Consumers increasingly rely on online reviews when making purchasing decisions. 88% of consumers read online reviews and 85% will read at least 10 reviews before making a purchase. Even after deciding to buy, 44% will still check reviews. To maximize revenue, companies should listen to customer feedback, engage with online communities, solve customer problems, and target marketing at influential reviewers.
4. 88% of consumers use Online Reviews
85% Check 10 Reviews
88% of consumers trust reviews more
then friends
44% will check even after making the
purchasing decision