4. comune di luzzara river park
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This marketing plan proposes reopening River Park in Luzzara, Italy. It provides a history of the park and analyzes strengths, weaknesses, opportunities, and threats. Goals are outlined to reorganize sports, reopen River Park and a museum, and clean the river embankment. Details are given on the park's fixed and variable costs, and the break-even point is calculated as a 12.25 euro ticket price based on estimated attendance. The plan concludes by thanking the reader for their attention.
4. comune di luzzara river park
- 1. MARKETING PLAN: REOPENING OF RIVER PARK Bianchini Nicholas Iotti Luca 4^AM I.T.E. A.Manzoni
- 3. SWOT ANALYSIS Strengths: - Library - Special events - Transport - Green areas Weaknesses: - Poor exploitation of sports facilities - Young people are neglected Threats: - Lack of attractions - Missed opportunities Opportunities: - Proximity to other municipalities Bianchini Nicholas Iotti Luca
- 4. GOALS TO ACHIEVE Re-organization of sporting events for charity purposes; Reopening of River Park; Reopening of the Naif Museum; Cleaning the embankment of the river Po Bianchini Nicholas Iotti Luca
- 5. WHAT IS 束RIVER PARK損? Bianchini Nicholas Iotti Luca
- 6. FIXED COSTS Cleaning of the park and the surrounding area 2250 Admission staff 1500 Equipment maintenance 250 Advertising 200 TOTAL AMOUNT: 4200 Bianchini Nicholas Iotti Luca
- 7. VARIABLE COSTS Bar agreement ( 2 per ticket) Specialized personnel ( 5 per ticket) Bianchini Nicholas Iotti Luca
- 8. BREAK EVEN POINT Opening time 10th June 15th September Estimated turnout 800 Fixed costs 4200 Variable costs 7x Bianchini Nicholas Iotti Luca X= (4200+7*800)/800 X=12,25 Ticket price with which a balanced budget would be obtained
- 9. CONCLUSIONS Strengths It provides a realistic image of Luzzara It shows how to achieve a set goal in detail Weaknesses Costs are sometimes hypothesized Turnout is presumed Bianchini Nicholas Iotti Luca