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The document discusses challenges with retention in advertising agencies and traditional solutions that are ineffective. It suggests adopting strategies used by cults, biker gangs, and sports teams to build loyalty and a sense of family/community. These strategies include making employees feel like part of the group through rituals/patches, sharing experiences together, and prioritizing relationships over transactional aspects of work. The goal is recruiting a "family" rather than just employees by creating a strong culture and front.Read less