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4165plaid report free_en

Y
Yosuke Hiraga

Plaid is a financial technology company that provides web-based customer service tools and digital marketing services. The document discusses Plaid's history of rapid growth since its founding in 2011, with its annual recurring revenue increasing from $0.5 billion to over $4.3 billion. It also analyzes Plaid's competitive position in the growing market for digital marketing tools, the structure of its SaaS-based business model, and its potential for continued market share expansion.

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1 Jan 19th, 2021 Plaid (4165) Investment Report free edition
息2021 AccuWealth, Inc. 2 Table of Contents Company Profile Corporate History Challenges for Marketers Products Business Growth Highlights (1) - (3) Management Industry Environment Market capitalization of digital marketing stocks Trends in the Web Customer Service Tool Market Positioning and competitive advantage Business Model (Net Sales and Operating Expenses) Past Performance Business Forecast Estimated Market Size and Market Share Expansion Business Risks Valuation Table for SaaS Companies Performance Table (PL/BS/CF) Disclamer
息2021 AccuWealth, Inc. 0 10 20 30 40 50 11 12 13 14 15 16 17 18 19 20 3 History: Established in 2011; rapid growth of KARTE business launched in 2015 Source: Company data, INITIAL, AccuWealth Research Plaids growth history Founded Seed Finance KARTE Series-A Finance SeriesB Finance Series-C Finance (Google) KARTE for App KARTE Datahub KARTE Talk Transcos- mos partnership (yr) 1bn 2bn 4bn 500M Mr. Shibayama joined EC Consulting Gourmet App Announced funding from Google and strategic partnership in Nov'19. ARR Pivot
息2021 AccuWealth, Inc. 4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY16 FY18FY17 FY20FY19 YoY +35% (FY20Q4) 0.5 1.0 2.0 3.2 4.3B yen Business Growth: ARR Trends Source: Company data, AccuWealth Research
息2021 AccuWealth, Inc. 5 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Market capitalization of listed companies related to digital marketing Source: Company data, AccuWealth Research (Ybn) Market cap>Y100B Market capitalization of digital marketing stocks Company's market capitalization is in the top 10% of all digital marketing-related stocks, and have a strong presence. The reason why most of the stocks are in the tens of billions of yen range is because (1) advertising agencies have low gross profit margins, (2) they only provide niche single functions, (3) there are few large corporate clients with high unit prices, and (4) competition is fierce with many competitors. 100 500 1,000
息2021 AccuWealth, Inc. 6 Business Model (1): Net Sales Net sales Number of contracts Contract price Existing New # of contracts Retention rate CAC Efficiency Product price Enterprise The sales of our company, which adopts a SaaS-type business model, can be broken down into the number of contracts x contract unit price. The number of contracts can be accumulated by (1) acquiring new contracts while maintaining acquisition efficiency and (2) increasing the retention rate of existing contracts. Unit price per contract can be increased by (1) acquiring high unit price contracts, (2) up-selling, and (3) cross-selling. UU increase Upsell Cross sell Options Sales 4B 710 520K Note: Fiscal 2020 ending September Source: Company data, AccuWealth Research
息2021 AccuWealth, Inc. 7 Assumed market size and market share expansion Revenue(3) 5.2B 120BCX Market(2) 420BDigital Marketing Tools Market(1) SOM SAM TAM
息2021 AccuWealth, Inc. 8 Everything you need to know about investing in Plaid. You can read the full version here Click here AccuWealth Research
息2021 AccuWealth, Inc. 9 Disclaimer The information in this material is provided for informational purposes only and is not intended to provide opinions or make judgments regarding investments, nor is it intended as a solicitation or recommendation for investments. The information contained in this document is current at the time of preparation and is subject to change without notice. AccuWealth Inc. assumes no obligation to update the information or opinions contained in this document. AccuWealth does not warrant the accuracy, completeness, precision, reliability, etc. of the contents of this document or the information contained herein. AccuWealth Inc. assumes no responsibility for any direct or indirect loss or damage, including lost profits, resulting from the use of or reliance on this material by investors. All rights including copyright and intellectual property rights of this material belong to AccuWealth Inc. and may not be reproduced, transcribed or quoted without permission.Translated with www.DeepL.com/Translator (free version)

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4165plaid report free_en

  • 1. 1 Jan 19th, 2021 Plaid (4165) Investment Report free edition
  • 2. 息2021 AccuWealth, Inc. 2 Table of Contents Company Profile Corporate History Challenges for Marketers Products Business Growth Highlights (1) - (3) Management Industry Environment Market capitalization of digital marketing stocks Trends in the Web Customer Service Tool Market Positioning and competitive advantage Business Model (Net Sales and Operating Expenses) Past Performance Business Forecast Estimated Market Size and Market Share Expansion Business Risks Valuation Table for SaaS Companies Performance Table (PL/BS/CF) Disclamer
  • 3. 息2021 AccuWealth, Inc. 0 10 20 30 40 50 11 12 13 14 15 16 17 18 19 20 3 History: Established in 2011; rapid growth of KARTE business launched in 2015 Source: Company data, INITIAL, AccuWealth Research Plaids growth history Founded Seed Finance KARTE Series-A Finance SeriesB Finance Series-C Finance (Google) KARTE for App KARTE Datahub KARTE Talk Transcos- mos partnership (yr) 1bn 2bn 4bn 500M Mr. Shibayama joined EC Consulting Gourmet App Announced funding from Google and strategic partnership in Nov'19. ARR Pivot
  • 4. 息2021 AccuWealth, Inc. 4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY16 FY18FY17 FY20FY19 YoY +35% (FY20Q4) 0.5 1.0 2.0 3.2 4.3B yen Business Growth: ARR Trends Source: Company data, AccuWealth Research
  • 5. 息2021 AccuWealth, Inc. 5 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Market capitalization of listed companies related to digital marketing Source: Company data, AccuWealth Research (Ybn) Market cap>Y100B Market capitalization of digital marketing stocks Company's market capitalization is in the top 10% of all digital marketing-related stocks, and have a strong presence. The reason why most of the stocks are in the tens of billions of yen range is because (1) advertising agencies have low gross profit margins, (2) they only provide niche single functions, (3) there are few large corporate clients with high unit prices, and (4) competition is fierce with many competitors. 100 500 1,000
  • 6. 息2021 AccuWealth, Inc. 6 Business Model (1): Net Sales Net sales Number of contracts Contract price Existing New # of contracts Retention rate CAC Efficiency Product price Enterprise The sales of our company, which adopts a SaaS-type business model, can be broken down into the number of contracts x contract unit price. The number of contracts can be accumulated by (1) acquiring new contracts while maintaining acquisition efficiency and (2) increasing the retention rate of existing contracts. Unit price per contract can be increased by (1) acquiring high unit price contracts, (2) up-selling, and (3) cross-selling. UU increase Upsell Cross sell Options Sales 4B 710 520K Note: Fiscal 2020 ending September Source: Company data, AccuWealth Research
  • 7. 息2021 AccuWealth, Inc. 7 Assumed market size and market share expansion Revenue(3) 5.2B 120BCX Market(2) 420BDigital Marketing Tools Market(1) SOM SAM TAM
  • 8. 息2021 AccuWealth, Inc. 8 Everything you need to know about investing in Plaid. You can read the full version here Click here AccuWealth Research
  • 9. 息2021 AccuWealth, Inc. 9 Disclaimer The information in this material is provided for informational purposes only and is not intended to provide opinions or make judgments regarding investments, nor is it intended as a solicitation or recommendation for investments. The information contained in this document is current at the time of preparation and is subject to change without notice. AccuWealth Inc. assumes no obligation to update the information or opinions contained in this document. AccuWealth does not warrant the accuracy, completeness, precision, reliability, etc. of the contents of this document or the information contained herein. AccuWealth Inc. assumes no responsibility for any direct or indirect loss or damage, including lost profits, resulting from the use of or reliance on this material by investors. All rights including copyright and intellectual property rights of this material belong to AccuWealth Inc. and may not be reproduced, transcribed or quoted without permission.Translated with www.DeepL.com/Translator (free version)