= >? ;<6 @A + 18P+ 1 :? ? ? ? ? ? ? 2 :? ? ? ? ? ? 02.21+ 3,. BC2, DE2, @FG+ 12P+ 3 :? ? ? ? ? !! !!02.28+ 4,. H(2I JKLM /NO : PQR STU+ 37P+ 03.07+ 5,. VWX Y5Z[ 1+ 1*+ 47P+ 03.14+ 03.21+ !! 5,. VWX Y5Z[ 2+ 6,. 1236 P : ]XS^_ `!Ha+ 18P+ 03.28+ 7,. H(2 bcd efgh ijkM 123 lmn + 30P+ 04.03+ o& 1+ 04.11+ o& 2+ 04.18+ 8,. pqr 1236 se : 123 tu= vw+ 14P+ 04.25+ 9,. xyz= {|}+ 52P+ 05.02+ 10,. 123 ^~|?€+ 29P+ 05.09+ 11,. 3??J| ??+ 34P+ 05.16+ 12,. ¡­'#M ?? 123+ 31P+ 2*+ 05.23+ 13,. ?¡ë{, ?j, j{?|+ 23P+ 05.30+ 14,. ]? 3??J| 123 1+ 06.06+ :?? + 63P+ 06.13+ 14,. ]? 3??J| 123 2+ 06.27+ ??* ¡®V + 07.04+ Retrospective +
:
!" !" : !" QualitaDve?Research Ethnographic?Interviews?:? Other?Types?of?Research Interviewing?and?Observing?Users - - - - - - - - - - - -
!" QualitaDve?Research - - -
!" Qualitative versus Quantitative Research QualitaDve?Research - - -
!" The value of qualitative research QualitaDve?Research - - -
!" Types of qualitative research QualitaDve?Research - - -
!" Types of qualitative research QualitaDve?Research - - -
!" Types of qualitative research QualitaDve?Research - - -
!" : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
!" Contextual inquiry : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
!" Improving on Contextual inquiry : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
!" Preparing for ethnographic interviews : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
!" Putting a plan together : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
!" Conducting ethnographic interviews : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
!" Conducting ethnographic interviews : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
!" Conducting ethnographic interviews : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
!" Other?Types?of?Research - - - - -
!" Focus Group Other?Types?of?Research - - - - -
!" Market demographics and market segments Group Other?Types?of?Research - - - - -
!" Usability and User testing Other?Types?of?Research - - - - -
!" Card sorting Other?Types?of?Research - - - - -
!" Task analysis Other?Types?of?Research - - - - -
Thank?you?:?)

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About face 3.0_ 4. ???? ???? ??? : ??? ???

  • 1. About face 3.0 pxd?UI?study 2011.03.07
  • 2. !" #$ %&'( ") About?face?3.0 2010.02.07+ 1,. -. /0 123456 789+ 32P+ 02.14+ 2,. !: ;<= >? ;<6 @A + 18P+ 1 :? ? ? ? ? ? ? 2 :? ? ? ? ? ? 02.21+ 3,. BC2, DE2, @FG+ 12P+ 3 :? ? ? ? ? !! !!02.28+ 4,. H(2I JKLM /NO : PQR STU+ 37P+ 03.07+ 5,. VWX Y5Z[ 1+ 1*+ 47P+ 03.14+ 03.21+ !! 5,. VWX Y5Z[ 2+ 6,. 1236 P : ]XS^_ `!Ha+ 18P+ 03.28+ 7,. H(2 bcd efgh ijkM 123 lmn + 30P+ 04.03+ o& 1+ 04.11+ o& 2+ 04.18+ 8,. pqr 1236 se : 123 tu= vw+ 14P+ 04.25+ 9,. xyz= {|}+ 52P+ 05.02+ 10,. 123 ^~|?€+ 29P+ 05.09+ 11,. 3??J| ??+ 34P+ 05.16+ 12,. ¡­'#M ?? 123+ 31P+ 2*+ 05.23+ 13,. ?¡ë{, ?j, j{?|+ 23P+ 05.30+ 14,. ]? 3??J| 123 1+ 06.06+ :?? + 63P+ 06.13+ 14,. ]? 3??J| 123 2+ 06.27+ ??* ¡®V + 07.04+ Retrospective +
  • 3. :
  • 4. !" !" : !" QualitaDve?Research Ethnographic?Interviews?:? Other?Types?of?Research Interviewing?and?Observing?Users - - - - - - - - - - - -
  • 6. !" Qualitative versus Quantitative Research QualitaDve?Research - - -
  • 7. !" The value of qualitative research QualitaDve?Research - - -
  • 8. !" Types of qualitative research QualitaDve?Research - - -
  • 9. !" Types of qualitative research QualitaDve?Research - - -
  • 10. !" Types of qualitative research QualitaDve?Research - - -
  • 11. !" : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
  • 12. !" Contextual inquiry : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
  • 13. !" Improving on Contextual inquiry : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
  • 14. !" Preparing for ethnographic interviews : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
  • 15. !" Putting a plan together : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
  • 16. !" Conducting ethnographic interviews : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
  • 17. !" Conducting ethnographic interviews : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
  • 18. !" Conducting ethnographic interviews : Ethnographic?Interviews?:? Interviewing?and?Observing?Users - - - -
  • 20. !" Focus Group Other?Types?of?Research - - - - -
  • 21. !" Market demographics and market segments Group Other?Types?of?Research - - - - -
  • 22. !" Usability and User testing Other?Types?of?Research - - - - -
  • 23. !" Card sorting Other?Types?of?Research - - - - -
  • 24. !" Task analysis Other?Types?of?Research - - - - -

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