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5 huge email mistakes
that businesses make
The basic email signature
destroying your brand image.
Mistake #1 - Branding
Every email should feature correct
logos and contact details.
Consistency is an integral part of
branding.
Mistake #1 - Branding
Don't destroy your own brand via
inconsistent email signature design.
Mistake #1 - Branding
Ignoring the latest email
regulations.
Mistake #2  Compliance
Policies are becoming more
common as internet security
tightens, just one stray email
could result in a fine.
Mistake #2 - Compliance
Protect yourself from
unnecessary fines  include
legal disclaimers on all emails.
Mistake #2 - Compliance
Missing out on advertising
opportunities.
Mistake #3  Advertising
Why limit your advertising to
specific email campaigns?
Every email can be used as a
promotional tool.
Mistake #3 - Advertising
Turn the simple, everyday email
into a hugely effective
advertising opportunity.
Mistake #3 - Advertising
Losing control of your email
signatures.
Mistake #4 - Management
Email signatures are best not left to
the average Joe.
Take control of your signatures.
Mistake #4 - Management
Dont leave your email signatures in
the control of your employees.
Mistake #4 - Management
Letting smartphones re-create
your problems.
Mistake #5 - Mobile
Company emails should not end
with sent from my iPhone
Dont let smartphones make your
emails appear unprofessional.
Every email should be consistent.
Mistake #5 - Mobile
Crossware Mail Signature
Free Trial
www.crossware.co.nz/trial
Phone
+64 9 303 2222
Email
team@crossware.co.nz
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5 Huge Email Mistakes That Businesses Make.