5 Factors Affecting Mobile In-app Monetization_MobileDay2017
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The document discusses the process and key factors affecting in-app monetization, highlighting advertising, in-app purchases, and subscription models as popular monetization strategies. It emphasizes the importance of user retention strategies and UX design in app development to optimize monetization. Additionally, insights are provided on advertising formats and performance metrics in the context of mobile app monetization trends.
5 Factors Affecting Mobile In-app Monetization_MobileDay2017
- 1. Speaker: Loan Nguyen5FACTORS AFFECTING
- 2. CONTENTS 01 02 03 Process for app monetization 5 factors affecting in-app monetization Q&A - Contact
- 4. Apps Apps Monetization Optimization Users UsersMonetization Optimization PROCESS FOR APPS MONETIZATION 04
- 5. Apps PROCESS FOR APPS MONETIZATION Goal Research App development UI/UX App structure & foundation 05
- 6. Users PROCESS FOR APPS MONETIZATION SEO apps Ads Blocking User Acquisition User Retention PR/ Seeding 06
- 7. Monetization PROCESS FOR APPS MONETIZATION 63% 33% 20% 12% 9% 8% 7% 10% 0% 10% 20% 30% 40% 50% 60% 70% Most popular ways to monetize mobile apps according to global app developers Advertising In-app purchases(e.g virtual currency, feature upgrade Paid app Af鍖liate or CPI programs Subscriptions E-commerce Selling products that work with the app I dont make/ intend to make money Source: Statista 07
- 8. Optimization PROCESS FOR APPS MONETIZATION In-app Ads Optimization Ad Network Optimization Optimization tools Ad Indexes Balancing Ads 08
- 9. 025 FACTORS AFFECTING IN-APP MONETIZATION
- 10. 1. APPS MONETIZATION SCHEMES Analysis Design Development Testing Lanch Support & Update App Development Life Cycle 10
- 11. 1. APPS MONETIZATION SCHEMES Categories monetization trending GAMES APPS Action Strategy Role-Playing Casual Arcade Casino Entertainment Tools Photography Social 11
- 12. 1. APPS MONETIZATION SCHEMES 12
- 13. 1. APPS MONETIZATION SCHEMES Frequency of using app categories Use daily Social networking Messaging, comms Search Media & Ents. Music & Audio Games News & weather Shopping & e-comm. Travel and local Books, comics, mags Use regularly (but not daily) 94% 91% 87% 73% 72% 13% 14% 10% 4% 4% 17% 21% 21% 14% 10% 13
- 15. User retention rate in app 3. USER RETENTION Month +1 Month +2 Month +3 Average Retention Average Churn 0% 100% 36% 64% 25% 75% 20% 80% Day 1 29.06% 25.53% 10.99% Android Apple 10.21% 3.29% 3.17% Day 7 Day 30 Android vs iOS Retention Source: Localytics 2016 15
- 16. 3. USER RETENTION 0 20 40 60 80 100 Three Month User Retention Average by Industry Media & Entertainment eCommerce/Retail Travel & Lifestyle Business & Technology Social Networking Source: Localytics 2016 Month +1 Month +2 Month +3 37% 39% 38% 34% 30% 27% 27% 28% 23% 20% 22% 22% 23% 17% 16% 16
- 17. 3. USER RETENTION Social Engagement App Onboarding Individualization Push Noti鍖cation & In-app messageContent frequency Remarketing User retention Relevant incentive 17
- 18. Mobile in-App monetization overview 4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION $52 $102 $42 2015 2016E 2020E CAGR = 18% Global App Revenue Growth In billions (USD) BI INTELLIGENCE Source: Appannie 18
- 19. In-app ads optimization 4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION Ad Formats Ads Flow Ads Trend 19
- 20. Ad Formats 4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION ADS FORMATS Interstitial Banner Video Ads Flexible banner Banner Native Ads 300x250 300x50 X X 320x50 20
- 21. Ad Formats 4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION Banner Ads Interstitial Ads Native Ads Video Ads Rewarded Video Ads Playable Ads 45% 36% 29% 27% 24% 15% Source: dazeinfo.com 21
- 22. Ads Flow 4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION 22
- 23. Ads Flow 4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION 23
- 24. Ads Trend 4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION Instream video AR AI IOT VR 24
- 25. IN-APP ADS OPTIMIZATION 4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION 25
- 26. Ad Network Optimization 4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION Ad Network Ad Exchange 26
- 27. Ad Indexes 5. AD INDEXES BALANCING AD ECPM AD REQUEST FILL RATE AD IMPRESSION CTR CPC 27
- 28. 03Q&A - CONTACT
- 29. LOAN NGUYEN AppotaX - Project Manager Tel: +84 168 999 1490 Email: loannt@appota.com Skype: loanloan.lala Q&A - CONTACT 29