5. cloromania
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This document discusses Francesco Marmiroli & Nicola Gutierrez, a sports center in Suzzara, Italy that offers swimming, gymnastics, dance, and summer events. It analyzes the center's strengths, weaknesses, opportunities, and threats. It also outlines plans to increase customers and revenue through tournaments, a customer loyalty points program, and social media marketing. The goal is to attract 198 participants and balance the center's budget of 1090 in fixed costs through a 10 fee per tournament entry.
5. cloromania
- 1. FRANCESCO MARMIROLI & NICOLA GUTIERREZ
- 2. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 2
- 3. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 3
- 4. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 4 Swimming Gym oFitness acqua Fitness terra Dance Summer events
- 5. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 5 Strength Events Activities Loyal clientele Weakness Sports fields Space is not fully exploited Threats Piscine Guastalla sports center Nearby gyms Opportunity sports equipment Collaborations
- 6. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 6 Increase customers Teenagers
- 7. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 7 Tournaments Collection point
- 8. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 8 4Ps + further lever Product Price DistributionPromotion Building customers loyalty
- 9. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 9 Football goal: 450 150 per year Chalk: 30 Rackets: 70 Soccer balls: 60 Beach volley balls: 80 Leaflet: 250 Awards: 450Fixed costs: 1090
- 10. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 10 Variable costs: 4.5x (2.5 (cost of a single entry) + 2 (cost for consumption)) x Fixed costs: 1090 10 =1090+4.5 To balance the budget 198 people have to participate at the tournaments Price:10
- 11. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 11 50 1 point 3 point 1 entrance 5 points 1 tournament registration 5 points Cloromania personalized swim cap
- 12. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 12
- 13. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 13 @acquaefitnesscloromania @CentroPiscineSuzzara
- 14. FRANCESCO MARMIROLI & NICOLA GUTIERREZ 4^AM 14