5 Game-Changing Reasons to Go Interactive
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In this presentation you'll learn: 1. Why are interactive ads the next best thing since sliced bread in mobile 2. Top performing interactive in-app ad formats 3. How interactive ads can increase your IPM by 80% and eCPM by 50% 4. ow to get up and running with interactive ads today
5 Game-Changing Reasons to Go Interactive
- 1. 5 Reasons to embrace interactive ads now
- 2. INTRODUCTION About Chartboost Johan Lofstrom @eurohan VP, EMEA Chartboost
- 3. 1. The Evolution of Mobile Ads 2. 5 Game-Changing Reasons to Go Interactive 3. In-App Interactive Ad Formats 4. Choosing the Right Ad Format 5. The Power of Unique In-App Ad Data 6. Chartboost Creative Studio Agenda
- 5. Timeline THE EVOLUTION OF MOBILE ADS 2009 Today2011 2013 2014 Banners HD Mobile Video Interactive Full Screen Interstitial Animated .GIF
- 6. 5 Game- Changing Reasons to Go Interactive
- 7. Create Meaningful Engagement Boost Brand Awareness and Recall Encourage the Right Conversions and Installs Attract Long-Term Customers Leverage Unique In-Ad Data 5 GAME-CHANGING REASONS TO GO INTERACTIVE
- 9. What are interactive ads? Gaming advertisers first pioneered the ad unit Built on HTML5 and displayed in a webview frame Ad experience is more dynamic and enjoyable IN-APP INTERACTIVE AD FORMATS
- 10. Offers users a snippet of interactive content to test-drive gameplay or features Ranges from 15 seconds to 1 minute Most common game mechanics: Puzzle Match 3 Hidden Objects Slots Wheel of Fortune Comparisons Playables IN-APP INTERACTIVE AD FORMATS
- 11. Pre-recorded content with user interface overlay User engages with video content through dynamic CTAs Examples: E-commerce - real-time interactive shopping experience Gaming - provide helpful hints to explain complex gameplay IN-APP INTERACTIVE AD FORMATS Interactive videos
- 12. Mostly used for physical products to see it from all sides Explore products through responsive 360属 degree view Fully interactive hotspots & multiple CTAs Vertical and landscape viewing with 1-touch IN-APP INTERACTIVE AD FORMATS Animated showcases
- 13. Most common examples include animated end cards Formats showcase more aspects of the game Increases ad quality with UI animation CTA Glow Screenshots Carousel Automated Character Choice Hybrids IN-APP INTERACTIVE AD FORMATS
- 15. Who are you talking to? CHOOSING THE RIGHT FORMAT
- 16. 1. Research and segment the target group, determine the app genre 2. Understand core game/product benefits and storyboard to convey within ad context 3. Analyze app store listing to create a cohesive message 4. A-B test different creative formats, messaging, and features. Keep iterating to find the best performer! CHOOSING THE RIGHT FORMAT What you need to consider:
- 18. V2 - IPM: 2.0 V2.8.4 - IPM: 2.5 THE POWER OF UNIQUE AD-DATA Increase Engagement with In-Ad Tracking
- 20. Case Study: Homescapes CREATIVE STUDIO Campaign Objective Improve IPM get more installs for the same amount of impressions Increase overall performance of their playable. Solution 1. Full version with match 3 & simulation elements. Closest to the original game with 2 iterations. 2. Shorter version focussing on match 3 gameplay only. 3. Shorter version focussing on simulation gameplay only.
- 21. Case Study: Homescapes CREATIVE STUDIO Screen by Screen Churn Rate Analysis
- 22. CASE STUDY: HOMESCAPES CREATIVE STUDIO