5 Key Elements of Visual Merchandising
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Communication, landscaping, texture, color, and d辿cor are the five elements of successful visual merchandising. Communication involves clearly identifying products with descriptions and prices. Landscaping displays food at varying heights for easy scanning. Texture adds subtle visual interest through contrasts. Color grabs attention by repeating throughout displays. D辿cor finishes the theme and enhances the customer experience with props.
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5 Key Elements of Visual Merchandising
- 1. Communication, or signage, is a critical component of successful merchandising. Every product should be clearly identified with its description and price. Calling attention to special nutritional information is a great way to move product. Color Landscaping Texture Communication D辿cor Landscaping is the elevation of products at varying heights. By landscaping food, consumers can easily scan the selection in cases, on countertops and in open displays. It is an effective way to highlight a featured product. Serpentine Silver Swirl Table & Skirting Vollrath速 3 Qt Miramar Decorative Pan Texture adds subtle visual interest. The most successful displays combine textural contrasts. Opposites work well together: shiny vs. satin, smooth vs. rough, flat vs. ribbed, natural materials vs. synthetic. Vollrath速 Round Fluted Double Wall Bowls Color is the easiest way to quickly impact your visual merchandising. Color grabs attention by catching the eye and focusing attention. Repeating a color throughout your display or case moves the eye through the entire display to increase time spent scanning the display, which also increases the likelihood of a purchase. Curved Metal Sign Holder With Matte Silver Finish 5elementsofmerchandising Vollrath速 3.2 Qt Square Double Wall Serving Bowl Specify Color: Black Black, Brazilian Blue, Cabernet, Cobalt Blue, Dazzle Red, Fire Engine Red, Green Apple, Lemon Lime, Nugget Yellow, Pearl White, Tangelo D辿cor is the finishing touch to visual merchandising. It unifies your theme and the other four Elements of Merchandising. Carefully-chosen props and decorative items attract attention and enhance the customers in-store experience. Sprouts In Glass Vases Imitation Tomatoes On The Vine 38847 5.79, ea Item Stock No Price, ea A. Vase with Alfalfa Sprouts 72857 14.99 B. Vase with Bean Sprouts 94721 16.19 C. Vase with Lemon Grass 74726 13.89 Sign Size Stock No Price, ea 12 x 6 85464 39.99 11 x 81 /2 23959 59.99 6 x 4 71840 24.39 4 x 4 90215 17.99 4 x 21 /2 84442 15.49 2 x 31 /2 28074 13.39 Qt Cap Dia x H Stock No Price, ea .75 511 /16 x 3 67627 22.89 1.7 71 /4 x 4 75453 34.79 3.4 91 /2 x 5 85498 53.99 6.9 1113 /16 x 61 /2 86260 79.49 10.1 133 /4 x 67 /8 94916 113.00 14304 132.00, ea 24457 63.39, ea Item Stock No Price, ea Serpentine Table 76688** 759.00 Spandex Skirting 78758 208.00 **Additional shipping cost A B C Lime Basic Chef Coat Specify Size: S, M, L 41932 39.99, ea