Snackable & Sharable Content for the Social Age
- 1. 1 Snackable & Sharable Content for the Social Age Terry City West Coast VP tcity@buzzfeed.com
- 2. The way media is consumed is radically different than it was just five years ago.
- 3. 3 At BuzzFeed, we are obsessed with this shift and building the first news & entertainment company for the social age.
- 4. 4 80+ MILLION *Google Analytics, Quantcast SOCIA L 75% of visits from social* 50% of visits from mobile* 60% are aged 18-34 uniques monthly MOBIL E YOUT H
- 5. 5 60% of our audience is aged 18-34.
- 6. 6 Readers turn to BuzzFeed for news and entertainment.
- 7. 7
- 8. 8 Young audiences have moved online... 55% of online video views come from 18-34 year-olds. By 2016, online video is expected to account for 55% of all consumer internet traffic.* *CiscoNielsen % of Total Weekly Online Video Consumption, by Age
- 9. 9 ...opening more opportunities to engage viewers beyond regularly scheduled programs. 60 m inute program
- 10. The second screen is real, and always on.
- 11. 11 EQ matters more than IQ
- 12. 12 The way to a consumers heart is through their stomach. feed Our approach to content.
- 13. Have a heart
- 16. Nostalgia is too
- 19. 19 Creating custom content sparks excitement & accelerates conversation.
- 20. 20 Betcha cant just eat one.read
- 22. 22 BEHR
- 23. 23 Virgin Mobile
- 24. 24 Honda
- 25. 25 The Purge
- 26. 26 When the credits stop, the conversation starts. Terry City West Coast VP tcity@buzzfeed.com
Editor's Notes
- #7: Lets find a better more serious seriuos post
- #11: Smart phones. Social & mobile converging. The second screen is real -- not just an idea. New primetime for BF video is the same as old primetime. ----- Second screen picture
- #12: The way ideas spread is changing. ----- What is current in the zeitgeist? What is hot now? Snowden, Gangam style, etc. (change ideas possibly to mediums)