This document discusses providing a description of products or services in the concept section, including any competitive advantages or disadvantages from factors like quality or unique features. It also mentions including information on the pricing, fees, or leasing structures of the products or services.
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4 Concept
1. Concept
Describe in depth your products or services (technical specifications, drawings, photos, sales brochures,
and other bulky items belong in Appendices).
What factors will give you competitive advantages or disadvantages? Examples include level of quality or
unique or proprietary features.
What are the pricing, fee, or leasing structures of your products or services?