4 Crystal Ball Analytics Tricks for Accelerating Growth by Tammy Camp at 500 Startups // Mena Ventures 2015
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This document discusses four tricks for using analytics to accelerate business growth: 1. Create a tracking plan that defines the key events and user behaviors to measure 2. Carefully select a small number (e.g. three) of important events to track initially 3. Include detailed property information with each event to provide useful insights 4. Establish a clear naming convention for events and properties to facilitate analysis
4 Crystal Ball Analytics Tricks for Accelerating Growth by Tammy Camp at 500 Startups // Mena Ventures 2015
- 1. 4 Crystal Ball Analytics Tricks for Accelerating Growth I WAS DOING IT WRONG FOR 2.5 YEARS
- 3. 500 Startups Distribution Hacker in Residence ABOUT TAMMY
- 4. ABOUT TAMMY
- 7. @TAMMYCAMP
- 9. @TAMMYCAMP
- 15. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: happy user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior @TAMMYCAMP A A R R R
- 16. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: happy user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior @TAMMYCAMP A A R R R
- 17. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: happy user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior @TAMMYCAMP A A R R R
- 18. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: happy user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior @TAMMYCAMP A A R R R
- 19. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: happy user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior @TAMMYCAMP A A R R R
- 20. Acquisition - users come to the site from various channels Activation - users enjoy 1st visit: happy user experience Retention - users come back, visit the site multiple times Referral - users like the product enough to refer other Revenue - users conduct some monetization behavior A A R R R
- 22. 2 0 0 0 s
- 23. 2 0 1 0 s
- 24. 2 0 1 0 s
- 25. 2 0 1 0 s
- 26. @TAMMYCAMP
- 27. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. De鍖ne a naming convention @TAMMYCAMP
- 28. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. De鍖ne a naming convention @TAMMYCAMP
- 29. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. De鍖ne a naming convention @TAMMYCAMP
- 30. @TAMMYCAMP Event = An event is a description of the action that is taking place.
- 31. @TAMMYCAMP A common mistake is to track EVERYTHING
- 33. @TAMMYCAMP Always ask WHY you are tracking each event
- 34. @TAMMYCAMP Start with THREE events
- 35. @TAMMYCAMP Yep, only THREE events
- 36. E-Commerce Funnel Item Viewed Item Added to Cart Item Purchased
- 37. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. De鍖ne a naming convention @TAMMYCAMP
- 38. @TAMMYCAMP Property = Properties are the traits that make up the event.
- 39. @TAMMYCAMP How many new sign ups did we have today?
- 41. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. De鍖ne a naming convention @TAMMYCAMP
- 42. @TAMMYCAMP Name properties in camelcase (lowercaseCapital form) for easy reading
- 44. @TAMMYCAMP Naming convention can be Object + Action (in past tense)
- 46. 1. Create a Tracking Plan 2. Carefully select events 3. Put detail in the properties 4. De鍖ne a naming convention @TAMMYCAMP