The document provides 12 tips for delivering engaging presentations, emphasizing the importance of starting with a strong ice breaker and keeping content concise. It encourages the use of humor, storytelling, and effective body language to maintain audience interest, while also suggesting the use of relatable comparisons and memorable conclusions. Additionally, it highlights the value of audience interaction and a memorable self-introduction.
The document discusses various Google extension tools that enhance customer management, focusing on how they can help businesses become more organized. It highlights the use of Streak as a CRM within Gmail, along with examples such as conducting surveys and utilizing Google Drive for customer feedback. Additionally, it mentions video marketing strategies and provides contact information for further inquiries.
The document offers practical marketing strategies for small businesses in competitive environments, emphasizing creativity and uniqueness to attract and retain customers effectively. It outlines key steps for lead generation, conversion, customer loyalty, and social media engagement while providing examples from successful brands like Starbucks and Zappos. The author, Leow Leik Hong, shares insights based on his experience as a business coach, aiming to help SMEs stand out without heavy marketing costs.
The document provides tips for optimizing email marketing campaigns to increase conversions, including growing an email list organically through inbound marketing, using different email formats like newsletters and lead nurturing for various goals, and integrating social media by adding sharing buttons to emails. It also notes that email opens on mobile devices have increased significantly and that different days of the week see lower usage of desktop, mobile, and webmail emails.
The document outlines marketing strategies and frameworks aimed at improving business performance in a competitive environment, emphasizing the importance of distinct business models, financial management, and innovative selling techniques. Key challenges discussed include market positioning, recruitment, and competition, alongside practical tips for effective lead generation and customer loyalty. The author also promotes the idea of creating unique selling propositions (USPs) and understanding branding for successful market engagement.
The document outlines a strategy to enhance engagement on Facebook pages, focusing on four key steps: defining the target market, communicating effectively, testing and measuring the best posting times, and utilizing scheduling features. It emphasizes the importance of producing diverse content types, such as educational materials, humor, event updates, and promotions. Additionally, it discusses how to maximize visibility and interaction by posting at optimal times and crafting engaging descriptions for photo albums.
The document discusses marketing strategies for small and medium enterprises (SMEs) through three illustrative stories: 'small fish idea', 'purple cow', and 'teddy giraffe'. It emphasizes the importance of creativity and niche marketing in a competitive landscape. The author, Coach Leow Leik Hong, provides actionable insights for improving marketing results.
1) The document outlines 5 steps to achieving business profit through social media: establish goals, listen to audiences, and build a social media presence by choosing channels wisely, defining target markets, and getting the right tone.
2) It recommends establishing goals and listening tools, then focusing social media efforts on Facebook pages and Instagram by posting engaging content like education, humor, events and sales promotions.
3) The final step is to build an audience through attention-grabbing posts and drive them to action like purchases through the AIDA model of attraction, interest, desire and action. Integrating social media with other marketing and using influencer marketing are also emphasized.
This document provides an agenda and information for a LinkedIn and networking tutorial. It includes the following:
- Feedback from teaching assistants on past tutorials, with suggestions to start, stop, and continue certain practices.
- An overview of LinkedIn and tips for an attention-grabbing headline, professional headshots, experience sections, and summaries that showcase personality.
- Guidance on researching and preparing for a networking event by setting goals and researching potential contacts.
- Advice on dressing professionally, opening conversations, and politely ending interactions at the event.
- Reminders that resumes and cover letters are due by specific dates for an employment interview assignment.
The document outlines the 'Winning Brand Formula' by Leow Leik Hong, emphasizing storytelling, brand experience, and strategic marketing to help small businesses and entrepreneurs grow their brands. It highlights that effective branding involves not just logos or slogans, but the purpose behind the brand and the emotional engagement with customers. The document also offers practical strategies for attracting new customers and improving brand loyalty.